Daily Planet

What Daily Planet does

Daily Planet Productions, LTD. (operating as Daily Planet) is a Chicago-based, full-service creative production studio offering end-to-end commercial and documentary video services. Its capabilities span concept development, script and storyboard collaboration, on-location shooting, post-production editing, color correction, audio mixing, and an in-house motion graphics and VFX group covering 2D motion design, 3D animation, visual effects, and compositing. The studio is led by President Scott Marvel with a roster that includes multiple Emmy- and Telly-winning directors and editors, and it operates as a legal entity incorporated in Illinois at 343 W Erie St., Suite 440.

The company serves a horizontal mix of enterprise customers across multiple verticals, including beverage and spirits brands (Courvoisier, Jim Beam Black, Bacardi), food and restaurant (Rice Krispies, Cheez It, Papa Johns, Kimski), sports (Chicago Blackhawks, Potawatomi Casino), healthcare (Lurie Children's Hospital, BlueCross BlueShield of Illinois), consumer goods (Samsung, Dove, Elmers, Krazy Glue, ASICS), technology and telecom (Intel, AT&T), airlines (United Airlines), and nonprofits and government (Feeding America, Streetwise, Adler Planetarium, Department of Energy). Channel relationships with agencies such as Edelman, FCB, and Digitas provide indirect go-to-market reach into holding-company creative budgets, and the firm runs an owned sub-brand, GiveaShi*t, producing limited-edition merchandise and documentary content supporting Streetwise.

Revenue is generated on a quote-based, project-by-project professional services model with pricing not publicly disclosed; the GTM motion is direct enterprise and agency sales, with work performed by an internal team of approximately 10-15 staff plus project-based freelance scaling. The studio has accumulated multiple Chicago/Midwest Regional Emmy Awards and Telly Awards (Gold and Silver tiers) across commercial, sports programming, and community/PSAs categories, and operates with no outside funding, no parent company, and no subsidiaries, indicating founder/management ownership.

Name

Daily Planet

Legal name

Daily Planet Productions, LTD.

Website

https://dailyplanetltd.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily Planet Productions is a Chicago-based, full-service video production and motion graphics studio serving enterprise brands, agencies, sports teams, and nonprofits through commercial spots, documentary-style content, and post-production finishing services.

Ownership category

akta.pro rank

Product category

Video Production and Post-Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Commercial video production
• Motion graphics services
• Post-production editing
• Documentary filmmaking
• Creative production studio

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Video Production: Project-based video production services for brands including concept development, shooting, editing, and post-production finishing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Daily Planet Productions is a Chicago-based full-service video production studio offering concept development, shooting, post-production editing, color correction, audio mixing, and an in-house motion graphics / VFX team. The studio produces commercial spots, brand videos, promotional content, and documentary-style content for enterprise brands, agencies, nonprofits, and sports organizations. It also operates the GiveaShi*t charitable sub-brand for community benefit.

Product overview

Daily Planet Productions is a Chicago-based creative production studio offering a unified suite of video production services. The core offering encompasses concept development, shooting, and post-production editing with in-house motion graphics and VFX capabilities. The company operates under its main brand for commercial and documentary work, while its GiveaShi*t sub-brand focuses on charitable campaigns. Services are delivered through a team of directors and editors specializing in commercials, branded content, and documentary filmmaking.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Video Production Project-based production of commercial spots and brand videos for enterprise brands, agencies, and sports organizations, spanning concept, script, storyboard, shoot, edit, color correction, and audio mixing. Past clients include Courvoisier, Lurie Children's Hospital, Chicago Blackhawks, Adler Planetarium, United Airlines, Samsung, Cheez It, Rice Krispies, ASICS, BlueCross BlueShield of Illinois, and WeatherTech.
• Documentary Filmmaking Documentary-style video production including longer-format pieces and docu-series content for brands, nonprofits, and cause-based organizations; emphasizes authentic performances and human-centered storytelling.
• Motion Graphics / VFX In-house motion graphics and visual effects offering 2D motion design, 3D animation, visual effects, and compositing, supporting commercials, sports scoreboard content, and brand storytelling productions.

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• StreetwiseminorStrategic or Co-development PartnerPartnership with Chicago nonprofit Streetwise for the GiveaShi*t campaign, which sells limited edition t-shirts designed by local artists to benefit the local homeless community. 100% of profits benefit Streetwise and their vendors.
• EdelmanminorChannel Partner/ Reseller/ DistributorPublic relations firm and collaborator/client
• FCBminorChannel Partner/ Reseller/ DistributorAdvertising agency collaborator/client
• DigitasminorChannel Partner/ Reseller/ DistributorDigital marketing agency collaborator/client

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Optimus: Chicago-based post-production and creative services studio offering editing, color, and finishing for commercials and branded content. Directly competes with Daily Planet for the same enterprise brand and agency clients in the Midwest production market.
• Tool of North America: Bicoastal production and post studio known for commercials, branded content, and design-driven work. Similar in offering concept, direction, and post services to enterprise brands across multiple verticals.
• Hecho Studios: Production studio specializing in commercials, brand films, and integrated content. Comparable mid-sized competitor offering similar concept-to-delivery services for brands and agencies.
• Cutters Studios: Chicago-headquartered editing and post-production studio serving advertising agencies and brands. Competes directly on commercial editing, motion graphics, and post services for the same agency-driven RFP pipeline that Daily Planet serves.
• M ss ng P eces: Creative production company delivering commercials, branded content, and design-driven storytelling for major brands. Similar full-service model covering concept through post-production and competes for the same enterprise brand budgets.

Others

• FCB Chicago: Major advertising agency that is both a listed Daily Planet collaborator and a potential client. Represents the agency-side ecosystem that commissions commercial production work, relevant as a buyer of Daily Planet's services rather than a direct producer competitor.
• Edelman: Global public relations and communications firm listed as a Daily Planet collaborator/client. Represents the broader agency ecosystem that sources production partners for branded content, content marketing, and corporate storytelling projects.

Broad incumbents

• Anonymous Content: Major production company spanning feature films, television, commercials, and digital content. Represents the larger, more diversified end of the market with deeper resources and broader capabilities than Daily Planet, but overlapping significantly in commercial production services.
• Radical Media: Global production studio producing commercials, documentaries, and branded entertainment for major brands. Larger and more diversified portfolio than Daily Planet but operates in the same commercial production and branded content space.
• Park Pictures: Bicoastal production company producing commercials, branded content, and feature films for major brands. Represents a larger, more established competitor with deeper director rosters and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dailyplanetltd
• YouTubevimeo.com/dailyplanet
• Facebookfacebook.com/DailyPlanetltd
• LinkedInlinkedin.com/company/daily-planet-productions
• Instagraminstagram.com/dailyplanetltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Planet