Panyaden International School

What Panyaden International School does

Panyaden International School is a private, for-profit international school founded in 2011 and located on a 24 Rai (~9.6 acre) campus in Hang Dong, approximately 20 minutes south of downtown Chiang Mai, Thailand. It serves over 600 students aged 2 to 19 across more than 50 nationalities, organised into Early Years (Nursery to Kindergarten 2), Primary Years (Years 1-6), and Secondary Years (Years 7-13) divisions.

The school delivers a hybrid curriculum blending the British Curriculum (including UK EYFS and English National Curriculum), the International Baccalaureate Diploma Programme, and the Thai National Curriculum, unified by a values-based framework called the 12 Wise Habits (Avihimsa, Mattanuta, Chanda, Viriya, Khanti, Sati, Samadhi, Sacca, Indira-Samvara, Metta-Karuna, Caga, Yoniso-Manasikara) developed by Buddhist teacher Phra Ajahn Jayasaro across four Bhavana dimensions (Kaya, Sila, Citta, Panya). Three graduation pathways exist at upper secondary: full IB Diploma, WASC-accredited Panyaden High School Diploma, or High School Diploma with IB Course Certificates. Distinctive operational programmes include the proprietary Panyaden Fresh Air System (passive airflow plus plant filtration maintaining AQI 0-50 indoors, initiated in 2019 by shareholder Prof. Erich Erber), rammed-earth and bamboo architecture, an Oklin on-site composting machine, a farm-to-table nutrition programme serving 600+ meals daily, and the Phoenix Athletics Programme competing in the Chiang Mai Athletic Conference.

Revenue is generated primarily through recurring annual tuition fees (subscription model, reviewed yearly) supplemented by After-School Activities fees and a one-time THB 3,000 application fee. Go-to-market is direct-to-consumer via the school's website, OpenApply online admissions portal, school tours, virtual meetings, parent community referrals (Friends of Panyaden), and organic social channels. The school employs 51-100 staff (including 700+ daily canteen users), holds IB World School, WASC, and ONESQA accreditations, and is led by School Director Pran Indhapan (Khun Nuchie) and Head of School Pete Corcoran. The school operates as an independent private institution with Prof. Erich Erber identified as a shareholder; no venture capital, private equity, or institutional investment structures are evidenced.

Name

Panyaden International School

Legal name

Panyaden International School

Website

https://panyaden.ac.th

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Panyaden International School is a private, single-campus international school in Chiang Mai, Thailand, serving over 600 students aged 2-19 across 50+ nationalities with a blended British, IB, and Thai curriculum underpinned by Buddhist principles and the proprietary 12 Wise Habits framework.

Ownership category

akta.pro rank

Product category

K-12 International Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJABAL

Language Immersion & Bilingual Private Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJAFAJ

World Languages Instruction (School-Delivered)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• K-12 international education
• IB diploma programme
• Bilingual education
• Early childhood education
• Secondary education services

Headquarters

HQ city

Hang Dong

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition and Fees: Annual tuition fees fund academic programmes, student support, campus development, teacher training, and recruitment. Fees are reviewed annually. Application fee of THB 3,000 is collected per application. A deposit/invoice for tuition and fees is issued upon offer of a place.
2. After-School Activities (ASA): After-school clubs and activities offered to students, led by teachers, parents, and community experts. Activities include cooking, dance, entrepreneurs, band, art, coding, robotics, Model United Nations, and World Scholar's Cup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Panyaden International School provides bilingual international education for students aged 2-19 in Chiang Mai, Thailand, blending the British Curriculum, IB Diploma Programme, and Thai National Curriculum with Buddhist principles-based values education. The school operates a single-campus model with Early Years, Primary, and Secondary divisions, and generates revenue primarily through tuition and fees for after-school activities.

Product overview

Panyaden International School offers a comprehensive, integrated educational programme spanning Early Years (ages 2-4+), Primary Years (ages 5-11), and Secondary Years (ages 11-19). The school delivers a unique blend of the British Curriculum, International Baccalaureate (IB) Diploma Programme, and Thai National Curriculum, underpinned by values-based education grounded in Buddhist principles and the 12 Wise Habits. Core academic products include the IB Diploma Programme and Panyaden High School Diploma (WASC-accredited) with three graduation pathways. The school also provides integrated co-curricular programmes including the Phoenix Athletics Programme, After-School Activities (ASA), Education Outside the Classroom (EOTC), and the Duke of Edinburgh's International Award. Distinctive operational programmes include the proprietary Fresh Air System (PM2.5-free environment) and farm-to-table Nutrition Programme. Student Support Services encompass language support (EAL/TAL), counselling, learning support, and university/career counselling. Technology platforms integrated into operations include Toddle (parent portal), OpenApply (admissions), and Unifrog (university research).

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Programme Early childhood education for children aged 2-5, delivered bilingually and incorporating Buddhist principles and the 12 Wise Habits framework alongside early-years elements of the British and Thai National Curricula.
• Primary School Primary education blending the British Curriculum and Thai National Curriculum, with values-based instruction grounded in Buddhist principles for primary-age students.
• Secondary School with IB Diploma Programme Secondary education combining British and Thai National Curriculum pathways, leading to the IB Diploma in Grades 11-12 for university-bound students.
• After-School Activities Fee-based extracurricular programming offered to enrolled students beyond the standard academic day.

Quantifiable outcome

• Over 90% of IB students gain admission to their first or second choice university (IB global statistic cited on school site)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UN Sustainable Development Goals (SDGs)coreStrategic or Co-development PartnerThe school's curriculum is directly aligned with the United Nations Sustainable Development Goals, transforming abstract environmental issues into engaging real-world service-learning projects. Students tackle challenges such as clean-water initiatives (SDG 6), biodiversity (SDG 15), and community energy use (SDG 7).
• Duke of Edinburgh's International AwardcoreStrategic or Co-development PartnerThe school is an authorised delivery centre for the Duke of Edinburgh's International Award. Open to students aged 14–24, the award involves four components: skill development, physical activity, voluntary service, and adventurous expedition (Bronze 6 months, Silver 12 months, Gold 18 months). Gold includes a five-day residential project.
• Local NGOs and Village CommunitiesminorStrategic or Co-development PartnerService-learning partnerships with local NGOs and village communities allow students to actively contribute to positive change while developing leadership and global citizenship through hands-on projects aligned with UN SDGs.
• Phra Ajahn Jayasaro (Phra Phrompacharayanmuni)coreStrategic or Co-development PartnerPhra Ajahn Jayasaro serves as spiritual advisor, having developed the 12 Wise Habits framework that is central to the school's values-based education. He brings Buddhist wisdom and mindfulness principles into the school's educational approach and works closely with leadership on integrating principles into teaching methods.
• Phra Ajahn Jiew (Venerable Phra Ajahn Piyasilo)coreStrategic or Co-development PartnerAbbot of Wat Pah Yen Boon in Chiang Rai, Phra Ajahn Jiew has led the school's annual five-day meditation retreat for all teachers, staff, and parents every year since the school's founding, grounding the community in Buddhist practice and mindfulness.
• Good Life GoalsminorStrategic or Co-development PartnerPanyaden's Primary Programme draws on the Good Life Goals alongside the UN SDGs to cultivate global citizenship and student agency, integrating these frameworks into the curriculum's unifying themes and inquiry units.
• International Schools Services (ISS)minorChannel Partner/ Reseller/ DistributorISS is a leading non-profit supporting international education. The school recruits outstanding educators through the ISS platform. Greg Smith, VP for Asia Pacific at ISS, also serves on the Panyaden Advisory Board.
• Search AssociatesminorChannel Partner/ Reseller/ DistributorThe school uses Search Associates—one of the most respected international teacher recruitment platforms—for hiring international teaching staff.
• GRC (Global Recruitment Coordinators)minorChannel Partner/ Reseller/ DistributorThe school uses GRC for international teacher recruitment, as part of its structured hiring process targeting qualified international educators.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Pacific International School: Chiang Mai international school offering American curriculum and IB Diploma Programme. Direct competitor in the same catchment area.
• Nakornpayap International School: Chiang Mai-based international school offering IB and US curricula from K-12. Competes for the same pool of international and Thai families in the Chiang Mai market.
• Prem Tinsulanonda International School: Premium boarding and day international school in Chiang Mai offering IB and US curricula on an expansive campus. Closest direct peer given shared Chiang Mai location, IB offering, and premium positioning.
• Chiang Mai International School (CMIS): Established international school in Chiang Mai offering American curriculum to multi-national students. Direct competitor for expatriate and affluent Thai families choosing international education in Chiang Mai.
• Wells International School: Thailand-based international school chain with multiple campuses offering IB programmes. Relevant comparable for IB curriculum delivery and tuition structure, though more urban-focused than Panyaden.
• Singapore International School Chiang Mai: Singapore-curriculum international school in Chiang Mai. Competes on bilingual (English/Chinese) offering, value-based education, and premium positioning.

Broad incumbents

• Ruamrudee International School (RIS): Christian-based international school in Bangkok offering IB. Comparable multi-accredited competitor with a faith-based values framework, addressing a different but adjacent value-based segment.
• Harrow International School Bangkok: Premium British-curriculum international school in Bangkok affiliated with Harrow UK. Competes for premium tuition-paying families in Thailand and draws some Chiang Mai-bound families.
• International School Bangkok (ISB): Largest and most established international school in Thailand, offering IB across all programmes. A broader incumbent that draws premium families who might otherwise consider Chiang Mai schools.
• KIS International School Bangkok: Established IB World School in Bangkok authorised across PYP, MYP, and DP. Comparable IB-only international school with a values-driven philosophy, competing for premium Thai families nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PanyadenSchoolCM/videos
• Facebookfacebook.com/PanyadenInternationalSchool
• Instagraminstagram.com/panyadeninternational
• LinkedInlinkedin.com/company/panyaden-international-school

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panyaden International School