Studio Mario Fanelli

What Studio Mario Fanelli does

Studio Mario Fanelli is a privately held Italian design and contract firm founded in 1973 in Turin by Mario Fanelli, originally as Centro Arredamenti Farmacie, and rebranded to its current name in the early 1980s. The company specializes in interior design, space planning, and turnkey renovation of pharmacies, with secondary service lines covering commercial, office, healthcare, and residential interiors through its Contract division. Its core offering centers on the proprietary "6-Point Fanelli Method" (personalized consulting, study and innovation, custom projects, turnkey delivery, precise timelines, and ongoing assistance), delivered as a single-point-of-contact managed project from feasibility analysis through furniture installation and post-sale support.

The technology stack is craft-based rather than software-based: custom furniture manufacturing (proprietary F1 and F2 counters, Easy Line modular shelving, Tulipp, Zeta, Isola F2, and Totem display systems), architectural and lighting design, visual merchandising strategy, and full civil works coordination including municipal and ASL (Local Health Authority) permit management. Pricing is structured at €500/mq for furniture-only engagements and €1,100-€1,200/mq for full turnkey renovations, with claimed ROI payback of 12-24 months for pharmacy owners. No AI/ML, API, SDK, or digital-platform components are part of the offering.

The business model is project-based professional services combined with one-time furniture product sales, targeting mid-market independent Italian pharmacy owners as the primary segment. Go-to-market is sales-led with direct consultative engagement, free preliminary project assessments, and lead generation through a website portfolio and a content-marketing blog launched in 2024-2026. The company has completed more than 500 pharmacy projects across at least 11 Italian regions and maintains a working relationship with Federfarma Torino (Piedmont pharmacy owners association). It remains family-owned under second-generation leadership (Davide and Gianpaolo Fanelli) with no external investors, subsidiaries, or M&A activity disclosed.

Name

Studio Mario Fanelli

Legal name

Studio Mario Fanelli

Website

https://studiomariofanelli.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Mario Fanelli is a Turin-based, family-owned Italian design firm founded in 1973 that provides turnkey interior design, space planning, renovation, and custom furniture services for independent pharmacies across Italy, with secondary contract work in commercial and residential interiors.

Ownership category

akta.pro rank

Product category

Pharmacy Interior Design and Renovation Services

NAICS

Interior Design Services (541410), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Pharmacy interior design
• Pharmacy renovation services
• Custom pharmacy furniture
• Retail space planning
• Turnkey contract services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Design and Renovation Services: Full-service interior design and renovation for pharmacies, commercial spaces, offices, and residential properties. Revenue generated through project fees, furniture supply, civil works coordination, and installation services. Services include space analysis, 3D renderings, project management, and turnkey delivery.
2. Custom Furniture Manufacturing: Production and supply of bespoke furniture including pharmacy counters (F1, F2 series), shelving systems (Easy Line), display units, and specialized accessories for pharmacies and commercial establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Studio Mario Fanelli provides full-service interior design and renovation for pharmacies, commercial spaces, offices, and residential properties. The core offering includes personalized consulting, space planning and design, custom furniture manufacturing (F1, F2 counter series, Easy Line shelving), turnkey renovation management covering civil, electrical, hydraulic and lighting works, and ongoing after-sales support. Their proprietary 6-Point Fanelli Method delivers projects from feasibility analysis through installation as a single integrated engagement.

Product overview

Studio Mario Fanelli is a pharmacy interior design and renovation company founded in 1973, offering a comprehensive suite of services centered around pharmacy modernization. The core offering consists of consulting, space planning and design, turnkey renovation, and after-sales support services. The company also provides a range of proprietary display products including pharmacy counters (F1, F2 models), shelving systems (Easy Line), display stands (Tulipp, Zeta, Isola F2, Totem), and storage containers. Their Contract division extends these services to commercial, office, healthcare, and residential projects. The portfolio is anchored around the Fanelli Method—a 6-point approach combining personalized consulting, innovation, custom projects, turnkey delivery, precise timelines, and ongoing assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulenza personalizzata (Custom Consulting) Consulting services for pharmacy owners including feasibility assessments, geomarketing analysis, business plans, and cost analysis to guide investment decisions in pharmacy renovation and modernization.
• Progettazione farmacie (Pharmacy Design) Space optimization and product exposure design services for pharmacies, offering customized solutions including 3D renderings to create functional, aesthetically pleasing environments that maximize retail profitability.
• Realizzazione chiavi in mano (Turnkey Renovation) Turnkey renovation services for pharmacies covering construction work, electrical and plumbing systems, lighting, technological equipment, furnishing, and communication, delivered on time and with quality assurance under a single point of contact.
• Assistenza continua (After-Sales Service) Post-renovation ongoing support including maintenance, marketing assistance, layout analysis, competition analysis, customer profiling, assortment optimization, and promotional initiatives for pharmacy clients.
• Contract Services Full-service interior renovation contracting offering 360-degree project management from construction to furnishing, including bureaucratic handling, for commercial spaces, offices, showrooms, healthcare facilities, and private residences.
• Espositori per farmacia (Pharmacy Display Stands) Display stands for pharmacy environments including countertop displays, floor-standing displays (Tulipp, Zeta bifacciale), and mobile island displays (Isola F2, Totem) designed for promotional products and cross-selling.
• Contenitori per farmacia (Pharmacy Storage Containers) Storage containers and stock drawers on wheels for pharmacy inventory management and promotional displays.
• Banchi per farmacia (Pharmacy Service Counters) Service counters and dispensing counters including the F2 service counter model for pharmacy operations.

Quantifiable outcome

• ROI achievable within 12-24 months following complete pharmacy renovation
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Federfarma TorinocoreStrategic or Co-development PartnerFederfarma Torino (Piedmont Region Pharmacy Owners Association) commissioned Studio Mario Fanelli for office renovation, indicating a trusted working relationship with the primary pharmacy industry association in the region.
• Italian Ministry of Health/ASLcoreImplementation/ SI/ Consulting PartnerStudio Mario Fanelli manages municipal permits and ASL (Local Health Authority) paperwork as part of their turnkey renovation services, indicating established working relationships with regulatory bodies for pharmacy compliance.
• Various Municipalities (Italian)minorImplementation/ SI/ Consulting PartnerThe company handles municipal permit applications for renovation projects across Italian municipalities, requiring coordination with local authorities for pharmacy compliance and authorization.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Vitra: Swiss designer and manufacturer of commercial and residential furniture with deep design collaborations and spatial concepts. Comparable as an adjacent ecosystem player whose design-led commercial furnishings address a similar buyer persona to Studio Mario Fanelli's modular product lines.
• Haworth: Global office and commercial furniture manufacturer with integrated space planning and interior design services. Relevant as an adjacent ecosystem player that intersects with Studio Mario Fanelli's commercial/office interior design and custom furniture activities.

Direct peers

• Hangar Design Group: Italian brand experience and retail design firm that delivers commercial/retail interior design and project execution services, comparable to Studio Mario Fanelli's retail and commercial interior design practice within Italy.
• Studio Marco Piva: Milan-based Italian architecture and interior design studio with an active commercial/retail practice. Comparable as an Italian design-led firm translating brand strategy into built retail and commercial environments.

Broad incumbents

• CallisonRTKL (Arcadis): Global architecture and design firm with a substantial retail interior design portfolio. Comparable as a broad incumbent offering full design and roll-out services for retail and commercial clients.
• Gensler: Global architecture and design firm with a large retail store design practice. Comparable as a broad incumbent that competes for sophisticated retail/commercial interior projects at greater scale and geographic reach than Studio Mario Fanelli.
• Fitch (Capgemini Invent): Global retail and brand experience design consultancy with deep specialty in store and customer experience design. Relevant as a broad incumbent with the scale and methodology that smaller specialists like Studio Mario Fanelli compete against for multi-region retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Mario Fanelli