VIRIDIS Design

What VIRIDIS Design does

VIRIDIS Design Group is a privately held landscape architecture firm founded in 2006 and headquartered in Kalamazoo, Michigan, with a secondary office in Grand Rapids. The firm delivers professional landscape architecture and related civil/site design services to public-sector and institutional clients, including municipal and county parks departments, K-12 and higher education institutions, tribal governments, and cultural foundations. Documented engagements span parks and recreation master planning, campus planning, urban design and waterfront corridors, inclusive playground design, and ecologically restorative landscapes, with project scales ranging from sub-acre playgrounds to 1,500-acre post-industrial reclamation sites such as Millennium Park in Kent County.

The firm's service portfolio is organized around four practice pillars: Design Services (site inventory and analysis, public outreach, concept development, construction documents, and construction administration), Stewardship Services (sustainability and social responsibility framing), Community/Placemaking Services (equity-driven, consensus-based design), and an underlying Design Process methodology built on iterative stakeholder engagement. Notable technical differentiators include LEED-credentialed project delivery (LEED Silver at the Gerald R. Ford Presidential Museum Learning Center) and Living Building Challenge delivery for the Saginaw Chippewa Tribal College Living Learning Laboratory. The team includes eight named licensed and design-stage professionals; the current ASLA President serves as Senior Landscape Architect.

VIRIDIS operates a sales-led, relationship-based go-to-market, pursuing projects via direct client engagement with government agencies and educational institutions, RFP responses, and multidisciplinary teaming with architects and engineers (including Studio Gang, WENK Associates, Williams & Works, Cornerstone Architects, Fishbeck, and Integrated Architects). Revenue is generated through project-based professional services engagements; pricing is quote-based and not publicly disclosed. The firm has received multiple regional awards, including the 2018 ASLA Michigan Honor Award for Design, the 2017 ASLA Michigan Chapter Merit Award for Design, and the 2018 APWA Quality of Life Public Works Project of the Year. The firm is founder-led by Timothy Britain and Woody Isaacs, with no disclosed external investment, M&A activity, or ownership changes.

Name

VIRIDIS Design

Legal name

VIRIDIS Design Group

Website

https://virdg.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

VIRIDIS Design Group is a Michigan-based landscape architecture firm providing planning, design, and engineering services to municipal parks departments, educational institutions, tribal governments, and cultural foundations across West Michigan.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Landscape architecture services
• Park and recreation design
• Urban design planning
• Campus landscape design
• Civic landscape engineering

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Landscape Architecture Services: The firm generates revenue through one-time professional services engagements including planning, design, engineering, construction documentation, and construction administration for landscape architecture projects. Revenue is project-based with engagements ranging from master planning through implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VIRIDIS Design Group is a landscape architecture firm providing planning, design, engineering, and construction administration services for parks, public open spaces, urban environments, and institutional campuses. The firm serves government agencies, educational institutions, tribal organizations, and healthcare/rehabilitation facilities across Michigan, with offices in Kalamazoo and Grand Rapids. Services span the full project lifecycle from site inventory and analysis through construction administration, with specialization in inclusive design, green infrastructure, and sustainable practices.

Product overview

VIRIDIS Design Group is a landscape architecture firm offering a comprehensive suite of design services organized around four core service areas: Design, Stewardship, Community/Placemaking, and a collaborative Design Process. Their service categories span Parks & Recreation Design, Urban Design, and Campus Planning. The firm specializes in creating inspirational and enduring outdoor experiences including public parks, playgrounds, urban plazas, waterfronts, campus landscapes, and recreational facilities. Their work emphasizes environmental sensitivity, community engagement, and sustainable design practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Landscape architecture design services covering site inventory and analysis, public outreach and workshops, site design, concept development, presentation drawings, construction documents, and construction administration. Targeted at municipalities, educational institutions, parks departments, and private organizations.
• Community/Placemaking Services Community engagement and equity-driven planning services focused on inclusive design, consensus-driven quality design, and stakeholder collaboration for public spaces. Targeted at municipalities and institutions seeking community-centered design outcomes.
• Parks & Recreation Design Design services for public parks, playgrounds, open spaces, waterfronts, and recreational facilities, including inclusive playground design. Targeted at municipal and county parks and recreation departments.
• Urban Design Urban landscape design services including public spaces, urban plazas, waterfronts, streetscapes, and multi-modal design solutions. Targeted at cities, downtown development authorities, and municipal planning organizations.
• Campus Planning College and K-12 campus planning and design services including athletic facilities, outdoor spaces, and institutional landscapes. Targeted at educational institutions from K-12 through higher education.

Quantifiable outcome

• Received ASLA Michigan Honor Award for Design for Fred Meijer Millennium Trail (2018)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• WENK AssociatesminorStrategic or Co-development PartnerVIRIDIS partnered with WENK Associates from Denver, Colorado as part of a collaborative team to develop Grand River Corridor Implementation and River Trail Design Guidelines for a 7.5-mile waterfront corridor.
• Williams & WorksminorStrategic or Co-development PartnerLocal Grand Rapids firm collaborated with VIRIDIS on Grand River Corridor project guidelines and implementation planning.
• Cornerstone ArchitectsminorStrategic or Co-development PartnerVIRIDIS worked in partnership with Cornerstone Architects and Williams & Works to develop Arena South Visioning and Strategic Plan for Grand Rapids Arena District.
• Studio GangcoreStrategic or Co-development PartnerVIRIDIS collaborated with Studio Gang of Chicago on Arcus Center for Social Justice Leadership at Kalamazoo College, melding the architect's vision with site realities while meeting the College's mission.
• Fishbeck Architects and EngineersminorStrategic or Co-development PartnerVIRIDIS participated in collaborative process with Gerald R. Ford Presidential Museum and Fishbeck Architects and Engineers for LEED Silver Learning Center addition.
• Integrated ArchitectsminorStrategic or Co-development PartnerVIRIDIS worked with Integrated Architects on Saginaw Chippewa Tribal College Living Learning Laboratory project following Living Building Challenge requirements.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SWA Group: Long-established national landscape architecture and planning firm with deep parks and urban design portfolios. Comparable in core services but materially larger and broader in geographic scope.
• James Corner Field Operations: High-profile landscape architecture and urban design studio known for large-scale public realm and waterfront projects — comparable project types to VIRIDIS but at national scale and brand recognition.
• Sasaki Associates: Multi-disciplinary design practice spanning landscape architecture, planning, and architecture — overlaps VIRIDIS in campus, urban, and waterfront work but at significantly larger scale and broader capability set.

Direct peers

• OLIN: Philadelphia-based landscape architecture and urban design studio of similar boutique scale with a comparable mix of parks, campus, and urban-placemaking commissions. Directly comparable in service mix and studio model.
• LandDesign: Multi-office landscape architecture, civil engineering, and urban design firm serving municipalities, campuses, and developers — overlaps VIRIDIS in parks, campus planning, and urban design with comparable process-led delivery.
• Andropogon Associates: Ecologically driven landscape architecture firm with strong work in campus, park, and green-infrastructure projects. Highly comparable in sustainability/environmental differentiation and project scale.
• Hood Design Studio: Landscape architecture and urbanism practice emphasizing equity-driven, community-grounded design — closely comparable to VIRIDIS's participatory, social-justice-oriented approach and public-realm focus.
• PWP Landscape Architecture: Boutique landscape architecture practice known for public space, waterfront, and park design — directly comparable in studio size, project types, and award-recognition profile.
• Design Workshop Inc. Landscape architecture firm with offices across the U.S. focused on parks, trails, and community-driven design — closely comparable to VIRIDIS in service mix and emphasis on community engagement.
• MIG Inc. Planning, landscape architecture, and community engagement firm with public-sector clients. Directly comparable because of overlapping practice areas (parks, campus, civic engagement) and process-led delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Viridisdg
• LinkedInlinkedin.com/company/viridis-design-group
• Instagraminstagram.com/viridisdg/?hl=en
• Xx.com/VIRIDISDG

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIRIDIS Design