Sommer and Gossmann MEDIA MANAGEMENT

What Sommer and Gossmann MEDIA MANAGEMENT does

Sommer & Goßmann MEDIA-MANAGEMENT GmbH is a German cross-media agency founded in 1971 and headquartered in Aschaffenburg. The company serves enterprise retailers and other companies with multi-location store structures, providing strategic media consulting, cross-channel campaign planning, and execution across Digital, Print, OOH, Instore, and Mailings channels. Its core customers include major German retailers such as Netto, dm, Decathlon, XXXLutz, POCO, DEPOT, Bio-Markt, and familia.

The company's technology stack centers on the smart media world platform (formerly smartTomm/MedienButler), a cloud-based campaign management suite with three modules: LocPlan for hyperlocal planning, MedienButler for media booking and execution, and GeoInsights for performance analytics. The platform is augmented by MediaLizerAI, an AI-driven solution for real-time media-mix optimization and store-level attribution forecasting, and by GEOMotion, a movement-data-based geo-segmentation engine that operates without requiring client CRM data. In 2022, the company formed a 50:50 joint venture with Prospega called EMS for local media sourcing, which generated €60 million in its first operational year.

Sommer & Goßmann generates revenue through a combination of professional services (media consulting, planning, buying, steering, and reporting), performance/transaction-based fees on optimized media spend, and a freemium self-service platform strategy with the smart media world product. Go-to-market is sales-led for enterprise accounts and self-service/PLG for mid-market clients via the smart media world platform. The company is privately held with no external investors, and in 2026 Bettina Krambo assumed sole Managing Director responsibility, succeeding the founder-era leadership structure.

Name

Sommer and Gossmann MEDIA MANAGEMENT

Legal name

Sommer & Goßmann MEDIA-MANAGEMENT GmbH

Website

https://sommer-gossmann.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Sommer & Goßmann is a German cross-media agency founded in 1971 that provides strategic media consulting, AI-powered campaign planning, and geo-targeted media buying to enterprise retailers with multi-location store structures across Germany.

Ownership category

akta.pro rank

Product category

Media Management Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media management agency
• Cross-media planning
• Retail marketing services
• Omnichannel advertising
• Geo-targeting analytics

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Consulting Services: Strategic consulting including media consulting, analyses, planning, purchasing, steering, and reporting. Full-service media agency approach for retail marketing campaigns.
2. Campaign Management Platform: Smart media world self-service platform for campaign planning, booking, and analysis. Free platform currently transitioning to scale platform services.
3. Performance Marketing: ROI-focused media planning and optimization services combining efficient media planning with performance marketing to measurable increase ROI.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sommer & Goßmann MEDIA-MANAGEMENT is a cross-media agency that plans, buys, manages, and evaluates advertising campaigns across Digital, Print, OOH, Instore, and Mailings channels for retail clients. The offering combines strategic media consulting with the proprietary cloud-based smart media world platform (formerly smartTomm/MedienButler) and the MediaLizerAI solution for AI-driven media mix optimization and store-level attribution. The company serves companies with multi-location retail structures across Germany, delivering geo-targeted, performance-oriented omnichannel campaigns.

Product overview

Sommer & Goßmann MEDIA-MANAGEMENT operates as a cross-media agency offering a platform-plus-services portfolio centered on the smart media world (formerly smartTomm/MedienButler) — a cloud-based campaign management platform providing three integrated modules: LocPlan for planning, MedienButler for media booking and operations, and GeoInsights for analytics. The portfolio is augmented by MediaLizerAI (AI-powered marketing optimization), GeoIntelligence/GEOMotion (location analytics), and EMS (media sourcing joint venture with Prospega). Services span Omnichannel strategy, Campaign Performance, Print/Dialogmarketing, and Loyalty Insights. The company serves primarily retail/hybrid-commerce clients with over 50 years of experience since founding in 1971.

Differentiator

Problem solved

Functional benefit

Brands

• EMS: Joint venture with Prospega for media sourcing services in retail marketing, achieved 60 million euros revenue in first year (2022)
• smartTomm (now smart media world)
• MediaLizerAI
• S&G Omni-Solution

Products and services

• smart media world Digital self-service advertising platform that enables campaign planning, booking, and evaluation across Digital, OOH, Instore, and Mailings channels. Provides direct access to key channels with media booking, campaign management, and analysis in one system. Targeted at retail and trading companies with multi-location structures needing centralized campaign orchestration.
• MediaLizerAI AI-powered marketing optimization solution that maximizes efficiency of marketing measures through real-time advertising spend optimization, omnichannel personalization, and data-based forecasting. Develops store-level attribution models identifying revenue drivers and enabling data-based campaign outcome forecasting for retail clients.
• Omnichannel Services Cross-channel communication strategy service that strengthens campaigns and maximizes reach across Digital, Print, OOH, and Instore channels through targeted touchpoint marketing and audience targeting. Designed for retail clients needing unified customer communication.
• GeoIntelligence / GEOMotion Location-based analytics service using customer card data, location types, and sociodemographic geo-data to identify market potential, reduce costs, improve customer targeting, and maximize competitive advantage through precise catchment area segmentation. The GEOMotion solution uses movement data for segmentation without CRM data requirements.
• Campaign Performance Holistic campaign performance optimization service through continuous monitoring and detailed real-time evaluations to maximize marketing measure effectiveness. Used by retail clients to track and improve ROAS across channels.
• Print/Dialogmarketing Specialized print consulting and dialog marketing solutions including optimization of all print and dialog marketing strategies, from planning to implementation using modern technologies. Delivered through partner agency S&G Omni-Solution covering printed materials and address management.
• EMS (Efficient Media Sourcing) Media sourcing joint venture between Prospega and Sommer & Goßmann, combining proven marketing strategies with innovative approaches for retail customers. Provides comprehensive local media sourcing services across channels.

Quantifiable outcome

• Over 20% Store-Visit Uplift for retail campaigns
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ProspegacoreStrategic or Co-development Partner · 1 January 202250:50 joint venture with Prospega to form EMS (em-sourcing.com) in 2022. Combined proven marketing strategies with innovative approaches. EMS achieved €60 million revenue in first year, providing comprehensive local media sourcing services.
• EMS (Einkauf Media Sourcing)coreStrategic or Co-development PartnerJoint venture between Sommer & Goßmann and Prospega established 2022. 50:50 partnership focused on local media sourcing for retail customers. Generated €60M revenue in first operational year.
• S&G Omni-Solution (Partner Agency)minorImplementation/ SI/ Consulting PartnerPartner agency for print and dialog marketing services, specializing in printed materials and address management for complete print solutions.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mediaplus Group: Germany's largest independent media agency group, providing full-service media planning and buying across digital, print, OOH, and instore. Directly competes with Sommer & goßmann for enterprise retail media budgets in the German market with a similar consultative, data-driven positioning.
• Pilot Agentur: Independent German agency group with media, tech, and data capabilities serving retail and consumer brands. Comparable mid-sized full-service competitor with proprietary media-activation tooling and a similar retail-centric client base.
• Mediacom Germany: Global media agency within GroupM focused on commerce, retail, and brand performance marketing. Closest direct peer in retail-media planning and store-visit attribution, often pitted against S&G for German retailer pitches.

Broad incumbents

• Havas Media Germany: Global media network with German operations providing full-service planning, buying, and analytics. Competes for cross-channel retail campaigns in Germany at a larger agency-group scale.
• Publicis Groupe Germany: Global holding company (Starcom, Zenith, Spark Foundry, Digitas) with strong retail media practice globally and in Germany. Competes for the same enterprise retail roster where scale, programmatic, and data capabilities are decision criteria.
• GroupM Germany: Global media-buying network (Mindshare, MediaCom, Wavemaker, Essence) operating across Germany with large retail accounts. Provides the same full-service media planning/buying/optimization suite at greater scale and is the most credible incumbent competitor for tier-1 retail clients like dm or Netto.
• Dentsu Germany: Global advertising and media-services network with German operations covering media planning, buying, and CXM. Direct overlap in retail media, with significantly larger R&D investment behind its data and AI platform partnerships.
• Serviceplan Group: Europe's largest independent, owner-managed agency group with House of Communication model spanning media (Mediaplus), creative, tech, and commerce. Comparable as a German-headquartered full-service platform-plus-services media/agency group with retail accounts.
• Ströer SE & Co. KGaA: German-listed media company dominant in OOH and digital out-of-home, with expanding performance / retail-marketing services. Comparable in the German OOH + digital retail-media channel mix that Sommer & goßmann also orchestrates.

Regional players

• Thjnk Group: Independent, owner-managed German agency group combining strategy, creative, and media. Comparable as a mid-large German full-service peer often competing for the same retail and FMCG accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Sommer-Goßmann-MEDIA-MANAGEMENT-GmbH/100049955066154
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/sommerundgossmann_mm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sommer and Gossmann MEDIA MANAGEMENT