Strojopromet

What Strojopromet does

Strojopromet d.o.o. is a Croatian industrial distributor specializing in metals and industrial supplies, operating under a private limited liability structure (d.o.o.) with no public listing or disclosed parent company. The company serves construction, industrial manufacturing, and professional trades segments through a multi-channel model consisting of five physical branch locations (Zagreb headquarters and regional branches in Rijeka, Osijek, Split, and Pula) and a dedicated e-commerce webshop at strojopromet-webshop.com. The product portfolio is anchored in three core metal categories: INOX stainless steel (connectors, pipes, profiles, fittings, sheets, bars), carbon and alloy steel (sheets, pipes, bars, cast iron, tool steels), and non-ferrous metals (aluminum, copper, brass, bronze, zinc, lead). Supporting categories include industrial plastics (polyamide, PTFE, polypropylene, polyethylene), bearings (ART, SKF), hand and power tools (DORMER, UNIOR, BAHCO, BOSCH, DIAGER), fasteners, compressors, welding equipment, SIKLA/siFramo mounting systems, and 3M abrasives.

Revenue is generated through one-time product sales via both physical counter operations and the online webshop, complemented by an aftermarket service stream (general repair, service, and maintenance of industrial machinery) delivered through the ge.re.s partnership. The company functions as a multi-brand authorized distributor, leveraging relationships with globally recognized industrial suppliers (SKF, BOSCH, 3M, BAHCO, UNIOR, DORMER, Sika, SIKLA) to offer a one-stop-shop product range that reduces the need for buyers to coordinate procurement across multiple specialized vendors. An online metal weight calculator and downloadable PDF catalogs support pre-purchase planning. Pricing is not publicly disclosed, and no revenue, headcount, funding, or financial performance data is available in the source material.

Name

Strojopromet

Legal name

Strojopromet d.o.o.

Website

https://strojopromet.hr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Strojopromet d.o.o. is a Croatian multi-branch industrial distributor of metals (INOX, steel, non-ferrous), industrial plastics, tools, bearings, and welding equipment, serving construction, manufacturing, and trade professionals through five physical branches and an e-commerce webshop.

Ownership category

akta.pro rank

Product category

Industrial Metal Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Cutlery, Handtools & General Hardware (3420), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)

akta.pro primary industry

Refractory & Metallurgical Consumables Distribution (Fluxes, electrodes, refractories) (IMAKAJAM)

akta.pro secondary industries

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Metal distribution
• Industrial supplies
• Stainless steel products
• Construction materials
• Welding equipment

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Metal Products Sales: Sale of non-ferrous metals (aluminum, copper, brass, bronze, zinc, lead), steel products (sheets, pipes, rods, profiles), stainless steel (INOX) products, and industrial plastics. Revenue generated through one-time product sales via physical branches and e-commerce webshop.
2. Industrial Supplies Sales: Sale of complementary industrial products including tools (DORMER, UNIOR, BAHCO, BOSCH, DIAGER), bearings (ART, SKF), fasteners, welding equipment, compressors, and mounting systems. Revenue generated through product sales.
3. Remont and Service: General repair, service and maintenance of machines and industrial equipment through partner ge.re.s (generalni remont, servis i održavanje strojeva i postrojenja).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Strojopromet distributes industrial metals and complementary industrial supplies in Croatia through five physical branches and an e-commerce webshop. Its product portfolio spans INOX stainless steel products (pipes, profiles, sheets, bars, fittings), carbon and alloy steel products (sheets, pipes, bars, cast iron, tool steels), non-ferrous metals (aluminum, copper, brass, bronze, zinc, lead), industrial plastics, hand and power tools, bearings, fasteners, compressors, mounting systems, abrasives, welding equipment, and industrial chains. The company also offers general repair, service, and maintenance of machines and industrial equipment through its ge.re.s partnership.

Product overview

Strojopromet is a Croatian industrial metals and supplies distributor offering a broad portfolio of metal products and industrial equipment through a multi-location network with physical stores and an online webshop. The core offering consists of three main product lines: (1) INOX stainless steel products including connectors, pipes, profiles, pipe fittings, sheets, and bars; (2) Carbon and alloy steel products (ČELIK) including sheets, pipes, bars, cast iron, and tool steels; and (3) Non-ferrous metals (Obojeni metali) including aluminum, copper, brass, zinc, lead, and bronze. Supporting product categories include industrial plastics (Polyamide, Teflon, Polypropylene, etc.), compressors, fasteners, bearings (ART, SKF), hand/power tools (Dormer, Unior, Bosch, Bahco, Diager), SIKLA mounting systems, 3M abrasives, welding equipment, and industrial chains. The company also provides repair and maintenance services through its ge.re.s partnership. Products are sold through their Zagreb headquarters and 4 regional branches (Rijeka, Osijek, Split, Pula), plus a dedicated webshop platform.

Differentiator

Problem solved

Functional benefit

Products and services

• INOX Stainless Steel Products (Nehrđajući čelici) Stainless steel semi-finished products including connectors (spojnice and polu-spojnice), pipes (welded, seamless, thick-walled, square, rectangular), profiles (L, T, U), pipe fittings (caps, elbows, flanges, T-pieces, reducers), sheets (plain, perforated, ribbed, decorative), and bars (round, hexagonal, square, flat), targeted at construction, manufacturing, and industrial piping applications.
• Steel Products (ČELIK / Crna metalurgija) Carbon and alloy steel products including sheets (limovi), perforated sheets for construction and architecture, pipes (cold-drawn seamless precision pipes, welded pressure-vessel pipes), bars (round, square, hexagonal, rectangular - hot-rolled, forged, cold-drawn, peeled, constructional), gray cast iron (sivi lijev), forged iron elements (kovano željezo) for fences and rosettes, C45 steel wedges, and tool steels (alatni čelici) in round and flat forms, for construction, fabrication, and general industrial use.
• Non-Ferrous Metals (Obojeni metali) Non-ferrous metal products including aluminum (pipes, bars, sheets, profiles, nickel-plated variants), copper (pipes in coils, plastic-coated pipes, flat pipes, bars, wires, braids, anodes, sheets and strips), brass (mesing strips), zinc (sheets and strips for grounding), lead (lead strips and block material), and bronze (tin/lead bronze - round, hexagonal, square, flat bars), for industrial, construction, electrical grounding, and fabrication applications.
• Industrial Plastics (Industrijska plastika) Industrial plastic semi-finished products in rods, plates, and pipes made from Polyamide 6 (PA 6), Polyamide 6 MO, Polyamide 6.6 (PA 6.6), Polypropylene, Polyacetal (POM C), Teflon (PTFE), and Polyethylene, for industrial and manufacturing applications.
• Compressors (Kompresori) Piston, screw, and medical compressors along with spare parts, pressure switches, safety valves, couplings, and pneumatic tools, targeted at industrial and medical facility buyers.
• Fasteners (Vijčana roba) Fastening technology and hardware products including screws, bolts, and related fixation materials for construction and industrial assembly.
• Bearings (Ležajevi) Bearings and bearing housings from ART (universal industrial program covering all industrial sectors) and SKF brands, for industrial machinery maintenance and manufacturing applications.
• Tools (Alati) Hand and power tools including Dormer (cutters, reamers, milling cutters, drills), Unior hand tools, Bosch cordless professional power tools, Diager tools for concrete and rock, and Bahco professional hand tools, targeted at professional tradespeople, metalworkers, and industrial workshops.
• SIKLA Mounting Systems Multi-purpose mounting systems from SIKLA for installations in industrial plants and facilities.
• 3M Abrasives and Polishing Program 3M quality discs for grinding and polishing applications, including abrasive discs and polishing materials for industrial surface finishing.
• Welding Equipment (Oprema za zavarivanje) Welding and cutting equipment, additional welding materials (wires, electrodes, solders), and gas cutting equipment, targeted at metalworking and fabrication professionals.
• Industrial Chains (Industrijski lanci) Industrial chains, connectors, and half-connectors from recognized manufacturers, for industrial and mechanical applications.
• Repair, Service and Maintenance (Remont i servis) General overhaul, service, and maintenance of machines and industrial equipment, delivered in partnership with ge.re.s (Gerest d.o.o.) and accessed via [email protected] and +385 1 3396 024, targeted at industrial plant operators and equipment owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• ge.re.s (Gerest d.o.o.)coreImplementation/ SI/ Consulting PartnerGeneral repair, service and maintenance partner for machines and industrial equipment. Provides comprehensive maintenance services for industrial plants and machinery under the ge.re.s brand, with contact at [email protected] and phone +385 1 3396 024.
• 3MminorChannel Partner/ Reseller/ Distributor3M quality discs for grinding and polishing. Strojopromet distributes 3M industrial products including abrasive discs and polishing materials.
• BAHCO (Bahco Tools)minorChannel Partner/ Reseller/ DistributorProfessional hand tools and cutting tools. BAHCO is a world-renowned manufacturer of hand tools, and Strojopromet offers the complete BAHCO tool program.
• UNIORminorChannel Partner/ Reseller/ DistributorProfessional hand tools from Slovenian manufacturer. Strojopromet distributes the UNIOR hand tools program.
• DORMERminorChannel Partner/ Reseller/ DistributorCutting tools including taps, reamers, end mills, and drills. Strojopromet distributes DORMER tools for metalworking applications.
• SKFminorChannel Partner/ Reseller/ DistributorBearing products and bearing program. SKF is a leading bearing manufacturer, and Strojopromet offers the complete SKF bearing program.
• ARTminorChannel Partner/ Reseller/ DistributorBearing products for all industrial sectors. ART provides bearing solutions across various industrial applications.
• SikaminorChannel Partner/ Reseller/ DistributorConstruction and industrial sealing solutions. Sika provides sealants, adhesives, and construction chemicals.
• BOSCHminorChannel Partner/ Reseller/ DistributorProfessional power tools. Strojopromet distributes BOSCH cordless professional tools for professional use.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hoffmann Group: Germany-based leading supplier of quality tools, metrology and workshop equipment serving industrial customers across Europe. Directly comparable for Strojopromet's tool distribution business (DORMER, UNIOR, BAHCO, BOSCH, DIAGER) and its professional-craftsmen customer segment.
• Marcegaglia: Italy-headquartered global steel processing group producing and distributing carbon steel, stainless steel and tubes for construction, manufacturing and energy customers. Comparable in product breadth (steel, INOX, tubes, profiles) and downstream customer mix.
• ThyssenKrupp Materials Services: The materials distribution arm of ThyssenKrupp, supplying carbon steel, stainless steel, non-ferrous metals and engineering plastics through service centers in Europe and globally. Closely comparable in product breadth and customer verticals to Strojopromet.
• Ravago: Belgian-headquartered global distributor of polymers and industrial raw materials including polyamides, polyacetal, PTFE and polyethylene — directly mirroring Strojopromet's industrial plastics line (PA 6, PA 6.6, POM, PTFE, PE) and the broader distribution-to-industrial-buyer model.
• Würth: Global market leader in fasteners, tools, workshop consumables and industrial supplies, distributed through branch networks and digital channels. Highly comparable operating model — multi-branch physical presence plus e-commerce — for the industrial-supplies portion of Strojopromet's portfolio.
• Voestalpine Steel & Service Center: Austrian-headquartered steel producer with extensive downstream service center operations distributing carbon steel, stainless steel and special grades to industrial customers. Comparable in serving construction and manufacturing buyers with multi-metal product lines.
• Klöckner & Co: One of Europe's largest independent metal and steel distribution groups, operating multi-product service centers across multiple countries. Klöckner is directly comparable as a multi-branch distributor of metals to construction and industrial customers, though at much larger scale and geographic breadth.
• Salzgitter Mannesmann Handel: European steel and metal trading/distribution arm of the Salzgitter group, providing sheets, tubes, structural sections and industrial supplies. Directly comparable multi-product metal distribution model serving construction and industrial buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/strojopromet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strojopromet