What Coco Market does

Coco Market is a Toronto-based, independently operated health and wellness retailer founded in 2020 by Orlee Weitheim. The business sells a curated catalog of snacks, beverages, supplements, personal care, household essentials, lifestyle and wellness items, and gifting products through two physical storefronts — the Rosedale flagship at 1064 Yonge St. and a Midtown location at 2549 Yonge St. — and a single Shopify-based e-commerce site. The assortment is differentiated by attribute-based merchandising filters for diets (Keto, Paleo, Low Sugar, Gluten Free, Vegan, Organic), brand origin (Female Founded, Local Ontario, Local Canadian), and sustainability, positioning the company as a discovery-and-curation layer over emerging CPG brands rather than a price-led retailer.

The operating model blends retail and direct-to-consumer e-commerce. Toronto/GTA customers receive free same-day local delivery on orders over CA$150 placed before a 10 a.m. cutoff, while a Canada-wide shipping channel extends reach nationally. Revenue is generated through one-time retail product sales across roughly twenty product categories plus gift cards in CA$25–CA$500 denominations, curated themed "Edits" gift boxes, and a Custom Gifting service. Marketing relies on Instagram (@shopcocomarket) and an email newsletter that drives a loyalty rewards club, with user-generated content surfaced via the #cocomarketmoments hashtag.

The company is privately held, employs 1–10 people, has no disclosed funding rounds, and shows no identified parent entity, institutional investors, or public ownership structure. There is no evidence of AI/ML capability, proprietary technology beyond a standard Shopify stack, regulatory actions, M&A activity, or management team beyond the founder. Customer relationships are entirely consumer-facing, with no named enterprise or institutional accounts.

Name

Coco Market

Legal name

Coco Market

Website

https://shopcoco.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Coco Market is a Toronto-based, owner-operated health and wellness retailer founded in 2020, selling curated snacks, supplements, beverages, and lifestyle goods through two city storefronts and a Shopify e-commerce site serving Toronto/GTA with same-day delivery and Canada-wide shipping.

Ownership category

akta.pro rank

Product category

Specialty Health and Wellness Retail

NAICS

Specialty Food Retailers (4452), Health and Personal Care Retailers (4561)

SIC

Retail-Grocery Stores (5411), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Specialty health retail
• Curated wellness products
• Healthy gift boxes
• Natural supplements
• Specialty diet foods

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Product Sales: Direct retail sales of health and wellness products through both e-commerce website and physical retail locations. Products include snacks, beverages, supplements, personal care, and lifestyle items from various brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Coco Market is a Toronto-based health and wellness retail concept that curates and sells emerging natural, organic, and specialty-diet products through two physical storefronts (Rosedale and Midtown) and a Shopify-powered e-commerce site. It also offers free same-day local delivery in the GTA on orders over $150 CAD and ships Canada-wide, including curated gift boxes and custom gifting services.

Product overview

Coco Market is a Toronto-based health and wellness e-commerce shop operating as a single Shopify storefront, offering same-day local delivery for orders over $150 in the Toronto/GTA area and Canada-wide shipping. The product portfolio centers on curated gift boxes (Edits), gift cards, and custom gifting services, alongside a comprehensive range of health-focused consumer packaged goods organized into categories including Bars & Snack Bites, Beverages, Coffee & Tea, Cooking Needs, Dairy/Eggs/Protein, Frozen Treats, Giftables, Household Essentials, Lifestyle & Wellness, Pasta & Grains, Plant Based Alternatives, Seed/Nut Butters & Jams, Supplements, and Chips/Crackers/Snacks. The store features products filtered by dietary preferences (Keto, Paleo, Gluten Free, Vegan, Keto) and attributes (Female Founded, Local Ontario, Canadian Brands, Sustainable Brands). Key services include a loyalty rewards club and recipe inspiration blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Curated Gift Boxes (Edits)
• Coco Market Gift Card
• Custom Gifting Service
• Beverages Collection
• Coffee & Tea Collection
• Beauty & Skin Care Collection
• Snacks Collection
• Vitamins & Supplements Collection
• Pantry & Baking Collection
• Household Collection
• Baby & Kids Collection
• Home Collection
• On The Go Collection

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Well.ca: Canadian online health, beauty, and wellness retailer offering a curated assortment of natural products with national shipping — directly comparable to Coco Market's e-commerce curation model, with a larger historical footprint.
• Nature's Emporium: Ontario-based natural and organic foods market chain with multiple locations, similar curated assortment of supplements, specialty groceries, and wellness items targeting health-conscious consumers.
• Goodness Me! Natural Food Market: Ontario-based natural food market chain with curated natural, organic, and specialty-diet assortments — comparable specialty-retail format and customer demographic.
• The Big Carrot: Toronto worker co-op natural food store offering organic produce, supplements, and wellness products with a strong community/local-brand focus — closely comparable mission and customer base to Coco Market.
• Healthy Planet: Canadian health-food retail chain operating multiple Ontario locations with comparable supplement, natural food, and wellness assortments — closest multi-store direct peer in the Toronto/Ontario region.
• Organic Garage: Ontario-based natural and organic grocery chain operating small-format stores with curated health-focused assortments — directly comparable specialty-retail format and price-positioning to Coco Market.

Broad incumbents

• Thrive Market: US-based online membership retailer of natural and organic products shipping into Canada — comparable curated-DTC wellness model with much larger scale and membership-driven retention mechanics.
• Whole Foods Market: Amazon-owned premium natural and organic grocery retailer with multiple Toronto locations; operates at much larger scale but competes directly for the same health-conscious specialty grocery shopper.

Regional players

• Pusateri's: Toronto premium specialty grocer with strong natural, gourmet, and gift assortment — comparable affluent Toronto customer and gift/hospitality angle, though positioned as a higher-end full grocery rather than a health-curation concept.
• Summerhill Market: Toronto-based premium independent grocer with curated natural, organic, and prepared offerings — comparable Toronto demographic and premium positioning, though broader assortment and prepared-food focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shopcocomarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coco Market