Excel Fitness & Sports

What Excel Fitness & Sports does

Excel Fitness & Sports is a Madurai, Tamil Nadu-based private partnership that operates as a trader, wholesaler, and distributor of gym and fitness equipment in South India. Formally registered for GST in July 2017, the company imports and resells a catalog that spans motorized and manual treadmills, ellipticals, exercise bikes, multi-gym stations, fitness accessories, and playground/outdoor gym equipment, organized under the Excel flagship brand and sub-brands Musclefit, Letsplay, and MYFITNEZ. Solomon Rajakumar serves as CEO and the firm holds an Import Export code, indicating cross-border sourcing.

The business sells B2B to a heterogeneous customer base that includes hotels, sports clubs, resorts, health clubs, schools, defense establishments, and households. The company is ISO certified and TrustSEAL verified on IndiaMART, where it maintains a marketplace storefront alongside direct sales channels. The product range is segmented by brand — Musclefit for commercial fitness, Letsplay for playground/outdoor, MYFITNEZ for home use — suggesting an effort to address distinct end-customer segments within a single distribution operation. There is no disclosed software, platform, or recurring-revenue layer; the model is fundamentally a physical-goods wholesale-distribution business operating in a regional South Indian market.

Name

Excel Fitness & Sports

Legal name

Excel Fitness & Sports

Website

https://exceltreadmill.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Excel Fitness & Sports is a Madurai-based wholesaler and distributor of gym and fitness equipment — treadmills, ellipticals, multi-gym stations, and playground gear — selling to hotels, clubs, resorts, schools, defense, and households across South India under the Excel, Musclefit, Letsplay, and MYFITNEZ brands.

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing and Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Gym equipment manufacturing
• Fitness equipment wholesale
• Commercial treadmill supply
• Strength training machines
• Playground equipment distribution

Headquarters

HQ city

Madurai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Equipment Sales: Revenue generated from selling gym equipment including treadmills, ellipticals, exercise bikes, multi-gym machines, and playground equipment to wholesale and retail customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Excel Fitness & Sports is a trader, wholesaler, and distributor of gym and fitness equipment based in Madurai, Tamil Nadu, India. The company imports and supplies a comprehensive portfolio of slimming and bodybuilding equipment including manual and motorized treadmills, elliptical trainers, exercise bikes, multi-gym strength machines, outdoor gym equipment, and children's play park equipment under brands such as Excel, Musclefit, Letsplay, and MYFITNEZ.

Product overview

Excel Fitness & Sports is a trader, wholesaler, and distributor of gym and fitness equipment based in Madurai, Tamil Nadu, India. The company operates as an ISO-certified organization engaged in importing and supplying a comprehensive portfolio of slimming and bodybuilding equipment. Their product offering spans multiple categories including motorized and manual treadmills (Excel FITTA AC, Excel 1000, Excel 1100, Excel Commercial Curve, Excel Lobster 4-in-1), elliptical trainers (Excel Beta Elliptical, Excel Elliptical cross trainer), exercise bikes (Excel Gamma Upright Bike), and the premium Musclefit brand strength equipment line featuring combination racks, multi-gym machines, smith machines, and weight lifting stations. Additionally, they distribute Letsplay-branded outdoor gym equipment and children's play park equipment including merry-go-rounds, climbers, slides, swings, and seesaws. The company also offers fitness accessories, indoor/outdoor playground equipment, and soft play equipment for kids. Their products are fabricated using stainless steel, rubber molded parts, brass, and ABS plastic, and find application in hotels, sports clubs, resorts, households, and health clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Musclefit: Body building equipment brand sold by Excel Fitness & Sports. Products include Musclefit Combination Rack, Barbell Rack, Tibia Trainer, and various gym machines.

Products and services

• Excel FITTA AC Treadmill AC motorised treadmill designed for commercial gym use, featuring AC motor technology for sustained operation. Priced at ₹98,950 per piece.
• Excel Commercial Curve Treadmill Manual curved treadmill for commercial gyms, powered by user movement without electricity. Priced at ₹1.62 Lakh per piece.
• Excel 1000 Treadmill Motorised treadmill suitable for home and commercial fitness environments. Priced at ₹39,000 per piece.
• Excel 1100 Treadmill DC motorised treadmill designed for fitness centers and home gyms. Priced at ₹44,000 per piece.

Quantifiable outcome

• ISO certification for quality standards
• +1 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exceltvl
• Facebookfacebook.com/sharer.php?u=https://www.exceltreadmill.com
• LinkedInlinkedin.com/company/excel-international-tirunelveli

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Fitness & Sports