Bloode

What Bloode does

Bloode is a Greek nonprofit charitable organization founded in 2014 by Natalia Kritsali with the mission of cultivating a culture of voluntary blood donation in Greece. The organization coordinates and promotes blood drives across more than 20 Greek cities, working in partnership with 33 hospitals and over 30 corporate partners, and has engaged 15,000+ registered donors across 250+ drives in its first decade. The organization operates a Shopify-based e-commerce storefront (the Bloode Shop) selling merchandise such as stickers, tote bags, magnets, and paddle balls priced at €5-€20, and processes donations via VivaWallet; no proprietary technology platform, mobile application, or AI/ML system is disclosed.

The organization's revenue model rests on three streams: individual donations (a recent crowdfunding campaign raised €2,295 of a €5,000 goal from 24 backers to fund the next 10 drives), corporate CSR partnerships delivered through its flagship "Adopt a Blood Drive" program (with named partners including AB Vassilopoulos since 2022 and Allwyn Care since 2024), and merchandise sales via the Bloode Shop. Operations are run by a small team of 1-10 people based in Athens, with no paying customer base in the traditional commercial sense — its stakeholders are individual donors, hospital beneficiaries, and corporate CSR partners. In 2024, Bloode extended its mission scope with Allwyn Care through the "Choose Life" bone marrow sample collection program, signaling diversification into adjacent hematological donation activity.

Name

Bloode

Legal name

Bloode

Website

https://bloode.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloode is a Greek nonprofit founded in 2014 that coordinates voluntary blood donation drives across 20+ cities, partnering with 33 hospitals and 30+ companies while engaging 15,000+ registered donors through community events, corporate CSR programs, and merchandise sales.

Ownership category

akta.pro rank

Product category

Voluntary Blood Donation Services

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Voluntary blood donation
• Blood drive coordination
• Donor recruitment services
• Corporate CSR partnerships
• Community blood programs

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Merchandise sales: Sale of branded merchandise (stickers, tote bags, magnets, paddle balls) through the Bloode shop on bloode.org. Products priced at €5-€20, serving dual purpose of awareness and revenue generation.
2. Donations: Direct donations from supporters to fund blood drives and operational costs. Donation page via VivaWallet payment processor. Campaign-based fundraising (e.g., €5,000 goal for next 10 blood drives, raised €2,295).
3. Corporate partnerships (Adopt a Blood Drive): Partnership program where businesses sponsor and host blood donation events. Companies like AB Vassilopoulos participate, contributing resources for organizing drives in exchange for CSR benefits and employee engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bloode organizes and coordinates voluntary blood donation drives across Greece, recruiting individual donors and partnering with hospitals and corporations to address a chronic national blood shortage. It operates a national donor network of 15,000+ volunteers, runs workplace donation events through its "Adopt a Blood Drive" corporate program, and funds operations via online donations plus a branded merchandise storefront.

Product overview

Bloode is a Greek charitable organization focused on voluntary blood donation, founded in 2014 with the mission to cultivate a culture of blood donation in Greece. The organization operates a unified charitable initiative (Bloode Charitable Initiative) that coordinates blood drives, works with hospitals, and connects donors. Supporting this core mission is the Bloode Shop (Σταγόνες προσφοράς), a merchandise store selling branded items where proceeds fund blood donation activities. Additionally, Bloode offers the 'Adopt a Blood Drive' corporate program for businesses to host blood drives, and maintains partnerships like Allwyn Care × Bloode for expanded blood donation campaigns across Greece.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloode Charitable Initiative A nonprofit voluntary blood donation program that organizes and coordinates blood drives across Greece, recruits volunteer donors, partners with 33 hospitals for collection logistics, and runs community awareness and education campaigns. Targets individual donors and operates as Bloode's core service since 2014.
• Bloode Shop (Σταγόνες προσφοράς)

Quantifiable outcome

• Up to 3 lives saved per blood donation in 20 minutes
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Allwyn Care (Allwyn Hellas)coreStrategic or Co-development Partner · 1 January 2024Joint program combining Bloode's blood donation expertise with Allwyn Care's CSR initiatives. Covers blood drives across Greece with hospital partnerships, and includes Choose Life bone marrow sample collection program.
• AB VassilopouloscoreStrategic or Co-development Partner · 1 January 2022Flagship corporate partner in the Adopt a Blood Drive program since 2022. Over 7 annual blood drives organized, created dedicated blood bank, supported multiple hospitals across Greece, and inspired thousands to embrace voluntary blood donation. Partnership serves as a success story model for other corporate partners.
• PwCminorGTM or Marketing PartnerCorporate supporter and partner represented at 10-year anniversary event. Senior Manager from PwC spoke about the unique experience Bloode provides to blood donors, highlighting employee engagement value.
• 33 Hospitals (Greece)coreStrategic or Co-development PartnerActive collaboration with 33 hospitals across Greece for blood collection operations, donor coordination, and blood supply support.
• 30 Companies (Greece)coreGTM or Marketing PartnerCorporate network of 30 companies participating in Adopt a Blood Drive program and supporting blood donation initiatives across Greece.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hellenic Red Cross: Greece's national Red Cross society, which runs voluntary blood donation programs and works with hospitals across the country. It is the most direct domestic comparable to Bloode, operating in the same geography with the same donor-coordination mission.
• AVIS (Associazione Volontari Italiani del Sangue): Italy's largest voluntary blood donor association, organizing community blood drives and donor recruitment nationwide. Highly comparable as a Southern-European nonprofit volunteer blood donation movement of similar mission and structure.
• DKMS: International nonprofit operating donor recruitment programs for blood stem cells and bone marrow, also running community blood drives. Directly comparable to Bloode's mission expansion into bone marrow via the Allwyn partnership.

Broad incumbents

• NHS Blood and Transplant: UK public-sector body coordinating voluntary blood, plasma, and organ donation including donor recruitment and community drives. Comparable as a large-scale organizer of voluntary blood donation drives in a European context.
• Sanquin Blood Supply: Dutch nonprofit responsible for blood collection and supply in the Netherlands, including voluntary donor recruitment and community drives. Comparable as a European nonprofit running coordinated voluntary blood donation programs.
• American Red Cross Blood Services: The U.S. branch of the Red Cross movement operating voluntary blood collection, donor recruitment, and hospital supply at national scale. Comparable as a much larger incumbent in the same voluntary blood donation mission.
• Vitalant: U.S. nonprofit blood collector operating hundreds of community blood drives annually with hospital partnerships. Comparable as a large-scale voluntary blood donation nonprofit with community event programs.

Regional players

• Federación Española de Donantes de Sangre: Spanish federation of blood donor associations coordinating voluntary donation across Spain. Comparable as a Southern-European voluntary blood donation movement operating across multiple regions with community-driven drives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd0lSnrE_8QOZ2c1EVGfHFA
• Facebookfacebook.com/feastathens
• Instagraminstagram.com/blood.e
• Xx.com/BloodeGR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloode