Office Coffee Company

What Office Coffee Company does

Office Coffee Company (trading as Office Coffee Company / Office Coffee Co / The Office Coffee Company, legal entity Ethical Direct Ltd) is a UK-based, privately held office refreshments specialist founded in 2011 and headquartered in Cheltenham. The company supplies commercial-grade coffee machines (bean-to-cup, espresso and filter), filtered water coolers, and a full range of related consumables (coffee beans, tea, hot chocolate, biscuits, syrups, cups, cleaning supplies) to UK workplaces, with additional specialized ranges for schools and nursing homes. Its own Puro sub-brand provides Fairtrade, Rainforest Alliance and EU Organic certified coffee, with origins spanning Uganda, Honduras, Colombia, Guatemala, Peru, Brazil, Vietnam and Papua New Guinea.

The business operates a hybrid revenue model combining hardware sale or rental of machines (including third-party brands Bravilor, Evoca and Gaggia, alongside proprietary Boss FM and Executive units) with recurring consumables supply delivered via an own-storefront e-commerce shop built on Shopify. Free installation, training and maintenance are bundled with machine deployment, and multi-year rental contracts create a sticky installed base. Distribution is direct-to-consumer (online shop, phone sales, quote forms) and event-driven (obligation-free in-office coffee tastings used for lead generation), supported by five UK offices and named local service in Birmingham, Liverpool and Manchester that enable next-business-day delivery on consumables.

Operationally, the company runs on a mainstream SaaS stack (HubSpot for CRM and marketing automation, Brightpearl for retail/order management, Trustpilot for reviews, Autotask Workplace and Issuetrak for service), with a Bean Rewards loyalty programme (1 point per £1 spent, redeemable up to £25) and free delivery on orders over £75. Named customers include Abbey Road Studios, Barclays Eagle Labs, DHL, Lush Cosmetics, Sir Robert McAlpine, UCL and Tripadvisor, presented as social proof rather than revenue anchors, and the firm has no disclosed funding rounds, M&A activity, or AI/ML product capabilities.

Name

Office Coffee Company

Legal name

Ethical Direct Ltd

Website

https://office-coffee.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Office Coffee Company is a UK-based office refreshments specialist (founded 2011, HQ Cheltenham) that supplies coffee machines, filtered water coolers and consumables—including the Puro own-brand Fairtrade range—to workplaces, schools and nursing homes via a Shopify e-commerce shop and direct sales.

Ownership category

akta.pro rank

Product category

Office Coffee Services

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Office coffee machines
• Fairtrade coffee beans
• Coffee machine rental
• Workplace water coolers
• Office tea coffee supplies

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Machine Sales and Rentals: Sale and rental of commercial-grade coffee machines including bean-to-cup, espresso, and filter systems for offices, schools, and nursing homes. Flexible rental or purchase options available.
2. Consumables and Supplies: Recurring sales of coffee beans, ground coffee, instant coffee, tea, hot chocolate, syrups, milk, sugar, biscuits, and cleaning supplies through online shop. Next business day delivery on orders placed by 12pm.
3. Installation and Maintenance Services: Free installation and training with every machine, plus ongoing maintenance packages included in service offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Office Coffee Company supplies, sells, and rents commercial-grade coffee machines (bean-to-cup, espresso, filter) and filtered water coolers to UK offices, schools, nursing homes, and commercial sites, bundled with free installation, training, and ongoing maintenance. It also sells a recurring consumables range including its own Puro Fairtrade and organic coffee, tea, biscuits, syrups, paper cups, and cleaning products via its online shop with next business day delivery across the UK.

Product overview

Office Coffee Company is a UK-based office coffee solutions provider offering a portfolio of coffee machines and consumables. The core offering consists of bean-to-cup, espresso, and filter machines for office, commercial, and specialized environments (schools and nursing homes), alongside the Puro own-brand Fairtrade coffee range. The product ecosystem includes related supplies such as tea (Birchall, Pukka, Tetley, PG Tips), biscuits, SHOTT syrups, paper cups and disposables, matcha products, and cleaning/maintenance supplies. The company operates a rental and purchase model with installation, training, and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• Puro: The company's own brand of ethically sourced coffee products including Fairtrade, organic, and Rainforest Alliance certified coffee beans, ground coffee, filter coffee, and related supplies
• Puro Coffee
• Bean Rewards

Products and services

• Office Coffee Machines Bean-to-cup and espresso machines for office kitchens and staff break rooms, providing one-touch brewing, self-cleaning, and energy-efficient operation for UK workplace buyers.
• Commercial Coffee Machines High-volume commercial-grade coffee machines for businesses requiring professional brewing capacity, including Bravilor, Evoca, and Gaggia brands for venues competing with coffee shops.
• Filtered Water Coolers Hot, cold, and sparkling filtered water machines providing hydration solutions for UK workplaces alongside the coffee offering.
• Coffee Machines for Schools Specialised coffee machines for UK primary and secondary schools, fitted for staff rooms, admin offices, and sixth-form common areas with simple operation and low maintenance.
• Coffee Machines for Nursing Homes Hygienic and intuitive coffee machines for UK care homes and nursing facilities, serving resident lounges, staff break areas, and dementia care units with portion control and ease of use.
• Filter Coffee Machines & Equipment Manual fill filter coffee machines, thermal flasks, and filter papers enabling bulk coffee brewing in offices and meeting settings, sold via the online shop.
• Puro Coffee (Own-Brand Ethical Coffee Range) Office Coffee Company's own-brand ethically sourced coffee range, including Fairtrade, Rainforest Alliance, and EU Organic certified beans, ground coffee, and filter coffee, supplied for workplace machines.
• Office Coffee Beans, Tea & Sundries Recurring consumables range covering coffee beans, ground and instant coffee, tea envelopes, hot chocolate, milk, sugar, biscuits, and syrups for office coffee machines, delivered next business day on orders placed by 12pm.
• Paper Cups & Disposables Disposable paper cups in 8oz, 9oz, and 12oz sizes (single wall, double wall, ripple wall, and compostable) along with lids and stirrers for office and meeting settings.
• Cleaning & Maintenance Products Coffee machine cleaning tablets, milk frother cleaning kits, milk cleaning solution, and descaling products supporting installed machine maintenance.
• Installation, Training & Maintenance Service Free installation and on-site training with every coffee machine, plus ongoing maintenance and servicing bundled with rentals and purchases for UK customers.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelican Rouge: European office coffee and vending services provider operating in the UK, delivering machines, ingredients and maintenance to workplaces on multi-year service contracts — directly comparable delivery model and customer base.
• Bewley's Coffee: Irish heritage coffee brand offering own-label beans and office coffee services across the UK and Ireland, competing head-to-head in the workplace coffee segment with a similar own-brand-plus-machines proposition.
• Matthew Algie: Long-established UK office coffee specialist offering bean-to-cup machines, Fairtrade coffee and managed service to UK workplaces — a near-identical hardware-plus-recurring-consumables model targeting similar enterprise customers.
• Triple Play Coffee: UK office coffee supplier providing machine rental and purchase alongside recurring coffee bean deliveries to businesses, with a similar e-commerce-plus-direct-sales model and geographic focus on UK offices.

Broad incumbents

• Franke Coffee Systems: Global manufacturer and supplier of professional coffee machines and full-service solutions for offices and foodservice — supplies equipment and managed-service offerings that overlap with OCC's office coffee value chain.
• UCC Coffee: UK B2B specialist coffee company offering espresso and bean-to-cup machine programmes to offices, hospitality and the high street — a broader portfolio incumbent competing for the same workplace channel.
• JDE Professional: Office coffee solutions arm of Jacobs Douwe Egberts, spanning Douwe Egberts, Moccona and Kenco — a broad incumbent with scale advantages and multi-brand positioning across UK B2B coffee contracts.
• Lavazza Professional: Office coffee arm of the Lavazza Group offering espresso systems, capsules and beans to workplaces and hospitality globally — sits on the same enterprise tender shortlists with significant brand and marketing reach.
• Selecta: Europe's largest unattended coffee and vending services group, with office coffee as part of a broader unattended-retail portfolio — competes for the same UK enterprise and public-sector accounts as OCC but at meaningfully greater scale.
• Nespresso Professional: B2B capsule coffee service from Nespresso targeting offices and hotels; consumer-brand strength and dedicated Pro channel make it a frequent incumbent on enterprise coffee shortlists that OCC must compete against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OfficeCoffeeCo
• Facebookfacebook.com/OfficeCoffeeCo
• LinkedInlinkedin.com/company/office-coffee-co-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Coffee Company