Deals on Wheels

What Deals on Wheels does

Deals on Wheels is a privately held luxury and sports pre-owned vehicle dealership founded in 2008 and operating from a single showroom at Al Safinah, Street 4, Al Quoz 1, Dubai, UAE. The company's core function is curating, inspecting, and reselling pre-owned luxury, sports, and exclusive vehicles to high-net-worth individuals and enthusiasts in the Dubai market. Its current showroom inventory consists of 23 vehicles across brands including Rolls-Royce, Ferrari, Lamborghini, Bentley, Porsche, BMW, Mercedes-Benz, Maserati, Land Rover, and Nissan, with models ranging from collector-grade classics (1987 Mercedes-Benz SL 500) to current-year specials (2026 Rolls-Royce Cullinan Black Badge, 2025 Ferrari Purosangue Design Pack).

The underlying technology is a relatively standard dealership operations stack: an online vehicle inventory management system with detailed per-vehicle listing pages (specifications, mileage, regional specs, trim, up to 20 high-resolution photos) paired with a CRM-integrated agent calendar that allows customers to book viewings, test drives, or inspections directly. Every vehicle is gated by a documented 150-point inspection by certified technicians before being displayed. There is no proprietary AI, machine-learning, or data flywheel component in the disclosed stack. Marketing is primarily organic — website, SEO, and showroom walk-ins — with no evidence of paid performance, programmatic, or platform-led acquisition.

Commercially, Deals on Wheels operates a quote-based, one-time transaction revenue model: vehicle prices are not publicly listed and buyers must contact the dealership directly. Revenue is supplemented by flexible financing solutions offered through partnerships with leading UAE banks, enabling quick approvals for qualified buyers. The go-to-market is enterprise-field-sales-style: dedicated agents handle in-person viewings and negotiations on the showroom floor, with the digital layer serving primarily as discovery and scheduling infrastructure. The business is founder-owned, has no disclosed institutional investors, and does not appear to have raised external funding.

Name

Deals on Wheels

Legal name

Deals on Wheels

Website

https://dealsonwheels.ae

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Deals on Wheels is a privately held Dubai-based luxury and sports pre-owned vehicle dealership founded in 2008. It curates a 23-vehicle showroom inventory of authenticated premium and collector-grade vehicles for high-net-worth buyers, supplemented by financing partnerships and a CRM-integrated booking platform.

Ownership category

akta.pro rank

Product category

Luxury Automotive Retail

NAICS

Used Car Dealers (44112), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Pre-owned luxury vehicles
• Luxury automotive dealership
• Vehicle inspection services
• Auto financing solutions
• Luxury car showroom

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-owned Luxury Vehicle Sales: Primary revenue stream from selling curated pre-owned luxury, sports, and premium vehicles. The dealership offers vehicles from brands including Rolls-Royce, Ferrari, Lamborghini, Bentley, Porsche, BMW, Mercedes-Benz, Maserati, Land Rover, and Nissan. Revenue is generated through one-time transaction-based vehicle sales with pricing that is quote-based (not publicly disclosed on the website).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Deals on Wheels is a Dubai-based pre-owned luxury vehicle dealership that sells inspected, certified used premium cars from brands such as Rolls-Royce, Ferrari, Lamborghini, Bentley, Porsche, BMW, Mercedes-Benz, Maserati, Land Rover, and Nissan. Every vehicle undergoes a 150-point inspection by certified technicians, and the dealership arranges flexible financing through partner banks. Customers can book vehicle viewings and test drives through an online CRM-integrated booking calendar at the Al Quoz showroom or via the company website.

Product overview

Deals on Wheels is a Dubai-based luxury and premium pre-owned vehicle dealership founded in 2008. The company operates as a curated automotive marketplace offering a portfolio of 23 luxury vehicles from brands including Rolls-Royce, Ferrari, Lamborghini, Bentley, Mercedes-Benz, Porsche, BMW, Maserati, Land Rover, and Nissan. Their product portfolio consists of individual vehicle listings with associated services including vehicle browsing and search, professional inspection services, showroom viewings, test drives, and flexible financing solutions. The core offering is the vehicle inventory itself, supplemented by service features for booking appointments and inspections through their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Pre-Owned Luxury Vehicles Sale of certified pre-owned luxury and exotic vehicles from brands such as Rolls-Royce, Ferrari, Lamborghini, Bentley, Porsche, BMW, Mercedes-Benz, Maserati, Land Rover, and Nissan, for individual affluent buyers in the UAE. Every vehicle undergoes a 150-point inspection by certified technicians before being listed.
• 150-Point Vehicle Inspection Standardized 150-point inspection performed by certified technicians on every pre-owned vehicle the dealership lists, providing quality and condition verification to retail buyers.
• Online Test Drive Booking Online booking service that lets prospective buyers reserve a test drive at the Al Quoz showroom through a CRM-integrated agent calendar.
• Online Vehicle Viewing Booking Online booking service that lets customers schedule a physical viewing of a specific vehicle at the dealership's Al Quoz showroom via the agent calendar.
• Auto Financing Solutions Flexible vehicle financing intermediated through leading UAE partner banks, with an online finance quotation form accessible from each vehicle listing to help buyers estimate payment options.

Quantifiable outcome

• 150-point inspection by certified technicians for every vehicle
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• YallaMotor: UAE's leading online automotive marketplace aggregating new and used listings across dealers and private sellers; competes for buyer attention and dealer inventory at the top of the funnel rather than for direct showroom transactions.
• Dubicars: Major UAE online car listing platform covering new and used vehicles; competes indirectly by aggregating demand and dealer inventory, including luxury segments where Deals on Wheels operates.
• CarSwitch: UAE/MENA online used-car marketplace with inspection services that overlap conceptually with Deals on Wheels' 150-point protocol, but operates as a marketplace intermediary rather than an inventory-taking dealer.
• Al Tayer Motors: UAE's largest authorized dealer for Ferrari, Rolls-Royce, Bentley, Lamborghini, and other luxury marques, representing an incumbent that competes for new-vehicle sales but also influences the pre-owned trade-in pool that flows through Deals on Wheels.

Emerging players

• Kavak: Mexico-founded but rapidly expanding used-car marketplace that has entered the GCC; competes indirectly via digital-first model, certified inspections, and financing—offering a tech-enabled alternative to traditional showroom dealers.

Direct peers

• Casa Auto: UAE luxury pre-owned vehicle dealership offering curated inventory of exotic and premium cars, directly comparable in target customer, brand mix, and single-market positioning.
• The Elite Cars: Dubai-based luxury and exotic pre-owned vehicle dealership with a similar curated inventory of premium brands, directly competing for the same HNW buyer segment in the UAE market.
• Exotic Cars Dubai: Dubai-based pre-owned luxury and exotic car dealer offering an overlapping brand portfolio (Rolls-Royce, Bentley, Ferrari, Lamborghini), competing head-to-head with Deals on Wheels in Al Quoz and surrounding districts.
• Black Horse Motors: Dubai-based luxury and performance pre-owned car dealer carrying similar ultra-premium brands, competing for the same showroom-driven, appointment-based HNW customer base.
• Premier Luxury Cars: UAE-focused pre-owned luxury vehicle retailer with multi-brand inventory and dedicated financing, operating in the same Dubai HNW market segment with comparable business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dealsonwheelsae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deals on Wheels