What Mercurio does

Mercurio S.A. is a Paraguayan commercial printing and graphic arts company headquartered at Avenida Venezuela Nº 2080 in Asunción, founded on March 17, 1997. It operates a vertically integrated production platform spanning offset printing (Harris M-1,000 rotary at 25,000 sheets/hour, Heidelberg XL-105-8 and XL 106 flatbeds at 15,000 sheets/hour), digital printing for short runs starting at 1 unit (EPSON Stylus Pro 9900, HP Designjet 130, Kodak Matchprint and Prinergy pre-press workflows), and finishing services including Bobst die cutting with hot stamping and hologram application, Kolbus/Müller Martini hardcover binding, RENZ wire spiralizing, and laminating. The company's end-product portfolio covers paper and cardboard packaging with a stated specialization in the tobacco sector, magazines, books, catalogs, custom notebooks, and merchandising/promotional materials.

Mercurio generates revenue primarily through project-based, one-off B2B print engagements using a sales-led go-to-market: customers request free quotations via phone, WhatsApp, or the website contact form, and a professional management system optimizes production from quotation through delivery. Pricing is not publicly disclosed and is handled per quotation. Customer segments include packaging firms (with a tobacco-sector anchor), editorial/publishing buyers (magazine, catalog, book publishers), merchandising/promotional buyers, and educational/corporate stationery distributors, with a newly formalized export product line serving international markets alongside the trilingual (Spanish, English, Portuguese) website. Only three named customer testimonials appear in the source material, and no major enterprise logos are disclosed, so the customer base is broadly characterized as mid-sized B2B across multiple industries.

The company holds ISO 9001-2015 and FSC Chain of Custody certifications, has won regional industry recognition (CONLATINGRAF Theobaldo de Nigris awards in 2018 and 2019), and operates as part of Grupo Azeta, a Paraguayan conglomerate comprising 17 companies across media (Diario ABC Color), telecommunications (Personal), banking (Banco Atlas), retail (Shopping del Sol/Mariscal/Mariano, Abasto Norte/Este, Nueva Americana), real estate (IDESA), agribusiness (Vanguardia), and power (Esur). Headcount is reported at 51–100 employees, and the company describes itself as one of the most modern and best-equipped printing operations in Paraguay and South America.

Name

Mercurio

Legal name

Mercurio S.A.

Website

https://mercurio.com.py

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercurio S.A. is an Asunción, Paraguay-based B2B commercial printer founded in 1997, offering offset and digital printing, finishing, and packaging services to publishing, tobacco, merchandising, and stationery buyers domestically and via export, as part of Grupo Azeta.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Packaging and Labeling Services (56191)

SIC

Commercial Printing (2750)

akta.pro primary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

akta.pro secondary industries

Security & Specialty Print (Anti-Counterfeit, Secure Docs, Watermarks) (MPAJALAI), POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

Keywords

• Commercial printing services
• Offset printing services
• Digital printing services
• Print finishing services
• Packaging production

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Offset Printing Services: Traditional offset printing for large print runs, where the company leverages its Harris M-1,000 rotary printer and Heidelberg flatbed presses. Offset printing becomes more cost-effective as the print run increases.
2. Digital Printing Services: Direct digital printing for low-quantity runs starting from 1 unit, with low startup costs. Suitable for short runs and customized variable data printing.
3. Finishing Services: Post-printing finishing services including die cutting, hot stamping, hologram application, binding (spiral, sewn, glued, stapled), and luxury hardcover manufacturing.
4. Packaging Products: Manufacture and supply of paper and cardboard boxes and packaging, with specialization in the tobacco sector. Includes all types of boxes and packaging solutions.
5. Editorial Products: Magazines, catalogs, and books printed and delivered with quality and punctuality. Special services for magazine publishers with high speed and quality.
6. Merchandising Products: Printed promotional materials including brochures, flyers, posters, direct mail, labels, folders, envelopes, and similar items.
7. Notebooks / Cuadernos: Custom-manufactured notebooks in various formats, bindings (spiral, sewn, glued, stapled), covers (hard, semi-hard, soft), lineations (ruled, gridded, plain), and sizes (landscape or portrait).
8. Foreign Trade / Export: Export product line available in response to market globalization and service expansion policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mercurio S.A. is a graphic arts company that provides commercial printing services, encompassing offset printing for large runs and digital printing for short runs starting at one unit, with comprehensive finishing capabilities such as die cutting, hot stamping, hologram application, binding, and lamination. It produces finished printed products including packaging (with specialization in the tobacco sector), magazines, books, catalogs, brochures, custom notebooks, and merchandising materials. Customers submit free quotations requests and Mercurio manages the full cycle from budget preparation through professional management to final delivery.

Product overview

Mercurio S.A. is a graphic arts company offering a comprehensive portfolio of printing services organized into three core service lines: Offset Printing (high-volume commercial printing using Harris and Heidelberg rotary and flatbed presses), Digital Printing (short-run variable data printing using EPSON and HP equipment), and Finishing Services (die cutting, hot stamping, binding, lamination, and spiral finishing). The company also produces finished printed products including packaging (specializing in tobacco sector), magazines, brochures and catalogs, books, custom notebooks, and general merchandising materials. Services span from initial design consultation through production and finishing, with professional management systems optimizing development from quotation to final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing High-volume commercial offset printing using Harris M-1,000 Rotary Printer (6-color, up to 25,000 sheets/hour), Heidelberg XL-105-8-P + LX (8-color + varnish, 15,000 sheets/hour), and Heidelberg Speedmaster XL 106 (6-color + varnish), supporting paper weights of 23 to 150 gr/m2 and formats for magazines, books, catalogs, packaging, and merchandising materials.
• Digital Printing Short-run digital printing starting from 1 unit with variable data customization, using EPSON Stylus Pro 9900 (up to 110cm width), HP Designjet 130 nr (2400 dpi), Matchprint ProofPro RIP v1.0 KODAK Polychrome, and Prinergy Kodak Pre-Print Management on paper, vinyl, cardboard, and other materials.
• Finishing Services Post-press finishing services covering die cutting with Bobst sheet-fed machines (up to 9,000 sheets/hour) including hot stamping and hologram devices, wire stitching, guillotine cutting, folding, casing-in, lamination via Kolbus DA 260, Müller Martini binding equipment, RENZ AP 360 drilling, RENZ wire spiralizing, and luxury hardcover manufacturing.
• Packaging Manufacture and supply of paper and cardboard packaging boxes and containers, with high specialization in tobacco-sector packaging, including all types of boxes and packaging solutions for consumer and industrial goods.
• Magazines High-speed, high-quality magazine printing and delivery service tailored for magazine publishers needing on-time publication runs.
• Brochures and Catalogs Brochure and catalog printing that supports product and service communication and promotion needs of Mercurio's clients with quality and punctuality.
• Books Book printing with developed know-how and state-of-the-art technology, emphasizing print quality and delivery timeliness for publishers.
• Notebooks Custom-manufactured notebooks in various formats (landscape or portrait), bindings (spiral, sewn, glued, stapled), cover types (hard, semi-hard, soft), lineation styles (ruled, gridded, plain), and finishing options including plastic coating and UV varnish for educational and corporate markets.
• Merchandising Materials Printed promotional and merchandising materials including tri-fold brochures, bi-fold brochures, posters, flyers, mailing materials, labels, folders, and envelopes for brand and marketing use cases.

Quantifiable outcome

• 99% of customers satisfied with Mercurio's printing services
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Grupo Azetaparent_groupOthersMercurio S.A. is a member of the Azeta Group, composed of 17 companies operating in 9 sectors of the Paraguayan economy including Diario ABC Color (newspaper), Personal (mobile telephony), Banco Atlas (banking), Pety S.A., IDESA real estate, Shopping Mariscal, Shopping del Sol, Shopping Mariano, Abasto Norte, Abasto Este, Nueva Americana (bazaar, photography, toys, tools, exclusive clothing), Ferreventas S.A., Avanza, AZETA Mandatos y Servicios, Vanguardia Agronegocios, and Esur (power generation and distribution). Azeta Group provides Mercurio with broad business connections across multiple industries including media, retail, banking, real estate, and energy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Donnelley Financial Solutions (DFIN): DFIN is the post-spin-off commercial/financial print and communications services arm of the former RR Donnelley, serving enterprise clients with high-volume offset, digital, and finishing workflows. Comparable in technology stack and B2B production model to Mercurio, serving regulated enterprise clients with complex, compliance-driven print.
• Cenveo: Cenveo is a US-headquartered diversified printing company producing commercial print, labels, envelopes, and packaging for large enterprise customers. Comparable in offering breadth (offset, digital, finishing and packaging) and enterprise B2B GTM, though operating at significantly larger scale and with broader geographic reach than Mercurio.
• Multi-Color Corporation: Multi-Color Corporation is a major global label converter producing pressure-sensitive labels and packaging for FMCG, beverage, and consumer goods clients, with a technology stack similar to Mercurio's finishing and printing lines. Comparable in label/packaging finished-goods model and B2B customer base, though operating across many plants and regions rather than a single LATAM site.
• Toppan Holdings: Toppan is a large Japanese printing, packaging, and electronics company with global operations in offset/digital print, security print, and tobacco- and consumer-goods packaging. Highly comparable technology and end-market overlap with Mercurio (offset, finishing, secure/specialty print including hot stamping and holograms), and a useful benchmark for packaging-anchored print business models.
• CCL Industries: CCL Industries is the world's largest specialty label and packaging converter, serving consumer products including healthcare, personal care, food, and tobacco end-markets through offset, digital, and finishing lines. Closely comparable to Mercurio's tobacco-packaging and label finishing capability (Bobst die cutting, hot stamping, holograms), but at global scale with multinational tobacco/CPG clients.
• Dai Nippon Printing (DNP): Dai Nippon Printing is one of the world's largest diversified printing groups with high-end decorative, security, and packaging print capabilities including Hologram and hot-stamp finishing. Comparable to Mercurio's specialty finishing and packaging positioning, and as a global reference point for premium, finishing-led print business models.
• TC Transcontinental: TC Transcontinental is a Canadian flexible packaging and printing services operator with offset, digital, and finishing capabilities plus flexible-packaging plants across North America and LATAM. Closely analogous to Mercurio's mix of commercial print and packaging (especially tobacco-adjacent folding cartons), giving a useful benchmark for the integrated print+packaging model Mercurio operates in Paraguay.
• Comexi Group: Comexi is a Spain-headquartered supplier of flexible packaging and label printing/converting equipment and services, with strong Latin American presence and broad flexible-packaging customers including tobacco and consumer goods. Comparable to Mercurio across the flexible-packaging and finishing value chain, particularly the tobacco-adjacent packaging segment Mercurio specializes in.
• Quad/Graphics: Quad/Graphics is a large US-based commercial printing, marketing services, and logistics platform serving enterprise B2B customers across magazines, catalogues, direct mail, packaging, and retail merchandising. Highly comparable to Mercurio across the same offset/digital + finishing stack and end-customers (publishers, retailers, branded manufacturers), but at much greater scale and geographic reach.

Others

• Heidelberger Druckmaschinen: Heidelberger Druckmaschinen is the leading global manufacturer of offset and digital printing presses and post-press equipment, including the Heidelberg XL-105 and XL-106 series Mercurio operates. Indirectly comparable as supplier/capability benchmark rather than competitor; their product roadmap and installed base shape Mercurio's technology decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mercurio-s-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercurio