What Leasing Fyn does

Leasing Fyn A/S is a privately held Danish B2B leasing company founded in 1983 and headquartered in Odense, Denmark. It finances business equipment for Danish SMEs across a broad vertical set that includes passenger cars, vans, and trucks; agricultural machinery (combine harvesters, milking robots); construction and contractor equipment; industrial production machinery; IT and office equipment; garden/park maintenance machinery; and green-energy assets such as solar, wind, and biogas installations. The product portfolio spans twelve equipment categories supported by five leasing structures (financial, operational, seasonal, flex, and split leasing), all delivered under a one-stop-shop positioning with a single customer contact per portfolio.

Revenue is generated primarily through recurring leasing payments, interest income on financing arrangements, credit processing fees, and insurance administration fees collected via partnerships with Codan Forsikring and Euro Insurance Limited (LeasePlan). Pricing is quote-based with a standardized 2,000 DKK setup fee and monthly billing calibrated to acquisition sum, term (commonly 12–120 months), initial payment, and residual value. The company operates nationwide through three interlocking distribution channels: regional customer managers covering all Danish territories, a Forhandlerleasing dealer network that originates at point of sale via a dedicated portal, and reciprocal referrals from three owner savings banks (Sparekassen Sjælland-Fyn, Middelfart Sparekasse, Fynske Bank).

Leasing Fyn voluntarily surrendered its bank license to focus on leasing and advisory. Ownership rests with the three Danish savings banks, and the company runs three wholly-owned subsidiaries (Leasing Fyn Faaborg A/S, Leasing Fyn Middelfart A/S, Leasing Fyn Svendborg A/S). Leadership transitioned in May 2024 when Thomas Thoft Madsen succeeded founder Kurt Madsen as CEO after 40 years. The company employs roughly 50–60 staff, recorded its largest-ever new-agreement volume of 1.1 billion DKK in 2021, and is currently executing a 2024–2025 capacity build-out across credit, customer support, marketing, and dealer leasing.

Name

Leasing Fyn

Legal name

Leasing Fyn A/S

Website

https://leasingfyn.dk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Leasing Fyn is a privately held Danish B2B lessor, founded 1983, that finances vehicles, agricultural and construction equipment, industrial machinery, IT, and green-energy assets for Danish SMEs via direct field sales, a nationwide dealer network, and three owner-bank referral channels.

Ownership category

akta.pro rank

Product category

Commercial Equipment Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Alternative-Fuel Commercial Truck Leasing & Rental (EV/CNG/LNG/Hydrogen) (TLABABAN), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG)

Keywords

• Equipment leasing services
• Commercial vehicle leasing
• Agricultural machinery leasing
• Business financing solutions
• Industrial equipment leasing

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Leasing fees and financing income: Leasing Fyn generates revenue from leasing agreements on equipment, vehicles, and machinery. The company acts as lessor, collecting periodic leasing payments from business customers. Revenue is also derived from credit processing, credit assessment fees, and interest income on financing arrangements. The company previously held a bank license but decided to simplify the business and surrender it, continuing focused on leasing.
2. Insurance administration fees: Leasing Fyn administers insurance products through partnerships with Codan Forsikring and Euro Insurance Limited (via LeasePlan). Fees are charged for insurance administration per agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Leasing Fyn is a Danish business leasing company that finances vehicles (cars, vans, trucks), agricultural machinery, construction equipment, industrial machines, IT/office equipment, and green energy assets for Danish businesses. It acts as lessor, structuring operating, financial, seasonal, flex, and split leases, supported by an insurance administration offering and a nationwide dealer channel.

Product overview

Leasing Fyn is a Danish leasing company offering comprehensive business leasing solutions for equipment, vehicles, and machinery across multiple industry sectors. The portfolio includes 12 equipment categories (Forhandlerleasing, Personbiler, Varevogne, Lastbiler, Landbrug, Entreprenør, Industri, Have og park, It og kontor, Grøn energi, One-stop-shop, Øvrigt udstyr) supported by 5 distinct leasing types (Finansiel leasing, Operationel leasing, Sæsonleasing, Flexleasing, Splitleasing). The One-stop-shop offering serves as a consolidated solution allowing businesses to manage all leasing needs through a single partner. Leasing Fyn provides both new and used equipment options, with supplementary digital tools including an online lease payment calculator. The company operates in partnership with three owner banks (Sparekassen Sjælland-Fyn, Middelfart Sparekasse, Fynske Bank) and offers insurance through Codan Forsikring and Euro Insurance Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Forhandlerleasing (Dealer Leasing) A dealer leasing solution enabling equipment dealers across Denmark (agriculture, transport, construction, industry) to offer Leasing Fyn financing to their B2B customers directly through the Forhandlerleasing.dk portal. Dealers manage their customer agreements via the portal, with Leasing Fyn providing the financing backend.
• Personbiler (Passenger Car Leasing) Business passenger car leasing allowing companies to lease cars with customizable terms including model, year, color, and quantity. Serves companies needing company cars and employee benefit vehicles.
• Varevogne (Commercial Van Leasing) Commercial van leasing solutions for Danish businesses requiring delivery or work vehicles.
• Lastbiler (Truck Leasing) Truck leasing for transportation and haulage companies, including financing for trucks and related equipment.
• Landbrug (Agricultural Equipment Leasing) Agricultural equipment leasing covering machinery such as tractors, combine harvesters, milking robots, drones, and farm equipment, both new and used. Serves farms of all sizes.
• Entreprenør (Construction/Contractor Equipment Leasing) Construction and contractor equipment leasing including excavators, loaders, dumpers, lifts, backhoes, and other heavy machinery for project-based contractors.
• Industri (Industrial Machinery Leasing) Industrial machinery leasing for metal, wood, or plastic processing equipment and automation/robotics, tailored to specific manufacturing business needs.
• Have og park (Garden and Park Equipment Leasing) Professional garden and park equipment leasing, including machinery for golf courses, parks, and sports facilities' grounds maintenance.
• IT og kontor (IT and Office Equipment Leasing) IT and office equipment leasing covering computers, servers, AV equipment, and other office technology for businesses.
• Grøn energi (Green Energy Equipment Leasing) Green energy equipment leasing including solar panels, wind turbines, battery storage, biogas upgrades, and EV charging infrastructure for businesses undergoing the green transition.
• One-stop-shop (Consolidated Leasing) Consolidated leasing solution allowing businesses to manage all their leasing needs (vehicles, machinery, IT, equipment) through a single partner with unified portfolio management and a single point of contact.
• Finansiel leasing (Financial Leasing) Financial lease with complete ownership transfer to the lessee at end of the lease term, structured as a financing solution.
• Operationel leasing (Operating Leasing) Operating lease without liability for residual value, offering flexibility and lower monthly payments.
• Sæsonleasing (Seasonal Leasing) Seasonal leasing with payment structures adjusted to match business cycles and seasonal demand patterns.
• Flexleasing Flexible leasing of vehicles avoiding full upfront registration tax payment, allowing lower initial costs and greater adaptability. The full registration tax is paid at lease end rather than monthly.
• Splitleasing (Split Leasing) Split lease dividing expenses between employer and employee, typically for company cars with mixed personal and business use.
• Brugt udstyr (Pre-owned Equipment Leasing) Pre-owned equipment and vehicles available for leasing, offering cost-effective alternatives to new equipment.

Quantifiable outcome

• 1.1 billion DKK total new leasing and loan agreements signed in 2021 — record intake
• +1 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• VW Holbæk (Volkswagen dealer)minorChannel Partner/ Reseller/ Distributor · 11 October 2024Volkswagen dealer VW Holbæk partnered with Leasing Fyn to deliver 16 vehicles to Team Rengøring in a single transaction. The collaboration combined VW's vehicle supply with Leasing Fyn's flexible financing.
• Nordic Green SolutionsminorStrategic or Co-development Partner · 26 November 2023Leasing Fyn entered a strategic collaboration with Nordic Green Solutions, a consulting firm. The collaboration aims to help Leasing Fyn and its customers reduce energy consumption and CO2 emissions, supporting green transition financing advisory.
• Codan Forsikring A/ScoreOthersLeasing Fyn partners with Codan Forsikring for insurance products covering leased equipment, commercial vehicles, and private car leasing. Codan provides the insurance policies; Leasing Fyn administers them and earns an administration fee. Policy numbers are specific to Leasing Fyn's agreements.
• Euro Insurance Limited (via LeasePlan)coreOthersEuro Insurance Limited, accessed via LeasePlan, provides motor vehicle insurance including driver accident coverage for some of Leasing Fyn's leased vehicles. Leasing Fyn handles the insurance administration for customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nordea Finans (Denmark): Bank-affiliated financing arm of Nordea in Denmark offering leasing and equipment finance to corporate customers. Comparable in product breadth and customer segments but benefits from a much larger banking parent and capital base.
• Santander Consumer Leasing (Denmark): Captive leasing arm of Santander in Denmark financing vehicles and equipment for private and business customers. Competes with Leasing Fyn in B2B vehicle and equipment leasing with deeper capital and broader international backing.
• BNP Paribas Leasing Solutions: European vendor-finance and equipment leasing arm of BNP Paribas serving B2B customers across multiple asset categories. Comparable to Leasing Fyn's diversified equipment leasing book but at much larger European scale.
• LeasePlan (Denmark): Global vehicle leasing and fleet management player with significant Danish presence. Already a partner of Leasing Fyn for insurance (Euro Insurance), LeasePlan is a comparable player in car/van leasing for business customers.
• DLL (De Lage Landen): Global vendor-finance provider (Rabobank-owned) leasing equipment across agriculture, construction, transportation, and industrial verticals. Directly comparable to Leasing Fyn's agriculture and contractor leasing offerings but at much larger scale.
• ALD Automotive / Ayvens (Denmark): Global fleet management and vehicle leasing major with Danish operations. Competes with Leasing Fyn's transport and company-car leasing segments at much larger scale and with full-service fleet capabilities.

Emerging players

• Volkswagen Financial Services (Denmark): OEM captive financing arm offering leasing on VW group vehicles in Denmark. Competes with Leasing Fyn on passenger car and van leasing but only within the VW/related brand portfolio.
• Mercedes-Benz Financial Services (Denmark): OEM captive financing for Mercedes-Benz vehicles in Denmark, including passenger cars, vans and trucks. Comparable to Leasing Fyn's premium transport leasing segment but constrained to Mercedes brands.

Direct peers

• Nordania Leasing: Danish B2B leasing company (part of Santander/Nordania group) financing cars, vans, trucks and equipment for businesses — directly overlaps with Leasing Fyn's core vehicle and equipment leasing offerings in the same Danish market.
• Jyske Finans: Leasing subsidiary of Jyske Bank offering B2B equipment, vehicle and IT leasing in Denmark. Closely comparable in bank-owned leasing model, multi-asset portfolio, and Danish SMB customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeasingFyn
• LinkedInlinkedin.com/company/leasing-fyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leasing Fyn