Good Finance
Good Finance (美好金融) is a Taiwan-based securities firm serving 34,343 retail and mass-affluent investors with Taiwan stock brokerage, a Cash Management Account (美好現金帳戶), and TAIEX-linked Bond+ structured products, distributed through the GoodWallet mobile app and 12 branch offices.
- Company typePublic
- Founded1988
- HeadquartersTaipei, Taiwan
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Good Finance does
Good Finance Securities Co., Ltd. (美好證券股份有限公司, formerly Daqing Securities / 大慶證券) is a Taiwan-incorporated securities firm founded in 1988 and listed on the Taipei Exchange under stock code 6021 since 2003. The group operates under the Good Finance (美好金融) brand, controlled by ASIA VALUE CAPITAL (亞洲價值資本) which acquired a 51.02% stake in 2018. The firm serves approximately 34,343 individual retail and mass-affluent investors in Taiwan, with total customer assets of NTD 1,539.51 billion (~USD 47.4 billion), distributed through a hybrid model of the GoodWallet mobile app and 12 physical branch offices across Taiwan.
The product suite spans four core lines: Taiwan stock spot and futures brokerage with margin financing and universal-purpose lending; the Cash Management Account (美好現金帳戶), a securities settlement sub-account paying 0.11% annual interest, integrated with 25 partner banks for authorized auto-deduction and eACH instant withdrawals; the Bond+ Series (債券+系列), principal-protected structured products linked to the TAIEX with 2.98%-3.38% expected annual yield distributed monthly at a NTD 500,000 minimum; and ELN (Equity-Linked Notes), non-principal-protected structured notes. The underlying platform combines the GoodWallet app (iOS/Android, with facial-recognition KYC and 10-minute digital onboarding), the XQ Global Winner desktop trading software, and a proprietary trading book of NTD 11.557 billion (stocks NTD 10.639 billion, bonds NTD 917 million) managed under a value-investing philosophy.
Revenue is generated across five streams: brokerage commissions (NTD 670M in 2025, down 8.9%), interest income from margin lending and cash management balances (NTD 230M, up 14.3%), proprietary investment returns (NTD 2.198B in 2025), financing and lending interest, and structured product issuance spreads. FY2025 total revenue was NTD 2,165.5 million, up 35.1% YoY, with after-tax net profit of NTD 1,158.3 million (up 162.4%) and net equity of NTD 9,766.4 million. The company has publicly stated a strategic pivot toward becoming a wealth-management and asset-management-focused investment bank, supplementing the digital app channel with an offline financial advisor team. It holds FSC securities licenses (115年金管證總字第0029號 and 第0053號) and a Fitch domestic long-term rating of BBB+(twn) with stable outlook as of November 2025.
Good Finance firmographics
Firmographics- Name
- Good Finance
- Legal name
- 美好證券股份有限公司
- Website
- https://goodfinance.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Good Finance (美好金融) is a Taiwan-based securities firm serving 34,343 retail and mass-affluent investors with Taiwan stock brokerage, a Cash Management Account (美好現金帳戶), and TAIEX-linked Bond+ structured products, distributed through the GoodWallet mobile app and 12 branch offices.
- Ownership category
- akta.pro rank
Good Finance industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Corporate Cash Management & Treasury Services (FSAMAOAA)
- akta.pro secondary industries
- Corporate Cash Management & Treasury ACH (FSAMAGAG), Treasury & Risk Management Solutions (FX/MM, hedging, TMS integration) (FSABAIAE), Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK), Open Account Trade Finance (Receivables/Payables Finance) (FSABAHAB)
Keywords
Where Good Finance is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices12 records
Markets served
Good Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commission (經紀手續費): Fees earned from executing Taiwan stock spot and futures trades for retail clients. In 2025, brokerage fee revenue was NTD 670 million, down 8.9% from NTD 730 million in 2024, reflecting ongoing pressure on commission rates.
- Interest Income (利息收入): Interest earned on margin financing, cash management account balances, and securities lending. In 2025, interest income was NTD 230 million, up 14.3% from NTD 200 million in 2024. Also includes interest from the fund reservation (圈存) mechanism during the holding period.
- 結構型商品 - 債券+系列 (Bond+ Series): Principal-protected structured products linked to Taiwan weighted stock index (TAIEX), offering 2.98%-3.38% expected annual yield paid monthly. Minimum investment NTD 500,000 for terms of 6 months or 1 year. No management fees or trading fees. Revenue generated through product issuance spread and financial engineering fees.
- ELN (Equity-Linked Notes): Non-principal-protected equity-linked structured notes providing a balance between yield and market entry timing. Part of the asset management product suite.
- Proprietary Investment Returns: Self-directed proprietary trading in equities and bonds. In 2025, total self-investment portfolio was NTD 11.557 billion (stock NTD 10.639 billion, bond NTD 917 million), generating NTD 2.198 billion in investment returns. Holdings include TSMC, Foxconn (鴻海), Taiwan stock ETFs, 達欣工程, MediaTek, and Berkshire Hathaway.
- Financing (融資融券): Margin lending and securities lending services providing flexible capital deployment for investors. Revenue from interest on borrowed funds.
- 不限用途借貸 (Multi-Purpose Lending): Flexible lending facility where interest accrues only when funds are drawn, serving as reserve capital for investment planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 美好現金帳戶 — 0.11% annual interest rate on account balance |
| One time/ perpetual license | Multi-year contract | 債券+系列 — Minimum NTD 500,000, 2.98%-3.38% expected annual yield, monthly distributions |
| Usage-based | Pay-as-you-go | Margin financing — interest rate not publicly disclosed |
| Usage-based | Pay-as-you-go | 授權扣款服務 — free for cash management account users |
| Other | Pay-as-you-go | 出金 (Withdrawals) — free of charge |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Good Finance product offering
Product offeringCore offering
Good Finance (美好金融) is a Taiwan-based securities brokerage firm that enables retail investors to trade Taiwan-listed stocks and futures, manage funds through an integrated cash management account (美好現金帳戶) offering 0.11% annual interest, and invest in principal-protected structured products such as the Bond+ Series (債券+系列) and ELN. The company serves customers through the GoodWallet mobile app, desktop trading software, and a network of 12 branch offices across Taiwan. It also conducts proprietary investment in AI infrastructure-related equities.
Product overview
Good Finance is a comprehensive securities firm (美好證券股份有限公司, formerly Daqing Securities) offering a unified platform of financial products. The core offerings include: Taiwan stock spot and futures trading through the GoodWallet app and Jia Shi desktop software; the Cash Management Account (美好現金帳戶) providing 0.11% annual interest for settlement and fund management; the Bond+ Series (債券+系列) as a principal-protected structured product with 2.98%-3.38% expected returns; and ELN (Equity-Linked Notes) for non-principal-protected structured investment. The GoodWallet mobile app serves as the central hub for account opening, trading, and portfolio management, while the Cash Management Account integrates with 25 banking partners for seamless fund transfers and dividend collection.
Differentiator
Problem solved
Functional benefit
Brands
- 債券+系列: Principal-protected structured product series with 2.98%-3.38% expected annualized distribution rate, linked to Taiwan Capitalization Weighted Stock Index, offering monthly distribution and six-month to one-year investment terms
- 美好現金帳戶
- 美好證券
- GoodWallet
Products and services
- Taiwan Stock Spot & Futures Trading (台股現貨與期貨交易) Securities brokerage service enabling trading of Taiwan-listed stocks and futures contracts, with margin lending and flexible capital utilization services for individual investors.
- Cash Management Account (美好現金帳戶) A dedicated cash sub-account for securities settlement with 0.11% annual interest, enabling fund management, margin call payments, and dividend collection; supports eACH instant withdrawal and integration with 25 partner banks for auto-replenishment.
- Bond+ Series (債券+系列) Principal-protected structured product linked to Taiwan Capitalization Weighted Stock Index with 2.98%-3.38% expected annualized distribution rate, monthly distribution, RR1 risk rating, and minimum investment of NTD 500,000 for 6-month or 1-year terms.
- ELN (Equity-Linked Note) Non-principal-protected equity-linked structured product offering a balance between yield and market entry timing for retail investors.
- Universal Purpose Loan (不限用途款項借貸) Flexible multi-purpose lending facility where interest accrues only when funds are drawn, serving as reserve capital for investment planning.
Quantifiable outcome
- 34,343 customers served; NTD 1,539.51 billion in customer assets managed
- +3 more outcomes
Companies that use Good Finance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Good Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Good Finance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Hami 書城 (中華電信)minorGood Finance partnered with Hami 書城 (a platform of Chunghwa Telecom, 中華電信) to offer joint promotional campaigns. New cash management account holders receive Hami 書城 and OMIA PLUS 14-day trial coupons plus reading package discounts. The promotion runs until June 30, 2026.
- China Trust Commercial Bank (中國信託商業銀行) — Stock Affairs AgencyminorChina Trust Commercial Bank serves as the stock affairs agency (股東服務) for Good Finance. Address: 台北市重慶南路一段 83 號 5 樓. Phone: 02-23111838.
- Snøhetta, Unifor (supplier ESG partners)minorGood Finance invites suppliers to sign 'Corporate Social Responsibility Commitment Letters' committing to integrity management, labor and human rights, and environmental sustainability. International design firms Snøhetta and Unifor have signed these commitments as part of Good Finance's ESG supplier management program.
Scale indicators9 records
Recent moves16 records
Expansion highlights6 records
Good Finance competitors and assessment
Company assessmentDirect peers
- CTBC Securities (中信證券): Taiwan securities affiliate of CTBC Financial Holdings providing brokerage, structured products, and wealth management. Comparable mid-tier retail broker with similar product offering.
- Capital Securities (群益證券): Mid-sized Taiwan broker with comparable retail brokerage, futures, structured products, and margin financing offerings. Similar scale and customer targeting to Good Finance, making it a closely comparable mid-tier peer.
- Taishin Securities (台新證券): Taiwan retail-focused broker affiliated with Taishin Financial Holdings, offering stock trading, structured products, and digital account opening. Comparable in digital transformation focus and retail targeting.
- First Securities (第一金證券): Taiwan securities affiliate of First Financial Holding, providing retail brokerage and wealth services. Comparable mid-tier broker with overlapping customer segments and product offerings.
- Mega Securities (兆豐證券): Taiwan broker affiliated with Mega Financial Holding Company, offering retail and institutional brokerage plus structured products. Comparable mid-tier peer with similar regulatory standing and customer mix.
- President Securities (統一證券): Taiwan broker offering stock trading, margin financing, and structured products to retail and institutional clients. Comparable mid-tier broker with overlapping product set and similar customer segments.
- Sinopac Securities (永豐金證券): Mid-sized Taiwan broker under Sinopac Financial Holdings, providing retail brokerage, structured products, and wealth management. Closely comparable in scale and product offering mix.
Broad incumbents
- Fubon Securities (富邦證券): Subsidiary of Fubon Financial Holdings offering retail brokerage, margin financing, and structured products in Taiwan. A direct competitor in the same product categories serving similar retail and mass-affluent segments.
- KGI Securities (凱基證券): Major Taiwan broker affiliated with KGI Financial Holdings, providing Taiwan stock trading, structured products, and wealth management. Comparable in product breadth with a stronger brand and broader international footprint.
- Yuanta Securities (元大證券): Taiwan's largest securities broker with millions of retail accounts and a full-service brokerage, wealth, and investment banking platform. Directly comparable in offering mix (Taiwan stock trading, structured products, margin financing) but vastly larger in scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Finance social profiles
Digital presenceGood Finance compliance and trust
Trust signalCompliance2 records
Good Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Finance leadership team
Management profileNumber of profiles
Profiles14 records
Good Finance subsidiaries and ownership
Company hierarchySubsidiaries3 records
Good Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Finance
What does Good Finance do?
Good Finance (美好金融) is a Taiwan-based securities brokerage firm that enables retail investors to trade Taiwan-listed stocks and futures, manage funds through an integrated cash management account (美好現金帳戶) offering 0.11% annual interest, and invest in principal-protected structured products such as the Bond+ Series (債券+系列) and ELN. The company serves customers through the GoodWallet mobile app, desktop trading software, and a network of 12 branch offices across Taiwan. It also conducts proprietary investment in AI infrastructure-related equities.
Is Good Finance a public or private company?
Good Finance is a public company. It is classified as public and is currently operating.
When was Good Finance founded?
Good Finance was founded in 1988. It employs 101 to 250 people.
Where is Good Finance based?
Good Finance is headquartered in Taipei, Taiwan, in the Asia region.
How does Good Finance make money?
Seven revenue lines are on record. Brokerage Commission (經紀手續費) is the primary driver. The others are interest Income (利息收入), 結構型商品 - 債券+系列 (Bond+ Series), ELN (Equity-Linked Notes), proprietary Investment Returns, financing (融資融券) and 不限用途借貸 (Multi-Purpose Lending).
Who are Good Finance's main competitors?
Direct peers on record are CTBC Securities (中信證券), Capital Securities (群益證券), Taishin Securities (台新證券), First Securities (第一金證券), Mega Securities (兆豐證券), President Securities (統一證券) and Sinopac Securities (永豐金證券). Broad incumbents are Fubon Securities (富邦證券), KGI Securities (凱基證券) and Yuanta Securities (元大證券).
Does Good Finance have an API?
No public API is recorded for Good Finance.
What industry is Good Finance in?
Good Finance's product category is Securities Brokerage. Its primary akta.pro industry code is FSAMAOAA, Corporate Cash Management & Treasury Services, with a secondary code of FSAMAGAG, Corporate Cash Management & Treasury ACH. Its NAICS code is 523 and its SIC code is 6200.