Texas Kids Dental Care

What Texas Kids Dental Care does

Texas Kids Dental Care is a privately-held pediatric dental and orthodontic practice headquartered at 555 North Americas in El Paso, Texas, serving families with children from infancy through the teen years. Founded around 2000 and led by Dr. Jeffrey Erickson, DMD, the practice operates five (and possibly six) physical office locations spanning El Paso, Fabens, Horizon City, and Montana Vista, with extended hours until 9 PM and Saturday availability to accommodate working families. Its core technology consists of standard pediatric dental and orthodontic equipment and clinical techniques; there is no proprietary software, AI, or patent portfolio disclosed, and the only digital integrations are CareCredit patient financing and an ident.ws patient intake system.

The service catalog is structured around four core lines: pediatric dentistry (preventive cleanings and exams, dental fillings, sealants, tooth extractions, and pulpotomy), sedation dentistry (intravenous sedation, nitrous oxide, and oral conscious sedation), wisdom teeth removal, and orthodontics (space maintainers, expanders, traditional braces, and clear aligner systems for teens). The practice differentiates on a child-experience model — in-office theater, arcade games, carousel, train rides, massage chairs for parents, and post-visit treats — supported by a team of 15+ pediatric dentists and orthodontists and locally-promoted office managers at each site.

The business model is direct-to-consumer fee-for-service: patients schedule by phone or website and pay per procedure via cash, check, credit card, or CareCredit, with insurance accepted and tiered discounts (10% for military and law enforcement; 20% for cash-paying uninsured families). Patient acquisition runs through organic social channels (Facebook, Instagram, YouTube, Twitter/X), Yelp, Google Business Profile, and content marketing on the practice website. The company is founder/physician-owned with no disclosed parent company, private equity backing, or external funding rounds.

Name

Texas Kids Dental Care

Legal name

Texas Kids Dental

Website

https://txkidsdental.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Texas Kids Dental Care is a privately-held pediatric dental and orthodontic practice operating five-plus locations across El Paso, Fabens, Horizon City, and Montana Vista, Texas, providing preventive, restorative, sedation, wisdom teeth, and orthodontic care to families with children from infancy through the teen years.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industry

Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dentistry
• Children's dental care
• Orthodontics services
• Sedation dentistry
• Preventive dental care

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including pediatric dentistry, orthodontics, sedation dentistry, and wisdom teeth removal. Patients pay per procedure with various payment options including cash, checks, credit cards, and CareCredit financing. The practice also offers preventive care plans and accepts insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Texas Kids Dental Care is a pediatric dental and orthodontic practice that delivers preventive, restorative, surgical, sedation, and orthodontic care to children from infancy through the teen years. Services are provided in five physical offices across El Paso, Fabens, and Horizon City, Texas, on a fee-for-service basis with extended evening and Saturday hours. The practice also offers CareCredit financing and discounts for military/law enforcement and cash-paying uninsured families.

Product overview

Texas Kids Dental Care operates as a pediatric dental practice offering a unified service model centered on pediatric dentistry with specialized sub-services in sedation dentistry, wisdom teeth removal, and orthodontics. The core Pediatric Dentistry service encompasses preventive care (cleanings, exams, sealants) and restorative treatments (fillings, extractions, pulpotomy). Sedation Dentistry provides three options—IV Sedation, Nitrous Oxide, and Oral Sedation—for anxious children or complex procedures. Orthodontics offers growth-aware alignment treatments. All services are delivered across multiple locations in El Paso, Fabens, and Horizon City with extended evening and Saturday hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Comprehensive pediatric dental care for infants, children, and teens, delivering age-appropriate treatments including cleanings, exams, fillings, sealants, extractions, and pulpotomy. Designed for families seeking an ongoing pediatric dental home.
• Sedation Dentistry Safe sedation methods to help children relax during dental treatment, intended for children with dental anxiety, strong gag reflexes, special healthcare needs, or complex treatment plans requiring longer appointments. Offered across IV sedation, nitrous oxide, and oral sedation.
• Wisdom Teeth Removal Evaluation and surgical removal of third molars for teens and pre-teens, including monitoring of tooth position as roots form and proactive treatment planning to prevent pain, swelling, and infections.
• Orthodontics Growth-aware orthodontic care for children, providing preventive, interceptive, or comprehensive treatment including space maintainers, expanders, traditional braces, and clear aligner systems for responsible teens. Guides tooth position and jaw development during growth.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SmileDirectClub: Direct-to-consumer orthodontic aligner company. Overlaps with Texas Kids Dental's orthodontic service line but targets a different distribution model (remote clear aligner therapy). Considered an emerging alternative rather than a head-to-head competitor for traditional braces and pediatric ortho cases.

Broad incumbents

• Dental Care Alliance: Large DSO supporting hundreds of practices including pediatric-focused locations. Comparable multi-site pediatric service delivery and competes in similar markets for providers and group practice acquisition targets.
• Heartland Dental: Largest US dental support organization supporting thousands of general and specialty practices. Comparable as a DSO operating pediatric and orthodontic locations at massive scale, with superior purchasing, recruiting, and operational infrastructure that pressures independent pediatric groups like Texas Kids Dental.
• Great Expressions Dental Centers: Multi-state DSO with pediatric, orthodontic, and general dental services. Comparable operational footprint and service mix to Texas Kids Dental, competing for providers and serving similar patient demographics in overlapping geographies.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices including specialty and pediatric offices across the US. Operates with similar multi-location, multi-provider model and competes for associate dentists and patients in markets where it overlaps with Texas Kids Dental.
• Western Dental: Large multi-state dental group practice operator with significant Medicaid and pediatric patient exposure. Comparable as a higher-volume, multi-location provider competing for similar value-conscious pediatric dental families.

Direct peers

• Specialty Dental Brands: DSO specifically focused on pediatric dentistry and orthodontics. Operates multi-location pediatric dental groups with comparable service lines (preventive, restorative, sedation, ortho) — a direct competitor to Texas Kids Dental for both patients and pediatric dental talent.
• Children's Dental Health: Multi-location pediatric dental and orthodontic practice group operating primarily in the Mid-Atlantic and expanding. Closely comparable in service mix, target demographic, and multi-provider pediatric group practice model.
• Smiles 4 Less: Affordable dental and orthodontic group with locations in the El Paso area. Directly competes with Texas Kids Dental for the same local patient base, with overlapping service lines including ortho and general dentistry for value-conscious families.
• Benevis: DSO focused on affordable, family-friendly dental care with significant pediatric and Medicaid patient mix across multiple states. Closest direct comparison to Texas Kids Dental given similar patient demographic, service mix, and DSO operational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TXKids_Dental
• YouTubeyoutube.com/channel/UC543uuI7HWPO475CjLAhb1A
• Facebookfacebook.com/TexasKidsDentalCare
• Instagraminstagram.com/Texaskidsdentalcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Kids Dental Care