G&S Sales

What G&S Sales does

G&S Sales, legally G & S Sales Materials Inc., is a privately held, family-owned discount building materials retailer founded in 1987 by David and Sonja Desmond in Terrell, Texas. The company operates four physical retail showrooms across North and Northeast Texas (Terrell, Quinlan, Quitman, and Seven Points), serving homeowners, contractors, builders, and mobile home owners across a catchment area spanning Rockwall, Terrell, Mesquite, Kaufman, Tyler, Greenville, and surrounding communities.

Its product catalog spans four departments: windows and doors (vinyl, exterior, interior, mobile-home-specific, barn doors), lumber and roofing materials (pine, plywood, treated lumber, roofing underlayment), cabinets and flooring (custom and stock cabinets, tile, vinyl and hardwood flooring, butcher block countertops), and hardware and mobile home supplies (fasteners, tools, plumbing/electrical, mobile home parts). There is no proprietary technology stack; the company runs a standard Wix-hosted website with an online quote-request form and a Facebook page as its only digital channels. Distribution is exclusively through physical storefronts, supplemented by phone sales and the online quote-request flow.

Revenue is generated through direct one-time hardware sales at retail, with unit-level pricing, promotional specials, and a price-matching policy aimed at undercutting big-box competitors. The GTM motion is direct-to-consumer, walk-in retail. Headcount is reported at 11-50 employees distributed across the four stores plus a delivery driver, and the company has remained independently owned with no disclosed funding rounds, acquisitions, or external investors since founding.

Name

G&S Sales

Legal name

G & S Sales Materials Inc.

Website

https://gssales.biz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

G&S Sales is a family-owned discount building materials retailer operating four Texas showrooms since 1987, selling windows, doors, lumber, cabinets, flooring, hardware, and mobile home supplies to homeowners, contractors, and mobile home owners across North and Northeast Texas.

Ownership category

akta.pro rank

Product category

Discount Building Materials Retail

NAICS

Home Centers (444110)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Discount building materials
• Windows and doors
• Lumber and roofing
• Cabinets and flooring
• Mobile home supplies

Headquarters

HQ city

Terrell

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Retail Sales: G&S Sales generates revenue through the direct sale of building materials including windows, doors, lumber, roofing, cabinets, flooring, hardware, and mobile home supplies. Sales are primarily one-time transactions at physical retail locations, with pricing based on individual product costs and volume discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

G&S Sales is a multi-location discount retailer that sells building and renovation materials directly to walk-in and phone customers across North and Northeast Texas. Its core inventory spans four departments — Windows & Doors, Lumber & Roofing Materials, Cabinets & Flooring, and Hardware & Mobile Home Supplies — with pricing built around discounts versus big-box stores, price matching, bulk breaks, and rotating specials. The business started as a local salvage yard in 1987 and has since grown to four storefronts, each stocked with project-ready materials for homeowners, contractors, and mobile home owners.

Product overview

G&S Sales is a discount building materials retailer offering a comprehensive selection of construction and renovation products across four product categories: Windows & Doors (including vinyl windows, exterior/interior doors, energy-efficient options, mobile home windows/doors, and barn doors), Lumber & Roofing Materials (pine lumber, plywood, treated lumber, roofing materials, and construction supplies), Cabinets & Flooring (custom cabinets, kitchen/bathroom cabinets, tile, vinyl/hardwood flooring, and countertops/butcher block), and Hardware & Mobile Home Supplies (household hardware, fasteners, tools, repair supplies, mobile home parts, and plumbing/electrical). The company operates as a single unified retail business with multiple physical store locations in North and Northeast Texas, serving homeowners, contractors, and builders. They also feature rotating specials on products like vanities, vinyl skirting, molding, and barn doors.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows & Doors A retail department at G&S Sales offering thousands of windows and doors for residential and mobile home applications, including vinyl windows, energy-efficient windows, exterior doors, interior doors, mobile home windows and doors, special-order window sizes and styles, and barn doors. Intended for homeowners, contractors, and mobile home owners sourcing openings for new builds, renovations, or replacements.
• Lumber & Roofing Materials A retail department at G&S Sales providing structural and weatherproofing building materials for residential construction, including pine lumber, plywood and boards, treated lumber, roofing materials, and construction supplies. Geared toward homeowners and contractors building, framing, re-roofing, or repairing homes.
• Cabinets & Flooring A retail department at G&S Sales covering interior finish materials for kitchens, bathrooms, and floors, including custom cabinets, kitchen cabinets, bathroom cabinets, wall and floor tile, vinyl flooring, hardwood flooring options, and countertops/butcher block. Supported by a dedicated Cabinet Shop at the Terrell flagship.
• Hardware & Mobile Home Supplies A retail department at G&S Sales stocking everyday hardware and category-specific mobile home parts, including household hardware, fasteners and tools, repair supplies, mobile home parts, doors and windows, installation accessories, and plumbing/electrical supplies. The department serves both general homeowner/contractor needs and the specific requirements of mobile home owners, who are otherwise underserved by big-box retailers.

Quantifiable outcome

• Serving North and Northeast Texas including Rockwall, Terrell, Seagoville, Balch Springs, Mesquite, Kaufman, Sulphur Springs, Tyler, Commerce, Greenville, Mount Pleasant, Kilgore and more

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lowe's: Second-largest U.S. home improvement chain, with pro-focused programs (Lowe's for Pros) that compete for the contractor segment G&S targets alongside homeowners.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. While B2B-skewed, it competes for the same contractor roofing and exterior SKU dollars that G&S serves.
• Menards: Privately held Midwestern home improvement chain with strong presence in the South Central U.S., offering the same category mix (lumber, cabinets, flooring, hardware) and frequently competing on price with smaller regional dealers.
• Home Depot: National home improvement supercenter chain explicitly named by G&S as a price competitor. Overlaps across all four of G&S's departments and defines the discount-pricing benchmark G&S positions against.
• Ace Hardware: Cooperative hardware retailer with thousands of independently owned stores; comparable to G&S in serving small-town homeowners with mixed hardware and home improvement assortments.

Direct peers

• Carter Lumber: Family-owned building materials retailer in the Midwest/South with a comparable mix of lumber, windows, doors, cabinets, and millwork services sold primarily to professional builders and remodelers.
• 84 Lumber: Privately held building materials dealer and component manufacturer with ~250 stores, traditionally strong in contractor relationships and a similar product mix of lumber, doors, windows, and engineered components—directly comparable assortment and channel.
• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer offering hardwood, vinyl, and tile—directly overlapping with G&S's Cabinets & Flooring department, particularly for value-oriented DIY and contractor flooring buyers.
• McCoy's Building Supply: Family-founded, Texas-headquartered building materials retailer operating ~85+ stores across the South Central U.S. Highly comparable to G&S in assortment (lumber, roofing, cabinets, hardware) and target customer mix of homeowners and professional builders.

Regional players

• Tractor Supply Co. Rural-lifestyle retailer serving many of the same small-town Texas communities, with adjacent categories (fencing, tools, hardware) that overlap with G&S's contractor and homeowner customer base even though the core assortment differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GSSALESINC

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&S Sales