The Puah Institute

What The Puah Institute does

The Puah Institute (PUAH) is a Brooklyn-based 501(c)(3) nonprofit founded in 1990 that provides free fertility, genetics, women's health, men's health, and intimacy guidance to individuals and couples in the Jewish community, integrating modern reproductive medicine expertise with Jewish law (Halacha). Core services include one-on-one Guidance & Support counseling, Education resources and webinars, Lab Supervision (including the differentiated Shabbos Phlebotomy Collection and Injection Assistance offerings for Sabbath-observant clients), Financial Assistance programs, a 24/7 PUAHline hotline, and an Ask the Rabbi rabbinical consultation service. Service delivery is human-led by advisors who uniquely synthesize rabbinical authority with reproductive medicine training, and is augmented by a Medical Advisory Council and documented rabbinical endorsements.

PUAH operates as a community- and word-of-mouth-led organization, reaching approximately 16,654 people across 5 countries in 2024 with an average of 300 calls per day through PUAHline. Distribution is omnichannel: a 24/7 phone line, website-based self-serve resources, digital eCards, testimonials, video and webinar libraries, and in-person community events such as the scheduled July 28, 2026 'Stars, Strings & Stories' celebration. As a nonprofit, PUAH generates revenue exclusively through donations — general donations, stock donations, and charitable IRA contributions — supplemented by a Daily Giving partnership, with all client-facing services delivered free of charge. The organization is privately held, independently operated, and not part of any corporate or institutional ownership structure.

Name

The Puah Institute

Legal name

PUAH

Website

https://puahonline.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

The Puah Institute is a Brooklyn-based 501(c)(3) nonprofit that provides free fertility, genetics, and reproductive-medicine counseling to the Jewish community by integrating modern medicine with Jewish law (Halacha). It serves over 16,000 people annually across 5 countries via counseling, lab supervision, and a 24/7 hotline, funded by donations.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Health Counseling Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Assistance (624), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Fertility counseling services
• Halacha fertility guidance
• Reproductive medicine support
• Nonprofit health services
• Jewish genetic counseling

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, PUAH relies on donations from the Jewish community and supporters. The website features multiple donation pathways including general donations, stock donations, and charitable IRA contributions. All counseling and guidance services are provided free of charge to clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Puah Institute provides free-of-charge fertility counseling, education, lab supervision, financial assistance, and rabbinical guidance to individuals and couples in the Jewish community, ensuring all guidance is compliant with Jewish law (Halacha). Core offerings include one-on-one Guidance & Support, Education resources, Lab Supervision (including Shabbos Phlebotomy Collection and Injection Assistance), Financial Assistance, the PUAHline hotline, and Ask the Rabbi consultations. The organization uniquely synthesizes rabbinical knowledge with specialized training in modern reproductive medicine.

Product overview

The Puah Institute offers a unified set of services centered on fertility guidance and support for the Jewish community. The organization provides counseling and coaching through its Guidance & Support service, educational resources via its Education division, and lab supervision to ensure compliance with Jewish law. Additional specialized services include PUAHline (a hotline), Ask the Rabbi (rabbinical consultation), Shabbos Phlebotomy Collection, and Injection Assistance. All services are delivered free-of-charge with deep sensitivity and compassion, embodying a unique synthesis of rabbinical knowledge and specialized training in modern reproductive medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Guidance & Support One-on-one counseling and coaching providing step-by-step guidance through the fertility process in accordance with Jewish law, delivered free-of-charge to clients in the Jewish community.
• Education Educational resources, webinars, and expert consultations covering fertility, genetics, women's health, men's health, and Jewish law for the Jewish community.
• Lab Supervision Lab observation services conducted during fertility treatments to prevent human error and ensure procedures align with Jewish law.
• Financial Assistance Financial support programs designed to help individuals and families afford fertility treatments and related services.
• PUAHline A hotline service at (888) 993-7824 providing immediate guidance and support for fertility-related questions and concerns, handling approximately 300 calls per day.
• Ask the Rabbi A service connecting individuals with rabbinical experts to address questions about fertility and Jewish law.
• Shabbos Phlebotomy Collection Specialized blood collection services designed to accommodate Sabbath observance while maintaining medical integrity.
• Injection Assistance Trained assistance for administering fertility injections in accordance with Jewish law requirements.
• Free Consultation Complimentary initial consultation providing compassionate guidance to individuals seeking help with fertility challenges.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RESOLVE: The National Infertility Association: The largest US nonprofit advocating for and supporting people experiencing infertility — a broader incumbent serving a secular nationwide audience with education, support groups, and advocacy.
• Chai Lifeline: A large Jewish nonprofit providing medical, emotional, and financial support to families facing serious pediatric illness — comparable as a faith-based nonprofit delivering case-managed support services to the Jewish community.
• American Society for Reproductive Medicine (ASRM): A major professional society in reproductive medicine that provides patient education and clinical guidelines, comparable to PUAH's educational role but operating at industry scale rather than a religious community niche.

Direct peers

• Bonei Olam: A Jewish nonprofit organization providing financial assistance, medical guidance, and emotional support for couples facing infertility — directly overlapping with PUAH's core mission of combining fertility support with religious sensitivity.
• Yesh Tikva: A Jewish fertility support nonprofit providing emotional, financial, and informational resources to couples struggling with infertility within the observant community — directly comparable mission and target audience.
• A TIME (A Torah Infertility Medium of Exchange): An Orthodox Jewish organization offering medical, financial, emotional, and halachic support for couples experiencing infertility — a near-direct functional peer serving the same observant Jewish audience.

Others

• Rabbinical Council of America (RCA): A leading Orthodox rabbinical association whose members frequently endorse and refer couples to PUAH, making it a key ecosystem partner rather than a direct competitor.

Emerging players

• Organization for the Resolution of Agunot (ORA): A Jewish nonprofit addressing marital and family law issues including agunah cases that often intersect with fertility and family-building, sharing the same faith-based support model for the Orthodox Jewish community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/puah-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Puah Institute