Mount Cellars

What Mount Cellars does

Mount Cellars (legally Caves du Mont, trading as Les Caves du Mont) is a family-owned independent beverage distributor founded in 1954 and headquartered in La Balme de Thuy, Haute-Savoie, France. The company serves approximately 600 professional hospitality clients — restaurants, bars, hotels, cafés, and food-service establishments — exclusively within the Haute-Savoie region. Its operating footprint comprises a 2,200 m² covered storage facility and a 16-vehicle delivery fleet that performs direct delivery to client premises within 15 days of order confirmation.

The product offering is organized into seven categories: wines (still, sparkling/Champagne, fortified, French, foreign, and BIO), beers and ciders (kegs, bottles, gas/CO2), spirits (whisky, rum, gin, vodka, tequila, mezcal, brandies, liqueurs), soft drinks (waters, juices, syrups), hot beverages (coffees, teas, chocolates), groceries (sugars, accompaniments, spreads), and equipment for beverage service. Ordering is conducted through a B2B customer portal (client.caves-du-mont.fr) that requires client account registration and provides authenticated access to product catalog, pricing, promotions, and invoice management. Pricing is negotiated individually per commercial agreement and is not publicly disclosed.

The business model is wholesale beverage distribution with negotiated B2B pricing and a pay-as-you-go billing cadence. The company operates as an SAS (private limited company) and is a member of the C10 independent distribution network, which provides collective purchasing power while preserving operational autonomy. Leadership transitioned from founder Eugène Mermillod-Poincy to his sons Pierre and Jean-François Mermillod-Poincy in 1986; current ownership is indicated as M. Regis Leleux. There is no public listing, no disclosed external institutional investment, and no disclosed AI/ML or proprietary technology components — the technology stack is a standard e-commerce portal without documented APIs, SDKs, or AI capabilities.

Name

Mount Cellars

Legal name

CAVES DU MONT

Website

https://caves-du-mont.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

La Balme-de-sillingy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Distribution Sales: Wholesale distribution of beverages including wines, beers, spirits, soft drinks, hot beverages, and groceries to professional clients in the hospitality sector. Revenue is generated through product sales with pricing based on negotiated commercial agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Les Caves du Mont is a family-owned independent beverage distributor serving professional hospitality clients (restaurants, bars, hotels, cafés) in the Haute-Savoie region of France. The company supplies a comprehensive portfolio of wines, beers and ciders, spirits, soft drinks, hot beverages, groceries, and service equipment, delivering directly to client establishments via its own fleet of 16 vehicles from a 2,200 m² covered warehouse, supported by a B2B online ordering portal.

Product overview

Les Caves du Mont operates as a beverage distribution company offering a comprehensive product portfolio through its customer portal (Espace Client). The offering includes seven main product categories: Bières & Cidres (beers and ciders), Vins (wines including still, sparkling, fortified, and BIO varieties), Spiritueux (spirits such as rum, whisky, gin, vodka, and tequila), Boissons Rafraîchissantes (soft drinks, waters, juices, and syrups), Boissons Chaudes (coffees, teas, and chocolates), Épicerie (groceries and food accompaniments), and Matériels (equipment). Customers access products and place orders through the online customer portal, which provides account management, order tracking, and promotional catalog features. The company serves approximately 600 professional customers including hotels, restaurants, and bars in the Haute-Savoie region of France.

Differentiator

Problem solved

Functional benefit

Products and services

• Beers & Ciders (Bières & Cidres) Beverage category including beers in kegs and bottles, ciders, and related products such as gas/CO2 for beer service. Distributed to professional hospitality clients.
• Wines (Vins) Wine category including still wines, champagnes and sparkling wines, fortified wines, French wines, foreign wines, and BIO wines. Distributed to restaurants, bars, and hotels.
• Spirits (Spiritueux) Spirits category including aniseed aperitifs, liqueurs and creams, rum, whisky and bourbon, vodka, gin, tequila and mezcal, brandies, preparations and mixes, and other spirits.
• Soft Drinks (Boissons Rafraîchissantes) Refreshment beverages including waters, soft drinks, fruit juices, and syrups and concentrates.
• Hot Beverages (Boissons Chaudes) Hot beverages including coffees, teas and infusions, chocolates, and milks and sauces.
• Groceries (Épicerie) Grocery items including sugars, sweet accompaniments, savory accompaniments, spreads and dried sausages, and seasonings, supplied alongside the beverage portfolio.
• Equipment (Matériels) Equipment and materials for beverage service and hospitality establishments, distributed alongside beverage products.
• Customer Portal (Espace Client) Online B2B customer portal for account management, order placement, order tracking, invoice viewing, and access to promotional catalogs for registered professional clients.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• C10 NetworkcoreChannel Partner/ Reseller/ DistributorCaves du Mont is a member of the C10 distribution network, an independent distribution group. The C10 network provides collective purchasing power and shared resources among member distributors while maintaining their independence.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Boisset Collection: Family-owned French wine company with distribution operations spanning wines, spirits, and related beverages. Comparable as a multi-generational French wine and beverage distributor with HORECA exposure.
• Vinadeis: French wine cooperative group with significant bottling and distribution capabilities across multiple beverage categories. Comparable as a French beverage distributor with broad product portfolio serving professional clients.
• Castel Group: One of France's largest wine and beverage groups, with significant wholesale and distribution operations serving HORECA accounts. Comparable as a major French beverage distributor with broad portfolio coverage.
• Advini: French wine group combining production and distribution across multiple regional brands. Operates a wine distribution platform serving HORECA, broadly comparable to a French regional beverage distributor scaled nationally.
• Les Grands Chais de France: Major French wine producer-distributor with extensive wholesale operations across multiple beverage categories. Comparable as a large-scale French beverage company operating across wines, spirits, and beer distribution.
• Réseau C10: The national distribution network of which Caves du Mont is a member. Réseau C10 groups independent HORECA beverage distributors across France to pool purchasing power, making it the most directly comparable organization at the network level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cavesdumont74
• LinkedInlinkedin.com/company/caves-du-mont

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Cellars