No.1

Name

No.1

Legal name

Aktiebolaget No.1 Productions

Website

https://no1beverages.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

No.1 Beverages is a Vänersborg-based Swedish producer and distributor of premium own-brand spirits (vodka, gin, rum) and 50+ curated international beverage brands, selling primarily through Systembolaget's ~215 stores plus HoReCa and a direct-to-consumer barware webshop.

Ownership category

akta.pro rank

Product category

Premium Spirits Manufacturing & Beverage Distribution

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

akta.pro secondary industries

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Premium spirits manufacturing
• Ready-to-drink cocktails
• Beverage distribution services
• Spirits wholesale supply
• Swedish vodka gin rum

Headquarters

HQ city

Vänersborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spirits and beverages wholesale to Systembolaget: No.1 Beverages produces and/or distributes alcoholic beverages (vodka, gin, rum, whisky, liqueurs, wine, beer) primarily through Systembolaget's ordering assortment and store network across Sweden.
2. Direct-to-consumer webshop sales: The company operates its own e-commerce webshop selling bar equipment (glasses, bar mats, bar blades), apparel (hoodies, T-shirts, caps), and consumer merchandise directly to end consumers in Sweden.
3. HoReCa / Restaurant supply: No.1 Beverages supplies bars, restaurants, and hotels with a curated range of alcoholic beverages through a dedicated restaurant catalogue and sales team.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

No.1 Beverages produces and distributes premium alcoholic beverages — vodka, gin, rum, whisky, liqueurs, wines, beers and ready-to-drink cocktails — manufactured in Vänersborg, Sweden, from locally sourced wheat and water from Lake Vänern. The company sells its own brands (No.1, All About Gin, All About Spresso, Prep'd Cocktails, Dlight Cocktails) plus distributed international brands (Kapriol, El Paseo Del Ron, Puntacana, Tiscaz, Peak 2 Peak, The Broken Barrel, Mackmyra) primarily through Systembolaget and a regional HoReCa sales team, and operates its own webshop for bar equipment and branded merchandise.

Product overview

No.1 Beverages is a Swedish beverage company offering a portfolio of own-brand premium spirits and distributed international brands. The core offering consists of No.1 Premium Vodka, No.1 Premium Dry Gin, No.1 Swedish Gin, and No.1 Old Caribbean rum, all produced in Sweden using locally sourced ingredients and distributed through Systembolaget and the company's own webshop. The product range is complemented by the All About Gin family (including the new All About Spresso coffee liqueur) and pre-mixed cocktail lines (Prep'd Cocktails and Dlight Cocktails). Additionally, No.1 distributes over 50 international spirits, wines, and beers from producers including Kapriol, El Paseo Del Ron, Puntacana, Tiscaz, Peak 2 Peak, The Broken Barrel, Mackmyra, and various European wineries. The company also operates a merchandise webshop selling branded bar equipment, glassware, and apparel. The business serves both consumer retail (Systembolaget, restaurants) and B2B/HoReCa channels.

Differentiator

Problem solved

Functional benefit

Brands

• All About Gin: Swedish gin collection with multiple expressions including Dry, Navy Strength, Old Tom, and Wild Strawberry variants
• Prep'd Cocktails
• All About Spresso
• Dlight Cocktails

Products and services

• No.1 Premium Vodka Swedish premium vodka made from locally sourced wheat and pure water from Lake Vänern, sold in multiple flavored variants via Systembolaget. Targeted at Swedish adult consumers and HoReCa customers seeking locally produced premium spirits.
• No.1 Premium Dry Gin Premium Swedish dry gin produced from locally sourced wheat and Lake Vänern water, with flavor variants including Original, Strawberry, Elderflower Citrus, and Bloodgrape Orange Lemon. Sold through Systembolaget and HoReCa channels.
• No.1 Swedish Gin (PET bottle) Premium Swedish gin in a lightweight PET bottle with up to 60% lower CO2 emissions than glass, featuring a smooth, juniper-forward taste with fresh citrus notes. Targeted at sustainability-conscious Swedish consumers.
• No.1 Old Caribbean Rum Caribbean rum range from No.1 Beverages with two expressions — Dark Spiced (spice, cream soda and dried tropical fruit notes) and Exotic (pineapple, papaya and passion fruit palette, suitable as a cocktail mixer). Distributed through Systembolaget and HoReCa.
• No.1 Bag in Box (3-litre format) 3-litre bag-in-box packaging of No.1 Premium Vodka, Gin and Rum, equivalent to 4 standard bottles, with lower packaging emissions and extended post-opening shelf life. Designed for dinners, parties and social occasions.
• All About Gin Swedish gin family from No.1 Beverages focused on simplicity and elegance, featuring clear juniper character balanced with citrus, spices and herbs. Available in Dry, Navy Strength, Old Tom, and Wild Strawberry expressions plus a 200ml PET format for discovery/smaller servings.
• All About Spresso Coffee Liqueur Coffee liqueur interpretation within the All About family, combining gin's dry structure with coffee's roasted depth. Notes of coffee, vanilla and chocolate; designed for Espresso Martini cocktails or as an after-dinner drink.
• Prep'd Cocktails (ready-to-drink, bag-in-box) Pre-mixed, ready-to-serve cocktails in 150cl bag-in-box format, made in Sweden with organic ingredients and natural flavours. Available in Tom Collins, Pink Paloma, San Francisco, and Raspberry Lemonade varieties.
• Dlight Cocktails Piña Colada Ready-to-serve tropical Piña Colada made with rum, real pineapple juice and natural coconut flavour, produced with organic ingredients. Positioned for spontaneous plans and relaxed at-home occasions.
• Kapriol Gin (distributed brand) Artisanal Italian gin handcrafted in small batches using copper stills dating from 1947. Distributed in Sweden by No.1 Beverages in expressions including Dry (41.7%), Lemon & Bergamot, Grapefruit & Hibiscus, and Blood Orange & Peach.
• El Paseo Del Ron (distributed brand) Dominican rum aged up to 8 years in bourbon barrels, with notes of honey, spices and exotic fruit. Available in Original and Xperimento expressions and distributed in Sweden by No.1 Beverages with distinctive ticket-shaped labels.
• Puntacana Rum (distributed brand) Handcrafted Dominican rum produced in limited, numbered editions and distributed by No.1 Beverages. Available in Silver Dry (unaged, crystal-clear with oak and chocolate hints) and Viejo (7-year solera-aged with mahogany colour, vanilla, toffee and nut tones).
• Tiscaz Tequila (distributed brand) Mexican tequila from Jalisco made from hand-picked blue Weber agave, distributed in Sweden by No.1 Beverages in Blanco and Oro/Gold (both 35%) expressions, with award-winning flavour profile.
• Peak 2 Peak Blended Malt Scotch Whisky Blended Malt Scotch Whisky combining three iconic malt styles from Scotland's Highland, Lowland and Speyside regions, aged in ex-bourbon and Oloroso sherry barrels. Packaged in PET for lower CO2 footprint and distributed in Sweden by No.1 Beverages.
• The Broken Barrel Bourbon Whiskey US-distilled and aged bourbon whiskey bottled at high strength without chill filtration, distributed in Sweden by No.1 Beverages. Positioned as a tribute to small-scale craft distilling with a rich, smooth and complex taste.
• Mackmyra Swedish Whisky Pioneering Swedish single malt whisky produced with Swedish barley, local ingredients and aged in Swedish oak barrels, distributed in Sweden by No.1 Beverages. Variants include Svensk Ek (spicy oak), Svensk Rök (smoky), Brukswhisky and Mack PET, with international awards for quality and innovation.
• No.1 Branded Bar Equipment & Apparel (webshop) Direct-to-consumer webshop assortment of branded bar equipment (engraved G&T glasses, bar mats, bar blades) and apparel (hoodies, T-shirts, caps) carrying the No.1 and All About Gin brands, sold to Swedish consumers aged 18+.

Quantifiable outcome

• Up to 60% lower CO2 emissions with PET bottle packaging vs traditional glass (No.1 Swedish Gin)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SystembolagetcoreChannel Partner/ Reseller/ DistributorSystembolaget is the Swedish government-owned alcohol retail monopoly and the primary distribution channel for No.1 Beverages' products. Products are listed in approximately 215 stores and online. Key strategic partner providing mass market access for the No.1 spirits portfolio.
• Dryckesbranschens klimatinitiativ (Beverage Industry Climate Initiative)coreStrategic or Co-development PartnerIndustry-wide climate initiative launched in 2017 by Sprit & Vinleverantörsföreningen, Sveriges Bryggerier, and Systembolaget. No.1 Beverages is a participant, committing to annual climate reporting, fossil-free transport targets, recyclable packaging, and renewable energy goals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diageo: World's largest spirits company with broad portfolio presence on Systembolaget. Competes with No.1 through both its distributed premium brands and its pricing/listing power as a key Systembolaget supplier.
• Brown-Forman: Global premium spirits group (Jack Daniel's, Woodford Reserve). Competes in the whisky and RTD categories where No.1 is also active and influences Systembolaget shelf economics through its brand portfolio.
• Pernod Ricard (Absolut Vodka): Global spirits giant and owner of Absolut, the dominant Swedish vodka. Sets the competitive benchmark and shelf-allocation reality on Systembolaget for No.1's vodka range.

Regional players

• Spendrups Bryggeri: Swedish family-owned brewery and beverage distributor with national presence. Comparable to No.1 as a Swedish multi-category beverage producer/supplier with both own brands and distributed ranges.
• Kopparbergs Bryggeri: Major Swedish brewery and beverage group. Comparable as a Swedish producer/distributor operating across Systembolaget, grocery and HoReCa with a broad multi-category portfolio.

Direct peers

• Mackmyra: Pioneer Swedish whisky and spirits distillery based in Gävle. Direct competitor to No.1 on Systembolaget shelves and is actually part of No.1's distributed portfolio, illustrating how closely the two compete and collaborate in Swedish craft spirits.
• Saturn Nordic: Nordic beverage company focused on premium and craft spirits distribution across Scandinavia. Comparable as a regional multi-brand spirits supplier operating across similar off- and on-premise channels.
• Norrtelje Brenneri: Swedish small-batch distillery producing gin, aquavit and other spirits. Direct competitor in the Swedish craft spirits category at Systembolaget, similar in scale and distribution profile.
• Galatea Spirits: Swedish importer and distributor of premium spirits and wines to Systembolaget and HoReCa. Closest comparable business model to No.1: combining curated distributed brands with selective own production for the Swedish on- and off-premise channel.
• Hernö Gin: Award-winning Swedish gin distillery (Härnösand) and one of the leading Nordic craft gin producers. Competes head-to-head with No.1's All About Gin and No.1 Dry Gin in the same Systembolaget premium-gin shelf set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/no1beverages
• Facebookfacebook.com/no1spirits
• LinkedInse.linkedin.com/company/no-1-beverages-sweden

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No.1