What Texaco does

Texaco is a 120-year-old American fuel retail brand, founded in 1902 in Beaumont, Texas as "The Texas Company," and operating today as a wholly-owned brand subsidiary of Chevron Corporation (NYSE: CVX) following the 2001 merger that created ChevronTexaco. The brand sells Techron-formulated gasoline across three tiers (Regular, Power Plus, Power Premium), Ultra Low Sulfur Diesel, Texaco Renewable Diesel, an R80-B20 Renewable Diesel Blend meeting ASTM D7467, Compressed Natural Gas (CNG) via Beyond 6 fast-fill infrastructure, and Renewable Natural Gas (RNG). The proprietary Techron additive — added to every grade post-merger — is the core technology differentiation, marketed on the claim of removing up to 100% of harmful deposits from fuel injectors.

The business operates a hybrid direct-to-consumer and enterprise model. Retail fuel is sold at Texaco-branded stations across 16 US states, many co-located with ExtraMile convenience stores offering food, coffee, car wash, and Amazon Pickup. Brand licensing/franchising allows independent station owners to rebrand or build new Texaco locations, with B2B commercial diesel supply, CNG, renewable diesel blends, hydrogen, and EV charging offered as enterprise services. Financial products — Techron Advantage personal credit cards issued by Synchrony Bank (up to 65¢/gal in first-30-day discounts for new accounts 4/1/2026–9/30/2026) and Chevron/Texaco Business Cards issued by WEX Inc. (15¢/gal rebates for 6 months) — generate interchange and lock in customer spend. The Chevron Texaco Rewards loyalty program, recognized by Newsweek as America's Best Loyalty Program in 2023, 2024, and 2025, is augmented by Albertsons/Safeway grocery Gas Rewards, Acorns investment bonuses, and Checking Pay via Pay with Spire.

Customer segments are split between individual consumers (primary) — fueling vehicles, using mobile apps for payments and rewards, and purchasing convenience items — and business/fleet operators (primary) requiring fuel management, commercial diesel, and station-rebranding solutions. Mobile apps for iOS and Android, integrated with Apple CarPay/Android Auto and supporting PayPal, Apple Pay, Google Pay, and bank-account payments, form the digital distribution layer. Texaco's legal entity is Chevron I.P. LLC (trademark holder), with Chevron Corporation headquartered in Houston, Texas. The brand faces material legacy environmental exposure — a Louisiana state jury's $740M coastal-damage verdict was sent back to federal court by an 8-0 Supreme Court ruling, and Ecuador was ordered to pay Chevron $220M in arbitration tied to Texaco's 1964–1990 Amazon operations.

Name

Texaco

Legal name

Chevron Corporation

Website

https://texaco.com

Company type

Public

Founded year

1902

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Texaco is a 120-year-old fuel retail brand operating as a wholly-owned subsidiary of Chevron Corporation, selling Techron-formulated gasoline, diesel, renewable diesel, CNG, and RNG across a 16-state US station network serving individual consumers and commercial fleet operators through branded stations, loyalty programs, and co-branded credit cards.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Retail fuel sales
• Gasoline distribution
• Fleet fuel management
• Convenience store retail
• Renewable diesel fuels

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: Direct retail fuel sales at Texaco-branded gas stations across 16 states. Revenue from gasoline and diesel sales at the pump.
2. Brand Licensing/Franchising: Texaco licenses its brand to independent station operators who rebranding existing stations or build new Texaco-branded locations. Station operators pay for brand access, fuel supply, and marketing support.
3. Credit Card Interchange: Techron Advantage credit cards issued by Synchrony Bank generate interchange fees. Co-branded cards offer fuel discounts while earning transaction fees on purchases.
4. Commercial Fleet Solutions: Business credit cards through WEX Inc. for fleet fuel management, offering rebates and transaction processing for commercial customers.
5. In-Store Merchandise: Convenience store sales at Texaco stations including food, beverages, and auto supplies. Revenue from convenience store operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Texaco is a retail fuel brand selling gasoline (Regular, Power Plus, and Power Premium grades) blended with its proprietary Techron additive, along with Ultra Low Sulfur Diesel, Renewable Diesel, R80-B20 renewable diesel blend, Compressed Natural Gas (CNG), and Renewable Natural Gas (RNG) at branded stations across 16 U.S. states and internationally. The brand also offers Techron Advantage personal and business credit cards, Texaco gift cards, the Chevron Texaco Rewards loyalty program, mobile apps with Apple CarPlay/Android Auto support, ExtraMile convenience stores, the Chevron Auto Club membership program, and B2B business solutions for station owners, fleet operators, and commercial diesel customers.

Product overview

Texaco is a fuel retail brand now operating under Chevron Corporation following the 2001 merger. The product portfolio centers on Texaco with Techron — a proprietary additive technology included in all grades of Texaco gasoline (Regular, Power Plus, and Power Premium) that cleans and protects engines. Texaco also offers diesel products including Ultra Low Sulfur Diesel, Renewable Diesel, and Renewable Diesel Blend (R80-B20). Alternative fuels include Compressed Natural Gas (CNG) and Renewable Natural Gas (RNG). Financial products include Techron Advantage Credit Cards (personal and business variants) and gift cards. The customer-facing digital ecosystem includes the Chevron Texaco Rewards loyalty program and mobile apps (iOS/Android) with Apple CarPlay and Android Auto integration. Business solutions support station ownership, branding, and operational needs for retailers and marketers.

Differentiator

Problem solved

Functional benefit

Brands

• Techron: Proprietary additive technology found in every grade of Texaco fuel, designed to clean and protect engines by removing harmful deposits left by lower-quality fuels.
• Power Premium with Techron
• Power Plus with Techron
• Regular with Techron
• Texaco Renewable Diesel Blend
• Havoline Oil
• Texamatic Fluid
• ExtraMile

Products and services

• Texaco with Techron (Regular) Standard-grade gasoline blended with Texaco's proprietary Techron additive, designed as a dependable everyday fuel for the majority of gas-powered cars and trucks. The Techron additive cleans fuel injectors, prevents future deposit buildup, and helps keep engine components healthy.
• Texaco with Techron (Power Plus) Mid-grade gasoline with Techron additive, offering a balance of performance and engine protection for higher-performance vehicles.
• Texaco with Techron (Power Premium) Premium-grade gasoline with Techron additive, recommended for vehicles requiring higher-octane fuel and providing maximum engine performance and protection.
• Ultra Low Sulfur Diesel (ULSD) Next-generation diesel fuel meeting U.S. EPA and CARB regulations, designed to protect diesel-powered vehicle engines.
• Texaco Renewable Diesel Renewable diesel fuel made from non-petroleum renewable sources such as soybean oil, used cooking oil, and tallow, meeting ASTM D975 specification and offering lower carbon intensity than conventional petroleum diesel.
• Texaco Renewable Diesel Blend (R80-B20) Diesel blend containing 80% renewable diesel and up to 20% biodiesel, meeting ASTM D7467 specification and labeled 'Renewable Biodiesel B20.' Offers lower life-cycle carbon intensity under California's Low Carbon Fuel Standard methodology.
• Compressed Natural Gas (CNG) Natural gas (methane) stored under high pressure as a vehicle fuel alternative to conventional diesel. Texaco offers fast-fill CNG stations at 4,300 psi service pressure, providing a lower-priced fuel option with reduced NOx and particulate matter emissions.
• Renewable Natural Gas (RNG) Biogas upgraded and placed in the conventional natural gas system, produced from livestock waste, landfills, wastewater sludge, food waste, and other organic waste operations, used as an ultra-low-carbon vehicle fuel.
• Techron Advantage Personal Credit Cards Co-branded personal credit cards issued by Synchrony Bank for Chevron and Texaco customers. Offers up to 65¢/gal in fuel discounts for the first 30 days for new accounts, tiered fuel discounts based on spending levels, welcome bonus, cell phone insurance, and promotional financing options.
• Chevron and Texaco Business Credit Cards Fleet fuel management cards issued by WEX Inc. for commercial customers. Provides a complete fuel management system to control, monitor, and analyze fuel expenses, with 15¢/gal rebates for the first 6 months.
• Texaco Gift Cards Prepaid gift cards usable at the pump and for in-store purchases (food and auto items), available for business or personal gifting through the online storefront.
• Chevron Texaco Rewards Program Customer loyalty program that lets participants earn points on every fuel transaction and qualifying in-store purchases at participating Chevron and Texaco stations, redeemable for rewards on fuel. Recognized as 'America's Best Loyalty Program' by Newsweek in 2023, 2024, and 2025.
• Chevron and Texaco Mobile Apps Mobile applications for iOS and Android enabling station finding, contactless fuel payments, rewards management, and digital receipts. Integrates with Apple CarPlay and Android Auto for in-vehicle use and supports mobile wallet options such as Apple Pay, Google Pay, PayPal, and Checking Pay via Pay with Spire.
• Business Solutions (B2B) B2B program offering station owners and fuel marketers seamless system integrations, marketing support, data and insights, simplified operations, scalable business technology, and branding programs covering rebranding, new builds, ExtraMile branding, CNG, hydrogen, renewable/biodiesel blends, and EV charging.
• Station Ownership Opportunities Program offering entrepreneurs the ability to brand a new or existing fuel station under the Texaco name, supported by Texaco's fuel supply, marketing, operational training, and business technology stack.
• Chevron Auto Club Membership program providing roadside assistance and auto-related benefits for Chevron and Texaco customers.
• ExtraMile Convenience Stores Convenience store brand associated with Chevron and Texaco stations, offering snacks, beverages, car wash, and other convenience items alongside fuel purchases at participating locations.

Quantifiable outcome

• Removes up to 100% of harmful carbon deposits from fuel injectors
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and major.

• GoBears Texaco (Franchisee)minorChannel Partner/ Reseller/ Distributor · 15 May 2026Dickey's Barbecue Pit franchisee operates a restaurant location adjacent to the GoBears Texaco fuel station in Thibodaux, Louisiana. This represents a franchisee/branded station relationship.
• Synchrony BankcoreGTM or Marketing Partner · 1 January 2001Synchrony Bank issues the Techron Advantage credit cards, co-branded between Chevron and Texaco following the 2001 merger. Cards offer fuel discounts up to 65¢/gal for new accounts and include features like cell phone insurance and promotional financing options.
• WEX Inc.coreGTM or Marketing Partner · 1 January 2001WEX Inc. issues the Chevron and Texaco Business Card and Business Access Card, providing fleet fuel management solutions for business customers with 15¢/gal rebates for 6 months.
• Albertsons/SafewaymajorGTM or Marketing PartnerAlbertsons/Safeway For U rewards program allows customers to shop for groceries and earn Gas Rewards that can be redeemed at participating Chevron and Texaco stations. This cross-brand partnership drives customer traffic to both brands.
• AcornsminorGTM or Marketing PartnerAcorns financial partnership offers Texaco customers a $20 bonus investment when joining Acorns. Chevron U.S.A. Inc. provides the financial incentive to promote financial wellness among Texaco customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chevron: Chevron is Texaco's parent company and operates a parallel branded station network with the same Techron additive, the same loyalty program (Chevron Texaco Rewards), and overlapping ExtraMile convenience stores. Effectively a sister brand serving the same parent enterprise.
• Valero: Valero is a major US fuel refiner and marketer with Diamond Shamrock, Shamrock, and Valero-branded stations, including renewable diesel (Valero Renewable Diesel) directly competitive with Texaco Renewable Diesel. Comparable alternative-fuels positioning.
• Phillips 66: Phillips 66 operates branded fuel marketing (76, Conoco, Phillips 66) with comparable downstream marketing, loyalty programs, and renewable diesel investments. A broader integrated downstream competitor with similar alternative-fuels positioning.

Direct peers

• ExxonMobil / Mobil: Mobil-branded stations compete directly with Texaco in retail gasoline, with similar premium-tier offerings (Mobil 1 fuel), Speedpass+ mobile app, and Synergy additive technology. Major national competitor across multiple overlapping states.
• Sunoco: Sunoco LP is a major fuel distributor and operator of retail stations in the Eastern US with comparable loyalty programs and fleet-card offerings, particularly competing for Texaco's commercial diesel and gasoline customers.
• BP / ampm: BP's ampm convenience stores and BP-branded stations operate a comparable fuel-plus-convenience model with the BPme app, Apple CarPlay integration, and loyalty rewards. Direct competitor in Western US markets where both BP and Texaco have station density.
• Marathon Petroleum / Speedway: Marathon's Speedway and Marathon-branded stations operate the largest US fuel-and-convenience network with comparable mobile-payment, loyalty, and fleet-card offerings. Direct competitor for high-volume retail fuel customers.
• 76 (Conoco): 76-branded stations, also under ConocoPhillips, compete directly with Texaco across the Western US, with comparable additive-marketing claims, mobile rewards apps, and convenience-retail partnerships.
• Shell (Shell USA / Shell Mobility): Shell operates one of the largest branded fuel retail networks in the US with comparable Techron-equivalent additive marketing (V-Power), loyalty programs (Fuel Rewards), and a growing convenience-store footprint. Directly competes for the same consumer fuel dollars across overlapping US states.
• Citgo: Citgo operates a major branded retail fuel network primarily in the Eastern and Gulf Coast US with comparable TriCLEAN additive technology, loyalty programs, and convenience-retail partnerships. Directly competitive for fuel-and-convenience customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/texaco
• LinkedInlinkedin.com/company/texaco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texaco