Momentum Marketing and Events

What Momentum Marketing and Events does

Momentum Marketing and Events (Momentum ME) is a Dubai-headquartered, full-service marketing agency that delivers integrated brand activation, digital, experiential, creative, field, and shopper marketing services to enterprise brands across the MENA region. Founded in 2013, the company has scaled from a UAE-only operation to nine regional offices spanning Dubai and Abu Dhabi (UAE), Jeddah, Riyadh, and Dammam (Saudi Arabia), Doha (Qatar), Manama (Bahrain), Kuwait City (Kuwait), and Amman (Jordan). The agency's product surface is organized around six core service lines — brand activations, digital marketing, experiential marketing, creative services, field marketing, and shopper marketing — executed through an integrated campaign model that blends physical activations with digital touchpoints including AR/VR, interactive screens, and influencer collaborations.

The agency's execution technology stack centers on integrated campaign management across physical and digital touchpoints, with proprietary phygital activations, immersive events production, VR/AR experience delivery, and multi-sensory activation capabilities as its most differentiated offerings. Revenue is generated through professional services fees, billed on a project or retainer basis, covering strategy, creative production, and on-ground execution including in-store sampling, brand ambassador deployment, retail training, and live event production. The agency sells to enterprise clients primarily through direct field sales and relationship-based business development, with a documented portfolio of 34+ global brand relationships including Mars (M&M's, Snickers, Skittles), Unilever, Holsten, BRF, Tazal, Pedigree, IAMS, and Sunny Oil across food & beverage, consumer goods, and pet care verticals. Pricing is quote-based, varies by campaign scope and geography, and is not publicly disclosed. Momentum ME is privately held with no disclosed external funding, M&A activity, or parent company structure.

Name

Momentum Marketing and Events

Legal name

Momentum Marketing and Events

Website

https://mmc-ae.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Momentum Marketing and Events is a Dubai-headquartered full-service marketing agency serving enterprise brands across the MENA region. It delivers integrated brand activations, digital, experiential, creative, field, and shopper marketing through nine GCC and Jordan offices.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAH

Experiential, Event & Sponsorship Marketing

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAGAH

Guerrilla & Street Marketing

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYMPAAAGAK

Experiential Logistics & Tour Management (Roadshows)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYBPAFAGAH

Mobile & Tour Marketing (Roadshows, Sampling Tours)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

Keywords

• Brand activation services
• Experiential marketing agency
• Field marketing services
• Shopper marketing campaigns
• Integrated marketing solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Marketing Agency Services: Momentum ME generates revenue through professional marketing services including brand activations, digital marketing, experiential marketing, creative services, field marketing, and shopper marketing. Revenue is derived from project-based fees, retainer arrangements, and campaign execution fees for enterprise clients across the MENA region.
2. Field Marketing Services: Revenue from in-store retail sampling, brand ambassador programs, direct sales promotions, product demonstrations, and market research services. Billed through service fees for field team deployment and campaign execution.
3. Experiential Marketing Campaigns: Revenue generated from immersive events, VR/AR experiences, interactive installations, and multi-sensory activations. Project-based pricing for design, production, and execution services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Momentum Marketing and Events is a full-service marketing agency that designs and executes integrated brand campaigns across the MENA region. Its core offerings span Brand Activations, Digital Marketing, Experiential Marketing, Creative Services, Field Marketing, and Shopper Marketing, delivered to global enterprise brands through regional offices and on-ground field teams.

Product overview

Momentum Marketing and Events is a marketing agency operating as a unified service offering across six core disciplines: Brand Activations (phygital activations, product launches, pop-ups, sampling, roadshows, guerrilla marketing), Digital Marketing (social media management, SEO, SEM, digital sampling, content marketing), Experiential Marketing (immersive events, VR/AR experiences, interactive installations, influencer collaborations, multi-sensory activations), Creative Services (key visuals, brand identity, graphic design, copywriting, video production, campaign concepts), Field Marketing (in-store sampling, brand ambassadors, direct sales, product demos, retail training, market research), and Shopper Marketing (POS displays, in-store promotions, retailtainment, loyalty programs). The agency primarily serves the MENA region with integrated marketing campaigns for clients including Mars, Unilever, BRF, Tazal, Pedigree, IAMS, Holsten, Skittles, Snickers, and Sunny Oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations

Quantifiable outcome

• Delivered campaigns for 34+ global brands across MENA region
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TBWA\RAAD: MENA-based Disruption-led creative network under Omnicom, offering integrated brand activations, digital and experiential work for global brands across the GCC. Highly comparable on positioning and service mix.
• Serviceplan Group MENA: Largest independent European agency group with active MENA presence; offers integrated brand communications including activations, digital, and shopper marketing. Comparable as a sizeable independent competing against network agencies.
• Leo Burnett MENA: Pan-Arab creative agency under Publicis Groupe with strong activation and shopper marketing capabilities. Closely comparable on service breadth, regional footprint, and enterprise FMCG/retail client base.
• Impact BBDO MENA: Award-winning regional creative and activation agency within the Omnicom/Interpublic network, headquartered in the UAE with operations across MENA. Comparable on creative awards, integrated service offering, and marquee FMCG clients.
• FP7 McCann (MullenLowe MENA): One of the largest full-service creative networks in the MENA region, offering brand activations, digital, and shopper marketing for global brands. Directly comparable to Momentum in client roster (Unilever, Mars-tier FMCG) and integrated service model.
• Momentum Worldwide: Global experiential marketing agency (IPG) specializing in brand experiences, sponsorships, and shopper activations. Highly comparable on its experiential/activation focus and global FMCG client base, despite being network-owned.
• Geometry Global MENA (WPP): WPP's activation and shopper marketing network with strong MENA operations; directly comparable on field marketing, retail execution, and brand activation services targeting global FMCG/retail clients.

Broad incumbents

• Publicis Groupe Middle East: Regional arm of Publicis operating Leo Burnett, Saatchi & Saatchi, Digitas, and Starcom across MENA. Competes on integrated enterprise pitches and offers scale advantages Momentum cannot match.
• VMLY&R MENA: WPP's brand and customer experience agency with growing MENA presence; competes on integrated brand activations, digital, and creative for global enterprise clients in the region.
• Ogilvy MENA: WPP-owned legacy network with deep MENA presence and integrated capabilities spanning advertising, PR, experiential, and shopper marketing. Competitor at the integrated-pitch level, though broader and more diversified than Momentum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/momentum_me
• Facebookfacebook.com/momentummarketingconsultancy
• LinkedInlinkedin.com/company/momentum-marketing-and-events/?viewAsMember=true
• Instagraminstagram.com/momentummarketingme
• Pinterestpinterest.com/Momentummarketingme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Marketing and Events