Empolo

What Empolo does

Empolo (鹤山市恩牌卫浴有限公司 / Heshan Empolo Sanitary Ware Co., Ltd.) is a privately held Chinese manufacturer of bathroom and sanitary ware founded in 2003 and headquartered between its Heshan factory (Guangdong Province) and its Foshan showroom/office. The company produces an integrated portfolio of 12 product categories, including bathroom suites, faucets, shower heads, accessories and hardware fittings, toilets, washbasins, EC-series bathroom cabinets (multi-layer solid wood), EE-series shower rooms (304 stainless steel hardware with 8mm tempered glass), embedded and freestanding bathtubs, EMB-series acrylic massage bathtubs, ESK-series stainless steel kitchen sinks, and EL-series LED smart mirrors (copper-free environmental mirrors). Its value proposition is an integrated bathroom space solution rather than single-fixture sales, with positioning rooted in German-inspired craftsmanship and elegant, practical design.

The company serves two primary customer segments: global residential consumers seeking coordinated bathroom aesthetics and functionality, and medium-to-large commercial/engineering projects (hotels, apartments, commercial buildings) requiring volume procurement with consistent quality. Its go-to-market combines direct electronic network sales through china-empolo.com (including a 360° VR showroom tour), a franchise/dealer cooperation program (加盟合作), and physical showroom presence at the Foshan headquarters and the China Ceramic City showroom. Revenue is generated via hardware sales; no pricing, revenue, or unit-volume figures are publicly disclosed. The company operates with a lean staff of 11–50 employees, is founder-led (Lily Zhong is named as Founder and Export Director), holds no disclosed external investment or parent company, and has joined the Guangdong Bathroom Association (September 2020) as its primary visible industry affiliation. No subsidiaries, M&A, funding rounds, regulatory actions, or leadership changes beyond the founder role are documented.

Name

Empolo

Legal name

鹤山市恩牌卫浴有限公司

Website

https://china-empolo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Empolo (恩牌卫浴) is a private Chinese bathroom fixtures manufacturer founded in 2003, offering integrated bathroom space solutions across 12 product categories — including faucets, showers, cabinets, bathtubs, and LED mirrors — to global residential and commercial-project customers via direct online sales, a dealer/franchise program, and physical showrooms.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitary Ware

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom fixtures
• Sanitary ware
• Bathroom cabinets
• Shower systems
• Kitchen sinks

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Fixtures and Sanitary Ware Sales: Revenue generated from the sale of comprehensive bathroom products including suites, faucets, shower heads, bathroom cabinets, shower rooms, bathtubs, kitchen sinks, LED smart mirrors, and related accessories

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Empolo manufactures and sells comprehensive bathroom fixtures and sanitary ware, including bathroom suites, faucets, shower heads, bathroom cabinets, toilets, washbasins, shower rooms, bathtubs (including acrylic massage bathtubs), kitchen sinks, and LED smart mirrors. The company provides integrated bathroom space solutions across 12 product categories to residential and commercial customers globally through electronic direct sales and franchise/dealer networks. Operations are based in Foshan, with manufacturing in Heshan, Guangdong Province, China.

Product overview

Empolo (鹤山市恩牌卫浴有限公司) is a bathroom and sanitary ware manufacturer based in Heshan, China, founded in 2003. The company offers a comprehensive range of bathroom products including bathroom suites, faucets, shower heads, bathroom accessories, hardware components, toilets, washbasins, bathroom cabinets (EC series), shower rooms (EE series), bathtubs, massage bathtubs (EMB series), kitchen sinks (ESK series), and LED smart mirrors (EL series). The products feature German-inspired craftsmanship with elegant design and practical simplicity. Empolo operates from Foshan (China's bathroom and ceramic capital) and serves global markets through electronic direct sales and diversified distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Suites (套间)
• Faucets/Taps (水龙头) Bathroom and kitchen faucets and taps, including hardware faucet technology product lines.
• Shower Heads (淋浴花洒) Shower heads and rain showers for bathroom use.
• Bathroom Accessories (挂件) Wall-mounted bathroom accessories and hardware.
• Hardware Accessories (五金配件) Various bathroom hardware components and fittings.
• Toilets (坐便器) Toilets and toilet fixtures, part of ceramic sanitary ware technology offerings.
• Washbasins (洗手盆) Bathroom sinks and washbasins in various styles.
• Bathroom Cabinets (浴室柜) - EC Series Bathroom vanity cabinets and storage units (EC806 through EC831 series), made with multi-layer solid wood materials.
• Shower Rooms (淋浴房) - EE Series Shower enclosures and rooms (EE903 through EE946 models, plus steam rooms) with 304 stainless steel accessories and 8mm tempered glass.
• Bathtubs (浴缸) Bathtubs including embedded and freestanding styles.
• Massage Bathtubs (按摩浴缸) - EMB Series Acrylic massage bathtubs including EMB01 through EMB08 models.
• Kitchen Sinks (水槽) - ESK Series Stainless steel kitchen sinks including ESK01 through ESK18 models.
• LED Smart Mirrors (LED智能镜) - EL Series LED smart mirrors with copper-free environmental mirrors, including EL-04 through EL-35 and numbered series models.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Guangdong Bathroom AssociationcoreOthers · 18 September 2020Empolo Sanitary Ware joined the Guangdong Bathroom Association in September 2020, with the membership enhancing the company's brand influence and industry standing in the bathroom and sanitary ware sector.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Roca Bathroom Products: Spanish global sanitary ware and bathroom fixtures manufacturer with presence in over 170 markets, producing ceramic ware, faucets, bathtubs, and shower enclosures — comparable global distribution model and product breadth.
• Duravit AG: German premium bathroom manufacturer producing ceramic sanitary ware, bathtubs, shower trays, and bathroom furniture with design-led positioning — directly relevant as another German-anchored premium reference point.
• Kohler Co. American global leader in kitchen and bath fixtures with a comprehensive portfolio including faucets, showers, bathtubs, smart toilets, and bathroom furniture — competes in the same integrated bathroom category at a premium price point.
• Hansgrohe Group: German premium manufacturer of showers, shower systems, and bathroom faucets with a strong global brand — the closest match to Empolo's "German-inspired craftsmanship" positioning and a target reference point for premium buyers.
• Moen (Fortune Brands Innovations): North American leader in faucets, showerheads, and bathroom accessories with strong brand recognition in the US market where Empolo aims to export — relevant competitive reference for the US export channel.
• TOTO Ltd. Global Japanese sanitary ware leader with premium positioning across toilets, washlets, faucets, and bathroom fittings — represents the premium end of the market Empolo targets via its "German-inspired" quality positioning.

Direct peers

• JOMOO (九牧): One of China's largest sanitary ware and bathroom fixture manufacturers, also headquartered in the Fujian/Foshan cluster, offering faucets, showers, smart toilets, and integrated bathroom solutions to global and domestic markets — directly comparable product breadth and channel strategy.
• Arrow Home Group (箭牌家居): China's leading integrated sanitary ware brand (Aroww/Arrow), producing ceramic sanitary ware, faucets, bathtubs, shower rooms, and bathroom cabinets with a strong domestic franchise network and growing international presence — directly comparable integrated portfolio.
• HEGII (恒洁卫浴): Major Chinese integrated bathroom brand offering smart toilets, ceramic ware, faucets, shower systems, and bathroom furniture, with both domestic and export sales — competing head-to-head in the integrated bathroom suite category.

Regional players

• Ideal Standard International: European-focused bathroom solutions provider offering ceramic ware, faucets, and shower systems with strong EMEA presence — relevant reference for the international B2B/project channels Empolo targets outside of China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Empolobath
• LinkedInlinkedin.com/company/empolosanitarywarefactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empolo