Te Pou
Te Pou is a non-profit national workforce centre for addiction and mental health in Aotearoa New Zealand, operating as part of the Wise Group. It develops evidence-based frameworks, training programmes, and competency tools for DHBs, NGOs, support workers, and the lived experience workforce.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Te Pou does
Te Pou is a non-profit national workforce centre for addiction and mental health in Aotearoa New Zealand, operating as a subsidiary within the Wise Group conglomerate. The organization connects the mental health and addiction workforce with evidence-based resources, training programmes, competency frameworks, and assessment tools. Its primary beneficiaries are District Health Boards, non-governmental organizations, primary care providers, support workers, and the consumer, peer support and lived experience (CPSLE) workforce. Leadership sits with Chief Executive Officer Rae Lamb, supported by a team of 11-50 employees based in Auckland.
The product portfolio is structured around evidence-based frameworks — most notably Keeping it Real | Kia Pono te Tika (a values, attitudes, knowledge and skills framework for working with tāngata whai ora), the Tupuranga reflective practice framework, MHFA Aotearoa training programmes, the Kia Mataara peer training programme, and tiered CPSLE competencies (essential, enhanced, leader). Underlying technology is operational rather than proprietary: data is hosted on Microsoft Azure with Office 365 productivity tools, while e-learning delivery runs on Moodle, Learn.org and the Pūkoro platform, with MailChimp and SendGrid handling email communications and SurveyMonkey supporting workforce research.
Te Pou's revenue mechanics combine three streams: government or quasi-government funding routed through the Wise Group (the largest implicit revenue base), paid training programmes (Kia Mataara peer training at $1,060, MHFA Refresher workshops at $400), and resource sales through an e-commerce store with a mix of free evidence-based downloads and priced printed materials. Go-to-market is content-led and segmented by workforce persona via five distinct newsletter lists, supported by events, stories and free e-learning modules. The organization holds no patents and discloses no external investment; expansion is constrained to a single domestic market (New Zealand), with formal status underpinned by the Pae Ora (Health Futures) Act 2022 and Te Tiriti o Waitangi obligations.
Te Pou firmographics
Firmographics- Name
- Te Pou
- Legal name
- Te Pou Ltd
- Website
- https://tepou.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Te Pou is a non-profit national workforce centre for addiction and mental health in Aotearoa New Zealand, operating as part of the Wise Group. It develops evidence-based frameworks, training programmes, and competency tools for DHBs, NGOs, support workers, and the lived experience workforce.
- Ownership category
- akta.pro rank
Where Te Pou is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Te Pou business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Training programs: Revenue generated from training programs including Mental Health First Aid workshops (Standard, Workplace, and Refresher courses) and the Kia Mataara peer training programme. Pricing ranges from $400 for refresher MHFA workshops to $1,060 for peer training programmes.
- Resource sales: Sale of printed resources including guides, frameworks, competency documents, posters, and cards. Products are available through the online store with prices ranging from free to several hundred dollars per item.
- Free resources and government funding: Many resources are provided free of charge as part of government-funded workforce development activities. The organization is part of the Wise Group and operates as a national workforce centre, suggesting government or quasi-government funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Mental Health First Aid Refresher Workshop |
| One time/ perpetual license | One time | Kia Mataara Peer Training Programme |
| Freemium | Others | Free resources |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Te Pou product offering
Product offeringCore offering
Te Pou is the national workforce centre for addiction and mental health in Aotearoa New Zealand, providing evidence-based resources, training programmes, frameworks, and workforce development tools for the sector. Its portfolio includes the Keeping it Real | Kia Pono te Tika framework, Mental Health First Aid (MHFA) Aotearoa training, the Kia Mataara peer training programme, competency documents, and clinical guidelines, distributed via its online store, free digital downloads, and e-learning platforms.
Product overview
Te Pou is a national workforce centre for addiction and mental health in Aotearoa New Zealand. Rather than a single unified product, Te Pou offers a comprehensive portfolio of evidence-based resources, training programmes, frameworks, and tools for workforce development. The core offerings include the Keeping it Real | Kia Pono te Tika framework (a values, attitudes, knowledge, and skills framework for working with tāngata whai ora), Mental Health First Aid (MHFA) Aotearoa training programmes, the Tupuranga reflective practice framework for CPSLE workers, competency documents, and various printable guides and resources. These products are distributed through Te Pou's store and delivered via e-learning platforms including Learn.org, Moodle, and Pūkoro. The portfolio serves the addiction and mental health workforce through training, resources, competency frameworks, and assessment tools.
Differentiator
Problem solved
Functional benefit
Brands
- Keeping it Real | Kia Pono te Tika: A framework that describes the values, attitudes, knowledge, and skills required for working effectively alongside tangata whai ora and whanau experiencing addiction and/or mental health challenges.
- Mental Health First Aid Aotearoa
- The Difference Podcast
- Mataua-wheako CPSLE
Products and services
- Keeping it Real | Kia Pono te Tika Framework
Quantifiable outcome
- CPSLE workforce grew approximately 30% between 2014 and 2018 in NGO adult services
- +2 more outcomes
Companies that use Te Pou
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles6 records
Te Pou technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Te Pou partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Wise GroupcoreTe Pou is part of the Wise Group, a national organization. The Wise Group provides organizational infrastructure and support, with Te Pou operating as a distinct national workforce centre for addiction and mental health within this group.
- WhāraurauminorWhāraurau (The University of Auckland) conducted the 2020 Stocktake of Infant, Child and Adolescent Mental Health and Alcohol and Other Drug Services, providing workforce data that informs Te Pou's work.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Te Pou competitors and assessment
Company assessmentEmerging players
- SANE Australia: An Australian mental health organisation providing peer support, education, and resources. Partially overlaps with Te Pou on lived-experience workforce enablement and consumer education, though SANE's remit extends more into direct service and helpline delivery.
- Phoenix Australia: Australian centre of excellence in posttraumatic mental health that produces clinical guidelines, workforce resources, and training comparable in nature to Te Pou's trauma-informed and competency frameworks. Comparable through shared focus on evidence-based practitioner resources, although narrower in clinical scope.
Direct peers
- Mental Health First Aid Australia: The Australian counterpart to MHFA Aotearoa, delivering Mental Health First Aid training across Australia. Highly comparable as a national MHFA training programme operator with similar course structure, audience, and cultural-adaptation approach.
- Werry Workforce Whāraurau: A New Zealand-based workforce development centre focused on infant, child, and adolescent mental health and addiction workforce. Directly comparable to Te Pou in mission (sector workforce development), funding model (government/quasi-government), and customer base (DHBs, NGOs, primary care).
- Le Va: New Zealand's workforce development centre for Pasifika mental health, addiction, and disability sectors. Operates a near-identical model to Te Pou — national workforce centre remit, cultural-community framing, training programmes, and government-aligned funding — making it the most directly comparable peer.
Broad incumbents
- Mental Health Foundation of New Zealand: A long-established NZ charity working at the intersection of mental health promotion, advocacy, and workforce/public education. Overlaps with Te Pou on community-facing mental health information and workforce-facing resources but covers a broader advocacy remit rather than specialist workforce development.
- Te Whatu Ora – Health New Zealand: New Zealand's national public health authority and the principal commissioner of mental health and addiction services. It is the primary government counterpart that contracts, funds, and sets expectations for Te Pou, and overlaps on workforce strategy and standards-setting.
- Mental Health and Wellbeing Commission (NZ): An independent Crown entity established under Pae Ora to monitor and review NZ's mental health and wellbeing system. Comparable to Te Pou as a sector-wide institutional actor influencing mental health workforce priorities, though operating in oversight rather than direct training delivery.
Others
- Health Quality & Safety Commission New Zealand: A NZ Crown entity focused on health sector quality improvement, including mental health and addiction service standards. Tangentially comparable as a sector-standards and workforce-quality counterpart to Te Pou, though operating in regulatory/quality assurance rather than direct training delivery.
Regional players
- National Mental Health Commission (Australia): The Australian equivalent of New Zealand's Mental Health and Wellbeing Commission, providing national-level oversight, policy advice, and workforce strategy for mental health. Comparable to Te Pou's national-centre positioning but operating across a different (Australian) jurisdiction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Te Pou social profiles
Digital presenceTe Pou compliance and trust
Trust signalCompliance2 records
Te Pou financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Pou leadership team
Management profileNumber of profiles
Profiles1 record
Te Pou funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Pou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Pou
What does Te Pou do?
Te Pou is the national workforce centre for addiction and mental health in Aotearoa New Zealand, providing evidence-based resources, training programmes, frameworks, and workforce development tools for the sector. Its portfolio includes the Keeping it Real | Kia Pono te Tika framework, Mental Health First Aid (MHFA) Aotearoa training, the Kia Mataara peer training programme, competency documents, and clinical guidelines, distributed via its online store, free digital downloads, and e-learning platforms.
Is Te Pou a public or private company?
Te Pou is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Te Pou founded?
Te Pou was founded in -1. It employs 11 to 50 people.
Where is Te Pou based?
Te Pou is headquartered in Auckland, New Zealand, in the Oceania region.
How does Te Pou make money?
Three revenue lines are on record. Training programs are the primary driver. The others are resource sales and free resources and government funding.
Who are Te Pou's main competitors?
Emerging players on record are SANE Australia and Phoenix Australia. Direct peers are Mental Health First Aid Australia, Werry Workforce Whāraurau and Le Va. Broad incumbents are Mental Health Foundation of New Zealand, Te Whatu Ora – Health New Zealand and Mental Health and Wellbeing Commission (NZ). Health Quality & Safety Commission New Zealand is listed as an others. National Mental Health Commission (Australia) is listed as a regional player.
Does Te Pou have an API?
No public API is recorded for Te Pou.