Brookestone Village

What Brookestone Village does

Brookestone Village, Inc. is a privately held, for-profit skilled nursing facility located at 4330 South 144th Street in the Millard area of Omaha, Nebraska. The facility operates as part of Vetter Senior Living, a faith-based, family-operated senior care organization founded in 1975 that operates more than 30 locations across Nebraska, Iowa, Kansas, Missouri, and Wyoming with over 3,500 team members. Brookestone Village itself runs a household-style care model comprising seven distinct households of 18 to 21 residents each, totaling roughly 126 to 147 licensed beds, with private and semi-private rooms, dedicated nurses' stations, dining areas, a silent call system, and landscaped lake-side grounds.

The service portfolio spans short-term rehabilitation and sub-acute care, 24-hour skilled nursing and long-term care, Alzheimer's and dementia memory care, on-site physical, occupational, and speech therapies, outpatient therapies for community members, restorative programs, Medicare-certified services, and hospice coordination. Distribution is primarily through hospital discharge planners, physician referrals, and direct family inquiries, supported by multi-channel marketing including a website, Facebook, LinkedIn, local radio (VSL Heroes Radio Spot), a monthly newsletter, and community volunteer programs. The facility's differentiators include its household-style environment, sustained award record (65+ recognitions since 1996, Medicare.gov Five-Star rating, AHCA/NCAL Silver Quality Award, U.S. News Best Nursing Home 2022-2023, Fortune Best Workplaces in Aging Services top-25 for five consecutive years), and an Alzheimer's Association partnership for memory care programming.

Revenue is generated through Medicare-covered skilled nursing and rehabilitation stays, Medigap supplements, private pay, long-term care insurance, and physician-ordered outpatient therapy billed per service. Pricing is not publicly disclosed and varies by room type and care intensity. The facility employs 251-500 team members and is governed from the parent's home office in Elkhorn, Nebraska. No public financial disclosures, funding rounds, or M&A activity are reported.

Name

Brookestone Village

Legal name

Brookestone Village, Inc.

Website

https://brookestonevillage.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Brookestone Village is a Medicare-certified skilled nursing and rehabilitation facility in Omaha, Nebraska, operated by Vetter Senior Living. It serves seniors requiring short-term rehabilitation, long-term nursing care, Alzheimer's and dementia support, and outpatient therapy through a seven-household, 126-147 bed household-style model.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industry

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term care
• Memory care services
• Outpatient therapy

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Medicare Services: Medicare-certified facility providing services covered by Medicare, with direct billing to Medicare and coordination of Medigap/Medicare supplement policies for coinsurance.
2. Private Pay / Long-Term Care: Long-term nursing care services paid through private pay or long-term care insurance.
3. Skilled Nursing Care: 24-hour nursing care with extended medical and rehabilitative services for seniors with complex medical conditions.
4. Outpatient Therapy Services: Comprehensive outpatient rehabilitation services including physical, occupational, and speech therapy available to individuals in the community, billed per service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brookestone Village operates as a Medicare-certified skilled nursing and rehabilitation facility providing 24-hour nursing care, short-term sub-acute rehabilitation, long-term care, Alzheimer's and dementia care, outpatient therapies, hospice, and restorative programs to seniors in Omaha, Nebraska. The facility uses a household-style living model with seven households serving 18-21 residents each, supported by a parent network, Vetter Senior Living.

Product overview

Brookestone Village operates as a senior living and skilled nursing care center offering a coordinated portfolio of residential and clinical services. The core offerings include Short-Term Rehabilitation for post-hospital recovery, Skilled Nursing/Long-Term Care for ongoing medical needs, and Alzheimer's & Dementia Care for memory support. These are supported by ancillary services including Therapies (Physical, Occupational, Speech), Outpatient Therapies, Hospice Care, Restorative Programs, and Medicare Certified services. The facility also maintains a connection to The Villas at Brookestone Meadows for independent living. Together, these services are designed to provide a continuum of care from short-term rehabilitation through long-term residential care, with the mission of 'Dignity in Life' guiding service delivery across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Rehabilitation / Sub-Acute Care Provides extensive rehabilitative services and 24-hour skilled nursing care designed for residents to return home or to a residential care environment after a hospital stay, with a culture of rehabilitation to maximize health and wellness improvement.
• Skilled Nursing / Long-Term Care Provides 24-hour nursing care with extended medical and rehabilitative services for seniors with complex medical conditions, offering medical care, nursing and rehabilitative care, and personal care assistance with activities of daily living.
• Alzheimer's & Dementia Care Provides specialized individualized programs for seniors with Alzheimer's disease and related dementias in a safe, nurturing environment designed to reduce confusion, fear, and agitation while offering meaningful activities that stimulate the mind and body.
• Therapies (Physical, Occupational, Speech) Registered physical therapists, occupational therapists, and speech pathologists assist residents in achieving maximum independence through state-of-the-art modality equipment and treatments administered by highly skilled therapists.
• Outpatient Therapies Comprehensive outpatient rehabilitation services including physical, occupational, and speech therapy available to individuals in the community through individualized treatment plans approved by physicians.
• Hospice Care Provides guidance and comfort for residents facing terminal illness and their families through round-the-clock services from medical professionals, hospice organizations, clergy, counselors, and skilled volunteers.
• Restorative Programs Individualized therapeutic programs designed to improve independence and mobility, helping residents lead a more independent life.
• Medicare Certified Services Facility certified to meet all Medicare program requirements, billing services directly to Medicare and coordinating with Medigap/Medicare supplement policies.
• The Villas at Brookestone Meadows Independent living option featuring stand-alone villa homes on the Brookestone Meadows campus in Elkhorn, Nebraska, offering carefree, independent living.

Quantifiable outcome

• 81% of employees say Brookestone Village is a great place to work (vs 57% national average)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Alzheimer's AssociationcoreStrategic or Co-development PartnerBrookestone Village works closely with the Alzheimer's Association for Alzheimer's and dementia care programs, leveraging their resources and expertise for individualized care programs designed to reduce confusion, fear, and agitation in residents.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PACS Group: Post-acute and skilled nursing operator with 200+ facilities across multiple states. Comparable as a skilled nursing and rehabilitation platform competing in the same Medicare post-acute care market, though operating at substantially larger scale.
• Life Care Centers of America: National skilled nursing and rehabilitation operator with facilities across the U.S. Comparable as a multi-state SNF/rehab provider focused on short-term rehabilitation, long-term care, and memory care services similar to Brookestone's core offerings.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing nationwide. Comparable given overlapping senior care service lines, though Brookdale's scale, REIT structure, and broader continuum of care differs from Brookestone's single-site SNF focus.
• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with hundreds of centers across the country, plus rehabilitation and assisted living services. Comparable core skilled nursing and short-term rehabilitation offering, though operating at national scale with different capital structure.
• The Ensign Group: National operator of skilled nursing, assisted living, and home health facilities across 12+ states. Comparable as a scaled SNF platform with similar Medicare-certified post-acute and long-term care services, though operating at much larger scale than Brookestone.
• Vetter Senior Living (Other Facilities): Parent operator of Brookestone Village, running 30+ senior care facilities across Nebraska, Iowa, Kansas, Missouri, and Wyoming. Comparable as the broader portfolio of sibling skilled nursing and assisted living facilities operating under the same brand and operating model.

Direct peers

• Immanuel Communities: Omaha-based faith-based non-profit senior care operator offering independent living, assisted living, memory care, and skilled nursing across multiple campuses. Most directly comparable to Brookestone given shared faith-based, non-profit, Omaha footprint and overlapping service lines in skilled nursing and memory care.
• Heritage Communities: Nebraska-headquartered senior living provider operating independent living, assisted living, memory care, and skilled nursing communities. Comparable given overlapping service portfolio, Nebraska footprint, and shared competition for Omaha-area senior living customers.
• Nye Health Services: Nebraska-based skilled nursing and assisted living operator with multiple campuses across the state. Directly comparable as a regional SNF provider competing for similar hospital discharge referrals and family-driven long-term care placements in the same Nebraska market.

Regional players

• Hillcrest Health Services: Nebraska-headquartered senior care provider offering independent living, assisted living, memory care, skilled nursing, rehabilitation, and home health. Comparable as a regional competitor serving the Omaha metro with a similar service mix spanning the continuum of senior care.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brookestonevillageomaha
• LinkedInlinkedin.com/company/brookestone-village-rehabilitation-care-center

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookestone Village