Frends Beauty
- Company typePrivate
- Founded1940
- HeadquartersNorth Hollywood, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Frends Beauty firmographics
Firmographics- Name
- Frends Beauty
- Legal name
- Frends Beauty Supply, Inc.
- Website
- https://frendsbeauty.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Frends Beauty industry classification
Industry- Product category
- Professional Beauty Supplies Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB), Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Makeup Artistry Training Programs (HSALANAE)
Keywords
Where Frends Beauty is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frends Beauty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Frends Beauty generates revenue through direct product sales of professional beauty supplies, makeup, special FX products, tools, haircare, and skincare. Products are sold at both retail and discounted professional pricing through their e-commerce platform and physical store. The company operates on a one-time transaction model with no formal subscription service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Frends With Benefits Pro Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Frends Beauty product offering
Product offeringCore offering
Frends Beauty is a retailer of professional-grade beauty supplies for makeup artists, special FX technicians, and beauty students. The company stocks more than 1,400 pro-grade brands across makeup, accessories and tools, special FX (prosthetics, blood, adhesives, FX lab materials), and skincare and haircare. It sells via an e-commerce storefront and a physical retail store in North Hollywood, with same-day delivery to LA-area production sets and international shipping to multiple countries.
Product overview
Frends Beauty is a professional beauty supply e-commerce platform offering professional-grade makeup, accessories, special FX products, and skincare/haircare supplies. The core offering centers on makeup products organized into categories including airbrush systems (alcohol, silicone, and water based), body makeup, cheek products (blush, bronzer, contours), eye products, face products, and lip products. The Accessories & Tools category encompasses professional artist's equipment like brushes, cases, airbrush compressors, and disposable applicators. Special FX products are divided into FX Lab materials (silicone, gelatin, latex, prosthetics supplies) and FX On-Set products (blood, scar/wound effects, adhesives). The company also offers a loyalty program (Frends With Benefits Pro) providing up to 40% discounts, professional classes, and student kits. The platform serves makeup artists working in film, TV, bridal, theater, editorial, and special effects industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Makeup
- Accessories and Tools
- Special FX
- Skin and Haircare
- Student Kits
- Gift Sets
- Classes
- Frends With Benefits Pro Discount Program
Companies that use Frends Beauty
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Frends Beauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frends Beauty partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Frends Beauty competitors and assessment
Company assessmentDirect peers
- Graftobian Makeup: Specialty manufacturer and retailer of professional and SFX makeup sold directly to makeup artists. Comparable as a pro/SFX-focused brand with deep penetration into film and theatrical makeup departments.
- RCMA (Research Council of Makeup Artists): Pro-artist brand and direct-to-consumer seller of professional makeup, most famous for its color process foundation. Comparable as a film/TV industry standard supplier with a complementary specialty in professional education.
- Beautylish: Online specialty retailer focused on professional and prestige beauty brands with strong international reach. Highly comparable to Frends Beauty in its pro-grade assortment, e-commerce-led model, and curated editorial approach.
- Camera Ready Cosmetics: Specialty retailer of professional makeup and SFX products serving film, TV, and bridal makeup artists. Directly comparable given shared pro-artist customer base, similar SFX offering, and pro discount/loyalty programs.
- Nigel Beauty Emporium: Hollywood-based beauty supply retailer serving film and entertainment industry professionals. Directly comparable as a legacy LA pro-beauty store with overlapping SFX and theatrical makeup assortment.
Broad incumbents
- Ulta Beauty: Largest US specialty beauty retailer with a broad assortment that increasingly includes pro-grade brands. Comparable as a scale-driven competitor that could expand into the pro-artist segment over time.
- Sephora: Global multi-brand beauty retailer carrying many of the same brands Frends stocks (e.g., Make Up For Ever, Anastasia Beverly Hills). Comparable as a broader incumbent that competes on assortment and convenience, though without Frends' pro/SFX specialty.
Emerging players
- BH Cosmetics: Direct-to-consumer color cosmetics brand with strong social media presence. Comparable as a digitally native beauty seller overlapping with Frends' face/eye/lip makeup categories, though it does not focus on pro/SFX.
Others
- Tom Ford Beauty: Prestige color cosmetics brand carried by Frends among others. Included as an adjacent brand/peer illustrating the high-end curated assortments Frends competes with and complements.
- Ben Nye Makeup: Legendary pro/SFX makeup brand that Frends stocks. Included as both a supplier/partner and adjacent competitor—Ben Nye sells direct but relies on retailers like Frends for theatrical and indie customer reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Frends Beauty social profiles
Digital presenceFrends Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frends Beauty leadership team
Management profileNumber of profiles
Profiles1 record
Frends Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frends Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frends Beauty
What does Frends Beauty do?
Frends Beauty is a retailer of professional-grade beauty supplies for makeup artists, special FX technicians, and beauty students. The company stocks more than 1,400 pro-grade brands across makeup, accessories and tools, special FX (prosthetics, blood, adhesives, FX lab materials), and skincare and haircare. It sells via an e-commerce storefront and a physical retail store in North Hollywood, with same-day delivery to LA-area production sets and international shipping to multiple countries.
Is Frends Beauty a public or private company?
Frends Beauty is a private company. It is classified as family owned and is currently operating.
When was Frends Beauty founded?
Frends Beauty was founded in 1940. It employs 51 to 100 people.
Where is Frends Beauty based?
Frends Beauty is headquartered in North Hollywood, United States, in the North America region.
How does Frends Beauty make money?
One revenue line is on record: product Sales.
Who are Frends Beauty's main competitors?
Direct peers on record are Graftobian Makeup, RCMA (Research Council of Makeup Artists), Beautylish, Camera Ready Cosmetics and Nigel Beauty Emporium. Broad incumbents are Ulta Beauty and Sephora. BH Cosmetics is listed as an emerging player. Others are Tom Ford Beauty and Ben Nye Makeup.
Does Frends Beauty have an API?
No public API is recorded for Frends Beauty.
What industry is Frends Beauty in?
Frends Beauty's product category is Professional Beauty Supplies Retail. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAB, Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer). Its NAICS code is 45612.