Get Ready

What Get Ready does

Get Ready, Inc., operating as Get Ready Kids, is a privately held US distributor and brand owner of educational toys headquartered in a single warehouse-and-shipping facility at 1432 Route 179, #C4 in Lambertville, New Jersey. Founded in 1996, the company has operated for 28 years under a direct-to-consumer e-commerce model through its website, getreadykids.com, which runs on the Volusion platform and ships primarily within the US with limited international fulfillment. Its catalog spans multicultural and ethnically diverse dolls, feelings/career/community-helper figurines, Bigmouth animal puppets with embroidered safety eyes, Teddy Get Ready stuff-your-own plush kits, Gowi Toys kitchen/bath/art products (as US distributor), Konfetti Swedish moccasins, and Rakso German bobbleheads.

The company operates four owned or distributed sub-brands (Get Ready Kids, Puppet Partners, Teddy Get Ready, and Konfetti) alongside the Gowi Toys and Rakso distribution franchises. Products are positioned around early-childhood developmental learning with an explicit multicultural and emotional-learning angle, and the company's stated value proposition emphasizes durability for daycare, preschool, Sunday School, VBS, and camp use. Revenue mechanics are entirely transactional DTC unit sales priced individually from $7.50 to $299.95 (most SKUs in the $15-$60 range), with free shipping above $30, no subscription or enterprise contract layer, and marketing limited to the website, an email newsletter, and an annual product catalog.

The firm is founder-owned and self-funded with no disclosed external investors, no funding rounds, no M&A activity, and no parent company. It carries no app, no public API, no social media presence, and no certifications or patents. Its operating footprint is a single domestic warehouse; international shipping is offered on a contact-for-rates basis. Overall, Get Ready functions as a small, long-tenured niche educational-toy specialist whose growth depends on its exclusive US distribution agreements and the durability of its brand portfolio rather than on technology-driven scaling.

Name

Get Ready

Legal name

Get Ready, Inc.

Website

https://getreadykids.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Get Ready Kids is a privately held, Lambertville NJ-based DTC distributor and brand owner of multicultural, educational early-childhood toys (dolls, puppets, plush kits, moccasins, bobbleheads), serving parents, schools, daycares, and religious-education programs across the US.

Ownership category

akta.pro rank

Product category

Educational Toys

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Educational & Learning Toys Retail (CRALAFAB)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), Dolls, Plush & Action Figures Retail (CRALAFAD), Traditional Toy Stores (CRALAFAA)

Keywords

• Educational toys
• Multicultural dolls
• Children's puppets
• Kids arts crafts
• Children's moccasins

Headquarters

HQ city

Lambertville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of educational toys directly to consumers through their website. Products include dolls, puppets, kitchen toys, animal playsets, arts and crafts, plush toys, moccasins, and bobbleheads.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Get Ready (DBA Get Ready Kids) sells educational toys for early childhood through a direct-to-consumer e-commerce website. Its catalog includes multicultural dolls and figurines, hand and finger puppets (including Bible and career puppets), kitchen toys, animal playsets, arts and crafts supplies, stuff-your-own plush toys, Swedish moccasins, and bobblehead figures. The company also acts as the US distributor for international brands such as Gowi Toys (Austria), Konfetti (Sweden), and Rakso (Germany).

Differentiator

Problem solved

Functional benefit

Brands

• Get Ready Kids: Primary brand offering educational toys including dolls, figurines, animal playsets, and learning tools for early childhood.
• Puppet Partners
• Konfetti
• Teddy Get Ready
• Gowi Toys

Products and services

• Multicultural Dolls and Figurines Ethnic infant and toddler dolls (multicultural, both boys and girls) and 5-inch figurines featuring career, family, and cultural characters, including feelings/emotions sets. Sold to parents, daycare centers, and preschools for early childhood emotional and multicultural learning.
• Puppet Partners Puppets Half-body puppets (including Bible puppets, career community helper puppets, and Bigmouth animal puppets with moving mouths and safe embroidered eyes). Targeted at churches, Sunday schools, daycare centers, and preschools for religious education and storytelling.
• Kitchen Toys Pretend-play kitchen sets (including Gowi Toys kitchen play items) for early childhood role play and imaginative play at home and in childcare settings.
• Animal Playsets Educational animal playsets designed to teach children about the natural world, priced between $14.95 and $35.95.
• Arts & Crafts Tools Arts and crafts and activity supplies for group settings such as camps, schools, and churches.
• Teddy Get Ready Stuff-Your-Own Plush Toys Teddy Get Ready brand plush toy animals that children can stuff themselves, sold with t-shirts and polyfill stuffing for arts and crafts activities at camps, schools, and churches.
• Konfetti Swedish Moccasins Swedish-made, machine-washable moccasins for kids and adults (Konfetti brand established 1950), including basic and designer retro styles, recommended as safe indoor footwear. Priced $16.95-$32.95.
• Rakso Bobblehead Animals Bobblehead dog and cat figures from German manufacturer Rakso, including the Wackel Dackel original 1965 nodding head dachshund.
• Gowi Toys Austrian-made Gowi Toys distributed in the US by Get Ready, including kitchen toys, bath toys (e.g., bathtub water wheel at $28.95), art supplies, building sets, and vehicle toys.
• Lawn & Garden Ornaments Garden gnome decorative ornaments for outdoor lawn and garden use.
• Gift Certificates Purchasable gift certificates redeemable on the Get Ready Kids website for consumer gifting.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Gowi Toys AustriacoreChannel Partner/ Reseller/ DistributorGet Ready is the US distributor for Gowi Toys Austria, offering their growing selection of Gowi Toys products. Gowi Toys products include kitchen toys, bath toys, art supplies, and building sets.
• Rakso (Germany)coreChannel Partner/ Reseller/ DistributorGet Ready Kids offers Rakso bobblehead products, including Wackel Dackel - the original 1965 nodding head dachshund. Rakso is a German manufacturer known for quality bobblehead animals.
• Konfetti (Sweden)coreChannel Partner/ Reseller/ DistributorKonfetti Swedish Moccasins for Kids and Adults have been a treat for kid and adult feet since 1950. Konfetti moccasins are made in Sweden, machine washable and made to last. Get Ready offers Konfetti basic and designer retro moccasins.
• Puppet PartnerscoreChannel Partner/ Reseller/ DistributorPuppet Partners is a brand sold through Get Ready Kids, offering half body puppets, Bible puppets, and puppet ministry sets for religious education.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Guidecraft: Manufacturer of wooden educational toys and furniture for early childhood classrooms. Overlaps with Get Ready's manipulatives, dramatic play, and classroom-durable toy positioning.
• Educational Insights: Designer and distributor of educational toys and learning games for classroom and home use. Comparable in developmental-educational positioning and product lines like kitchen toys and balance scales.
• Community Playthings: Educational equipment and toy supplier serving early childhood programs with durable, classroom-tested products. Comparable durability-led value proposition for childcare and preschool buyers.
• Fat Brain Toys: Specialty online retailer of educational and developmental toys for children. Comparable DTC e-commerce model targeting parents seeking high-quality learning toys, similar price points and product categories.
• Constructive Playthings: Educational toy retailer and publisher serving early childhood educators with curriculum-aligned dolls, puppets, dramatic play, and manipulative toys — directly comparable catalog to Get Ready Kids.
• Discount School Supply: B2B-focused supplier of educational supplies, arts & crafts, and classroom toys to early childhood programs. Direct peer in the daycare/preschool institutional channel that Get Ready's primary segment targets.
• Melissa & Doug: Established educational toy brand specializing in classic wooden toys, puppets, plush, and role-play sets for early childhood. Highly comparable product mix to Get Ready's dolls, puppets, and plush categories.
• Kaplan Early Learning Company: Distributor and manufacturer of educational toys, classroom materials, and early childhood furniture. Competes directly in the same B2B childcare-center procurement channel as Get Ready.
• Lakeshore Learning: Major US retailer and manufacturer of educational toys and materials for early childhood classrooms. Direct competitor to Get Ready's primary daycare/preschool segment with similar multicultural and developmental product positioning.

Emerging players

• Hape Toys: Sustainable wooden toy brand with global distribution; partial overlap with Get Ready's kitchen playsets, building toys, and doll/figurine categories. Broader international footprint but similar developmental positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Ready