DAS
DAS is a South Korean privately-held automotive seating manufacturer founded in 1987, producing seat adjustment devices, frames, complete seats, and electronic systems for global OEMs including Hyundai, Kia, GM, Ford, and Rivian across 14 facilities in 6 countries.
- Company typePrivate
- Founded1987
- HeadquartersGyeongju, South Korea
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What DAS does
DAS is a South Korean privately-held automotive seating systems manufacturer founded in 1987 as Daebu Machinery (대부기공) and renamed DAS Co., Ltd. (주식회사 다스) in 2003, headquartered in Gyeongju, Gyeongsangbuk-do. The company designs, develops, and manufactures a vertically integrated portfolio spanning seat adjustment devices (recliners, sliders, height adjusters, swivels — five generations through 2020), seat frames using ultra-high-strength steel, complete assembled seats, electronic seat systems (BLDC motors, folding/walk-in actuators, SVM and HVM blower modules), and aircraft seats. DAS holds proprietary technology across these categories, with active R&D programs in Belt-in-Seat (BIS) frames, relaxation mechanisms, long rails, IRS 3.0 systems, and lightweight/high-strength materials for EV platforms. The company is designated an Advanced Technology Sector company by Korea's Ministry of Trade, Industry and Energy (2025) and holds IATF 16949, ISO 9001, ISO 14001, ISO 45001, and ISO 27001 certifications.
DAS firmographics
Firmographics- Name
- DAS
- Legal name
- 주식회사 다스 (DAS Corp.)
- Website
- https://i-das.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DAS is a South Korean privately-held automotive seating manufacturer founded in 1987, producing seat adjustment devices, frames, complete seats, and electronic systems for global OEMs including Hyundai, Kia, GM, Ford, and Rivian across 14 facilities in 6 countries.
- Ownership category
- akta.pro rank
DAS industry classification
Industry- Product category
- Automotive Seating Components and Systems
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (336360)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)
- akta.pro secondary industries
- Passenger Vehicle Interior Systems Manufacturing (ICE) (IMACAAAM), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
Keywords
Where DAS is headquartered
LocationHeadquarters
- HQ city
- Gyeongju
- HQ country
- South Korea
- HQ region
- Asia
Offices18 records
Markets served
DAS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Automotive Seating Components and Systems: DAS designs, develops, and manufactures complete automotive seating solutions including seat adjustment devices (recliners, sliders, height adjusters), seat frames, complete seats, and electronic seat systems. Revenue is generated through direct supply of these components and systems to global automotive OEMs under long-term supply contracts. The company reports nearly $2 billion in global sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DAS product offering
Product offeringCore offering
DAS designs, develops, and manufactures complete automotive seating solutions including seat adjustment devices (recliners, sliders, height adjusters, swivels), seat frames, fully assembled complete seats, electronic seat systems (BLDC motors, actuators, ventilation modules), and aircraft seats. The company supplies these products directly to global automotive OEMs such as Hyundai, Kia, GM, Ford, and Rivian under long-term supply contracts, operating 14 manufacturing facilities across six countries.
Product overview
DAS is a Total Seating Solution provider offering a comprehensive, vertically integrated portfolio spanning seat adjustment systems (recliners, sliders, height adjusters, swivels), seat frames, complete seats, electronic seat systems (E-System), and aircraft seats. DAS develops and produces everything in-house — from press forming and seat adjustment devices through to completed seat assembly — supplying major global OEMs including Hyundai, Kia, GM, Ford, Lear, and Rivian. The product line is anchored by the Seat Adjustment Systems (시트 조절장치) as the core platform product, supported by Seat Frames (시트 프레임) and Extended seat capabilities, while the E-System (시트 전자장치) adds electronic sophistication and Aircraft Seats (항공 시트) represents a newer diversification. DAS also maintains active R&D programs in autonomous driving seats, EV seats, custom seats, and eco-friendly seat materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Seat Adjustment Systems Comprehensive seat movement and positioning components including recliners (manual and power), sliders/long rails (manual and power, aluminum and steel lower rails), height adjusters with optimized lightweight shaping, and swivel mechanisms designed for autonomous driving vehicles. Supplied to global automotive OEMs across economy to premium tiers.
- Seat Frames Seat structure components spanning small, medium, large, economy, and luxury segments using ultra-high-strength steel. DAS's standard frames are compatible with both DAS and third-party seat adjustment devices, providing customer-tailored structures optimized for compatibility with seat adjustment mechanisms.
- Complete Seats Fully assembled seat systems integrating seat adjustment devices, frames, electrical components, and seat design. Provides optimized seat solutions tailored to customer requirements with verified safety, comfort, ergonomic seating technology (HMI), and intelligent seat capabilities for the autonomous driving and EV era. Includes Hyundai Staria (US4), Hyundai Grandeur (GN7), and Rivian R1S seat production.
- E-System (Electronic Seat Systems) Electronic seat components including BLDC motors with improved noise and durability, folding and walk-in actuators, smart actuators optimized for complete seats with quiet operation, and blower modules including SVM (Seat Ventilation Module) for cooling and HVM (Heating/Ventilation Module) for combined heating and ventilation. Provides upgraded seat electric modules and control technology for electrified seats.
- Aircraft Seats Aviation seating products developed using high-functional elastic technology and electronic fabrics, featuring ergonomic design, high-quality materials, and customized solutions for comfort during long flights. Meets strict aviation industry standards for materials and structure.
Quantifiable outcome
- 500 million USD export milestone achieved in 2025
- +1 more outcomes
Companies that use DAS
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
DAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
DAS partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- FeytechminorCollaboration with Feytech for Hyundai's Staria project in Malaysia, announced February 2025.
- AeromechcoreDAS & Aeromech signed MOU in 2022 for aircraft seat development and production. This partnership represents DAS's strategic expansion into the aviation seating market, combining Aeromech's expertise with DAS's seating technology capabilities.
- DNIX (디닉스)coreEstablishment of DNIX domestic joint venture in 2022 for localized supply chain development in Korea.
- Chongqing DAS & P.D Automotive Seat Co., Ltdcore50% joint venture in China for regional seat production, combining DAS capabilities with local partner P.D Automotive.
- Lear CorporationminorCollaboration with Lear Corporation on seat solutions dating back to 2005.
- Korea Student Aid FoundationminorJointly organized corporate visit program for job seekers at Gyeongju Research Center in May 2026, expanding recruitment to include Hope Ladder scholarship recipients and general students.
- Korea Industrial Technology AssociationminorCo-organized corporate visit program to support workforce development and balanced regional development.
Scale indicators8 records
Recent moves26 records
Expansion highlights6 records
DAS competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DAS social profiles
Digital presenceDAS compliance and trust
Trust signalCompliance6 records
DAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAS leadership team
Management profileNumber of profiles
Profiles7 records
DAS subsidiaries and ownership
Company hierarchySubsidiaries9 records
DAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAS
What does DAS do?
DAS designs, develops, and manufactures complete automotive seating solutions including seat adjustment devices (recliners, sliders, height adjusters, swivels), seat frames, fully assembled complete seats, electronic seat systems (BLDC motors, actuators, ventilation modules), and aircraft seats. The company supplies these products directly to global automotive OEMs such as Hyundai, Kia, GM, Ford, and Rivian under long-term supply contracts, operating 14 manufacturing facilities across six countries.
Is DAS a public or private company?
DAS is a private company. It is classified as family owned and is currently operating.
When was DAS founded?
DAS was founded in 1987. It employs 1,001 to 5,000 people.
Where is DAS based?
DAS is headquartered in Gyeongju, South Korea, in the Asia region.
How does DAS make money?
One revenue line is on record: automotive Seating Components and Systems.
Does DAS have an API?
No public API is recorded for DAS.
What industry is DAS in?
DAS's product category is Automotive Seating Components and Systems. Its primary akta.pro industry code is IMACAKAA, Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats), with a secondary code of IMACAAAM, Passenger Vehicle Interior Systems Manufacturing (ICE). Its NAICS code is 336360 and its SIC code is 3714.