What Pro Systems does

Pro Systems is a US-based live event production company founded in 1989 by Brad Donaldson in San Diego, California, originally operating as California Sound Production before rebranding twice and adopting its current name in 2003. The firm delivers premium turnkey live event productions for concert promoters, corporate event producers, and touring artists, offering four integrated service lines: Turnkey Production (project management, stage management, lighting and site design), Entertainment Technology (audio, video/LED, lighting, truss and rigging), Staging & Structures (custom risers, roof structures, bespoke structures), and Festivals & Touring (production advance, rider-requested gear, backline, site management).

The company's technical foundation is built on substantial capital investment in state-of-the-art audio, video, LED, lighting, truss, rigging, and staging equipment, supplemented by an in-house fabrication facility in San Diego that enables custom structural solutions. Pro Systems operates five physical locations across three US regions — West (Vista/San Diego, including headquarters at 1125 Joshua Way and fabrication facility at 2440 Cades Way), Southeast (Orlando), and Northwest (Columbia Falls, Montana) — supporting nationwide touring and festival coverage. The business is a subsidiary operating under the Show Imaging umbrella of full-service production experiences.

Pro Systems generates revenue through project-based professional services contracts, with each engagement custom-scoped and quoted based on equipment requirements, duration, and technical specifications. The company employs 51-100 staff and acquires customers exclusively through direct enterprise field sales, with no public pricing or self-serve channels. Distribution is direct to enterprise clients across the three regions, with marketing primarily conducted through the corporate website, Instagram, LinkedIn, Facebook, and YouTube channels that showcase completed productions.

Name

Pro Systems

Legal name

Pro Systems

Website

https://prosystemsav.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Systems is a US-based live event production company that delivers premium turnkey audio, video, lighting, staging, and custom structural services for concert promoters, corporate event producers, and touring artists across three US regions (West, Southeast, Northwest) as part of the Show Imaging umbrella.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Backline & Musical Instrument Rental (MPAGAKAJ), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

Keywords

• Live event production
• Audio visual services
• Concert production
• Festival production
• Event staging

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Live Event Production Services: Project-based revenue from providing complete live event production services including technical production, staging, equipment rental, and on-site management for concerts, festivals, corporate events, and touring productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pro Systems provides turnkey live event production services for concerts, festivals, corporate events, and touring productions. The company delivers full-service project management alongside complete technical production in audio, video/LED, lighting, truss, rigging, staging, and custom structural systems. Services are delivered on-site at event locations and quoted on a customized per-project basis.

Product overview

Pro Systems is a live event production company offering a unified suite of production services rather than a software platform. The portfolio comprises four core service areas: Turnkey Production (project management, technical production, stage management, lighting and site design), Entertainment Technology (audio, video/LED, lighting, truss and rigging), Staging & Structures (staging, custom risers, roof structures, custom structures), and Festivals & Touring (production advance, rider requested gear, backline, site management). The company operates under the Show Imaging umbrella of brands alongside its sister brand Show Imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Production Full-service project management, complete technical production, stage management, and lighting and site design for live events including concerts, festivals, corporate events, and touring productions.
• Entertainment Technology Audio solutions, video and LED solutions, lighting, and truss and rigging services for entertainment productions and live events.
• Staging & Structures Staging, custom risers, roof structures, and custom-built structures for events and installations.
• Festivals & Touring Production advance, rider requested gear, backline, and site management services for festival and touring productions including concert tours, festival appearances, arena shows, and venue productions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Show ImagingcoreOthersPro Systems operates under the Show Imaging umbrella of full service production experiences. Show Imaging is the parent company providing a broader ecosystem of production services including staffing, news, and career resources. Pro Systems maintains its specialty in premium concert and festival events within this family of companies.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Freeman: Global experiential marketing and event production company offering brand experiences, exhibits, and AV production. Freeman competes with Pro Systems on corporate event production as a larger, broader incumbent with extensive capabilities.
• Encore (formerly PSAV): Large hospitality-focused AV and event technology services company serving hotels, convention centers, and corporate meetings. While Encore primarily serves corporate/hospitality AV, it overlaps with Pro Systems' corporate event production segment at a broader scale.

Direct peers

• Production Resource Group (PRG): One of the largest providers of entertainment and event production solutions, including audio, video, lighting, and rigging for concerts, theater, and corporate events. PRG competes directly with Pro Systems in the premium live event AV production space across the US and globally.
• Upstaging Inc. Concert lighting, staging, and video production company serving touring artists and festivals. Upstaging competes directly with Pro Systems in premium concert touring production with overlapping lighting, staging, and video capabilities.
• Thunder Audio: Touring sound reinforcement company providing audio systems for major concert tours and festivals. Thunder Audio competes directly with Pro Systems' audio solutions offering for touring acts and festival productions.
• Atomic Lighting: Concert lighting and production services provider for touring acts and festivals in the US. Atomic competes directly with Pro Systems in concert and festival lighting production, serving similar artist and promoter clients.
• Solotech: Canadian-based AV production company with US operations providing audio, video, lighting, and rigging for live events. Solotech competes directly with Pro Systems for touring acts, festivals, and corporate events across the US market.
• Bandit Lites: Concert lighting production company serving major touring artists, festivals, and special events. Bandit Lites competes directly with Pro Systems in the premium concert and festival lighting market with comparable touring rider-driven service.
• Clair Brothers: Family-owned audio and lighting production company serving concerts, tours, festivals, and corporate events. Clair Brothers competes directly with Pro Systems in premium concert and festival production with comparable touring and festival service offerings.

Others

• Show Imaging: Parent company operating under which Pro Systems runs, providing broader full-service production experiences. Show Imaging is a sister/parent ecosystem rather than a direct competitor, but serves overlapping customers and markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpr4yMtBLnpZ02keYDMOv9Q
• Facebookfacebook.com/ProSystemsAV
• LinkedInlinkedin.com/company/pro-systems-av
• Instagraminstagram.com/prosystemsav
• Xx.com/prosystemsav

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Systems