What Hortman Clinics does

Hortman Clinics is a Dubai-based luxury aesthetic and wellness clinic founded in 2021 by Anastasiia Hortman, operating two physical locations — the flagship on the 32nd floor of Burj Al Salam on Sheikh Zayed Road and a second branch at Jumeirah 3. The clinic serves individual consumers seeking cosmetic, dermatological, dental, hair restoration, plastic surgery, and longevity treatments, with an explicit male-patient segment and positioning toward Dubai's medical tourism catchment. Its service portfolio spans facial aesthetics (Botox, fillers, skin boosters, thread lifts), body contouring (EmSculpt Neo, liposuction, tummy tuck, BBL), advanced laser treatments (BBL HERO, HALO, PicoWay, AviClear, Ultherapy), hair transplant and restoration, cosmetic dentistry (veneers, implants, Invisalign), plastic surgery, and wellness/IV therapy (NAD IV, peptides, testosterone replacement).

The clinic's underlying technology platform is built on an extensive portfolio of FDA-approved devices — BBL HERO, HALO, Ultherapy, Morpheus8, EmSculpt Neo, PicoWay, Sofwave, Thermage FLX, AviClear, Observ 3D imaging, and others — supported by an internationally trained clinical team including a quadruple board-certified plastic surgeon and a celebrity hair transplant surgeon. Diagnostic capability centers on Observ 3D multi-spectral skin imaging for treatment planning. Revenue is generated per procedure under a professional services model, with premium unit pricing (masseter Botox from AED 1,890, reconstructive surgery from AED 10,000+) and an added recurring layer through membership and package programs.

Go-to-market is direct-to-consumer via the company's website, online booking, WhatsApp, and active social media presence on Facebook, Instagram, YouTube, and TikTok, supported by SEO targeting treatment-specific Dubai keywords. The clinic has earned regional recognition as 'Best Aesthetics Clinic in Dubai 2025' and 'Luxury Clinic of the Year,' and positions itself as a 360-degree personalized care provider under one roof.

Name

Hortman Clinics

Legal name

Hortman Clinics

Website

https://hortmanclinics.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hortman Clinics is a Dubai-based luxury aesthetic and wellness clinic operating two physical locations, offering comprehensive cosmetic, dermatological, dental, hair restoration, plastic surgery, and wellness/IV therapy services to individual consumers using FDA-approved advanced devices.

Ownership category

akta.pro rank

Product category

Aesthetic Clinic Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Aesthetic clinic services
• Cosmetic dermatology
• Plastic surgery
• Laser hair removal
• Dental aesthetics

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aesthetic and Cosmetic Procedures: Revenue generated from non-surgical aesthetic treatments including injectables (Botox, dermal fillers), laser treatments, skin rejuvenation, and body contouring procedures. Treatments are priced individually with consultation-driven sales.
2. Plastic Surgery Services: Surgical procedures including facelifts, tummy tucks, breast procedures, liposuction, hair transplant, and reconstructive surgery. Higher-priced surgical interventions with consultation requirements.
3. Dental Services: Cosmetic and general dentistry including veneers, implants, teeth whitening, and orthodontics (Invisalign, braces).
4. Wellness and IV Therapy: NAD IV therapy, IV therapy, peptides, testosterone replacement therapy, and weight loss treatments offered as part of health optimization services.
5. Membership Programs: Exclusive membership programs offering priority access, exclusive rates on treatments, and personalized care for repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hortman Clinics is a Dubai-based luxury aesthetic and wellness clinic that delivers cosmetic, dermatological, dental, surgical, hair restoration, and wellness treatments directly to individual consumers. Services span non-surgical aesthetics (Botox, fillers, laser, body contouring), plastic and reconstructive surgery, cosmetic dentistry, hair transplant, medical dermatology, and longevity/IV therapy, all performed in-clinic using FDA-approved devices by internationally trained specialists.

Product overview

Hortman Clinics operates as a luxury aesthetic clinic in Dubai offering a comprehensive portfolio of medical and cosmetic treatments organized across multiple service categories. The clinic provides a unified platform combining surgical procedures (Plastic Surgery, Hair Transplant, Cosmetic Dentistry), non-surgical aesthetic treatments (Facial rejuvenation, Body contouring, Laser treatments), medical treatments (Dermatology, Wellness IV Therapy, Medical Botox), and advanced technology-based procedures (BBL HERO, HALO Laser, Ultherapy, Morpheus8, Sofwave). The clinic positions itself around a 360-degree approach combining world-class expertise with cutting-edge technology, offering treatments from initial consultation through post-procedure care. Key technology platforms include laser systems (Fotona, PicoWay, AviClear), RF/microneedling (Morpheus8), ultrasound (Ultherapy, Sofwave), and body contouring devices (EmSculpt Neo, Accent Prime, Icoone).

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Aesthetic Treatments
• Body Contouring & Sculpting
• Dermatology Services
• Advanced Laser Treatments
• Hair Transplant & Restoration
• Cosmetic Dentistry
• Plastic Surgery
• Wellness & IV Therapy
• Intimate Aesthetics
• Regenerative Treatments
• Membership & Package Programs

Quantifiable outcome

• Over 85% decrease in sweating for hyperhidrosis patients treated with Botox
• +2 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biolite Aesthetic Clinic: Dubai luxury clinic offering aesthetic medicine, plastic surgery, dermatology, and wellness — overlaps with Hortman's full-service premium positioning and celebrity-driven branding.
• Kaya Skin Clinic: Large Middle East-focused chain offering dermatology, laser hair removal, skin rejuvenation, and aesthetic treatments — comparable in dermatology and laser services though with a less surgical focus than Hortman.
• Aesthetics International: Dubai-based plastic surgery and aesthetic clinic with surgical, non-surgical, and skin services across multiple Dubai locations — closely overlapping service menu and target customer as Hortman.
• Dr. Kayle Aesthetic Clinic: Dubai-based aesthetic clinic led by a named plastic surgeon offering surgical and non-surgical aesthetic treatments — directly comparable boutique premium model in the same Dubai catchment.
• Lucia Clinic: Dubai luxury aesthetic and cosmetic surgery clinic covering surgical, non-surgical, dermatology, and hair restoration services with a celebrity-driven brand — competes for the same high-end medical-tourism patient.
• CosmeSurge: UAE-wide chain of cosmetic surgery and aesthetic clinics offering plastic surgery, dermatology, dental, and hair restoration — directly comparable multi-specialty aesthetic model in the same regional market.
• Tajmeel Clinic: UAE premium aesthetic and cosmetic surgery brand under a major healthcare group, offering surgical and non-surgical aesthetics — competes for similar premium and medical-tourism patient segments in Dubai/Abu Dhabi.
• Cocoona Centre for Aesthetic Transformation: Dubai-based multi-specialty aesthetic clinic offering plastic surgery, hair transplant, dental, dermatology, and body contouring — directly comparable service breadth and premium positioning to Hortman Clinics.

Broad incumbents

• Cleveland Clinic Abu Dhabi: Large multi-specialty hospital in the UAE with a cosmetic and dermatology service line — comparable regional healthcare brand competing for premium aesthetic patients, though not a boutique aesthetic specialist.
• American Hospital Dubai: Major Dubai multi-specialty hospital offering plastic surgery and dermatology within a broader hospital portfolio — broader incumbent with overlapping aesthetic capabilities but not a specialized luxury aesthetic player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClinicsHortman
• YouTubeyoutube.com/channel/UCLxPSlg-e9TGoCz5cKye0SQ
• Facebookfacebook.com/HortmanClinics
• Instagraminstagram.com/hortman.clinics
• LinkedInlinkedin.com/company/hortman-clinics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hortman Clinics