America Microblading Academy

What America Microblading Academy does

America Microblading Academy (AMA Academy), legally organized as Allure Microblading Academy LLC, is a Houston, Texas-based private beauty education company founded in 2015 by Lily Thien. The company sells 2-day, in-person certification courses in permanent makeup (PMU) techniques — microblading ($3,000), advanced nano brows ($2,000), ombre brows ($3,000), lip blush ($2,000), and specialty 3D areola micropigmentation ($3,000) — to aspiring and licensed beauty professionals. Each program includes live-model hands-on practice, a $900 professional starter kit, lifetime instructor support, unlimited free course retakes, and listing in AMA's certified artist directory, which channels client referrals to graduates. Tuition is paid upfront or in interest-free installments via Klarna and Afterpay, and a complementary e-commerce shop sells professional PMU supplies to students and alumni at a 20% discount.

The core operating model is direct-to-consumer enrollment through ama.academy, supported by an in-house admissions team and a 24/7 AI chatbot ("Sophia") for lead capture, with social media (Instagram, TikTok, Facebook, YouTube) as the primary awareness channel. Since 2017, AMA has certified more than 5,000 PMU artists across 31 U.S. states and previously ran multi-city classes; beginning in 2026, all training consolidates to a single Houston studio, with a $500 travel credit offered to out-of-town students. The company maintains a 4.9/5.0 Google rating from 200+ verified reviews, BBB Accredited Business status, and national press features. There is no proprietary technology platform, no institutional capital, and no parent company — AMA is bootstrapped and founder-owned, operating as a single legal entity with 1–10 employees.

Revenue mechanics are simple: one-time per-student tuition payments form the dominant stream, with a smaller recurring-equivalent supply shop. The business is asset-light, classroom-based, and dependent on class fill rates and the continued attractiveness of PMU as a career pivot. The artist directory, alumni supply discounts, and lifetime support create post-graduation stickiness, while the 2026 single-location restructuring signals a focus on operational efficiency over geographic expansion.

Name

America Microblading Academy

Legal name

Allure Microblading Academy LLC

Website

https://ama.academy

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

America Microblading Academy is a Houston-based private beauty school founded in 2015 that sells 2-day, in-person certification courses in microblading and permanent makeup (microblading, nano brows, ombre brows, lip blush, 3D areola) to aspiring and licensed beauty professionals, complemented by an alumni supply shop and a certified artist directory.

Ownership category

akta.pro rank

Product category

Beauty Vocational Training

NAICS

Cosmetology and Barber Schools (611511), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Permanent Makeup & Cosmetic Tattoo Training (HSALANAH)

akta.pro secondary industries

Permanent Makeup (PMU) & Microblading (EDAOALAJ), Makeup Artistry (EDAOALAF), Lip Blush & Permanent Lip Color Services (HSALAKAD)

Keywords

• Microblading certification
• Permanent makeup training
• PMU education courses
• Cosmetic tattoo instruction
• Beauty vocational training

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Certification Training Programs: AMA Academy's primary revenue comes from 2-day, in-person certification courses in microblading and permanent makeup. Students pay tuition upfront (or via Klarna/Afterpay installments) to attend live, hands-on training in Houston. Programs include Microblading ($3,000), Nano Brows ($2,000), Ombre Brows ($3,000), Lip Blush ($2,000), and 3D Areola ($3,000). Revenue is one-time per student per course, with unlimited free retakes generating no incremental revenue.
2. PMU Supplies & Starter Kits: AMA operates an e-commerce shop selling professional PMU supplies including blades, pigments, anesthetics, tools, starter kits, cartridge needles, PMU machines, and accessories. Students and alumni receive a 20% discount on all orders. Orders typically ship within 1–2 business days. This is a complementary revenue stream tied to the training business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Two-day, in-person intensive certification courses in microblading and permanent makeup techniques (brow, lip, and 3D areola procedures), paired with a professional PMU supply e-commerce shop and a free certified-artist directory for graduates.

Product overview

AMA Academy offers a portfolio of five 2-day intensive in-person training programs in permanent makeup (PMU) and microblading, held at its Houston, TX training location. The core flagship program is the 2-Day Microblading Certification ($3,000), which teaches manual hair-stroke brow technique on live models and serves as the foundation for a PMU career. Four advanced programs build on this foundation: 2-Day Advanced Nano Brows ($2,000), 2-Day Ombre Brows ($3,000), 2-Day Lip Blush ($2,000), and 2-Day 3D Areola Micropigmentation ($3,000). Each program includes a professional starter kit, live model hands-on practice, and lifetime instructor support with free retakes. Supporting services include an online supply shop (AMA Shop) offering professional PMU tools and pigments at a 20% alumni discount, and a certified artist directory providing graduate visibility and client referrals. The academy operates as a single-site training provider with all classes hosted in Houston, offering a $500 travel credit for out-of-town students.

Differentiator

Problem solved

Functional benefit

Products and services

• 2-Day Microblading Certification Course

Quantifiable outcome

• $500 average per microblading procedure; $30,000 potential monthly revenue at 2 clients/day
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ama.academy
• YouTubeyoutube.com/channel/UCDakBHb6mlgS_vktTRiTYTg
• Facebookfacebook.com/amabrows
• Instagraminstagram.com/ama.academy
• TikToktiktok.com/@ama.academy
• LinkedInlinkedin.com/company/ama-microblading-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America Microblading Academy