Aurum
Aurea GmbH is a German staffing and HR services firm operating seven branches across North Rhine-Westphalia, providing temporary staffing, permanent placement, on-site management, master vendor coordination, and BPO to manufacturing, logistics, and industrial enterprise clients.
- Company typePrivate
- Founded2007
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Aurum does
Aurea GmbH is a German staffing and HR services company founded in 2007 by Samir Jajjawi and Dr. Kira Jajjawi, headquartered in Düsseldorf with seven branch offices across North Rhine-Westphalia (Düsseldorf, Schwelm, Langenfeld, Straelen-Herongen, Bornheim, Düren, and a presence in Wetter an der Ruhr). It operates as part of the founder-owned Aurea Gruppe alongside two wholly-owned sister companies — Aurelium GmbH (business process outsourcing and on-site Werkvertrag) and Aurum Interim GmbH (interim management) — providing an integrated service portfolio spanning temporary staffing (Arbeitnehmerüberlassung), permanent placement (Personalvermittlung), on-site management, master vendor coordination, performance-based staffing (Produktivitätsorientierte Zeitarbeit / POZ), and fixed-price BPO contracts.
The company serves primarily German manufacturing, logistics, automotive, chemicals, food production, and industrial companies — including enterprise clients such as ThyssenKrupp, Evonik, Bofrost, Bonduelle, ATU, Komatsu, Qiagen, Vorwerk Drivetec, Office Depot, Landgard, and Aesica (Recipharm). Internally, Aurea employs over 30 staff and deploys more than 750 external (temporary) workers, with the group employing up to 1,000 across all entities. Its underlying technology stack is light and process-oriented: a proprietary candidate database (Aurea Netzwerk Konto) with pseudonymisation capabilities, an SEO-optimised public job board, a four-field "Schnellbewerbung" (quick application) flow, Facebook Ads campaigns for persona-based candidate targeting, and structured process frameworks supporting Master Vendor, On-Site Management, and POZ delivery models.
Aurea generates revenue through a mix of transaction-fee temporary staffing margins (markup on hourly worker cost), success-based permanent placement fees, managed-services fees for on-site/master vendor engagements, and outcome-based/per-unit pricing for POZ and BPO contracts. Pricing follows the BAP/DGB collective bargaining agreement with Equal Pay provisions, with stated helper-level rates of €16.50/hour and higher rates for skilled and technical roles. Go-to-market is sales-led, combining direct enterprise field sales at branch offices, inside sales via phone/WhatsApp/email, and digital marketing across blog, YouTube, LinkedIn, Xing, Twitter, and Facebook — primarily targeting the regional NRW market.
Aurum firmographics
Firmographics- Name
- Aurum
- Legal name
- Aurea GmbH
- Website
- https://aurea-gmbh.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aurea GmbH is a German staffing and HR services firm operating seven branches across North Rhine-Westphalia, providing temporary staffing, permanent placement, on-site management, master vendor coordination, and BPO to manufacturing, logistics, and industrial enterprise clients.
- Ownership category
- akta.pro rank
Aurum industry classification
Industry- Product category
- Staffing & HR Services
- NAICS
- Temporary Help Services (56132), Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- High-Volume / High-Turnover Temp Staffing (BPACACAF)
- akta.pro secondary industries
- Office & Administrative Temp Staffing (BPACACAA), Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)
Keywords
Where Aurum is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Aurum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Arbeitnehmerüberlassung (Temporary Staffing / Leiharbeit): Aurea places its own permanently employed temporary workers with client companies for limited periods. Workers receive wages (paid by the 6th business day of the following month) and AureA charges the client a margin on the hourly/daily rate. Revenue is a markup on the hourly cost of the worker.
- Personalvermittlung (Permanent Placement): Aurea recruits and places candidates directly with client companies. A placement fee is charged exclusively upon successful filling of the position, with no upfront costs.
- On-Site Management & Master Vendor: Aurea embeds staff at client sites to manage all administrative HR processes including selection, planning, rotation, dispatch, billing, and certificate management. Revenue is generated through staffing margins.
- Business Process Outsourcing / Werkvertrag (Outsourcing): Through sister company Aurelium, Aurea provides fixed-price outsourcing contracts for labour-intensive industrial processes (production, logistics, quality control). Revenue is earned as a fixed fee per unit of output or service.
- Leistungsorientierte Zeitarbeit / POZ (Performance-Based Staffing): Billing based on measurable performance KPIs rather than hours worked, providing clients cost predictability on a per-unit basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard hourly rate for temporary labour (Helfer level) |
| Transaction based/ take rate | Pay-as-you-go | Permanent placement fee |
| Outcome Based/ Performance | Multi-year contract | Performance-Based Staffing (POZ) |
| Outcome Based/ Performance | Multi-year contract | BPO / Werkvertrag fixed-price outsourcing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Aurum product offering
Product offeringCore offering
Aurea GmbH provides temporary staffing (Arbeitnehmerüberlassung) and permanent placement (Personalvermittlung) services to companies across North Rhine-Westphalia, supplemented by on-site workforce management (On-Site Management and Master Vendor), HR consulting (HR Experts), and performance-based staffing (POZ) where billing is tied to measurable KPIs rather than hours. Fixed-price outsourcing (On-Site Werkvertrag) and international interim management are delivered through sister companies Aurelium GmbH and Aurum Interim GmbH.
Product overview
Aurea is a staffing and HR solutions company offering a portfolio of interconnected services: the core offerings are Arbeitnehmerüberlassung (temporary staffing/labor leasing) and Personalvermittlung (direct recruitment), both delivered with a focus on individualized, non-standardized solutions. These are supplemented by on-site management services (On-Site Management and Master Vendor) that place Aurea staff directly at client facilities to handle all workforce administration. HR Experts provides consulting for talent retention and development. Performance-based variants include Produktivitätsorientierte Zeitarbeit (POZ), which bills by productivity metrics rather than hours, and On-Site Werkvertrag managed by sister company Aurelium Outsourcing, which takes full fixed-price responsibility for labor-intensive processes. Business Process Outsourcing Recruitment extends international placement capabilities. The service architecture progresses from basic staffing (labor leasing) through managed on-site presence to full outsourcing with budget certainty.
Differentiator
Problem solved
Functional benefit
Brands
- Produktivitätsorientierte Zeitarbeit (POZ): Performance-based temporary staffing program where labor deployment is measurable and billed by performance rather than hours. Includes KPIs, onboarding training, downtime avoidance, optimized shift planning, and efficient processes.
- Master Vendor
- Master Partner
- On-Site Werkvertrag
Products and services
- Arbeitnehmerüberlassung (Temporary Staffing / Labor Leasing) Tailor-made, flexible staffing solutions enabling companies to respond to seasonal or project-based staffing needs with variable costs instead of fixed personnel expenses; Aurea provides its own permanently employed temporary workers to client companies for limited periods under the Arbeitnehmerüberlassungsgesetz.
- Personalvermittlung (Permanent Placement / Direct Recruitment) Innovative Recruitment 4.0 service matching candidates to clients based on technical skills and personal fit, with placement fees charged only upon successful filling of the position and no upfront costs.
- On-Site Management Aurea operates an on-site office at client locations to manage deployed workers and handle all administrative processes including personnel selection, planning, scheduling, dispatch, billing, and certificate management.
- Master Vendor / Master Partner As central point of contact, Aurea coordinates multiple staffing providers at client sites with unified processes and clear structures, managing the entire supplier lifecycle. Master Partner combines Master Vendor coordination with comprehensive on-site HR services for large clients.
- HR Experts Consulting and support services for sustainable recruitment, development, and retention of talent, including payroll, personnel controlling, recruiting assistance, and personal development.
- Produktivitätsorientierte Zeitarbeit (POZ) - Performance-Based Staffing Performance-based temporary staffing program that measures and bills workforce deployment by output (KPIs, productivity metrics) rather than hours worked, enabling predictable unit costs and budget certainty; includes structured onboarding, KPI-driven employee selection, shift optimisation, and process efficiency.
- On-Site Werkvertrag (Fixed-Price Outsourcing via Aurelium) Full responsibility for labor-intensive business processes (production, logistics, quality control) delivered under fixed-price contracts by sister company Aurelium GmbH, providing complete budget and calculation certainty for clients under multi-year engagements.
- Business Process Outsourcing Recruitment (BPO Recruitment) Outsourcing service that helps clients meet their specialist staffing needs across Europe, placing foreign workers through international recruitment with BAP-certified quality standards for international mobility.
Quantifiable outcome
- Over 1,000 active job listings providing large candidate pool for clients across NRW.
- +1 more outcomes
Companies that use Aurum
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Aurum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aurum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Aurelium GmbHcoreAurelium GmbH is Aurea's sister company within the Aurea Gruppe, specialising in Business Process Outsourcing and On-Site Werkverträge (fixed-price outsourcing contracts) for labour-intensive industrial processes in logistics, production, and quality control. Aurea refers clients requiring fixed-price BPO to Aurelium.
- Aurum Interim GmbHcoreAurum Interim GmbH is Aurea's sister company, positioning itself as one of Germany's leading interim management providers. Aurea partners with Aurum for HR expert services (payroll, recruiting, personal controlling, personal development) and executive-level interim mandates, particularly for HR transformation, restructuring, and M&A situations.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Aurum competitors and assessment
Company assessmentDirect peers
- DIS AG: One of Germany's leading staffing and recruiting firms, providing temporary staffing, permanent placement, and on-site management across multiple sectors. Directly comparable as a German mid-market staffing specialist serving enterprise clients with similar service lines (Arbeitnehmerüberlassung, Personalvermittlung, Master Vendor).
- GVO Personal: German mid-market staffing firm specializing in temporary staffing and permanent placement across industrial, technical, and commercial sectors. Comparable to Aurea in service portfolio, customer type (regional industrial enterprises), and AÜG/DGB collective-bargaining framework.
- PageGroup: International recruitment group with German operations placing permanent and interim professionals via Page Personnel, Michael Page, and Page Executive brands. Comparable to Aurea's Personalvermittlung (permanent placement) and Aurum Interim (interim management) service lines.
- Persona Service: Major German staffing firm with nationwide branch presence focused on temporary staffing and permanent placement across industrial, commercial, and technical sectors. Comparable to Aurea in service mix, customer segments (industrial/manufacturing), and reliance on AÜG-regulated temp work.
- Hays: Global specialist staffing firm with strong German presence focused on permanent and contract placement of qualified professionals across industrial, technical, and commercial roles. Comparable to Aurea in permanent-placement business and enterprise customer base, with a heavier focus on skilled professionals.
- Tempton: German staffing company with national branch network offering temporary staffing, permanent placement, on-site management, and outsourcing. Directly comparable to Aurea in service portfolio, target customers (industrial/manufacturing), and BAP collective agreement adherence.
Regional players
- Robert Half: Global specialist staffing firm (Germany operations) focused on finance, accounting, administrative, and IT professional placement. Adjacent peer — comparable placement model and enterprise customer focus, but primarily serves office/professional roles rather than Aurea's industrial/manufacturing focus.
Broad incumbents
- Randstad Germany: German operations of global staffing leader Randstad, providing temporary staffing, permanent placement, on-site management, and HR solutions. Comparable to Aurea's full service portfolio but with national branch coverage, proprietary digital platforms (e.g., Randstad Sourceright), and significantly larger scale.
- ManpowerGroup Germany: German arm of global staffing firm ManpowerGroup, offering temporary staffing, permanent placement, and workforce solutions. Comparable to Aurea in core temp-staffing business and enterprise customer focus, but with national/international scale and broader service lines.
- Adecco Germany: German arm of global staffing leader Adecco Group, offering temporary staffing, permanent placement, and workforce solutions across all qualification levels and sectors. Broadly comparable to Aurea as an enterprise staffing provider, but with national/international scale, deeper technology investment, and broader service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aurum social profiles
Digital presenceAurum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurum leadership team
Management profileNumber of profiles
Profiles3 records
Aurum subsidiaries and ownership
Company hierarchySubsidiaries2 records
Aurum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurum
What does Aurum do?
Aurea GmbH provides temporary staffing (Arbeitnehmerüberlassung) and permanent placement (Personalvermittlung) services to companies across North Rhine-Westphalia, supplemented by on-site workforce management (On-Site Management and Master Vendor), HR consulting (HR Experts), and performance-based staffing (POZ) where billing is tied to measurable KPIs rather than hours. Fixed-price outsourcing (On-Site Werkvertrag) and international interim management are delivered through sister companies Aurelium GmbH and Aurum Interim GmbH.
Is Aurum a public or private company?
Aurum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurum founded?
Aurum was founded in 2007. It employs 1 to 10 people.
Where is Aurum based?
Aurum is headquartered in Düsseldorf, Germany, in the Europe region.
How does Aurum make money?
Five revenue lines are on record. Arbeitnehmerüberlassung (Temporary Staffing / Leiharbeit) is the primary driver. The others are personalvermittlung (Permanent Placement), on-Site Management & Master Vendor, business Process Outsourcing / Werkvertrag (Outsourcing) and leistungsorientierte Zeitarbeit / POZ (Performance-Based Staffing).
Who are Aurum's main competitors?
Direct peers on record are DIS AG, GVO Personal, PageGroup, Persona Service, Hays and Tempton. Robert Half is listed as a regional player. Broad incumbents are Randstad Germany, ManpowerGroup Germany and Adecco Germany.
Does Aurum have an API?
No public API is recorded for Aurum.
What industry is Aurum in?
Aurum's product category is Staffing & HR Services. Its primary akta.pro industry code is BPACACAF, High-Volume / High-Turnover Temp Staffing, with a secondary code of BPACACAA, Office & Administrative Temp Staffing. Its NAICS code is 56132 and its SIC code is 7361.