Name

CIN GROUP

Legal name

株式会社 CIN GROUP (CIN GROUP Inc.)

Website

https://cin-group.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Solutions (Staffing & Job Advertising): Staffing dispatch revenue from placing workers with client companies across retail, beauty salons, government/administrative, and general office sectors. Job advertising agency fees from corporate recruitment campaigns. Revenue is transaction-based (placement fees and recurring dispatch margins).
2. EC Solutions (Full-Stack E-commerce Services): Comprehensive EC site setup, operation, and management for brands across Rakuten, Amazon, Yahoo!, Shopify, and owned DTC channels. Includes logistics fulfillment, customer support, SNS marketing, and creative production. Revenue includes agency fees, retainer arrangements, and per-transaction logistics revenue.
3. IT Solutions (SES, Custom Development, DX Support): System engineering service placing IT engineers at client project sites. Custom development and DX project contracting. Engineering Lab produces proprietary products (games, SaaS). SES revenue grows from engineer headcount deployed; custom projects billed on milestone or time-and-materials basis. The SES business scaled to 14.6 billion yen in 5 years from 2020 launch.
4. Salon Solutions (Beauty Salon Support): Marketing agency and support services for beauty salons using HOT PEPPER Beauty platform, including customer acquisition, promotion campaigns, product sales support, and new store opening consulting. Revenue from agency commissions and consulting fees.
5. Creative Services (In-house Production): In-house creative production for corporate identity, marketing materials, websites, recruitment sites, company pamphlets, and content development. Both serves internal CIN GROUP needs and external clients, providing design, copy, front-end development, and video production.
6. Administrative BPO Services: Government and municipal BPO contracts including reception desk operations, event management, and public service project management. Revenue from government contracts and project fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CIN GROUP is a multi-division Japanese services provider operating six integrated business lines: HR Solutions (job advertising, temporary staffing/dispatch, and government BPO), IT Solutions (SES engineer placement, custom commissioned development, DX support, and Engineer Lab proprietary products), EC Solutions anchored by the asnaro end-to-end e-commerce platform (site production, multi-channel mall operations on Rakuten/Amazon/Yahoo!/Shopify, logistics fulfillment, customer support, and SNS marketing), SALON Solutions (beauty salon marketing via HOT PEPPER Beauty and NAILLIT/EYELY training brands), Web Solutions (SNS operations and PR consulting), and an in-house Creative Division. Customers span B2B enterprises, government agencies, beauty-salon SMBs, and B2C consumers via sub-brands such as the ANEICA D2C fashion brand and the Sentinel Phobia game on Steam.

Product overview

CIN GROUP operates as a multi-business solutions provider organized into distinct divisions, not a single unified product platform. Its portfolio comprises six core service lines: HR Solutions (job advertising, staffing, dispatch, and government BPO), IT Solutions (SES, commissioned development, and proprietary product engineering via Engineer Lab), EC Solutions anchored by the asnaro end-to-end e-commerce service covering site build, multi-channel mall operations, logistics fulfillment, customer support, and SNS marketing, SALON Solutions (beauty salon marketing via HOT PEPPER Beauty, product sales, and the NAILLIT nailist training brand), Web Solutions (social media and digital marketing), and a Creative Division (in-house design and content production). New business initiatives include a D2C fashion brand (ANEICA), health management services, staffing referral services, administrative BPO, and a manga creator development program. Self-developed products include the horror game 先端恐怖症 (Sentinel Phobia) built by the SDS Engineer Lab.

Differentiator

Problem solved

Functional benefit

Brands

• asnaro: One-stop EC solution platform provided by the EC Solution division, covering all EC value chain elements.
• NAILLIT (ネイリット)
• EYELY
• ANEICA (ANIECA)

Products and services

• HR Solutions (HRソリューション) Comprehensive human resources services spanning job advertising, temporary staffing/dispatch placement, and public-sector BPO operations, serving clients from department stores and beauty salons to government agencies.
• IT Solutions (ITソリューション) Systems engineering services (SES), commissioned custom development, and DX support, providing technology staffing and proprietary product development through the Engineer Lab initiative.
• EC Solutions — asnaro End-to-end e-commerce value chain solution under the asnaro brand covering site production, multi-channel operations across Rakuten, Amazon, Yahoo!, Shopify, and self-hosted storefronts, logistics fulfillment, customer support, and SNS marketing.
• SALON Solutions (SALONソリューション) Beauty salon business consulting covering marketing support via HOT PEPPER Beauty, product sales, recruitment assistance, and nailist/eyelashist training programs (NAILLIT, EYELY).
• Web Solutions (Webソリューション) Digital marketing services including social media operations (primarily Instagram), website-based customer acquisition, and PR consulting for client brand awareness and lead generation.
• EC Logistics Fulfillment (EC物流代行) Non-asset logistics service that designs optimal fulfillment flows for e-commerce clients, coordinating partner warehouse facilities for inventory management, order processing, and shipping across temperature-controlled (cold/frozen/cosmetic) and general merchandise storage.
• NAILLIT (ネイリット) Nailist Training Program JNA-certified nailist training program under SALON Solutions offering a structured curriculum taught by professional instructors, kit provision, and guaranteed placement at 500+ partner beauty salons across Tokyo, Osaka, Nagoya, and Fukuoka.
• ANEICA (ANIECA) D2C Fashion Brand Influencer-produced D2C casual fashion brand operated by CIN GROUP's EC Solutions division, featuring collaborations with streetwear brand NEW ERA on caps and T-shirts sold direct-to-consumer.
• 先端恐怖症 (Sentinel Phobia) Horror Game First-person horror adventure game developed internally by the SDS Division's Engineer Lab using the Unity game engine, featuring scenario, character design, sound design, 3D modeling with Blender, and programming by a 3-person engineering team. Released free on Steam.
• Creative Division (クリエイティブ部) Services In-house creative production services for mission/vision/values development, content creation, corporate and recruitment site production, and design services spanning print and digital for both internal CIN GROUP needs and external clients.
• Administrative BPO Services (行政BPO) Business process outsourcing for government clients covering reception desk operations, event management, and public service delivery (including MyNumber card procedures), managed through HR Solutions 1st Division staffing coordinators and supervisors and won through competitive bidding.

Quantifiable outcome

• SES business grew to ¥14.6 billion in revenue within 5 years (from 2020 launch)
• +4 more outcomes

Named customers6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• NEW ERA® (キャップブランド)minorGTM or Marketing Partner · 12 April 2024D2C brand ANEICA collaborated with streetwear headwear brand NEW ERA® on a limited-edition merchandise collection (caps and T-shirts), releasing the second collaboration in April 2024. First collaboration sold out, generating brand awareness.
• Yokohama Excellence (横浜エクセレンス)coreStrategic or Co-development Partner · 9 June 2023CIN GROUP serves as official supplier partner to Yokohama Excellence, a B.League professional basketball team. Partnership covers EC/fulfillment operations for team merchandise including web store management and sales operations. The team's B3 to B2 promotion in 2025 was supported by CIN GROUP's operational contribution.
• Recruit Co., Ltd. (ホットペッパービューティー / リクルートの媒体)coreChannel Partner/ Reseller/ DistributorSALON Solutions operates as a certified partner/reseller for HOT PEPPER Beauty, Recruit's beauty salon marketing platform. This partnership provides access to Recruit's extensive beauty salon customer base for CIN GROUP's salon marketing and salon staffing solutions.
• Multiple Partner Warehouses (物流提携先)coreStrategic or Co-development PartnerEC logistics operations are built on partnerships with multiple third-party logistics warehouses (3PL providers), including facilities handling冷冻・冷藏・コスメ (cold/frozen/cosmetic) and general merchandise. Non-asset model allows flexible capacity scaling.
• Shopify / ecforce (EC Platform Partners)coreTechnology or IntegrationEC Solution division builds and operates client storefronts primarily on Shopify and ecforce platforms. These platforms form the technical foundation for DTC e-commerce services, enabling rapid storefront deployment and integrated operations management.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Regional players

• DIP Corporation: Japanese operator of job advertising platforms Baitai and Indeed partner services, plus staffing. Comparable to CIN GROUP's job advertising (HR Solutions 2nd division) and SMB staffing business model.
• Hito Communications (HitoOne): Japanese contact center and BPO services provider serving enterprise and government clients. Comparable to CIN GROUP's government BPO and customer contact operations.

Direct peers

• TechnoPro Holdings: One of Japan's largest IT engineer staffing (SES) and engineering services firms. Directly comparable to CIN GROUP's IT Solutions division on the SES business model and customer base (Japanese enterprise IT departments).
• Pasona Group: Japan-focused HR services group offering staffing, BPO, career placement, and outsourcing to enterprise and government clients. Comparable to CIN GROUP on the HR Solutions staffing and government BPO segments.
• Future Corporation: Japanese IT consulting and SES provider with strong enterprise client base. Comparable to CIN GROUP's IT Solutions in custom development and engineer dispatch to large Japanese corporates.
• MEITEC Group Holdings: Pure-play Japanese engineer dispatch (SES) firm focused on design and development engineers. Closely comparable to CIN GROUP's SES business in revenue model (engineer-hour billing) and target customer profile.
• Will Group: Japanese diversified staffing group operating across multiple verticals including IT, sales, manufacturing, and care. Comparable to CIN GROUP's multi-division HR/staffing model with similar cross-vertical structure.
• Beauty & Health Innovation Co., Ltd. Japanese beauty salon marketing and operations support firm leveraging HOT PEPPER Beauty and related channels. Closely comparable to CIN GROUP's SALON Solutions division on target customer and channel.

Others

• Shopify (Japan operations): Platform partner whose technology CIN GROUP's asnaro service builds upon. While not a direct competitor, Shopify's expanding Japanese agency and partner ecosystem intersects with CIN GROUP's EC Solution services.

Broad incumbents

• Recruit Holdings: Japan's largest HR media and staffing conglomerate, operating Indeed, HOT PEPPER Beauty, and various staffing brands. Comparable to CIN GROUP as a broad incumbent in HR, beauty marketing, and recruitment, though at vastly greater scale and across many more verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/CINGROUPInc/?locale=ja_JP
• Instagraminstagram.com/cin.group
• Xx.com/cin_jinji

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIN GROUP