Medtrade

What Medtrade does

Medtrade, founded in 1979 as the National Home Healthcare Exhibition and now operated by Emerald X, LLC, is the largest annual trade show and conference serving the US home medical equipment (HME) and DMEPOS (Durable Medical Equipment, Prosthetics, Orthotics, and Supplies) industry. The core product is a single annual event that rotates across major US convention venues (Dallas 2023 and 2025, Phoenix 2026, Fort Worth 2027), combining a large expo floor of hundreds of DMEPOS manufacturers, multi-track educational conference sessions, day-one workshops (CDME certification, compliance, sales training), and a set of supporting activations including the New Product Pavilion with Providers' Choice Awards, Tech Talks on the expo floor, CRT Live product demonstrations, and the Medtrade App with matchmaking functionality. The platform architecture is primarily web-based, comprising online exhibitor and attendee registration, an exhibitor resource center, a mobile app for matchmaking, and a newsletter/content marketing site (Medtrade Monday), with no disclosed AI/ML or proprietary technology stack beyond standard event-management tooling.

The business is fundamentally event-driven and two-sided, serving DMEPOS manufacturers and suppliers (exhibitors) on one side and DMEPOS providers, home health agencies, pharmacy-based and chain HME retailers, distributors/wholesalers, and in-patient facilities (attendees) on the other. Revenue is generated through a transaction-fee model across five streams: exhibitor booth sales (the largest economic lever, handled by a small direct sales team), tiered attendee registration (SmartSaver, Insider, and Standard rates for Expo Pass starting at $30 and Conference Pass starting at $125), paid workshops and certification programs, advertising and sponsorship packages (event naming rights, booth sponsorship, digital advertising), and special event tickets such as the $150 Stand Up for Homecare patron reception. Go-to-market is hybrid: a direct enterprise sales motion for exhibitor booth space, a self-serve online registration flow for attendees, and partnership-driven content and advocacy programming through AAHomecare and HomeCare Magazine. Medtrade 2024 attracted more than 2,300 qualified attendees, a roughly 25% year-over-year increase, and two out of three attendees report that seeing a product at Medtrade is more influential than other options, underscoring the central role of the physical event in the HME buyer journey.

Name

Medtrade

Legal name

Medtrade (operated by Emerald X, LLC)

Website

https://medtrade.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Medtrade is the largest annual US trade show and conference for the home medical equipment (HME/DMEPOS) industry, founded in 1979 and operated by Emerald X, LLC. It connects hundreds of DMEPOS manufacturers with thousands of providers through an expo floor, educational sessions, workshops, and sponsorship programs across rotating US convention venues.

Ownership category

akta.pro rank

Product category

Trade Show and Conference (Home Medical Equipment)

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH)

Keywords

• Home medical equipment trade show
• HME industry conference
• DMEPOS sourcing event
• Medical equipment expo
• HME educational conference

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Revenue from manufacturers and suppliers purchasing booth space to exhibit their products and services on the expo floor
2. Attendee Registration: Revenue from attendees purchasing Expo Pass or Conference Pass to access the trade show floor and educational sessions
3. Workshop Fees: Additional fees for multi-hour in-depth workshops and certification programs such as CDME exam, sales training, and compliance workshops
4. Advertising & Sponsorship: Revenue from sponsorships including event naming rights, booth sponsorship, and advertising across show materials and digital platforms
5. Special Event Tickets: Revenue from add-on events such as Stand Up for Homecare Reception ($150 patron tickets) and MedConnect Mixer

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Medtrade operates the largest annual U.S. trade show and conference for the home medical equipment (HME) and DMEPOS industry, held at rotating convention center venues. The core offering is the live event — an expo floor of leading HME manufacturers plus multi-track educational sessions, workshops, and networking events — sold to both exhibitor companies (booth space, sponsorship) and attendees (Expo Pass, Conference Pass, workshops, special-event tickets). Supporting services include the Medtrade App for matchmaking and on-site logistics, the New Product Pavilion with Providers' Choice Awards, Tech Talks, and CRT Live showcases.

Product overview

Medtrade is the premier annual trade show and conference for the home medical equipment (HME) industry in the United States, established in 1979. The event serves as the largest national sourcing opportunity for DMEPOS products and services. The core offering includes an expo floor featuring hundreds of HME manufacturers, an educational conference with multiple tracks (Audits & Compliance, Operations & Innovations, Complex Rehab Technology & Mobility, Legislative/Regulatory/Legal, Managed Care, Product Categories, Sales & Marketing), and in-depth workshops. Supporting offerings include the New Product Pavilion with Providers' Choice Awards, Tech Talks presentations on the expo floor, CRT Live showcase area, and a mobile app with matchmaking capabilities. The show connects DMEPOS providers with manufacturers across product categories including mobility, respiratory, sleep, rehab, and aids to daily living.

Differentiator

Problem solved

Functional benefit

Products and services

• Medtrade Trade Show and Conference
• Medtrade Expo Floor
• Medtrade Educational Conference Program
• Medtrade Workshops
• New Product Pavilion with Providers' Choice Awards
• Medtrade Advertising & Sponsorship Packages

Quantifiable outcome

• Every 2 out of 3 attendees report that seeing a product at Medtrade is more influential than other options (online, showrooms, etc.)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• AAHomecare (American Association for Homecare)coreStrategic or Co-development PartnerAAHomecare is a key partner in Medtrade's educational and advocacy programming. The association co-hosts the AAHomecare Update session, State Straight Talk roundtable discussions, and the Stand Up for Homecare advocacy reception. Medtrade is identified as partnering with AAHomecare as shown by their logo placement on the Medtrade website.
• Emerald X, LLCcoreOthersEmerald X, LLC is the parent company that owns and operates Medtrade. The company manages trade shows and events, with Medtrade being one of their flagship healthcare industry events.
• HomeCare Magazine / HomeCare MediamajorGTM or Marketing PartnerHomeCare Magazine sponsors the New Product Pavilion Providers' Choice Awards at Medtrade. The award recognizes outstanding products voted on by attendees, providing marketing visibility for winners and adding credibility to the show's product showcase.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VGM Group (Heartland Conference): VGM's Heartland Conference is the most direct competitor to Medtrade within the US HME industry, convening DMEPOS providers and suppliers for sourcing, education, and networking — overlapping exhibitor and attendee bases with Medtrade in the same niche.
• HIDA (Health Industry Distributors Association): HIDA runs MedSupply Chain and other medical products distribution events, covering adjacent buyer audiences (medical product distributors, GPOs) with similar expo-and-education formats serving the medical supply chain.

Emerging players

• American Academy of Orthotists & Prosthetists (AAOP): AAOP hosts annual O&P meetings serving prosthetics, orthotics, and complex rehab clinicians — a partial-overlap vertical event that intersects with Medtrade's Complex Rehab Technology (CRT Live) content.

Broad incumbents

• Informa Markets (FIME / Arab Health): Informa Markets operates large medical and healthcare trade shows (e.g., FIME, Arab Health) using the same booth-fee plus conference revenue model with broader geographic reach than Medtrade.
• Messe Düsseldorf (MEDICA): MEDICA is the world's largest medical trade fair; while globally focused rather than US-only and broader than HME alone, it is a comparable event-organizer play in the medical device and equipment sourcing space.
• AdvaMed (AdvaMed Annual MedTech Conference): AdvaMed's annual conference is the leading medtech industry event, comparable to Medtrade as an industry association-led medical product trade show and educational forum, but broader (medtech vs. HME-only).
• Clarion Events (medical trade shows): Clarion Events is a diversified organizer operating healthcare and medical trade fairs such as the MD&M series, applying the same expo-plus-education format to overlapping professional buyers.

Others

• Emerald X (parent and sibling events): Emerald X owns and operates Medtrade as part of a broader B2B trade show portfolio; sibling events share back-office, sales, and audience development capabilities that directly support Medtrade's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/medtradeconnect
• YouTubeyoutube.com/channel/UCjbm8iu21zYbmz_jcx4OiKw
• Facebookfacebook.com/Medtrade
• LinkedInlinkedin.com/company/2832645
• Instagraminstagram.com/medtradeconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medtrade