Coastcare Medica

What Coastcare Medica does

Coastcare Medica (legal entity: Coastcare Medical Equipment Hire & Sales Pty Ltd) is a family-owned Australian retailer and hirer of mobility and medical equipment, founded in 2004 and headquartered in Mornington, Victoria. The company sells and rents a catalogue of 953+ products across mobility aids (wheelchairs, power chairs, scooters, walking frames), lift and recline chairs, homecare and hospital beds, bathroom safety equipment, daily living aids, incontinence products, patient handling/transfer equipment, pressure care solutions, and health monitoring devices. Products are sourced from third-party manufacturers including Aspire, Pride, Sunrise Medical, KCare, Invacare, and Theorem; the company does not develop proprietary technology and operates a distribution-based business model.

The company generates revenue through two streams: one-time retail sales of equipment across a broad price range (lift chairs from $1,500 to $10,370+, scooters from $3,650, consumables from $27.50), and a recurring equipment hire/rental business with promotional pricing from $2/day and bundled post-surgery recovery packages. Distribution is omnichannel: four physical showrooms in Mornington, Croydon South, Berwick, and Carrum Downs support a try-before-you-buy experience for the Victorian market, while the coastcaremed.com.au e-commerce site enables Australia-wide delivery with 5% off Click & Collect and free local delivery over $500.

Coastcare serves five primary customer segments: individuals with mobility needs (elderly, post-surgery, chronic conditions), NDIS participants (registered provider), Department of Veterans' Affairs clients (DVA approved), My Aged Care clients, and healthcare professionals/occupational therapists who refer patients. The company also holds accreditations with SWEP, WorkSafe Victoria, and ISO 9001:2015, and maintains a partnership with Peninsula Health. End markets span hospitals, disability facilities, aged care, and individual consumers across Australia, with the Victorian showroom network providing the core revenue anchor and online sales extending national reach.

Name

Coastcare Medica

Legal name

Coastcare Medical Equipment Hire & Sales Pty Ltd

Website

https://coastcaremed.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastcare Medica is a family-owned Australian retailer and hirer of mobility and medical equipment, operating four Victorian showrooms and a national e-commerce site serving NDIS participants, DVA clients, aged care recipients, healthcare professionals, and individual consumers with a 953+ product catalogue.

Ownership category

akta.pro rank

Product category

Medical Equipment Retail and Hire

NAICS

Health and Personal Care Retailers (456), Home Health Equipment Rental (532283), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Medical equipment retail
• Mobility aids
• Assistive equipment hire
• Home healthcare products
• Aged care equipment

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of medical equipment including mobility aids, lift chairs, beds, bathroom aids, and rehabilitation equipment. Products sourced from leading manufacturers and sold through showrooms and online store with Australia-wide delivery.
2. Equipment Hire/Rental: Short-term and long-term equipment rental options including hospital beds, wheelchairs, walkers, scooters, shower chairs, and commodes. 'Hire from $2 a day' promotional pricing. Recovery packages available for post-surgery needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coastcare Medica sells and hires a broad range of medical and assistive equipment, including mobility aids, lift chairs and recliners, bedroom and bathroom equipment, daily living aids, incontinence and hygiene products, patient handling and transfer equipment, pressure care products, wellness and exercise tools, and monitoring equipment. The company distributes products from leading mobility brands (Q50R Power Chair, Peak Levitas Rollator, Theorem Mercer Recliner, Pride C101 Recliner, Heartway Brio 3 Wheel Scooter, Pilot Xcell, Cruiser Xcel2) to individuals, NDIS participants, DVA clients, and aged care recipients through four Victorian showrooms and an online store.

Product overview

Coastcare Medical operates a unified retail and hire platform for medical equipment and assistive technology. The core offering is a portfolio of over 950 products organized into categories including mobility aids (wheelchairs, scooters, power chairs, walking aids), lift chairs and recliners (single, dual, quad, and 5-motor configurations), bedroom and comfort products (beds, mattresses, bedding), bathroom and toilet equipment, daily living aids, incontinence products, patient handling equipment, pressure care solutions, wellness and exercise tools, and health monitoring devices. The company supplements its sales model with equipment hire services for short-term and long-term needs. Products are sourced from multiple brands including Aspire, Invacare, KCare, Pride, Sunrise Medical, and Theorem. Coastcare serves NDIS participants, Department of Veterans' Affairs clients, and general retail customers through four Victorian showrooms and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Aids
• Lift Chairs & Recliners Electric lift chairs and recliners (including Theorem Mercer and Pride C101 models) that assist users to sit and stand, sold to individuals with limited mobility, often for in-home use.
• Bedroom & Comfort Products Bedroom equipment and comfort products such as adjustable beds, mattresses, and bedroom accessories designed to support users with limited mobility, recovery, or aged care needs.
• Bathroom & Toilet Equipment Bathroom and toileting aids including shower chairs, commodes, raised toilet seats, and grab rails for users needing safer bathing and toileting at home.
• Daily Living Aids Small assistive devices that help with everyday tasks such as dressing, eating, and household activities, sold to individuals and carers to support independent living.
• Incontinence & Hygiene Products Continence and hygiene products supplied to individuals managing incontinence, including pads, skin care, and related consumables.
• Patient Handling & Transfer Equipment Hoists, transfer belts, slide sheets, and similar devices used to safely move patients between beds, chairs, and bathrooms, sold to individuals, carers, and care facilities.
• Pressure Care Products Pressure-relieving mattresses, cushions, and overlays that help prevent pressure injuries in users with limited mobility.
• Wellness Tools & Exercise Equipment Rehabilitation, exercise, and wellness tools used to support recovery, conditioning, and general wellbeing.
• Monitoring & Equipment Health monitoring devices and related equipment for home or clinical use, sold to individuals and carers.
• Equipment Hire Services Rental of medical and assistive equipment (such as mobility aids and patient handling devices) to individuals and care providers on a short- or long-term hire basis.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ILS (Independent Living Specialists): NSW-based specialist mobility and daily-living retailer with showrooms and an e-commerce site selling wheelchairs, scooters, lift chairs, and assistive technology to NDIS participants, aged care clients, and the broader public. Closely mirrors Coastcare's product mix, channel strategy, and target customer segments.
• Country Care Group: Australian mobility, seating, and DME retailer and distributor with showrooms and national reach serving NDIS, aged care, and rehabilitation markets. Comparable to Coastcare across product breadth, hire/sales mix, and reliance on government-funded demand.
• BrightSky Australia: Australian specialist retailer of DME, continence, and wound care products serving NDIS, aged care, and healthcare customers. Overlaps with Coastcare on continence, mobility, and home-care equipment, and competes in the same NDIS registered-supplier pool.
• Aidacare: One of Australia's largest national DME and mobility equipment retailers and hirers, selling and renting wheelchairs, scooters, beds, lift chairs, and patient handling equipment to NDIS, aged care, and hospital customers. Directly comparable to Coastcare across product range, sales-plus-hire model, and government-funded customer base.
• Mobility Matters Australia: Australian independent mobility and DME retailer with showrooms and online sales focused on scooters, wheelchairs, lift chairs, and assistive technology. Comparable to Coastcare in scale, independent positioning, and reliance on regional/local foot traffic plus e-commerce.
• Medix 21 (Mobility Centre): Australian DME retailer offering wheelchairs, scooters, lift chairs, daily living aids, and bathroom safety products via showrooms and online. Direct peer on product mix and omnichannel distribution to NDIS, aged care, and retail customers.
• Scooters & Mobility: Australian specialist retailer of mobility scooters, power chairs, and related daily living equipment, with showrooms and online sales. Closely comparable to Coastcare in mobility category focus and direct-to-consumer sales model.
• Good Life Medical: Australian retailer of mobility scooters, lift chairs, adjustable beds, and daily living aids, primarily serving elderly and disabled consumers. Direct overlap with Coastcare's mobility aids, lift chair, and bedroom categories and consumer/SMB customer base.

Regional players

• Helping Hand Aged Care: South Australian not-for-profit aged care provider that also supplies home care equipment and mobility aids to its residents and broader community. Comparable to Coastcare in DME product categories and aged-care customer base, though not a direct Victorian competitor.

Emerging players

• Keep Moving Australia: Smaller online-focused Australian mobility and DME retailer selling scooters, lift chairs, beds, and daily living aids. Direct product overlap with Coastcare but with a primarily online channel rather than a showroom-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastcare Medica