Prichard's Distillery

What Prichard's Distillery does

Prichard's Distillery is a privately held craft distillery founded in 1997 in Kelso, Tennessee, by Phil Prichard, a former dental industry executive. The company was the first legal distillery established in Tennessee in nearly 50 years and traces its heritage to an 1822 documented Prichard family distilling lineage. It operates from a single headquarters and production facility at 11 Kelso Smithland Road, Kelso, TN, employing 11-50 people, and produces a portfolio of approximately 20 SKUs across four categories: rums (7 SKUs including Private Stock Rum, Fine Aged Rum, Crystal Rum, Cranberry Rum, Peach Mango Rum, Key Lime Rum, and Spiced Rum), whiskies and bourbons (7 SKUs anchored by Benjamin Prichard's Double Barreled Bourbon, Tennessee Whiskey, Tennessee Rye Whiskey, Tennessee Malt Whiskey, Tennessee Whiskey Barrel Select, Tennessee White Corn Whiskey, and Double Chocolate Bourbon), liqueurs (5 SKUs including the Sweet Lucy line, Sweet Lucifer, Praline Cream, and Peanut Butter Cream Pie), and a single brandy (XO Brandy aged over seven years).

Production is anchored in traditional copper pot still distillation and hand-crafted methods deliberately modeled on colonial American distilling techniques from approximately 200 years ago. Notable proprietary processes include a double-barrel bourbon method in which spirit is reduced from original 125 proof to near bottle proof and re-barreled in a second new charred oak barrel to reinforce barrel notes, and a colonial-era rum production method using 100% table grade molasses aged in hand-made charred white oak casks. Aging products include hand-made charred oak barrels. The company has received multiple industry awards including gold medals at the International Cane Spirits Festival (2006-2009), Best of Class at the American Distiller's Conference (2009), and Extraordinary/Ultimate recognition at the Ultimate Spirits Challenge (2011, 2012).

Revenue is generated through three primary streams: (1) wholesale spirits distribution via regional distributors across 23+ U.S. states targeting liquor stores and on-premise accounts; (2) direct-to-consumer sales through an on-site gift shop (Prichard's Spirits Shoppe, housed in an old schoolhouse at the distillery) and an owned e-commerce storefront at prichardsdistillerystore.com; and (3) a Private Barrel Program offering custom distillation, aging, and labeling of whiskey, rum, or brandy, yielding approximately 252 bottles per barrel. The company serves two primary customer segments: individual consumers (recreational drinking, cocktail creation, collecting, private barrel gifting) and retail/hospitality trade buyers (liquor stores, bars, restaurants). Marketing is centered on heritage storytelling, free on-site tours and tastings, social media presence across five major platforms, and affiliation with the Tennessee Whiskey Trail, Tennessee Distillers Guild, and regional heritage tourism programs.

Name

Prichard's Distillery

Legal name

Prichard’s Distillery Inc.

Website

https://prichardsdistillery.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Prichard's Distillery specializes in rum, whisky, and distilled alcoholic beverages.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Craft spirits production
• Small batch distilling
• Rum whiskey production
• Private barrel program
• Tennessee craft distillery

Headquarters

HQ city

Kelso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Spirits Product Sales: Sale of distilled spirits including rums, whiskies, liqueurs, and brandy through distributor network and direct-to-consumer gift shop sales at the distillery location.
2. Private Barrel Program: Custom barrel production where customers can own a private stock of whiskey, rum, or brandy. The distillery handles mash, fermentation, distillation, barreling, aging, bottling, and labeling. Yields approximately 252 bottles (750ml) per barrel with minimum 250 bottle guarantee.
3. Gift Shop Sales: On-site retail sales of products at the distillery gift shop, including exclusive products like Private Stock Rum available only at the distillery.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prichard's Distillery hand-crafts and sells a portfolio of small-batch distilled spirits including rums, whiskies, bourbons, liqueurs, and brandy using traditional copper pot stills and colonial-era recipes. The company sells its spirits through a network of regional distributors across 23+ U.S. states, an on-site gift shop at its Kelso, Tennessee distillery, and an e-commerce storefront, and operates a Private Barrel Program that lets customers commission custom-distilled whiskey, rum, or brandy with private labeling.

Product overview

Prichard's Distillery is a Tennessee craft distillery founded in 1997, producing a portfolio of spirits including rums (Private Stock Rum, Fine Aged Rum, Crystal Rum, Cranberry Rum, Peach Mango Rum, Key Lime Rum, Spiced Rum), bourbons and whiskies (Double Barreled Bourbon, Double Chocolate Bourbon, Tennessee Whiskey, Tennessee Whiskey Barrel Select, Tennessee Rye Whiskey, Tennessee Malt Whiskey, Tennessee White Corn Whiskey), liqueurs (Sweet Lucy, Sweet Lucy Cream, Sweet Lucifer, Praline Cream, Peanut Butter Cream Pie), and XO Brandy. The distillery also offers a Private Barrel Program for custom distilled spirits. Products are hand-crafted using traditional copper pot stills and aged in charred oak barrels.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Lucy: Popular liqueur made with peaches, oranges and apricots. A portion of proceeds goes to A Soldier's Child foundation.
• Sweet Lucy Cream
• Sweet Lucifer
• Praline Cream Liqueur
• Peanut Butter Cream Pie Liqueur
• Private Stock Rum
• Fine Aged Rum
• Crystal Rum
• Cranberry Rum
• Peach Mango Rum
• Key Lime Rum
• Spiced Rum
• Benjamin Prichard's Double Barreled Bourbon
• Tennessee White Corn Whiskey
• Double Chocolate Bourbon
• Tennessee Whiskey
• Tennessee Rye Whiskey
• Tennessee Malt Whiskey
• XO Brandy

Products and services

• Double Chocolate Bourbon 90 Proof bourbon balanced with pure chocolate to create a better-balanced spirit without being sweet. Targeted at flavored bourbon consumers and dessert-cocktail enthusiasts.
• Sweet Lucy Liqueur Fruit liqueur with peaches, oranges, and apricots; the distillery's most popular product with a portion of proceeds supporting A Soldier's Child nonprofit. Targeted at flavored liqueur consumers.
• Sweet Lucy Cream Extension of Sweet Lucy with Wisconsin cream added, suitable for drinking straight from the freezer, in coffee, or over ice cream. Targeted at cream liqueur consumers.
• Sweet Lucifer Cinnamon whiskey made with imported Chinese ginger and cassia for heat and spicy flavor. Targeted at cinnamon whiskey enthusiasts.
• Praline Cream Liqueur Decadent New Orleans praline-style blend of brown sugar, butter, rich cream, exotic vanilla, and Georgia pecans. Targeted at dessert liqueur consumers.
• Peanut Butter Cream Pie Liqueur Liqueur combining Wisconsin sweet cream with chocolate and peanut butter flavors. Targeted at dessert liqueur consumers.
• XO Brandy American brandy aged over seven years with toffee flavors, positioned alongside the finest Cognacs of France. Targeted at premium brandy enthusiasts.
• Private Stock Rum Ultra-aged rum in charred oak barrels, the distillery's most exclusive product, available only at the distillery gift shop. Targeted at rum collectors and distillery visitors.
• American Craft Rum Series Series of craft rums (Fine Rum, Crystal Rum, Cranberry Rum, Peach Mango Rum, Key Lime Rum, and Spiced Rum) produced from 100% table grade molasses in the tradition of 1776 American Rum makers. Targeted at craft rum consumers and Colonial-era spirit enthusiasts.
• Fine Aged Rum Historically accurate recreation of Colonial rums from over 200 years ago, aged at least three years in hand-made charred white oak casks using premium table grade molasses. Targeted at craft rum enthusiasts and Colonial-era spirit collectors.
• Crystal Rum Made with the finest table grade molasses, featuring a clean, smooth finish suitable for artisan cocktails. Targeted at cocktail enthusiasts and bartenders.
• Cranberry Rum Naturally flavored rum with cranberry, bottled at 70 proof and smooth enough to serve as a standalone cocktail. Targeted at flavored rum consumers.
• Peach Mango Rum Naturally flavored rum with all-natural peach and mango flavors, versatile for various mixers. Targeted at flavored rum consumers.
• Key Lime Rum Rum flavored with Key Lime, featuring the tartness and zest of the tropical fruit. Targeted at flavored rum consumers.
• Spiced Rum Traditional New England styled spiced rum with cinnamon, nutmeg, and a hint of vanilla. Targeted at spiced rum consumers and cocktail enthusiasts.
• Benjamin Prichard's Double Barreled Bourbon Unique double-barreled bourbon where the spirit is reduced to near bottle proof and re-barreled in a second new charred oak barrel to reinforce barrel notes. Targeted at bourbon enthusiasts seeking distinctive craft bourbon.
• Tennessee Whiskey Recreation of the original 1822 Prichard family whiskey recipe using white corn, Tennessee spring water, and ancient pot still techniques. Targeted at Tennessee whiskey enthusiasts and heritage-spirit collectors.
• Tennessee Whiskey Barrel Select 86 proof whiskey made exclusively with Tennessee grown white corn, aged five years from still directly into new charred oak barrels. Targeted at premium Tennessee whiskey enthusiasts.
• Tennessee Rye Whiskey True American Rye at 86 proof, providing an excellent balance of sour notes and sweetness. Targeted at rye whiskey enthusiasts.
• Tennessee Malt Whiskey Irish-tradition distilled whiskey with rich malt flavors and barley influence. Targeted at malt whiskey enthusiasts.
• Tennessee White Corn Whiskey Un-aged whiskey made from locally sourced white corn, capturing the pure natural sweetness of the mash without charcoal mellowing. Targeted at craft whiskey enthusiasts and cocktail makers.
• Private Barrel Program Custom distillation service where customers can own a barrel of whiskey, rum, or brandy distilled to their specifications with custom labeling. The distillery handles mash, fermentation, distillation, barreling, aging, bottling, and labeling, yielding approximately 252 bottles (750ml) per barrel with a minimum 250-bottle guarantee. Targeted at individuals and small groups seeking private-label spirits for gifting, weddings, corporate gifts, or collecting.

Quantifiable outcome

• Multiple award recognitions across product lines including gold medals, best of class awards, and 90+ point ratings from Ultimate Spirits Challenge

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Tennessee Distillers GuildminorOthersAffiliated association providing membership and representation within the Tennessee distilling industry community.
• Tennessee Whiskey TrailminorOthersHeritage tourism initiative promoting Tennessee distilleries to visitors and tourists. Prichard's participates as a member destination.
• Tennessee's Backroads HeritageminorOthersRegional heritage tourism organization promoting Tennessee attractions and cultural sites.
• A Soldier's ChildminorOthersNon-profit organization. For every bottle of Sweet Lucy Liqueur sold, a portion of proceeds goes to support this organization benefiting children of fallen soldiers.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jack Daniel's: The dominant Tennessee whiskey producer, also based in Tennessee. Operates a much larger portfolio globally; Prichard's competes in the same tradition/heritage-driven Tennessee whiskey category but at a craft scale.
• George Dickel: Historic Tennessee whiskey producer (owned by Diageo). A direct Tennessee whiskey competitor with broader distribution and a much larger product portfolio; comparable category, vastly different scale.
• Heaven Hill Distilleries: Large American spirits producer (bourbon, whiskey, rum, liqueurs) including brands like Evan Williams and Admiral Nelson's. Operates as a broad incumbent partner/wholesale competitor in Prichard's exact categories.

Direct peers

• Nelson's Green Brier Distillery: Tennessee craft distillery reviving a historic family whiskey brand. Closest direct analog in terms of heritage-driven Tennessee craft spirits positioning, multi-product portfolio, and craft distribution model.
• Chattanooga Whiskey: Tennessee craft distillery with experimental product line, on-site tasting, and broader multi-state distribution. Operates a similar craft distillery + tasting room + multi-category model to Prichard's.
• Corsair Distillery: Nashville-based craft distillery producing whiskey, rum, gin, and brandy with experimental pot-still methods. Highly comparable product category mix (especially rum and whiskey) and craft scale.
• Ole Smoky Distillery: Tennessee-based craft distillery focused on flavored whiskey, moonshine, and liqueurs. Similar product mix (Sweet Lucy-type liqueurs, flavored spirits) and DTC distribution via distillery tasting.
• Sugarlands Distilling Company: Tennessee craft distillery in Gatlinburg focused on flavored moonshine, rums, and liqueurs. Comparable craft profile, taste-and-visit DTC model, and multi-state craft distribution.

Emerging players

• Balcones Distilling Company: Texas craft distillery known for award-winning pot-still whiskey, rum, and spirits with distinctive methodologies. Comparable craft scale, similar pot-still/double-barrel-style innovation, and award-driven positioning.
• Wilderness Trail Distillery: Kentucky craft distillery producing bourbon, rye, and rum with copper pot still methods. Comparable craft scale, similar category mix (rum, bourbon, rye), and award-winning heritage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prichardspirits
• YouTubeyoutube.com/user/prichardsdistillery
• Facebookfacebook.com/prichardspirits
• Instagraminstagram.com/prichardspirits
• Pinterestpinterest.com/source/prichardsdistillery.com
• LinkedInlinkedin.com/company/prichards-distillery-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prichard's Distillery