Custom X Bodyboards
- Company typePrivate
- Founded1987
- HeadquartersOceanside, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Custom X Bodyboards firmographics
Firmographics- Name
- Custom X Bodyboards
- Legal name
- Superior Foam Products
- Website
- https://customx.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Custom X Bodyboards is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom X Bodyboards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bodyboard Sales: One-time purchase model for custom and stock bodyboards. Boards are made-to-order with customer-selected colors. Price range from $171 (MX Model entry) to $310 (V 23 ICore premium).
- Accessories Sales: One-time purchases of accessories including leashes (wrist, bicep, XL bicep, monster), fins, fin tethers, and fin cinches. Price range from $15.95 to $69.95.
- Gift Cards: Digital gift cards sold in denominations from $10 to $200, generating revenue when purchased and redeemed on customx.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Stock Series - Entry level boards for beginners and fun riding |
| One time/ perpetual license | Pay-as-you-go | Production Series - Mid-range boards with enhanced performance features |
| One time/ perpetual license | Pay-as-you-go | X Series - Performance boards for serious riders |
| One time/ perpetual license | Pay-as-you-go | Signature Series - Premium boards with advanced materials |
| One time/ perpetual license | Pay-as-you-go | Custom Series - Fully customized boards to rider specifications |
| One time/ perpetual license | Pay-as-you-go | CX Flow Series - New flow-oriented board designs |
| One time/ perpetual license | Pay-as-you-go | XL Series - Extra large boards for bigger riders |
| One time/ perpetual license | Pay-as-you-go | Leashes - Board retention accessories |
| One time/ perpetual license | Pay-as-you-go | Fins - Swimming and bodyboarding fins |
| One time/ perpetual license | Pay-as-you-go | Fin Accessories - Fin tether and cinch |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Custom X Bodyboards product offering
Product offeringCore offering
Custom X Bodyboards manufactures and sells made-to-order bodyboards with full color customization of deck, rails, and slick, organized into six product series (Stock, Production, X, Signature, LTD, Custom, and CX Flow). The company uses proprietary core materials (ICore, M1.9 EPP, PE Waveplank), Surlyn bottom slick, and Cellu-Cushion deck construction. It also sells complementary accessories including X Fins, multiple leash variants, and fin tethers/cinches, shipping to 27 countries from its Oceanside, California facility.
Product overview
Custom X Bodyboards is a USA-made bodyboard and water sports equipment manufacturer offering a comprehensive portfolio organized into six board series: Stock Series (entry-level boards like MX Model, XPE, XPP), Production Series (mid-range Contour X boards), X Series (high-performance boards including Code X, Solid X, XG, XL, XDK), Custom Series (fully customizable boards like ECF, A Frame, V 23, TMPD), LTD Series (limited edition premium boards), and CX Flow Series (flow-style boards with PE and PP cores). The product lineup includes over 27 bodyboard models featuring various core materials (PE Waveplank, M1.9 EPP, I Core, PP, Expanded Beaded Polypro), tail configurations (Crescent, Bat, Quad, Pin), and channel systems. Beyond boards, the company offers complementary accessories including X Fins, four leash variants (Wrist Coil, Bicep Coil, XL Bicep Coil, Monster Leash), and fin security accessories (Fin Tether, Fin Cinch). All products are made to order and support worldwide shipping to 27 countries.
Differentiator
Problem solved
Functional benefit
Brands
- CX Flow Series: A series of bodyboards featuring flow-oriented design with dual rail systems and contour features
- X Fins
Products and services
- MX Model Entry-level fun bodyboard with PE Waveplank core, White Durable Slick bottom, Cellu-Cushion deck, and straight cut crescent tail. Designed for flexibility and fun in the waves; priced from $171.
- XPE - Crescent Tail Prone flex bodyboard with PE Waveplank core, high-density Surlyn bottom, and Cellu-Cushion deck. Features stock channels and crescent tail; priced from $210.
- XPP - Crescent Tail Prone mid-wave bodyboard with Expanded Beaded Polypro Core, film High Density Surlyn bottom, and film Cellu-Cushion deck; crescent tail; priced from $245.
- XPP - Bat Tail Prone mid-wave bodyboard variant with Expanded Beaded Polypro Core, film High Density Surlyn bottom, film Cellu-Cushion deck, and bat tail; priced from $245.
- Contour X - Crescent Tail Premium prone bodyboard with Expanded Beaded Polypro Core, film High Density Surlyn bottom, and film Cellu-Cushion deck; full contour deck and crescent tail; priced from $270.
- Contour X - Bat Tail Premium prone bodyboard with Expanded Beaded Polypro Core, film High Density Surlyn bottom, film Cellu-Cushion deck, 3 stringers, full contour deck, and bat tail; priced from $270.
- XG - PE - Crescent Tail Performance prone fun bodyboard with PE Waveplank core, high-density Surlyn bottom, Cellu-Cushion deck, stock channels, crescent tail, and deck/side contour grips; priced from $222.
- XG - PE - Bat Tail Performance prone fun bodyboard with PE Waveplank core, high-density Surlyn bottom, Cellu-Cushion deck, stock channels, bat tail, and deck/side contour grips; priced from $222.
- XG - I Core - Crescent Tail Performance prone fun bodyboard with I Core technology, film High Density Surlyn bottom, film Cellu-Cushion deck, 1 stringer, deck and side contour grips; crescent tail; priced from $241.
- XG - I Core - Bat Tail Performance prone fun bodyboard with I Core technology, film High Density Surlyn bottom, film Cellu-Cushion deck, 2 stringers, deck and side contour grips, and bat tail; priced from $241.
- XL Crescent Tail Large-sized bodyboard with crescent tail, stock channels, and deck nose grips designed for larger riders; priced at $273.
- XL Bat Tail Large-sized bodyboard with bat tail, stock channels, and deck nose grips for larger riders (approx. 44.5" to 45.5"); priced at $275.
- XDK Bodyboard with full pin tail, thicker core for flotation/buoyancy, nose lift, and 50/50 rail configuration; available in 42" and 43"; priced at $257.
- Code X - Crescent Tail - M1.9 EPP High-performance bodyboard with M1.9 EPP core, high-density Surlyn bottom, Filmed Cellu-Cushion deck, channels, and crescent tail; priced from $287.
- Code X - M1.9 EPP Bat Tail High-performance bodyboard with M1.9 EPP core, high-density Surlyn bottom, Filmed Cellu-Cushion deck, and bat tail; priced from $287.
- Code X Crescent Tail - I Core High-performance bodyboard with I Core technology, high-density Surlyn bottom, Filmed Cellu-Cushion deck, channels, and crescent tail; priced from $287.
- Code X Bat Tail - I Core High-performance bodyboard with I Core technology, high-density Surlyn bottom, Filmed Cellu-Cushion deck, channels, and full cut bat tail with contoured nose and rail grips; priced from $287.
- Solid X High-performance bodyboard with I Core technology, Tech Flex bottom, Cellu-Cushion deck and rails, S/R Quad channels, and crescent tail; priced at $308.
- JMV Crescent Tail / Bat Tail Signature series bodyboard with L/R channels, available in crescent or bat tail configurations for pro-level wave riding; sized 40.5" to 43.5"; priced from $278.
- JMV Quad Bat Tail / Crescent Tail Signature series quad bodyboard with L/R Quad channels, bat tail or crescent tail options, for pro-level performance; sized 40.5" to 43.5"; priced from $278.
- LTD Limited edition premium bodyboard with I Core technology and Flex Rod System for high-performance wave riding; available in 38.75" to 42.75" sizes; priced at $306.
- LTD X Limited edition premium bodyboard with M1.9 EPP core, high-density Surlyn bottom, Cellu-Cushion deck, Flex Rod System, slot channels, bat tail, hip grooves, and contoured deck; priced at $307.
- ECF Custom series performance flex bodyboard with PE Waveplank core, high-density Surlyn bottom, Cellu-Cushion deck, angled channels, crescent tail, slick mesh, and 2 short flex rods; 55/45 rail configuration; priced at $254.
- A Frame Custom series all-around performance bodyboard with I Core technology, Tech Flex bottom, Cellu-Cushion deck, flat channels, full crescent tail, 2 AF stringers, contour rail grip, and nose grip; available in 42" to 44"; priced at $281.
- V 23 - M1.9 EPP Custom series high-performance bodyboard with M1.9 EPP core, high-density Surlyn bottom, Cellu-Cushion deck, V Hold channels, and C/C crescent tail; priced from $307.
- V 23 - ICore Custom series high-performance bodyboard with I Core technology, high-density Surlyn bottom, Cellu-Cushion deck, V Hold channels, C/C crescent tail, contoured deck grips, and slick grips; board dimensions 43" x 12" x 21.5"; priced from $310.
- TMPD Custom series tribute bodyboard honoring team rider Tyron Perez, with I Core technology, high-density Surlyn bottom, Cellu-Cushion deck, 2 stringers, quad channel system, and crescent tail; a portion of sales supports Tyron's daughter's college fund; priced at $307.
- CX Flow - PE Flow-style bodyboard with PE core for softer flexible feel, flex rod with mesh, dual rail system, contour rail grips, and shaved tail; ideal for colder waters; priced at $233.
- CX Flow - PP Flow-style bodyboard with PP core for lightweight, durable, and highly responsive ride, featuring flex rod, mesh, dual rail system, contour nose grab, and channels; for advanced riders; priced at $245.
- X Fins High-quality fins for bodyboarding, bodysurfing, and snorkeling with new blade design, virtual flex, floating design, soft foot pocket, lightweight construction, double drain holes, and bottom X grips; available in X-Small through X-Large; priced at $69.95.
- Wrist Coil Leash Wrist attachment bodyboard leash with flat top deck plug, heavy-duty swivel, and durable coil design; priced at $29.95.
- Bicep Coil Leash Bicep attachment bodyboard leash with strong coiled construction, adjustable fit for any bicep size, and swivel system; priced at $30.95.
- XL Bicep Coil Leash Extra-large bicep leash with heavy-duty nylon cinch strap, solid brass swivels, durable coil design, flat top deck plug, rail saver technology, and larger cuff; priced at $31.95.
- Monster Leash Heavy-duty extreme conditions leash with extra thick cord for larger waves and heavier surf, heavy-duty tab with brass swivel, and extended cord length; available in bicep, wrist, and XL bicep options; priced from $30.50.
- Fin Tether Neoprene and heavy-duty fin security accessory with adjustable strap for any ankle size, low-drag loop tether design, and secure fit for surfing, snorkeling, and swimming; priced at $15.95.
- Fin Cinch Velcro-based fin accessory with neoprene strap and adjustable velcro mechanism that keeps fins securely attached to ankles; comfortable and adjustable for men, women, and children; priced at $17.50.
- Custom X Gift Card Digital gift card available in denominations from $10 to $200; recipient receives an email with redemption code for use at checkout on customx.com.
Quantifiable outcome
- Ships within 1 week for standard orders, up to 2 weeks during peak summer season
- +2 more outcomes
Companies that use Custom X Bodyboards
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Custom X Bodyboards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Custom X Bodyboards partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Custom X Bodyboards competitors and assessment
Company assessmentBroad incumbents
- Quiksilver: Quiksilver is a global action-sports brand with broad water-sports product lines. Competes for the same general water-sports-enthusiast wallet and offers vastly larger marketing, retail, and international infrastructure than Custom X.
- Rip Curl: Rip Curl is a global surf brand with deep water-sports category presence. Overlaps with Custom X on the search-and-water-sports-enthusiast customer and offers scale advantages in distribution, marketing, and brand recognition.
- Billabong: Billabong is a global action-sports brand with a broad surf/watersports portfolio. While not a pure bodyboard specialist, it competes at the broader water-sports enthusiast level and dwarfs Custom X in marketing budget, retail distribution, and international reach.
Direct peers
- Morey Boogie: Morey invented the modern bodyboard and is now part of Wham-O. Sells mass-market and performance boards across entry-level to advanced tiers; competes with Custom X at the volume entry level and offers brand-recognition advantages Custom X lacks.
- VS Bodyboards: VS is an Australian bodyboard maker with a deep pro-team lineup and tiered product range from entry to elite. Overlaps with Custom X on core construction options, tail shapes, and pro-rider signature editions.
- Pride Bodyboards: Pride is a long-running bodyboard manufacturer with a strong pro-team roster and multiple core/construction options. Direct overlap with Custom X's signature series strategy and performance-tier positioning.
- NMD Bodyboards: NMD is a New Zealand-based bodyboard brand focused on high-performance boards with proprietary cores. Similar premium construction materials and target rider (advanced/competitive) overlap with Custom X's X Series and Signature Series.
- Science Bodyboards: Science is one of the most recognized premium bodyboard manufacturers, selling stock and signature boards with proprietary cores and slick materials. Direct product-line overlap with Custom X across PE, PP, and high-performance cores; competes for the same made-to-order and pro-rider segments.
- BZ Bodyboards: BZ (formerly BZ Design) is an Australian bodyboard brand with a deep pro-rider signature lineup and premium core constructions. Comparable premium positioning, similar pro-team endorsement model, and overlapping target customer in serious/competitive bodyboarders.
- Turbo Bodyboards: Turbo is a Brazilian bodyboard brand with strong pro-rider credibility and a focus on performance cores for serious wave-riders. Comparable high-performance positioning and pro-team-driven product strategy to Custom X's premium tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom X Bodyboards social profiles
Digital presenceCustom X Bodyboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom X Bodyboards leadership team
Management profileNumber of profiles
Profiles1 record
Custom X Bodyboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom X Bodyboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom X Bodyboards
What does Custom X Bodyboards do?
Custom X Bodyboards manufactures and sells made-to-order bodyboards with full color customization of deck, rails, and slick, organized into six product series (Stock, Production, X, Signature, LTD, Custom, and CX Flow). The company uses proprietary core materials (ICore, M1.9 EPP, PE Waveplank), Surlyn bottom slick, and Cellu-Cushion deck construction. It also sells complementary accessories including X Fins, multiple leash variants, and fin tethers/cinches, shipping to 27 countries from its Oceanside, California facility.
Is Custom X Bodyboards a public or private company?
Custom X Bodyboards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom X Bodyboards founded?
Custom X Bodyboards was founded in 1987. It employs 1 to 10 people.
Where is Custom X Bodyboards based?
Custom X Bodyboards is headquartered in Oceanside, United States, in the North America region.
How does Custom X Bodyboards make money?
Three revenue lines are on record. Bodyboard Sales are the primary driver. The others are accessories Sales and gift Cards.
Who are Custom X Bodyboards's main competitors?
Broad incumbents on record are Quiksilver, Rip Curl and Billabong. Direct peers are Morey Boogie, VS Bodyboards, Pride Bodyboards, NMD Bodyboards, Science Bodyboards, BZ Bodyboards and Turbo Bodyboards.
Does Custom X Bodyboards have an API?
No public API is recorded for Custom X Bodyboards.