Quirky Tokri
Quirky Tokri is a Bhopal-based, founder-owned boutique brand communication agency producing purpose-led cinematic storytelling — films, publications, and campaigns — for governments, CSR programs, NGOs, and conservation bodies across 11 Indian states.
- Company typePrivate
- Founded2015
- HeadquartersBhopal, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Quirky Tokri does
Quirky Tokri is a Bhopal-headquartered, privately-held brand communication agency founded in 2015 that produces purpose-led cinematic storytelling for India's social impact sector. The firm delivers an integrated service portfolio spanning Brand & Identity (brand creation, refresh, purpose marketing), Communication Campaigns (consulting, strategy, ideation), Visual Storytelling (ad films, process films, impact films, music videos, still imagery, event coverage), and Content & Graphics (coffee table books, flip books, reports, brochures), plus Capacity Building & Workshops. Its production model is built on a Grassroots Immersion Methodology: the team embeds in communities for extended field research — 3,300+ documented hours — and co-creates narratives with community consent and shared narrative ownership, producing 110+ short films and learning modules across 11 Indian states.
The company serves three primary customer segments: Government Agencies & Public Sector (e.g., Government of Odisha for MGNREGA impact documentation, Madhya Pradesh Tourism), Corporate CSR & Purpose-Led Brands (e.g., Bosch India women entrepreneurship work, ITC, Royal Bank of Scotland), and Non-Profits & Development Organizations (UNICEF, WWF India, NABARD, GIZ, Pradan, SRIJAN, The Nudge, OCA). A fourth, secondary segment covers Tourism & Conservation Bodies. Revenue is generated via project-based, quote-driven professional services engagements, typically structured as multi-year contracts with enterprise and government clients; pricing is not publicly disclosed. Distribution relies on direct engagement (discovery calls, inbound inquiries) augmented by a partnership-and-referral network of 90+ grassroots organizations.
The firm is led by CEO Achin Phulre (photographer-filmmaker with a forest management post-graduate diploma and prior SRIJAN tenure) and CCO Jigyasu Pandey (electronics engineer turned MICA-trained brand strategist). Quirky Tokri operates as a bootstrapped, founder-owned boutique agency with 11–50 employees and no disclosed external funding, parent, or institutional investor.
Quirky Tokri firmographics
Firmographics- Name
- Quirky Tokri
- Legal name
- Quirky Tokri
- Website
- https://quirkytokri.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quirky Tokri is a Bhopal-based, founder-owned boutique brand communication agency producing purpose-led cinematic storytelling — films, publications, and campaigns — for governments, CSR programs, NGOs, and conservation bodies across 11 Indian states.
- Ownership category
- akta.pro rank
Quirky Tokri industry classification
Industry- Product category
- Brand Communication & Visual Storytelling Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Quirky Tokri is headquartered
LocationHeadquarters
- HQ city
- Bhopal
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Quirky Tokri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Film & Documentary Production: Production of cinematic films, documentaries, and impact films for government, corporate, and non-profit clients. Revenue is project-based with one-time fees per production.
- Brand & Communication Services: Integrated brand communication services including brand creation, brand refresh, purpose marketing, strategy, consulting, and campaign development. Delivered as project engagements with defined deliverables.
- Content & Design Production: Production of publications including coffee table books, flip books, reports, and brochures with print-inspired design and long-form storytelling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Quirky Tokri product offering
Product offeringCore offering
Quirky Tokri is an integrated brand communication agency that delivers purpose-led storytelling services for social impact. Its core offerings include Brand & Identity (brand creation and refresh), Communication Campaigns (consulting, strategy, ideation), Visual Storytelling (ad films, process films, impact films, music videos, still imagery, event coverage), Content & Graphics (coffee table books, flip books, reports, brochures), Consulting & Strategy, and Capacity Building workshops. Clients include government agencies, corporate CSR programmes, NGOs, and tourism/conservation bodies operating in India.
Product overview
Quirky Tokri is an integrated brand communication agency offering a portfolio of interconnected service offerings centred on purpose-led storytelling for social impact. The core services span Brand & Identity (Brand Creation, Brand Refresh), Communication Campaigns (Consulting, Strategy, Ideation), Visual Storytelling (Ad Films, Process Films, Impact Films, Music Videos, Still Imagery, Events Coverage), and Content & Graphics (Coffee Table Books, Flip Books, Reports, Brochures). Additional offerings include Capacity Building & Workshops. Rather than a software platform, Quirky Tokri delivers bespoke cinematic narratives and communication design services to non-profits, governments, and purpose-driven brands working at the intersection of social impact, sustainability and human stories.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Identity / Branding
Quantifiable outcome
- 110+ short films and learning modules produced across multiple sectors
- +2 more outcomes
Companies that use Quirky Tokri
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Quirky Tokri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Quirky Tokri partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Bosch IndiacoreCorporate partnership for social impact mandate. Quirky Tokri produces purpose-driven narratives profiling enterprising women entrepreneurs supported by Bosch's CSR initiatives. Work has included films and publications documenting women entrepreneurship outcomes.
- Government of OdishacoreGovernment partnership for MGNREGA impact documentation. Production of documentary short capturing how NREGA wage work reshapes rural livelihoods across coastal Odisha.
- Madhya Pradesh TourismcoreTourism board partnership for eco-tourism positioning. Cinematic walkthrough of Gandhisagar National Park showcasing sustainable travel experiences and biodiversity.
- UNICEFminorLogo partner displayed on website indicating collaboration on child welfare and development communication initiatives.
- WWF IndiaminorConservation sector partnership for biodiversity and environmental protection storytelling.
- NABARDminorPartnership with National Bank for Agriculture and Rural Development for rural development and livelihood program documentation.
- ITC LimitedminorCorporate partnership for ITC's CSR initiatives, including content on empowering women entrepreneurs.
- PradanminorPartnership with development organization working on livelihoods and community mobilization in rural India.
- SRIJANminorLong-standing partnership with SRIJAN, a development organization. CEO Achin Phulre previously worked with SRIJAN for 5 years in Rajasthan.
- The NudgeminorPartnership with social impact accelerator organization for poverty alleviation storytelling.
- Organic Cotton Accelerator (OCA)minorPartnership for sustainable agriculture and organic cotton sector storytelling.
- GIZminorPartnership with German development agency for international development communication projects.
- MNRE IndiaminorPartnership with Ministry of New and Renewable Energy for renewable energy and sustainability communication.
- Royal Bank of ScotlandminorBanking sector partnership for financial inclusion and livelihood development communication.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Quirky Tokri competitors and assessment
Company assessmentDirect peers
- Talented: India-based social impact creative agency producing brand communications, films, and campaigns for NGOs, foundations, and purpose-led brands. Closely comparable in niche, audience (development sector), and craft-led positioning to Quirky Tokri.
- Hungry Films: India-based production house producing commercials, branded content, and short-form films with a strong craft and storytelling orientation. Comparable in cinematic ad-film production for brand and CSR clients.
- Encompass: Boutique Indian communications firm focused on development sector, CSR, and social impact storytelling across film, print, and campaigns. Comparable in target clients (UN agencies, NGOs, CSR teams) and integrated service model.
- Storytailors: Indian content and documentary production house working with non-profits, social enterprises, and brands to produce purpose-led films and stories. Comparable in film-led, impact-oriented service offering for the development sector.
- Prahlad Kakar Advertising: Veteran Indian advertising film production house specializing in TV commercials and brand films. Comparable as a long-standing Indian boutique production partner for brand storytelling, though broader in client mix.
- Ideosync Media Combine: Indian content and film production studio producing documentaries, ad films, and branded content for social and corporate clients. Comparable in production capability and mixed client base spanning purpose-led and commercial briefs.
Others
- Films Division of India: Government of India body producing documentaries and short films on national programs, social issues, and development themes. Comparable in subject matter (social-sector documentary production) but operates as a public-sector entity rather than a commercial agency.
Emerging players
- The Better India: India's largest positive-news media platform producing stories, videos, and campaigns around social impact, sustainability, and grassroots innovation. Comparable as a creator of impact-focused video content, though more media/audience-facing than agency-style.
Broad incumbents
- DDB Mudra Group: Large Indian advertising and communications network with capabilities spanning brand, digital, film, and social impact work. Comparable as a full-service competitor for CSR and purpose-led briefs, though with much broader service portfolio.
- Ogilvy India: One of India's largest advertising and communications networks with a growing social impact and ESG practice. Comparable in delivering purpose-led campaigns for major corporates and government bodies, but operates at significantly larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Quirky Tokri social profiles
Digital presenceQuirky Tokri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quirky Tokri leadership team
Management profileNumber of profiles
Profiles2 records
Quirky Tokri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quirky Tokri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quirky Tokri
What does Quirky Tokri do?
Quirky Tokri is an integrated brand communication agency that delivers purpose-led storytelling services for social impact. Its core offerings include Brand & Identity (brand creation and refresh), Communication Campaigns (consulting, strategy, ideation), Visual Storytelling (ad films, process films, impact films, music videos, still imagery, event coverage), Content & Graphics (coffee table books, flip books, reports, brochures), Consulting & Strategy, and Capacity Building workshops. Clients include government agencies, corporate CSR programmes, NGOs, and tourism/conservation bodies operating in India.
Is Quirky Tokri a public or private company?
Quirky Tokri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quirky Tokri founded?
Quirky Tokri was founded in 2015. It employs 11 to 50 people.
Where is Quirky Tokri based?
Quirky Tokri is headquartered in Bhopal, India, in the Asia region.
How does Quirky Tokri make money?
Three revenue lines are on record. Film & Documentary Production is the primary driver. The others are brand & Communication Services and content & Design Production.
Who are Quirky Tokri's main competitors?
Direct peers on record are Talented, Hungry Films, Encompass, Storytailors, Prahlad Kakar Advertising and Ideosync Media Combine. Films Division of India is listed as an others. The Better India is listed as an emerging player. Broad incumbents are DDB Mudra Group and Ogilvy India.
Does Quirky Tokri have an API?
No public API is recorded for Quirky Tokri.
What industry is Quirky Tokri in?
Quirky Tokri's product category is Brand Communication & Visual Storytelling Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 541810 and its SIC code is 7311.