Caredeluxe

What Caredeluxe does

Caredeluxe is a Basel, Switzerland-based direct-to-consumer e-commerce company founded in 2015 that sells premium mobility aids — primarily forearm crutches, walking sticks, and rollators — to European consumers with chronic or temporary musculoskeletal conditions. The product portfolio spans two lines: the proprietary "Carbon Line" sub-brand featuring anatomically padded, handcrafted-leather-covered carbon fiber crutches and walking sticks (priced at €389-€958) protected by a registered patent on the anatomical padding technology; and a reseller line of Indesmed-manufactured products including the SPORT Edition Carbon (5-layer 3K Twill construction, 280g weight, 200kg load capacity) and aircraft-grade aluminum alternatives (€57-€336). The company also distributes pediatric crutches and a €1,500 Carbon Line Rollator. Caredeluxe operates an owned storefront at caredeluxe.com with German, English, and French language support and ships across Europe.

The business model is a pure one-time-purchase DTC e-commerce play with no subscription component. Pricing spans a roughly 25x range from entry-level aluminum walking sticks at €57 to the flagship Carbon Line Rollator at €1,500, positioning the brand firmly in the premium tier of the mobility-aid category. Distribution is exclusively direct via the owned storefront, supported by content marketing through the Caredeluxe Magazin, an email newsletter, and on-site customer testimonials. Customer service operates from a Freiburg, Germany office (phone +49-761-88780100, Mon-Fri 10:00-16:00), suggesting the Germanophone market is the primary commercial hub while Switzerland serves as the corporate domicile.

Strategically, the asset is a niche lifestyle consumer brand differentiated by materials (carbon fiber, aircraft-grade aluminum), patented ergonomic design, and exclusive European retail positioning for Indesmed's premium products. The company is small (1-10 employees), privately held, and has raised only a micro seed round from Venture Kick (~$11,015 in 2011) with no subsequent institutional funding disclosed. There is no evidence of AI/ML capability, platform software, or recurring revenue mechanics; the business is a product-led, design-forward e-commerce operation with limited software-defined margin levers.

Name

Caredeluxe

Legal name

Caredeluxe

Website

https://caredeluxe.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Caredeluxe is a Basel, Switzerland-based DTC e-commerce company selling premium carbon fiber and aluminum mobility aids — crutches, walking sticks, and rollators — primarily to European consumers with chronic or temporary musculoskeletal conditions, combining a proprietary patented Carbon Line with exclusive European distribution of Indesmed products.

Ownership category

akta.pro rank

Product category

Medical Mobility Aids

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Premium mobility aids
• Forearm crutches
• Carbon fiber walking sticks
• Ergonomic rollators
• Rehabilitation equipment

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of premium mobility aids including crutches, walking sticks, and rollators. Products sold individually and in pairs through owned e-commerce storefront. One-time purchase model with no subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Caredeluxe sells premium mobility aids directly to consumers through its owned e-commerce storefront, including anatomically-padded carbon fiber forearm crutches (Carbon Line), leather-covered walking sticks, and a carbon fiber rollator. The company also retails Indesmed-brand carbon fiber (SPORT Edition, Carbon 100%) and aircraft-grade aluminum mobility aids, including pediatric crutches. Products are sold as one-time purchases priced between €57 and €1,500 with Europe-wide shipping and multilingual support (German, English, French).

Product overview

Caredeluxe operates an online shop specializing in premium mobility aids, primarily focusing on forearm crutches (Unterarmgehstützen), walking sticks (Gehstöcke), and rollators. The product portfolio includes two main brand lines: the proprietary Caredeluxe Carbon Line featuring anatomically-padded, leather-covered carbon fiber mobility aids with patented padding technology, and the Indesmed brand offering carbon fiber and aircraft-grade aluminum crutches and walking sticks. The Caredeluxe Carbon Line encompasses crutches, walking sticks, and rollators with premium leather padding, while Indesmed products include SPORT Edition Carbon (5-layer 3K Twill), Carbon 100% (3-layer construction), and lightweight aluminum options. The company also offers pediatric crutches for children and serves customers across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon Line: Premium line of anatomically padded forearm crutches and walking sticks made from carbon, featuring handcrafted leather padding and patented anatomical cushioning for maximum comfort.

Products and services

• Caredeluxe Carbon Line Krücken Premium anatomically-padded forearm crutches with handcrafted leather padding, made from carbon fiber for minimal weight, with stepless size adjustment; sold as single units or pairs for end users seeking comfort-oriented mobility aids.
• Caredeluxe Carbon Line Gehstöcke Premium carbon fiber walking sticks with anatomically-padded handles and handcrafted leather finishing for maximum comfort; sold as single units or pairs for end users.
• Caredeluxe Carbon Line Rollator Lightweight rollator made from carbon fiber, priced at €1,500.00; intended for end users seeking a premium ergonomic rollator.
• Indesmed SPORT Edition Carbon High-performance forearm crutches with 5-layer 3K Twill carbon construction, weighing 280g and supporting up to 200kg load capacity; designed for athletes and active users needing ultra-lightweight mobility aids.
• Indesmed Carbon 100% Premium carbon fiber forearm crutches with 3-layer 3K Twill construction; available in both folding cuff and open cuff styles.
• Indesmed Aluminium Krücken Ultra-light crutches made from aircraft-grade aluminum (Norm 60/61) with anodized finish and ergonomic oval arch design for natural wrist positioning; available with folding or open cuff.
• Kinder Krücken Pediatric crutches available in XXXS and XXS sizes, designed specifically for children's mobility needs.
• Gehstöcke aus Carbonfaser 100% Walking sticks made from 100% carbon fiber, available in sizes S through XL for end users needing lightweight walking support.
• Gehstöcke aus leichtem Flugzeug-Aluminium Walking sticks made from lightweight aircraft aluminum with an ergonomic oval design, featuring adjustable height and multiple color options with silicone grip covers.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IndesmedcoreOEM/ Whitelabel/ Licensing PartnerIndesmed is a manufacturer of premium mobility aids that Caredeluxe resells through their e-commerce platform. Indesmed products featured on Caredeluxe include the SPORT Edition Carbon (5-layer 3K Twill, 280g, 200kg capacity), Carbon 100% series (3-layer construction), and Ultra-leichte Aluminium series. Caredeluxe positions Indesmed as 'die leichteste Krücke der Welt' (the lightest crutch in the world) manufacturer. The partnership appears to be exclusive in certain product categories as Caredeluxe serves as the primary European retail channel for Indesmed's premium product lines.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ergoactives: US-based premium ergonomic crutch maker (In-Motion Pro) that pioneered the high-end lightweight crutch category. Ergoactives targets the same premium positioning and active-lifestyle mobility user that Caredeluxe addresses in Europe.
• Indesmed: Manufacturer of premium carbon fiber and aluminum mobility aids including the SPORT Edition Carbon (280g, 200kg capacity). Indesmed is Caredeluxe's core OEM partner and the producer behind the 'lightest crutch in the world' positioning, making it a direct product peer and supply partner.
• Rebotec: German manufacturer of forearm crutches, walking aids, and mobility equipment. Rebotec operates in the same product category (Unterarmgehstützen) as Caredeluxe with comparable ergonomic positioning and a European D2C/retail distribution model.
• Ossenberg: German specialist manufacturer of forearm crutches and walking aids with focus on ergonomic handles and lightweight aluminum/carbon designs. Directly comparable to Caredeluxe's Carbon Line and aluminum walking stick offerings.
• FDI France Medical: French manufacturer of crutches, canes, and mobility aids with strong European retail and pharmacy distribution. Comparable product category and overlapping target customer base across French- and German-speaking European markets.

Broad incumbents

• Karman Healthcare: US-based mobility device manufacturer with a focus on lightweight wheelchairs, rollators, and walking aids. Comparable product category with emphasis on lightweight ergonomics that overlaps Caredeluxe's design philosophy.
• Drive DeVilbiss Healthcare: Global broad-line durable medical equipment manufacturer offering crutches, walkers, rollators, and a wide range of mobility products. Larger incumbent that competes in the same product categories but at mainstream, value-tier price points.
• Invacare: Major global manufacturer and distributor of wheelchairs, mobility scooters, walkers, and crutches. Significantly larger incumbent in the broader DME category where Caredeluxe competes in a premium niche.
• Sunrise Medical: Global mobility product manufacturer (Quickie wheelchairs, mobility scooters, walking aids). A broader incumbent that competes with Caredeluxe's rollator and walking aid categories as part of a much wider portfolio.

Regional players

• Mobility Aids Direct: UK-based D2C retailer of mobility aids including crutches, walking sticks, and rollators. Operates a comparable direct-to-consumer online model but in the UK market rather than the DACH region Caredeluxe primarily serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caredeluxe