Grupo Meuri

What Grupo Meuri does

Grupo Meuri is a Spanish multi-brand automotive dealership group headquartered in Erandio, Bizkaia, with additional locations in Galdakao and Barakaldo. Founded around 1980, the group has over 40 years of operating history in the Basque Country and Northern Spain, claims regional market leadership in vehicle sales, and operates approximately 16 branded showrooms covering 14 OEM marques across European, Chinese, and electrified vehicle categories—SEAT, CUPRA, Volkswagen, KIA, Opel, Mazda, MG, Ebro, OMODA, JAECOO, CHANGAN, EVO, DFSK, and Invicta Electric. The company sells new, KM0 (nearly new), and used 'ocasión' vehicles, and operates a transactional e-commerce platform (meuri.com) with vehicle browsing, comparison, financing calculators, and online reservation via €500 Stripe-backed deposits plus free peninsula-wide delivery.

The group's services portfolio extends beyond sales into integrated after-sales: mechanical workshops, bodywork and paint shops, parts and accessories, OEM warranty service, and intermediated financing and insurance products. The lead generation and conversion stack combines the website, Google Analytics tracking, WhatsApp Business chat, email newsletters, and physical promotional events (e.g., MG Days, €1,000 test-drive discount campaigns).

Commercial mechanics combine one-time transactional vehicle sales with recurring service revenue from workshops, parts, insurance intermediation, and financing arrangement fees (indicative TIN 8% / TAE 8.32% on 84–120 month installment plans). The primary customer segment is individual retail consumers across Bizkaia and Northern Spain for personal transportation (ICE, hybrid, PHEV, and EV), with a secondary B2B segment targeting businesses and self-employed professionals for fleet, commercial vehicle, and renting needs. The group's legal entities are Meuri S.L. and the acquired subsidiary Echevarri Turismos S.A., both registered in Vizcaya; ownership remains private with no disclosed external institutional investors.

Name

Grupo Meuri

Legal name

Meuri S.L.

Website

https://meuri.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Meuri is a multi-brand automotive dealership group in Bizkaia, Spain, operating 16+ branded showrooms for SEAT, Volkswagen, MG, KIA, Opel, Mazda, Ebro, OMODA, JAECOO, CHANGAN, EVO, DFSK, and Invicta Electric. The 40+ year-old group sells new, used, and electric vehicles, plus financing, insurance, and after-sales service across Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Erandio

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sale of new vehicles from multiple brands including MG, Kia, Opel, Mazda, SEAT, CUPRA, Volkswagen, Ebro, Omoda, Jaecoo, Changan, EVO, DFSK, and Invicta Electric. Revenue is generated on a one-time transaction basis per vehicle sold.
2. Used / Pre-owned Vehicle Sales: Sale of semi-new, second-hand (ocasion), and KM0 (nearly new) vehicles. These vehicles are sold with warranties and include management fees for transfer and preparation.
3. Financing Services: The company facilitates vehicle financing arrangements for customers, offering installment payment plans with varying terms (e.g., 84–120 months) and interest rates (TIN 8%, TAE 8.32% indicative). Financing is arranged through the dealership.
4. Insurance Services: Grupo Meuri provides vehicle insurance products tailored to customer needs, acting as an intermediary for insurance coverage.
5. After-sales / Workshop Services: Maintenance and repair services through company-owned workshops, including mechanical workshops and bodywork/paint shops, plus sale of spare parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Grupo Meuri is a multi-brand automotive dealership group operating 16+ authorized showrooms in Bizkaia (Spain), selling new, Km 0, and used vehicles from 14+ brands. It complements vehicle sales with financing, insurance, mechanical and body/paint workshops, parts and accessories, and an online reservation platform with home delivery across the Spanish peninsula.

Product overview

Grupo Meuri is a Spanish automotive dealership group based in Bizkaia with over 40 years of experience in the automobile sector. The company operates as a multi-brand dealership network selling new, nearly new (Km 0), and used vehicles from brands including MG, KIA, SEAT, CUPRA, Volkswagen, Opel, Mazda, Ebro, OMODA, JAECOO, CHANGAN, EVO, DFSK, and Invicta Electric. The portfolio includes conventional gasoline vehicles, hybrid (HEV), plug-in hybrid (PHEV), and fully electric (EV) models. Beyond vehicle sales, Grupo Meuri provides a comprehensive automotive ecosystem including insurance services, mechanical and body shop maintenance, parts and accessories, financing solutions, and online reservation capabilities. The MG brand represents a significant focus area, with dedicated sub-portals for MG vehicle sales including models like MG4 EV, MG4 EV Urban, MGS6 EV, MGS9 PHEV, HS PHEV, HS Hybrid+, MG3, and MG3 Hybrid+.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of brand-new vehicles from 14+ automotive manufacturers through authorized dealerships, with campaigns and government subsidies applied (e.g., Plan Auto+, MG Muevete, Made for Europe, CAE). Targeted at individual retail buyers in Bizkaia and across Spain.
• Used Vehicle Sales (Ocasión) Sale of pre-owned and certified used vehicles with warranty, available through online reservation with a €500 deposit; individually priced from approximately €14,900 to €59,990 excluding management fees. Targeted at individual retail buyers seeking lower-priced alternatives.
• Km 0 Vehicle Sales Sale of nearly new vehicles with minimal kilometers at discounted prices with immediate delivery. Targeted at buyers wanting near-new condition at lower cost than full new pricing.
• Electric Vehicle Sales Dedicated electric vehicle lineup including MG EV models (MG4 EV, MG4 EV Urban, MGS6 EV, MGS9 PHEV), Invicta Electric urban EVs (D2S), and other electric powertrains. Targeted at buyers seeking EVs across price and range tiers.
• Commercial Vehicle Solutions (Empresas y Autónomos) Fleet sales, commercial vehicles, and renting options for businesses and self-employed professionals, with business-tailored financing and maintenance guarantees. Targeted at companies and freelancers in Spain.
• Vehicle Financing Installment financing for vehicle purchases with indicative terms of TIN 8% and TAE 8.32% over 84-120 months; examples include €179/month and €229/month offerings. Arranged through the dealership at point of sale.
• Vehicle Insurance Vehicle insurance products tailored to customer needs, facilitated by Grupo Meuri as an intermediary. Bundled with vehicle purchases at point of sale.
• Mechanical Workshop Services Maintenance and repair services at official service centers across the dealership network, including mechanical servicing for all represented brands. Targeted at owners of vehicles from the dealership brands.
• Body and Paint Services Bodywork and paint repair services for accident damage and cosmetic work at company-owned body shops. Targeted at vehicle owners needing collision or cosmetic repair.
• Parts and Accessories

Quantifiable outcome

• 40+ years of continuous operation in the Basque Country automotive sector
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Lithia Motors: US-based multi-brand automotive retailer with a growth-by-acquisition strategy and broad brand portfolio spanning mass-market and premium OEMs; comparable consolidated dealer group structure and operating model.
• Group 1 Automotive: US and UK multi-brand automotive retailer operating over 200 dealerships across premium and volume brands; useful comparator for the international expansion and consolidated dealer group model Grupo Meuri could pursue.
• AutoNation: Largest US automotive retailer operating a multi-brand dealership network across the United States; provides a useful scaled benchmark for the consolidated multi-brand dealer group business model despite operating in a different geography.

Direct peers

• Quadis: Catalonia-based multi-brand automotive dealer group operating authorized franchises across multiple OEMs in northeastern Spain, providing a regional peer with comparable authorized dealer footprint and aftersales services.
• Astara: Spain-headquartered automotive distribution and retail group handling multiple Asian and European brands with combined distribution and dealer operations, a relevant comparator for Grupo Meuri's brand portfolio breadth.
• Ibericar: Spanish multi-brand automotive dealer group operating multiple authorized franchises across Iberia with new/used vehicle sales and full aftersales, providing a direct comparable for Grupo Meuri's multi-brand retail model.
• Concesur: Large Andalusia-based multi-brand automotive dealer group operating authorized franchises across mass-market and premium brands in southern Spain with similar showroom-and-workshop integrated model.
• Stellantis &You: Stellantis-owned multi-brand authorized dealer group operating Stellantis brands (Peugeot, Citroën, Opel, Fiat, Abarth, Jeep, DS) across Spain and Europe with comparable new/used vehicle sales, financing, and aftersales service model.
• Caetano Retail: Portugal-headquartered multi-brand dealer group operating Toyota, Lexus, and Suzuki authorized dealerships in Spain and Portugal with similar one-stop-shop sales, service, and financing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/meuriocasion
• Facebookfacebook.com/grupomeuri

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Meuri