Deca

What Deca does

Gruppo Deca is an Italian privately held automotive aftermarket group operating since 1961 from Como in the Lombardy region. The core business is the distribution of multi-brand automotive spare parts and workshop equipment to independent automotive professionals, including mechanical workshops, body shops, tire shops, and aftermarket parts resellers. The group serves more than 3,000 professional customers across seven Lombardy provinces (Como, Varese, Bergamo, Monza Brianza, Lecco, and Sondrio, plus adjacent coverage), supplied through six warehouses stocking more than 60,000 SKUs, with two to four deliveries per day and 11 sales agents operating in the field. It has been a Bosch authorized concessionaire since 1978 and a Bosch Automotive Partner since 2004, anchoring the brand around the Bosch catalog and the Bosch Car Service and AutoCrew workshop affiliation programs.

The group's product and service surface is built around four operating pillars. First, multi-brand spare parts distribution across roughly 40 brands (Bosch, Hengst, Valeo, Denso, SKF, KYB, Liqui Moly, Castrol, Texaco, Basf, and others), complemented by a specialized Bosch Vintage Parts database for classic and historic vehicles. Second, workshop equipment sales, installation, calibration, and periodic inspection, covering lifting bridges, wheel balancers, ADAS calibration, diagnostic tools, compressed air, and inspection lines from brands including TEXA, OMCN, Nussbaum, Beissbarth, Autel, Ceccato, USAG, and Dewalt. Third, technical assistance and training delivered through the wholly-owned Atfa Srl subsidiary, including classroom courses, live online video sessions, on-demand video courses via the Piston E-Books portal, and remote support via TeamViewer. Fourth, a non-automotive kitchen and appliance showroom (Spazio Cucine) managed by Paola Gervasoni, which functions as a sideline retail business.

The commercial model combines traditional wholesale and counter sales, a B2B e-commerce platform for registered clients, a field sales force, franchise-style workshop affiliations (Bosch Car Service, AutoCrew, Bosch Moduli, Bosch Diesel Center), and ecosystem partnerships including the G6 Autoparts buying group (co-founded 2019 with Lariolux and four other Italian distributors), Arval (fleet channel, 2020), Temot International (2021), Nova Group (2021), and Adira (2023). All entities are ISO 9001:2015 certified by SGS. Revenue, profitability, and detailed headcount are not publicly disclosed; ownership appears family-influenced with Alberto Gervasoni serving as President of the Board of Directors and no institutional investors identified.

Name

Deca

Legal name

D.e.c.a. S.p.A.

Website

https://decaspa.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian automotive aftermarket group distributing 60,000+ multi-brand spare parts and workshop equipment to 3,000+ independent workshops across Lombardy via six warehouses, multi-daily delivery, and Bosch-aligned workshop networks, operating since 1961.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive spare parts distribution
• Multi-brand car parts
• Workshop equipment supply
• Automotive aftermarket services
• Bosch concessionaire Italy

Headquarters

HQ city

Como

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Multi-brand Automotive Parts Distribution: Wholesale and retail distribution of multi-brand automotive spare parts (Bosch and 40+ other brands) to independent workshops, body shops, tire shops, and parts resellers. Revenue is generated through product sales with multiple daily deliveries.
2. Workshop Equipment Sales and Maintenance: Sale, installation, maintenance, calibration, and periodic inspection of workshop equipment. Atfa specializes in technical assistance for workshop equipment.
3. Technical Training: Technical training services for auto repair professionals including classroom courses, live online video sessions, video courses, and customized training packages via the Piston E-Books portal.
4. Kitchen and Appliance Sales: Direct sale of kitchens and household appliances through a dedicated showroom, managed by a named sales responsible (Paola Gervasoni), including transport and installation.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Gruppo Deca distributes 60,000+ multi-brand automotive spare parts and workshop equipment to professional repair shops across northern Italy, supported by 6 warehouses, a B2B e-commerce portal, and 2-4 daily deliveries across 7 provinces. The group also offers technical training, equipment installation/maintenance/calibration through its Atfa subsidiary, and a kitchen/appliance showroom as a sideline. It serves 3,000+ professional customers under a Bosch concessionaire relationship and Bosch Car Service / AutoCrew franchise affiliations.

Product overview

Gruppo Deca is a multi-brand automotive parts distributor and workshop equipment provider operating since 1961, consisting of two main companies: Deca S.p.A. (Bosch concessionaire, multi-brand spare parts distribution since 1978) and Atfa S.r.l. (technical assistance and training services since 2000). The core offering spans: (1) Ricambi Multimarca — distribution of 60,000+ multi-brand automotive spare parts; (2) Attrezzatura per Autofficina — sales, installation, and maintenance of workshop equipment including diagnostic tools, lifting systems, ADAS calibrators, and inspection lines; (3) Lubrificanti Automotive — distribution of automotive lubricants; (4) E-Commerce B2B — online ordering platform for trade customers; (5) Formazione ATFA — technical training via classroom, live online, and video courses covering electric vehicles and vehicle diagnostics; (6) Assistenza Tecnica — remote and on-site technical support; (7) Ricambi Bosch Vintage — a dedicated database of discontinued Bosch parts for classic cars; and (8) Progettazione Nuove Officine — new workshop design and setup services. Additionally, the group operates a kitchen/appliance showroom as a sideline. The products and services are distributed through 6 warehouses, 11 sales agents, multi-daily deliveries, and B2B e-commerce, serving over 3,000 professional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ricambi Multimarca (Multi-Brand Automotive Spare Parts) Distribution of 60,000+ original-equipment-quality and equivalent-quality spare parts from top global brands (Bosch, Hengst, Valeo, Denso, SKF, KYB, Liqui Moly, Castrol, and many others) to independent mechanics, body shops, tire shops, and parts resellers, preserving manufacturer warranties under EU Regulation CE 1400/2002 / 461/2010.
• Attrezzatura per Autofficina (Workshop Equipment) Sale, installation, maintenance, calibration, and periodic inspection of technical workshop equipment including lifting bridges (OMCN, Nussbaum, Blitz, Rotary), tire balancers/changers (Beissbarth, Butler), ADAS calibration (TEXA, Bosch), vehicle inspection lines, air compressors (Ceccato), diagnostic tools (Bosch, TEXA, Autel), professional tools (USAG, Fasano, Dewalt), and workshop furniture.
• Lubrificanti Automotive (Automotive Lubricants) Distribution of automotive lubricants and fluids from Liqui Moly, Castrol, Texaco, Basf and others, supporting workshop maintenance and servicing operations.
• Formazione ATFA (Technical Training Services) Professional technical training for automotive repair professionals covering electric vehicles, connected cars, autonomous driving, vehicle diagnostics, ADAS calibration and workshop equipment usage, delivered through classroom courses, live online sessions, video courses, and customized packages.
• Assistenza Tecnica e Call Center Tecnico (Technical Assistance Service) Technical support and assistance delivered by qualified technicians via remote support (TeamViewer) and on-site installation, maintenance, calibration, and periodic verification of workshop equipment.
• Ricambi Bosch Vintage (Bosch Vintage Spare Parts Database) A specialized inventory and catalog of discontinued original Bosch spare parts for classic, vintage, and historic vehicles, with codes, descriptions, and EAN codes for out-of-production components.
• Progettazione Nuove Officine (New Workshop Design Service) End-to-end workshop design, consultation, equipment selection and fitting-out service to set up new auto workshops with all necessary technical equipment.
• Spazio Cucine (Kitchen Showroom) Retail sale of kitchens and household appliances including design consultation, on-site measurements, transport, professional installation, and post-sale assistance.

Quantifiable outcome

• 60,000+ multi-brand spare parts in stock with immediate availability
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, strategic and core.

• Adira (Associazione Distributori Indipendenti Ricambi Autoveicoli)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Affiliated with Adira since 2023. Adira is the Italian association of independent automotive parts distributors; affiliation supports collective advocacy and business interests.
• Nova GroupminorChannel Partner/ Reseller/ Distributor · 1 January 2021Affiliated with Nova Group since 2021. Nature of affiliation appears to be commercial/association within the aftermarket distribution ecosystem.
• Temot InternationalminorChannel Partner/ Reseller/ Distributor · 1 January 2021Affiliated with Temot International since 2021. Temot is a global aftermarket procurement organization; affiliation provides access to international sourcing and supply chain benefits.
• ArvalstrategicGTM or Marketing Partner · 1 January 2020Since 2020, Deca has been an Arval Partner. Arval is a leading fleet management and long-term rental company that selected the Bosch Car Service network for the maintenance of its vehicles, creating a channel to fleet operators.
• G6 AutopartscoreChannel Partner/ Reseller/ Distributor · 1 September 2019In September 2019, Deca and Lariolux co-founded G6 Autoparts with four other major Italian distributors. The group operates in the regions of Lombardy, Veneto, Friuli, and Umbria, enabling collective purchasing power and market reach for aftermarket parts distribution.
• Bosch Automotive PartnercoreTechnology or Integration · 1 January 2004Since 2004, Deca has maintained a close commercial collaboration as Bosch Automotive Partner, with 4 affiliated parts resellers operating under this partnership. The relationship provides access to Bosch's full aftermarket catalog including diagnostic tools, spare parts, and workshop equipment.
• Bosch Car ServicecoreChannel Partner/ Reseller/ DistributorDeca operates as Bosch Car Service concessionaire, offering affiliation to independent workshops under the world's first independent workshop network (founded Hamburg 1921). Workshops receive Bosch branding, technical support, and marketing.
• AutoCrewstrategicChannel Partner/ Reseller/ DistributorDeca offers AutoCrew affiliation to workshops under Bosch brand. AutoCrew is an international network of reliable, professional workshops offering repairs on any make/model at competitive prices, backed by Bosch quality standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lariolux: Italian automotive aftermarket spare parts distributor and co-founder (alongside Deca) of G6 Autoparts. Operates a multi-warehouse, field-sales model with Bosch concessionaire status in adjacent Italian regions — making it the closest comparable to Deca in scale, customer mix, and distribution model.
• Rhiag Group: One of Italy's largest automotive aftermarket parts distribution networks, now part of DCC Group. Operates a similar multi-brand spare parts distribution model with national coverage, workshop network affiliations, and technical services — directly comparable to Deca but at significantly greater scale.
• Bertolotti Group: Italian independent aftermarket parts distributor with multi-regional coverage and Bosch-affiliated operations. Comparable to Deca in product breadth (parts, equipment, lubricants) and target customer base of independent workshops and resellers.

Broad incumbents

• AD International: European-wide automotive aftermarket distribution network aggregating independent distributors across multiple countries. Comparable to G6 Autoparts at a European scale and represents a potential partnership/scale model relevant to Deca's long-term geographic expansion ambitions.
• Groupauto Italia: Italian branch of the international Groupauto distributor network, aggregating independent aftermarket parts distributors across Italy. Operates as a broader incumbent comparable to G6 Autoparts and serves the same independent workshop customer base as Deca.
• Alliance Automotive Group: European-wide automotive aftermarket parts distribution platform owned by Genuine Parts Company. Comparable to Deca at a multinational scale — multi-brand parts distribution, workshop network programs, and technical services — with significantly broader geographic reach.

Emerging players

• Mister Auto: European online-first automotive aftermarket parts retailer operating in multiple European countries with multi-brand catalog and price-comparison features. Competes with traditional distributors like Deca for workshop and consumer parts purchases through digital channels.
• Autodoc: Leading European online automotive parts platform offering multi-brand spare parts to consumers and workshops with transparent pricing and pan-European logistics. Represents a disruptive channel competing for the same workshop customer base that Deca serves through its B2B e-commerce and field sales model.

Others

• Temot International: Global automotive aftermarket procurement and distribution organization of which Deca is a member affiliate since 2021. Provides a peer reference point for international sourcing scale and a benchmark for global aftermarket distribution standards relevant to Deca's growth ambitions.

Regional players

• STAHLGRUBER: German-based European automotive aftermarket parts distributor serving independent workshops with multi-brand parts, workshop equipment, and technical training. Comparable business model to Deca but operating primarily in German-speaking markets rather than Italy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GruppoDeca
• Instagraminstagram.com/gruppodeca
• LinkedInlinkedin.com/company/deca-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deca