Health Care Education & Training

What Health Care Education & Training does

Health Care Education & Training (HCET) is a 501(c)(3) nonprofit organization founded in 1992 and headquartered in Indianapolis, Indiana. The organization provides program development, education, and training to improve reproductive and sexual health outcomes, serving schools, universities, clinics, hospitals, health departments, and community organizations across six Midwest states (Indiana, Wisconsin, Illinois, Minnesota, Michigan, and Ohio). HCET operates as a workforce multiplier, delivering training and technical assistance that strengthens the professionals who in turn serve thousands of individuals and families.

The organization's core product offerings include the Human Growth and Development (HGD) Videos and companion materials (worksheets, activity cards, and Q&A resources for grades 4-8) designed to help schools satisfy statutory HGD education requirements, and the Midwest Trauma-Informed Training Center (MTITC), a regional hub offering in-person and virtual training, resources, and technical assistance for healthcare and human services providers. Supporting services include education and training delivery, grant and program support, technical assistance, and program evaluation. HCET distributes content through direct organizational engagement, a virtual learning platform at learn.hcet.org, and free website downloads.

HCET's revenue model relies on grants from various funders, government and institutional contracts for training and technical assistance, and private donations and philanthropic partnerships. The go-to-market motion is sales-led through grants and contracts combined with community-led engagement, with marketing channels spanning the organizational website, social media (Facebook, Instagram, LinkedIn, YouTube), monthly newsletters, and a branded merchandise store. HCET is led by CEO Abby Hunt, MSW, supported by a team of 11-50 employees including directors of operations, community programs, training and program design, and health strategy.

Name

Health Care Education & Training

Legal name

Health Care Education & Training, Inc.

Website

https://hcet.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Care Education & Training is an Indianapolis-based 501(c)(3) nonprofit providing program development, education, and training to improve reproductive and sexual health outcomes for schools, clinics, health departments, and community organizations across six Midwest states.

Ownership category

akta.pro rank

Product category

Reproductive and Sexual Health Education and Training Services

NAICS

Educational Support Services (6117), Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Reproductive health education
• Sexual health training
• Trauma-informed care
• Workforce development
• Health education curriculum

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grant Funding: HCET receives support through grants from various funding sources to support their training and program development work in reproductive and sexual health.
2. Contracts: Government and institutional contracts for training and technical assistance services.
3. Private Donations: Private donations and philanthropic partnerships support HCET's mission and operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Health Care Education & Training (HCET) is a 501(c)(3) nonprofit that develops and delivers reproductive and sexual health education programs, curriculum products, and workforce training for schools, healthcare providers, health departments, and community organizations across the Midwest. Its core offerings include the Human Growth and Development (HGD) Videos and Companion Materials for schools and the Midwest Trauma-Informed Training Center (MTITC) for healthcare and human services providers, supported by technical assistance, program evaluation, and grant support services.

Product overview

Health Care Education & Training (HCET) is a 501(c)(3) nonprofit organization that offers a portfolio of programs and services focused on improving reproductive and sexual health outcomes across the Midwest. The core product offerings include the Human Growth and Development (HGD) Videos and Companion Materials for schools, and the Midwest Trauma-Informed Training Center (MTITC) for healthcare providers. Supporting services include education and training, grant and program support, technical assistance, and program evaluation. The organization primarily serves schools, universities, clinics, hospitals, health departments, and community organizations across Indiana, Wisconsin, Illinois, Minnesota, Michigan, and Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• MTITC: Midwest Trauma-Informed Training Center - HCET's regional hub for trauma-informed education, workforce development, and connection that brings educators, providers, and systems together to build safer, more responsive environments.

Products and services

• Midwest Trauma-Informed Training Center (MTITC)

Quantifiable outcome

• One training can strengthen dozens of professionals who reach thousands of individuals and families

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthy Teen Network: Healthy Teen Network is a national nonprofit focused on adolescent sexual and reproductive health through training, coaching, and curriculum for youth-serving professionals. It directly overlaps with HCET's adolescent health and youth-serving organization work.
• Cardea Services: Cardea is a national health workforce training and capacity-building nonprofit serving healthcare providers, schools, and social service agencies. It is comparable to HCET because both provide evidence-based training, technical assistance, and program development to overlapping public-sector customers.
• SIECUS (Sexuality Information and Education Council of the U.S.): SIECUS is a national policy and advocacy organization supporting comprehensive sexuality education. It is comparable to HCET as a peer in the reproductive and sexual health education ecosystem, though SIECUS leans policy/advocacy versus HCET's direct training delivery.
• ETR (Education, Training and Research Associates): ETR is a national nonprofit that delivers sexual and reproductive health education, training, and capacity-building to schools, clinics, and community organizations. It is the closest functional peer to HCET, operating at a larger national scale with the same training-and-technical-assistance model.
• Answer (Rutgers University): Answer provides sexual health education training and curricula to educators and youth-serving professionals, primarily focused on K-12 settings. It overlaps with HCET's school-facing adolescent health and HGD curriculum work.

Regional players

• Indiana Department of Health - Training Programs: The Indiana Department of Health offers various maternal, child, and adolescent health workforce training programs that overlap with HCET's Indiana-centric training portfolio. It is a regional state-government peer delivering comparable training content.

Emerging players

• Guttmacher Institute: Guttmacher is a research and policy organization focused on sexual and reproductive health. It is adjacent to HCET's mission, with comparable subject-matter expertise but operating in research and policy analysis rather than direct training delivery.
• Power to Decide (Bedsider): Power to Decide is a national nonprofit working to advance sexual and reproductive well-being through research, education, and digital tools. It is comparable as a peer in the reproductive health education space, but with a stronger digital/consumer focus than HCET.

Broad incumbents

• AMCHP (Association of Maternal & Child Health Programs): AMCHP is a national membership organization supporting state maternal and child health programs and their workforce. It overlaps with HCET's health department and maternal-child training work at a broader policy and capacity-building level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hceteducation
• Facebookfacebook.com/HCETORG
• LinkedInlinkedin.com/company/hcet-health-care-education-training
• Instagraminstagram.com/hcetorg
• Xx.com/HCETORG

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Care Education & Training