Name

People Software

Legal name

ピープルソフトウェア株式会社

Website

https://pscsrv.co.jp

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Enterprise Mobile App Development & Backend-as-a-Service

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Contract software development
• Mobile backend services
• Mobile app development
• DX consulting services
• Audio guide systems

Headquarters

HQ city

Kurashiki

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commissioned/Contract Software Development: Core business providing end-to-end software development services from requirements gathering, planning, design, development to operations and maintenance. Serves enterprise customers across various industries.
2. SaaS/Package Products: Revenue from proprietary BaaS@rakuza platform and other SaaS products including BaaS@rakuza, MUSENAVI, SmaSpo@, AppShips, and 桜Campus. Revenue model includes subscription and usage-based components.
3. System Consulting: DX advisory and consulting services through DXアドバイザー, helping SMEs with digital transformation strategy and implementation support.
4. Computer-related Equipment Sales: Sale of computer hardware and related equipment as part of bundled solutions and standalone transactions.
5. AI Solutions and Event Services: AI-powered sports fan engagement solutions and event-based activations, including the 未来予測＆選手マッチング platform and sports team partnership activations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

People Software provides commissioned/contract software development services (requirements gathering, design, development, operations, and maintenance) for enterprise and government customers, alongside in-house SaaS products built on its proprietary BaaS@rakuza platform. Its SaaS portfolio includes MUSENAVI (multilingual audio guide system for museums and factory tours), SmaSpo@ (sports team and fan engagement), 桜Campus (prospective-student engagement for universities), AppShips (white-label mobile app delivery), and DX consulting/training services. Newer AI-driven offerings include an avatar generation system, an AI player-matching recommendation engine, and a camera-based sports motion analysis coaching tool.

Product overview

People Software operates a multi-product portfolio centered on its BaaS@rakuza backend-as-a-service platform, which provides the foundational mobile app infrastructure (auth, data, push notifications, SDKs) across which the company layers industry-specific applications. These include MUSENAVI for museum/factory audio guides, SmaSpo@ for sports team-fan engagement, and 桜Campus for university enrollment — all leveraging the BaaS backend. The company also offers consulting and training services (DXアドバイザー, DXリテラシー講座) and newer AI-augmented offerings including P-Drive (AI interview tools) and avatar/sports AI systems developed for the Osaka/Kansai Expo 2025. Custom development services (、受託システム開発) and sports subsidiary LABOLA round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• BaaS@rakuza: Backend-as-a-Service platform providing backend functionality and client-side SDKs for smartphone app development
• MUSENAVI
• SmaSpo@
• AppShips
• 桜Campus
• P-Grow (DXアドバイザー)
• P-Drive
• PEOPLE SPORTS

Products and services

• BaaS@rakuza (バースアットラクザ) Backend-as-a-Service platform providing mobile app backend infrastructure including user authentication, data management, push notifications (FCM HTTP v1 for Android, APNs for iOS), file management, and client-side SDKs for iOS, Android, Flutter/Dart, and JavaScript. Targeted at development teams building mobile apps.
• MUSENAVI (ミューズナビ) Multilingual audio guide system supporting museums, factory tours, and product exhibits with automatic content playback based on location and visitor guidance management. Targeted at museums, cultural institutions, and factory tour operators.
• SmaSpo@ (スマスポ) Integrated fan engagement service connecting club teams, sports organizations, and sponsor companies with their fans through a dedicated mobile app providing team management, event scheduling, and fan communication tools. Targeted at sports teams and amateur clubs.
• AppShips (アップシップス) White-label mobile app development and delivery platform enabling rapid creation and deployment of custom-branded mobile applications for enterprise clients. Targeted at retail chains, SMBs, and other businesses needing branded mobile apps.
• 桜Campus (SakuraCampus) Mobile app platform for universities, junior colleges, and vocational schools aimed at increasing applicant enrollment through prospective-student engagement features. Targeted at higher education institutions in Japan.
• DX Advisor (DXアドバイザー) Digital transformation advisory and consulting service helping small and mid-sized businesses navigate and implement DX initiatives with ongoing support. Targeted at Japanese SMEs pursuing digital transformation.
• DX Literacy Course (DXリテラシー講座) DX literacy training program helping organizations build foundational digital transformation knowledge across employees. Targeted at Japanese organizations beginning their DX journey.
• P-Drive Business Office (P-Drive事業室) AI-powered interview and role-play practice tools leveraging generative AI to support HR and talent development workflows. Targeted at enterprise HR and training functions.
• LABOLA Sports team management and fan engagement service operated by subsidiary People Sports Corporation, supporting team operations, scheduling, and community building for futsal and amateur sports clubs. Targeted at amateur sports clubs and futsal teams.
• Intelligent Switching Technology migration and platform-switching service helping customers transition between platforms or modernize legacy systems with controlled cutover. Targeted at enterprises undergoing legacy system modernization.
• Mobile App Development (アプリ開発) One-stop custom mobile app development service covering problem identification, planning, design, development, and operations/maintenance across iOS, Android, and cross-platform (Flutter) environments. Targeted at enterprises and SMBs requiring custom mobile applications.
• Commissioned System Development (受託システム開発) Contract software development services delivering advanced system construction from requirements gathering through design, development, and operations, with focus on establishing customer competitive advantage. Targeted at enterprises and government organizations.

Quantifiable outcome

• イノベーション推進事業本部 exceeded its new customer acquisition targets in FY2024 (its first year)
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• 岡山シーガルズcoreStrategic or Co-development Partner · 22 February 2026Professional women's volleyball team (V.League). People Software deployed its 'Future Prediction & Player Matching' AI experience and SmaSpo@ fan engagement platform at the team's home games at Shigeto Arena Okayama. Event was co-hosted with Tryhoop Okayama, attracting large crowds to the simultaneous home game event.
• トライフープ岡山coreStrategic or Co-development Partner · 22 February 2026Professional basketball team (B.League). People Software provided AI-powered fan engagement experiences at the team's home games at Shigeto Arena Okayama, including the player matching and future avatar generation AI tools. Joint event with Okayama Seagulls.
• シゲトーアリーナ岡山minorOthers · 22 February 2026Shigeto Arena Okayama - sports venue hosting simultaneous home games of Okayama Seagulls and Tryhoop Okayama. The venue served as the location for People Software's AI fan engagement activation booth.
• TIS株式会社flagshipStrategic or Co-development Partner · 28 September 2025TIS Inc. (TIS株式会社) organized the 'Sports Information Processing for Next Generation Kids' event at the Osaka/Kansai Expo 2025. People Software co-sponsored the event and provided its proprietary 'Avatar Generation System' and 'Sports Instruction System' as in-kind sponsorship. The event featured AI-powered avatar generation matching children with professional sports players and sports motion analysis demonstrations.
• オオサカスポーツグループ (Osaka Sports Group)minorStrategic or Co-development Partner · 28 September 2025Partnered with TIS for the Osaka/Kansai Expo 2025 event, contributing professional athletes and organizing the youth sports engagement activities alongside People Software's avatar generation system.
• ファジアーノ岡山minorGTM or Marketing PartnerProfessional soccer team (J.League) officially supported by People Software. The company displays the team logo on its website and corporate materials as a community support initiative. Not a product/service partnership.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• NTT Data Group: Japan's largest IT services group with extensive government and enterprise systems integration practice; comparable as the dominant incumbent against which smaller domestic IT firms like People Software compete for large contracts.
• Obic Co., Ltd. Long-established Japanese enterprise software company known for proprietary packaged products and contracted implementations, analogous to People Software's hybrid commissioned-dev + proprietary product model, though at very different scale.
• TIS Inc. Large Japanese IT services and SI firm that explicitly co-sponsors People Software's AI activations at Expo 2025; comparable as a senior IT services peer with overlapping enterprise customers in Japan, though TIS operates at much greater scale.
• Transcosmos Inc. Large Japanese digital transformation and IT services provider with comparable commissioned development plus its own SaaS product portfolio, serving enterprise and government customers similar to People Software's client base.
• BIPROGY Inc. Major Japanese systems integrator offering enterprise software services and proprietary products, structurally comparable to People Software as a domestic IT services company spanning custom development and packaged software.
• Rakuten Group, Inc. Diversified Japanese technology group with sports sponsorship (including V.League involvement) and broad platform SaaS offerings, providing an analogous combination of consumer-facing AI experiences and enterprise product infrastructure.

Direct peers

• WingArc1st Inc. Japanese SaaS vendor of business forms and data platforms, representative of vertical SaaS that has scaled domestically, providing a relevant business-model comparable for People Software's vertical SaaS play (MUSENAVI, SmaSpo@).
• Future Corporation: Japan-based IT consulting and systems integrator delivering DX advisory and custom system development closely aligned with People Software's commissioned development and DX advisor services.
• Yappli, Inc. Japanese mobile-app and engagement platform whose value proposition (rapid app launch, push, content management) overlaps directly with BaaS@rakuza, AppShips, and SmaSpo@ in enabling client mobile apps without heavy backend engineering.

Emerging players

• Infcurion (FOC): Tokyo-based fintech and digital service platform delivering custom development plus proprietary products to enterprise clients, structurally similar to People Software's hybrid services + product model though operating in financial services rather than sports/cultural verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_pscsrv
• YouTubeyoutube.com/channel/UCElC0oc79S6BiUZMTcO_-JA
• Facebookfacebook.com/pscsrv
• LinkedInlinkedin.com/company/pscsrv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Software