Sheraton Interiors

What Sheraton Interiors does

Sheraton Interiors Limited is a family-owned, FCA-authorised (FRN 769264) private limited company (Company Number 10337812) headquartered in Twickenham, London, with a second showroom in Slough, Berkshire. It designs, manufactures, supplies, and installs bespoke kitchens for residential customers in London and the surrounding South East counties (Surrey, Berkshire, Buckinghamshire, Middlesex), with additional fitted-furniture offerings covering larders, pantries, kitchen islands, bars, utility rooms, and living spaces. Core technical capability centres on an in-house joinery workshop producing handcrafted, made-to-measure cabinetry, complemented by 3D design visualisation and a multi-brand portfolio that includes the in-house Sheraton Collection alongside partner ranges such as Ballerina, Doimo, Nobilia, and Miton, with premium appliances from Siemens, Neff, Ilve, Quooker, Blanco, Elica, Faber, and Silestone.

The business operates a direct-to-consumer, sales-led go-to-market: free in-home design consultations and showroom appointments feed bespoke proposals, with full project management coordinating tradespeople through to installation over an 8–12 week cycle. Pricing is one-time per project, with entry-level kitchens starting at £35,000 and average London/Surrey projects in the £50,000–£80,000 range; customer finance is offered via FCA-regulated credit brokerage. Marketing relies on the company website, organic social (Instagram, Facebook, Pinterest, X), Google reviews (60 reviews, rated Excellent), and earned editorial coverage in House Beautiful, KBB Magazine, Designerati, and 25 Beautiful Homes. Reported scale is modest at 1–10 employees, and revenue is not publicly disclosed.

Name

Sheraton Interiors

Legal name

Sheraton Interiors Limited

Website

https://sheratoninteriors.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheraton Interiors is a family-owned bespoke kitchen designer and installer serving affluent homeowners in London and the South East of England, with showrooms in Twickenham and Slough and projects typically priced between £50,000 and £80,000.

Ownership category

akta.pro rank

Product category

Bespoke Kitchen Design & Installation

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household Appliance Manufacturing (3352)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Household Appliances (3630)

akta.pro primary industry

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Bespoke kitchen design
• Kitchen installation services
• Fitted furniture manufacturing
• Kitchen project management
• Handcrafted cabinetry

Headquarters

HQ city

Whitton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Kitchen Sales and Installation: Primary revenue stream from designing, manufacturing, supplying, and installing bespoke kitchens. Revenue is generated through one-time project fees for complete kitchen renovations including design consultation, cabinetry production, materials, and installation. The company offers financing options through FCA-regulated credit brokers.
2. Kitchen Accessories and Appliances: Additional revenue from integrated appliances, worktops, and hardware sold alongside kitchen installations. They feature premium brands including Siemens, Neff, Silestone, Ilve, Elica, Faber, Quooker, and Blanco.
3. Project Management Services: Full project management service coordinating design, supply, and installation. Includes coordination with plumbers, electricians, and tilers for complete renovations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sheraton Interiors designs, manufactures, supplies, and installs bespoke fitted kitchens for residential customers in London and South East England. The company offers both contemporary and classic (shaker-style) kitchen designs crafted in their own workshop using traditional joinery methods, with premium appliances sourced from brands including Siemens, Neff, Silestone, Ilve, Elica, Faber, Quooker, and Blanco. They provide full end-to-end project management from initial in-home design consultation through to cabinetry production and final installation.

Product overview

Sheraton Interiors is a bespoke kitchen and interior design company offering a comprehensive portfolio of kitchen styles and living space solutions. The core offerings include Contemporary Kitchens (modern handleless designs with clean lines) and Classic Kitchens (traditional shaker-style and in-frame designs), supported by modular add-ons such as Kitchen Islands, Larders and Pantries, Drawers and Inserts, Bars, Utility Rooms, and Living Spaces. The company also offers premium German Kitchens through partner brands including Ballerina, Doimo, Nobilia, and Miton, alongside their proprietary Sheraton Collection. Services encompass free design consultations, 3D visualisation, bespoke cabinetry craftsmanship, and full project management through installation. Showroom partners include Siemens, Neff, Silestone, Ilve, Elica, Faber, Quooker, and Blanco for appliances and materials. The company operates as a family-owned business with over 15 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Contemporary Kitchens Modern kitchen designs featuring clean lines, innovative storage solutions, and versatile aesthetics suited to every kitchen space, including handleless options and minimalist cabinetry. Designed and manufactured to customer specifications for residential clients in London and South East England.
• Classic Kitchens Timeless shaker-style and traditional kitchen designs with handcrafted cabinetry, painted finishes, and warm aesthetic appeal suitable for family homes and period properties. Built in the Sheraton Interiors workshop using traditional joinery methods.
• German Kitchens Precision-engineered German kitchen systems featuring clean lines, modern aesthetics, and cutting-edge technology sourced through partner brands.
• Sheraton Collection In-house designed kitchen collection combining traditional craftsmanship with contemporary aesthetics, exclusive to Sheraton Interiors.
• Design Consultation Services Free in-home design consultations and showroom visits with expert designers to plan bespoke kitchen projects, including 3D visualisations.
• Kitchen Installation Services Complete project management from design through professional installation, including coordination with plumbers, electricians, and tilers for full kitchen renovations.
• Utility Rooms Functional utility space designs that extend kitchen functionality with practical storage and workspace solutions for residential customers.
• Living Spaces (Bespoke Fitted Furniture) Bespoke fitted furniture for bedrooms and living areas, creating coordinated home interiors with clever storage solutions for residential clients.

Quantifiable outcome

• Kitchens typically last 15-20 years with proper care
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DeVOL Kitchens: Well-known UK bespoke kitchen maker with showrooms in London and the Midlands, offering handmade shaker and classic designs. Comparable to Sheraton on craftsmanship-led positioning, premium customer base, and design-led showroom experience.
• Tom Howley: UK luxury bespoke kitchen designer and manufacturer serving affluent homeowners with handmade in-frame and contemporary cabinetry. Directly comparable to Sheraton on price point, customer profile, and full project management model.
• Husk Kitchens: UK bespoke kitchen maker offering handmade cabinetry with a focus on sustainability and craft. Comparable to Sheraton on bespoke positioning, direct-to-consumer sales, and emphasis on design consultation.
• Nicholas Anthony: London-based luxury bespoke kitchen specialist with in-house manufacturing and full design-to-installation service. Highly comparable to Sheraton on geography, customer segment, and end-to-end project delivery.
• Smallbone: High-end bespoke kitchen and furniture maker serving ultra-premium residential projects in the UK and internationally. Overlap with Sheraton on bespoke craftsmanship, premium materials, and project management, though at a higher price tier.

Broad incumbents

• Wren Kitchens: UK's largest kitchen retailer with national showrooms and a broad price-range offering including semi-bespoke lines. Overlaps with Sheraton in kitchen design and installation but operates at mass-market scale with different unit economics.
• Magnet Kitchens: Established UK kitchen retailer with national showroom footprint offering made-to-measure and trade ranges. Comparable on kitchen design and installation services but serves a wider, less luxury-skewed customer base than Sheraton.
• Wickes Kitchens: UK home improvement retailer offering kitchen design, supply, and installation as part of a broader DIY category mix. Adjacent competitor at the lower price end of the kitchen market relative to Sheraton.
• Howdens Joinery: UK trade kitchen supplier with a national depot network selling to builders and tradespeople. Competes with Sheraton in kitchen supply but addresses a trade customer base and a less bespoke product set.

Others

• Ballerina Kitchens: German kitchen manufacturer whose brand is distributed through Sheraton's showroom. They are not a direct competitor but a supplier/partner, illustrating the European supply ecosystem Sheraton operates within.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sheratoninterio
• Facebookfacebook.com/Sheratoninterio
• Instagraminstagram.com/sheratoninteriors
• Pinterestpinterest.co.uk/sheratonint
• LinkedInlinkedin.com/company/sheraton-interiors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheraton Interiors