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Chipex

Full company profile

uuid0021h5a

Namestring
Chipex
Legal namestring
Chipex Ltd
Websiteurl
chipex.co.uk
Company typeenum
Private
Founded yearint
2009
Descriptiontext

Chipex Ltd is a UK-based e-commerce company, founded in 2009 in Banbury, that sells DIY automotive touch-up paint kits to individual car and motorcycle owners. Its core product is a colour-matched touch-up paint system custom-mixed to each customer's vehicle paint code, packaged in three tiered kits (Lite at £39.95, Plus at £42.95, Pro at £44.95) with an optional Scratch Removal Compound add-on at £13.95. The company covers 100+ car brands and 9 motorcycle brands across thousands of paint codes, identified through a web-based registration lookup tool or manual make/model selection. The system uses a three-step paint-blend-polish repair process underpinned by a patented all-in-one lacquer formula that eliminates the need for a separate clear coat, validated by TÜV certification.

The business operates on a self-serve, product-led growth model across eight regional domains (UK, US, EU, Germany, France, Italy, Sweden, and the Netherlands), with no sales team or intermediary distribution. Marketing is digital-first, anchored by SEO-optimised brand- and model-specific landing pages, content marketing (how-to guides, before-and-after galleries, FAQs), and organic social channels (Facebook, Instagram, YouTube). Revenue mechanics are entirely one-time purchases of consumable kit inventory, with tier-based pricing tied to damage severity and customer replenishment on future touch-ups. Chipex is privately held with no disclosed institutional investors, parent company, or acquisitions, and operates with a small team (1–10 employees) serving consumers across European and North American markets.

Short descriptiontext

Chipex is a UK-founded e-commerce company selling custom colour-matched DIY car and motorcycle touch-up paint kits across 100+ vehicle brands via eight regional storefronts, targeting individual vehicle owners seeking an alternative to professional body shop repairs.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBanbury, United Kingdom
HQ citystring
Banbury
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
touch up paint, automotive paint repair, DIY car care, motorcycle touch up paint, car paint kits
Industry3 codes
1Automotive & Transportation Coatings
CodeIMAEAGACPrimaryYes
2Passenger Vehicle Paint, Coatings & Surface Finishing (ICE)
CodeIMACAAADPrimaryNo
3Automotive & Transportation Coatings
CodeIMAEAHACPrimaryNo
NAICS code1 code
  • Paint and Coating Manufacturing325510
SIC code1 code
  • Paints, Varnishes, Lacquers, Enamels & Allied Prods2851
Product category
Automotive Touch Up Paint
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Touch Up Paint Kit Sales
TypeOne Time License
Description

Chipex sells three tiers of car and motorcycle touch up paint repair kits (Lite, Plus, Pro) as one-time purchases. Each kit includes colour-matched paint, blending solution, polish, applicator brushes, paint removal cloth, microfibre cloth, nitrile gloves, and instructions. Kits are priced at £39.95 (Lite), £42.95 (Plus), and £44.95 (Pro). An optional scratch removal compound is available as an add-on for £13.95. Paint dries in 30 seconds to 5 minutes with full curing in approximately two weeks.

chipex.co.uk
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Pricing details4 tiers
1Lite kit — entry-level, ideal for minor stone chips and light scuffs
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

£39.95. Includes: Chipex Paint 10ml, Chipex Polish 20ml, Blending Solution 30ml, 4 brushes, 1-year shelf life, nitrile gloves, paint removal cloth, microfibre cloth, instructions. Covers approximately 12 areas of damage.

chipex.co.uk
2Plus kit — mid-size, for multiple chips, scratches, or scuffs
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

£42.95. Includes increased paint and polish volumes, 2-year shelf life. Covers approximately 24 areas of damage.

chipex.co.uk
3Pro kit — premium, for larger repairs or frequent use
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

£44.95. Largest paint and accessory quantities, 4-year shelf life. Best seller. Suitable for extensive road rash and deep chips requiring multiple coats.

chipex.co.uk
4Optional add-on: Scratch Removal Compound
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

£13.95 for 250ml scratch removal compound, accompanied by a Microfibre Aftercare Cloth. Can be purchased alongside any kit.

chipex.co.uk
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Chipex sells custom-mixed DIY car and motorcycle touch up paint kits in three tiered sizes (Lite, Plus, Pro). Each kit is colour-matched to a customer's vehicle paint code via registration lookup or make/model selection, and combines custom paint with a patented lacquer formula, blending solution, and polish in a three-step paint-blend-polish system that enables non-professionals to repair stone chips, scratches, and scuffs at home.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Paint dries in 30 seconds to 5 minutes; full cure in approximately two weeks
+2 more records
Product overview1 text field

Chipex™ is a touch up paint repair system consisting of three kit tiers (Lite, Plus, and Pro) that enable DIY car and motorcycle paint repairs. The company offers custom-mixed colour-matched paint for thousands of car brands (including Audi, BMW, Ford, Honda, Jaguar, Mercedes, Nissan, Tesla, and Volkswagen) and motorcycle brands (BMW, Harley-Davidson, Honda, Kawasaki, Suzuki, Triumph, Vespa, and Yamaha). Each kit includes custom-mixed paint, blending solution, polish, brushes, microfiber cloth, and instructions, with an optional scratch removal compound add-on. The system uses a three-step process (paint, blend, polish) and includes a patented lacquer for rust and corrosion protection. Chipex also provides automotive exterior and interior car care products.

Product and service4 records
1Chipex Lite Touch Up Paint Kit
CategoryTouch Up Paint Kit
Description

A beginner-friendly car paint touch up kit priced at £39.95, containing colour-matched paint (10ml), blending solution (30ml), polish (20ml), four applicator brushes, paint removal cloth, microfibre cloth, nitrile gloves, and instructions. Designed for individual vehicle owners who need to repair approximately 12 minor stone chips or light scuffs at home.

2Chipex Plus Touch Up Paint Kit
CategoryTouch Up Paint Kit
Description

A mid-size car paint repair kit priced at £42.95, including increased paint and polish volumes, blending solution, applicator brushes, and accessories with a two-year shelf life. Suited for individual vehicle owners needing to repair approximately 24 chips, scratches, or scuffs.

3Chipex Pro Touch Up Paint Kit
CategoryTouch Up Paint Kit
Description

Chipex's premium automotive touch up paint solution priced at £44.95, with the largest paint and accessory quantities and a four-year shelf life. Designed for individual drivers who want expert-level results at home for extensive road rash, deep chips, and frequent use.

4Chipex Professional Scratch Removal Compound
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Chipex

Automotive Touch Up Paintchipex.co.uk

Chipex is a UK-founded e-commerce company selling custom colour-matched DIY car and motorcycle touch-up paint kits across 100+ vehicle brands via eight regional storefronts, targeting individual vehicle owners seeking an alternative to professional body shop repairs.

What Chipex does

Chipex Ltd is a UK-based e-commerce company, founded in 2009 in Banbury, that sells DIY automotive touch-up paint kits to individual car and motorcycle owners. Its core product is a colour-matched touch-up paint system custom-mixed to each customer's vehicle paint code, packaged in three tiered kits (Lite at £39.95, Plus at £42.95, Pro at £44.95) with an optional Scratch Removal Compound add-on at £13.95. The company covers 100+ car brands and 9 motorcycle brands across thousands of paint codes, identified through a web-based registration lookup tool or manual make/model selection. The system uses a three-step paint-blend-polish repair process underpinned by a patented all-in-one lacquer formula that eliminates the need for a separate clear coat, validated by TÜV certification.

The business operates on a self-serve, product-led growth model across eight regional domains (UK, US, EU, Germany, France, Italy, Sweden, and the Netherlands), with no sales team or intermediary distribution. Marketing is digital-first, anchored by SEO-optimised brand- and model-specific landing pages, content marketing (how-to guides, before-and-after galleries, FAQs), and organic social channels (Facebook, Instagram, YouTube). Revenue mechanics are entirely one-time purchases of consumable kit inventory, with tier-based pricing tied to damage severity and customer replenishment on future touch-ups. Chipex is privately held with no disclosed institutional investors, parent company, or acquisitions, and operates with a small team (1–10 employees) serving consumers across European and North American markets.

Chipex firmographics

Firmographics
Name
Chipex
Legal name
Chipex Ltd
Website
https://chipex.co.uk
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1–10 employees
Short description
Chipex is a UK-founded e-commerce company selling custom colour-matched DIY car and motorcycle touch-up paint kits across 100+ vehicle brands via eight regional storefronts, targeting individual vehicle owners seeking an alternative to professional body shop repairs.
Ownership category
akta.pro rank

Chipex industry classification

Industry
Product category
Automotive Touch Up Paint
NAICS
Paint and Coating Manufacturing (325510)
SIC
Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
akta.pro primary industry
Automotive & Transportation Coatings (IMAEAGAC)
akta.pro secondary industries
Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD), Automotive & Transportation Coatings (IMAEAHAC)

Keywords

  • Touch up paint
  • Automotive paint repair
  • DIY car care
  • Motorcycle touch up paint
  • Car paint kits

Where Chipex is headquartered

Location

Headquarters

HQ city
Banbury
HQ country
United Kingdom
HQ region
Europe

Markets served

Chipex business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

  1. Touch Up Paint Kit Sales: Chipex sells three tiers of car and motorcycle touch up paint repair kits (Lite, Plus, Pro) as one-time purchases. Each kit includes colour-matched paint, blending solution, polish, applicator brushes, paint removal cloth, microfibre cloth, nitrile gloves, and instructions. Kits are priced at £39.95 (Lite), £42.95 (Plus), and £44.95 (Pro). An optional scratch removal compound is available as an add-on for £13.95. Paint dries in 30 seconds to 5 minutes with full curing in approximately two weeks.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goLite kit — entry-level, ideal for minor stone chips and light scuffs
One time/ perpetual licensePay-as-you-goPlus kit — mid-size, for multiple chips, scratches, or scuffs
One time/ perpetual licensePay-as-you-goPro kit — premium, for larger repairs or frequent use
One time/ perpetual licensePay-as-you-goOptional add-on: Scratch Removal Compound

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Chipex product offering

Product offering

Core offering

Chipex sells custom-mixed DIY car and motorcycle touch up paint kits in three tiered sizes (Lite, Plus, Pro). Each kit is colour-matched to a customer's vehicle paint code via registration lookup or make/model selection, and combines custom paint with a patented lacquer formula, blending solution, and polish in a three-step paint-blend-polish system that enables non-professionals to repair stone chips, scratches, and scuffs at home.

Product overview

Chipex™ is a touch up paint repair system consisting of three kit tiers (Lite, Plus, and Pro) that enable DIY car and motorcycle paint repairs. The company offers custom-mixed colour-matched paint for thousands of car brands (including Audi, BMW, Ford, Honda, Jaguar, Mercedes, Nissan, Tesla, and Volkswagen) and motorcycle brands (BMW, Harley-Davidson, Honda, Kawasaki, Suzuki, Triumph, Vespa, and Yamaha). Each kit includes custom-mixed paint, blending solution, polish, brushes, microfiber cloth, and instructions, with an optional scratch removal compound add-on. The system uses a three-step process (paint, blend, polish) and includes a patented lacquer for rust and corrosion protection. Chipex also provides automotive exterior and interior car care products.

Differentiator

Problem solved

Functional benefit

Products and services

  • Chipex Lite Touch Up Paint Kit A beginner-friendly car paint touch up kit priced at £39.95, containing colour-matched paint (10ml), blending solution (30ml), polish (20ml), four applicator brushes, paint removal cloth, microfibre cloth, nitrile gloves, and instructions. Designed for individual vehicle owners who need to repair approximately 12 minor stone chips or light scuffs at home.
  • Chipex Plus Touch Up Paint Kit A mid-size car paint repair kit priced at £42.95, including increased paint and polish volumes, blending solution, applicator brushes, and accessories with a two-year shelf life. Suited for individual vehicle owners needing to repair approximately 24 chips, scratches, or scuffs.
  • Chipex Pro Touch Up Paint Kit Chipex's premium automotive touch up paint solution priced at £44.95, with the largest paint and accessory quantities and a four-year shelf life. Designed for individual drivers who want expert-level results at home for extensive road rash, deep chips, and frequent use.
  • Chipex Professional Scratch Removal Compound

Quantifiable outcome

  • Paint dries in 30 seconds to 5 minutes; full cure in approximately two weeks
  • +2 more outcomes

Companies that use Chipex

Customer profile

Segments1 record

Ideal customer profiles1 record

Chipex technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Chipex partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Chipex competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Chipex social profiles

Digital presence

Chipex compliance and trust

Trust signal

Compliance1 record

Chipex financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Chipex leadership team

Management profile

Number of profiles

Chipex funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Chipex M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chipex

What does Chipex do?

Chipex sells custom-mixed DIY car and motorcycle touch up paint kits in three tiered sizes (Lite, Plus, Pro). Each kit is colour-matched to a customer's vehicle paint code via registration lookup or make/model selection, and combines custom paint with a patented lacquer formula, blending solution, and polish in a three-step paint-blend-polish system that enables non-professionals to repair stone chips, scratches, and scuffs at home.

Is Chipex a public or private company?

Chipex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Chipex founded?

Chipex was founded in 2009. It employs 1 to 10 people.

Where is Chipex based?

Chipex is headquartered in Banbury, United Kingdom, in the Europe region.

How does Chipex make money?

One revenue line is on record: touch Up Paint Kit Sales.

Does Chipex have an API?

No public API is recorded for Chipex.

What industry is Chipex in?

Chipex's product category is Automotive Touch Up Paint. Its primary akta.pro industry code is IMAEAGAC, Automotive & Transportation Coatings, with a secondary code of IMACAAAD, Passenger Vehicle Paint, Coatings & Surface Finishing (ICE). Its NAICS code is 325510 and its SIC code is 2851.

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