ESTAYA Real Estate

What ESTAYA Real Estate does

ESTAYA Real Estate GmbH is a privately held, full-service real estate brokerage headquartered in Limbach-Oberfrohna, Saxony, Germany, operating under parent company ESTAYA Holding GmbH and led by legal representative Ayla Blaschke. The firm serves property owners, landlords, buyers, and tenants across Saxony with buying, selling, renting, and property management services, anchored by a regional footprint in Chemnitz, Limbach-Oberfrohna, and Leipzig. Beyond brokerage, ESTAYA engages in real estate development, including the historic Kaiserliches Postamt renovation, the Casa Nobila luxury residences, and the Gewerbepark A.N.N.A. commercial park.

The company's core technology is a proprietary AI-powered platform (KI-Vermarktungsplattform) that combines over 20 years of accumulated, daily-updated regional market data with predictive analytics for property valuation, price and demand forecasting, and a recommendation engine for search profile matching between buyer/tenant preferences and available listings. Supporting features include 360-degree virtual tours, digital data rooms, electronic signatures, drone photography, and integration with major German property portals (ImmobilienScout24, Immowelt, Kleinanzeigen). No external API or SDK is offered, and the platform appears to be an internal operating tool rather than a standalone product.

Revenue is generated entirely through transaction-based commissions, with publicly disclosed tiered rates: buyer commissions ranging from 8.33% to 4.76% of property value depending on price band, seller commissions around 4.17%, residential rental commissions at 2.98 net cold rents including VAT, and commercial rental commissions at 3.5% for long-term leases. The go-to-market is sales-led with personal advisor support, supplemented by content marketing, organic social, and multi-portal listing distribution. Revenue is not publicly disclosed, and no external institutional funding or M&A activity has been identified.

Name

ESTAYA Real Estate

Legal name

ESTAYA Real Estate GmbH

Website

https://estaya-realestate.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ESTAYA Real Estate GmbH is a private, full-service real estate brokerage and developer in Saxony, Germany, serving property owners, buyers, landlords, and tenants with sales, rentals, management, and development services powered by a proprietary AI-based valuation and matching platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Property management
• Property valuation

Headquarters

HQ city

Limbach-oberfrohna

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Property Purchase/Sale Commissions: Commission-based revenue from facilitating property sales and purchases. Tiered percentage structure based on property value, ranging from 4.17% for sellers to 8.33% for buyers on properties up to 2,000,000 EUR.
2. Rental Commissions: Residential rental commissions at 2.98 net cold rents including VAT. Commercial rental commissions at 3.5% of contract value for 10+ year leases, or three months rent for shorter terms.
3. Property Valuation Services: Free initial property valuation with indicative estimate based on market data analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ESTAYA Real Estate is a full-service real estate brokerage based in Limbach-Oberfrohna, Saxony, Germany, offering buying, selling, renting, and property management services for residential and commercial properties. The firm operates a proprietary AI-powered marketing and valuation platform that combines over 20 years of accumulated market data with intelligent search profile matching, digital contracts, and virtual tours to facilitate real estate transactions.

Product overview

ESTAYA Real Estate is a full-service real estate brokerage offering buying, selling, renting, and property management services across Saxony, Germany. The company operates a proprietary AI-based technology platform that includes property valuation tools (KI-Vermarktungsplattform) and search profile matching capabilities. Core services are supplemented with marketing add-ons such as drone photography and property photography, as well as technology features including virtual viewings (360-degree tours) and digital data rooms. The company also develops real estate projects including commercial properties (Gewerbepark A N N A), luxury apartments (Casa Nobila, Kaiserliches Postamt), and renovation projects throughout the region.

Differentiator

Problem solved

Functional benefit

Brands

• ESTAYA WHITE: Mentioned as a separate website (estaya-white.com), appears to be a related brand or division of the ESTAYA Group.

Products and services

• Property Sales Brokerage (Immobilienverkauf) Full-service brokerage for selling residential and commercial properties in Saxony, including valuation, marketing, and transaction support for property owners.
• Property Rental Brokerage (Immobilienvermietung) Brokerage service for renting out residential apartments and commercial units, including tenant finding and lease support for landlords.
• Property Management (Immobilienverwaltung) Ongoing property administration and management services for residential and commercial properties, including tenant management and maintenance coordination.
• Immobilienbewertung (Property Valuation) AI-assisted property valuation service that provides free initial assessments using address input to generate indicative valuations based on proprietary market data analysis and comparisons.
• Gewerbepark – A N N A Commercial park project in Chemnitz offering commercial spaces, industrial spaces, and warehouse spaces for rent in a former mechanical engineering research institute.
• Casa Nobila Exclusive villa and loft apartments project in Limbach-Oberfrohna featuring high-end loft apartments and villa residences in a nature reserve setting.
• Kaiserliches Postamt (Imperial Post Office) Residences Luxury apartment project featuring exclusive city residences in a historic landmark building in Limbach-Oberfrohna, with the building serving as ESTAYA Group headquarters.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Homeday: German PropTech brokerage offering flat-fee and full-service residential brokerage with proprietary technology; comparable as a tech-led, lower-cost competitor targeting the same SMB buyer/seller segment.
• Sprengnetter Real Estate Valuers: German PropTech focused on property valuation software and data services, comparable as a technology-driven counterpart in the valuation sub-segment where ESTAYA's AI platform competes.

Direct peers

• Von Poll Immobilien: Premium German real estate brokerage with strong regional agent networks and a hybrid digital-plus-personal service model, directly comparable to ESTAYA's positioning in the residential and luxury segment.
• McMakler: German tech-enabled real estate brokerage operating with proprietary valuation and matching tools, directly comparable to ESTAYA's AI-driven brokerage model but at significantly larger scale across multiple German cities.

Broad incumbents

• Postbank Immobilien: Bank-affiliated German real estate brokerage with broad national coverage and integrated financing services; comparable as a scaled alternative for property sellers and buyers in regional German markets.
• RE/MAX Germany: Global franchise brokerage with significant German presence providing residential and commercial services; comparable as a scaled incumbent competing for the same SMB sellers and buyers ESTAYA serves.
• Century 21 Germany: International real estate franchise operating in Germany with brokerage services across residential and commercial properties; directly comparable as a competing brokerage brand with multi-region reach.
• Engel & Völkers: One of Germany's largest and most internationally recognized real estate brokerages, operating a franchise network across premium residential and commercial segments; comparable as a broader incumbent in the same brokerage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/estayarealestate
• LinkedInlinkedin.com/company/estaya-real-estate
• Instagraminstagram.com/estaya.real.estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESTAYA Real Estate