Repetico

What Repetico does

Repetico GmbH is a digital flashcard learning platform founded in 2012 in Cologne, Germany (originating from Klaus Kröner's Ediscio system in 2006). The platform combines the Leitner and SuperMemo 2 (SM2) spaced-repetition algorithms with cross-device synchronization across web, iOS, and Android to enable structured memorization and exam preparation. Repetico primarily serves German-speaking students preparing for high-stakes regulated exams, with German legal Staatsexamen (1st and 2nd Examen) as its deepest vertical; the platform also serves pharmacy, IHK vocational, theology, and language learners through partner-published content. The product portfolio comprises the core Repetico web and mobile apps, a free tier, an individual PRO subscription (€2.99–€19.99/year-equivalent depending on commitment length), an educator tier (Repetico für Kursleiter at €34.99/year), and a marketplace of professionally-produced flashcard sets from publishers such as Alpmann Schmidt, Examen mit Sandro (in cooperation with Bucerius Law School), Q-LOG, Deutsche Bibelgesellschaft, and STAUDINGER. Notable product additions through 2024–2026 include the digitization of the STAUDINGER 'Eckpfeiler des BGB' legal textbook into an integrated reader-plus-flashcards app, and AI-assisted flashcard creation and answer evaluation for PRO users.

The business model is multi-stream: recurring PRO subscriptions, a teacher/institutional subscription tier, one-time and bundled sales through the in-app marketplace, and partnership-driven textbook/content licensing (STAUDINGER). Distribution is product-led growth: self-serve signup via Google/Apple ID or email, freemium upgrade flow, a referral program that awards PRO months for invites, and SEO plus paid Google search targeting German exam-prep keywords. The company also runs a marketplace listing motion through which third-party publishers sell premium cards with revenue share. Repetico reports 500,000+ registered users since inception and is GDPR-compliant, with EU-hosted analytics on Matomo Cloud Frankfurt. Leadership comprises Klaus Kröner (CTO and original founder) and Petra Rülfing (CEO/CMO since 2023, replacing Samuel Ju).

Name

Repetico

Legal name

Repetico GmbH

Website

https://repetico.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Repetico is a Cologne-based digital flashcard learning platform serving primarily German-speaking law students and other regulated-exam candidates through spaced-repetition algorithms (Leitner, SM2), cross-device web and mobile apps, an integrated marketplace of publisher-produced card sets, and AI-assisted content creation.

Ownership category

akta.pro rank

Product category

Digital Learning Platform (Spaced Repetition Flashcards)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Vocabulary, Flashcards, SRS & Memorization Platforms (EDAFAOAF)

Keywords

• Digital flashcard learning
• Spaced repetition software
• Exam preparation platform
• Online learning software
• ELearning flashcards

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. PRO Subscription: Freemium model with PRO subscription tiers (1, 3, 6, 12 months) unlocking unlimited card sets, 2000 cards per set, 1024 MB monthly storage, premium card sets, detailed statistics, and no third-party ads.
2. Marketplace Card Set Sales: One-time purchases of premium flashcard sets from third-party publishers (e.g., Alpmann Schmidt, Examen mit Sandro) ranging from €0.99 to €349.00 per set or bundle. Transaction-based sales.
3. Textbook Licensing (STAUDINGER): Digital access to legal textbooks (e.g., STAUDINGER Eckpfeiler BGB) bundled with flashcard sets, offered as monthly or annual subscriptions (€3.99-36.99/year).
4. Teacher/Course Manager Subscription: Dedicated tier for educators (Repetico für Kursleiter) at €34.99/year with unlimited courses, participant tracking, course-based statistics, and all PRO features included.
5. Referral Incentive Program: Users can earn PRO months by inviting friends to join Repetico, driving user acquisition through word-of-mouth.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Repetico operates a digital flashcard learning platform available on web, iOS, and Android that uses spaced repetition algorithms (Leitner system and SuperMemo 2) to schedule reviews and improve long-term retention of study material. It sells a freemium subscription product (Repetico FREE and Repetico PRO), a B2B educator tier for course management (Repetico für Kursleiter), an in-app marketplace where third-party publishers such as Alpmann Schmidt, Examen mit Sandro, and Q-LOG sell premium flashcard sets, and a textbook-integrated Jura-LernApp BGB powered by Staudinger. The platform is positioned primarily for German-speaking students preparing for exams, with strong specialization in German legal state examinations.

Product overview

Repetico is a digital flashcard learning platform built around a core web application and native mobile apps for iOS and Android. The platform operates on a free tier (Repetico FREE) and two premium tiers — Repetico PRO (individual subscription at €2.99/month) and Repetico für Kursleiter (educator/course management subscription at €34.99). At its core, Repetico uses an intelligent spaced repetition system based on the Leitner method and the SuperMemo 2 (SM2) algorithm to schedule flashcard reviews. The product portfolio includes: the web platform and mobile apps as the primary delivery channels; the paid subscription tiers (FREE/PRO/Kursleiter) governing feature access; an integrated marketplace (Repetico Karteikarten-Store) offering professionally produced flashcard sets across law, pharmacy, theology, and business studies from publishers like Alpmann Schmidt, Examen mit Sandro, Lawbility, and Q-LOG Lernmedien; a specialized Jura-LernApp BGB powered by STAUDINGER combining a digital textbook reader with linked flashcards; and AI-powered flashcard creation as a PRO feature. The platform supports team-based learning, learning groups, dark mode, offline mobile review, YouTube video and MP3 embedding, LaTeX formula support, and an Anki import feature. The educator tier adds course management, participant progress tracking, course-based ranking, and up to 500 participants per course.

Differentiator

Problem solved

Functional benefit

Products and services

• Repetico Web Platform Web-based flashcard learning platform with automated spaced repetition, multi-device sync, AI-assisted card creation, learning groups, dark mode, and rich media support. Targeted at individual students and exam candidates.
• Repetico iOS App Native iOS application (iPhone and iPad) for flashcard learning with offline review, progress synchronization with the web platform, dark mode, and favorites marking.
• Repetico Android App Native Android application (com.repetico.cards) for flashcard learning with offline review, progress synchronization, dark mode, and favorites marking.
• Repetico Karteikarten-Store (Marketplace) In-app marketplace offering premium flashcard sets and bundles across law, IHK vocational certifications, pharmacy, theology, and English, sold by third-party publishers such as Alpmann Schmidt, Examen mit Sandro, Lawbility, Q-LOG Lernmedien, and Deutsche Bibelgesellschaft.
• Repetico für Kursleiter (Teacher / LMS Tier) Subscription plan for educators and course leaders providing all PRO features plus unlimited courses, up to 250 card sets per course, up to 500 participants, course-based statistics and ranking, discussion forum, and German data hosting. Priced at €34.99/year.
• Jura-LernApp BGB (powered by Staudinger) Specialized legal studies reading and flashcard application combining a digitized Staudinger 'Eckpfeiler des BGB' textbook reader (with highlighting, notes, and linked norms/decisions) with integrated interactive flashcards; available via subscription bundled with Repetico PRO at €3.99/month to €36.99/year.

Quantifiable outcome

• 500,000+ registered users
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Examen mit Sandro (Sandro Birkenhof)coreStrategic or Co-development Partner · 1 January 2024Exclusive partnership for digital exam preparation flashcards for German law state exams. Content developed in cooperation with Bucerius Law School. Sandro Birkenhof creates comprehensive card sets for 1st and 2nd State Exam covering civil law, criminal law, public law, and procedural law. Packages range from €14.95 to €349.00 for complete exam bundles.
• Alpmann Schmidt (Jura-Fachverlag und Repetitorium)coreChannel Partner/ Reseller/ DistributorLong-standing partnership with leading law exam publisher Alpmann Schmidt for digital flashcard distribution. Content covers all major areas of German law including Civil Law, Public Law, Criminal Law, and exam preparation with RÜ Check Wiederholungsfragen series.
• Bucerius Law School (Hamburg)coreStrategic or Co-development PartnerAcademic partnership for digital law exam preparation flashcards. Content from Examen mit Sandro developed in cooperation with the Bucerius Law School. Partnership expanded in 2024 with additional exam preparation materials.
• STAUDINGER (Verlag)coreStrategic or Co-development PartnerPartnership to digitize the STAUDINGER 'Eckpfeiler des BGB' (Cornerstones of Civil Law) textbook into the Repetico platform. Includes interactive flashcards, reader with highlighting/noting, linked legal norms and decisions. Subscription from €3.99/month to €36.99/year.
• Deutsche BibelgesellschaftminorChannel Partner/ Reseller/ DistributorPartnership for Bible study flashcards covering Old and New Testament content including Bible knowledge, Hebrew, and biblical studies.
• bankfachwirttraining.deminorChannel Partner/ Reseller/ DistributorThird-party provider of banking and IHK exam preparation flashcards for certified bank specialist (Bankfachwirt) studies and IHK examinations.
• Q-LOG LernmedienminorChannel Partner/ Reseller/ DistributorQuality flashcard provider for IHK continuing education including Wirtschaftsfachwirt, Fachwirt im Gesundheits- und Sozialwesen, Handelsfachwirt. One-time purchase model with no subscription required.
• Relaxed ins StexminorChannel Partner/ Reseller/ DistributorPartnership for 3rd State Exam in Pharmacy preparation cards. Course-accompanying sets covering special legal areas and pharmaceutical practice, aligned with the free online course at relaxed-ins-stex.de.
• LawbilityminorChannel Partner/ Reseller/ DistributorLegal English vocabulary training flashcards for law students and professionals. Basic and Moot Court Language Training packages available.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StudySmarter: StudySmarter is a German-headquartered learning platform combining flashcards, study plans, and AI tutoring for university students. It is a direct peer in the DACH EdTech market, with overlapping subject coverage and a similar freemium model.
• Cram.com: Cram.com is an online flashcard and study platform offering user-generated and curated flashcard sets. It competes with Repetico's free-tier model and user-generated card set ecosystem.
• Quizlet: Quizlet is a global flashcard and study tools platform with freemium subscriptions, AI-powered learning features, and a marketplace. It is a direct peer in the digital flashcard/learning category, competing for the same student user base across geographies.
• Brainscape: Brainscape is a web and mobile flashcard platform built on confidence-based repetition (a variant of SRS). It is comparable to Repetico in business model (freemium with PRO) and core learning methodology (spaced repetition algorithms).
• GoConqr: GoConqr is a free learning platform offering flashcards, mind maps, quizzes, and study planning for students. It is comparable to Repetico in offering multi-format study tools with a freemium upgrade path, though with a broader international focus.
• Anki: Anki is a free, open-source spaced repetition flashcard platform widely used by students globally. It is Repetico's most direct substitute in the SRS/flashcard category, so much so that Repetico launched an Anki import feature in 2026 to capture migrating users.

Broad incumbents

• Simpleclub: Simpleclub is a leading German EdTech platform offering video-based learning, AI tutoring, and study tools for school and university students. It is a broader incumbent in the DACH EdTech space, overlapping with Repetico on the student learning category.
• Beck-online (C.H.Beck): C.H.Beck's Beck-online is a comprehensive German legal information and study platform. It is a broader incumbent in the legal education space, with potential to add or acquire flashcard-style learning features that would overlap with Repetico's Jura offering.

Emerging players

• RemNote: RemNote is a note-taking and flashcard platform that automatically generates SRS cards from study notes. It is an emerging player with a similar spaced-repetition + AI-generation value proposition, targeting university students and competing in adjacent use cases.

Others

• Alpmann Schmidt: Alpmann Schmidt is a leading German law exam publisher and Repetico's core content partner. It is adjacent rather than competitive: Repetico distributes Alpmann Schmidt's flashcard sets and could be partly disrupted if Alpmann Schmidt launched a competing in-house app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/repetico-gmbh
• Xx.com/repetico
• Facebookfacebook.com/repetico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repetico