ProDJ
ProDJ is a Lisbon- and Porto-based DJ and music production academy, founded in 2008 and the only DGERT-certified provider in Portugal, serving aspiring DJs and producers with tiered in-person and online courses ranging from €280 to €6,200.
- Company typePrivate
- Founded2008
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ProDJ does
ProDJ is a Portuguese DJ and music production academy headquartered in Lisbon with a second campus in Porto, founded in 2008 and operated as ProDJ LDA. The company delivers in-person and online education to aspiring DJs and music producers through a tiered curriculum spanning short workshops (€280), modular ProDJ/Producer I-IV courses, and comprehensive premium packages (up to €6,200) that combine DJing, music production, and industry modules such as booking and management. ProDJ holds the only DGERT (Portuguese Directorate-General for Employment and Labour Relations) certification for DJ and music production training in Portugal, and its 15 instructors include internationally credentialed artists such as DJ Ride (2x IDA World Champion), Tom Enzy (multi-platinum producer with 100M+ Spotify streams), and Carlos Manaça (35-year industry veteran). The company has trained 2,450 students cumulatively and won the Consumer Choice award as the #1 DJ school in Portugal in 2023, 2024, and 2025.
ProDJ's proprietary technology infrastructure centers on SIMAO (Sistema Integrado de Marcação de Aulas Online), a custom scheduling platform that enables 24/7 class booking and cancelation up to one hour before start, and integrates both in-person and online course delivery. The company has also developed the ProDJ Riser, an exclusive Ableton Live plugin offered free to students, and runs a ProDJ Freebies program distributing DAWs, instruments, effects, and samples. Equipment partnerships with Pioneer DJ, Native Instruments, Ableton, Roland, Moog, Technics, Logic Pro, and FL Studio provide students access to industry-standard hardware and software across both campuses.
The business model is direct-to-consumer, with revenue derived from course fees, studio rental (€38/hour or €190 for 5 hours), personalized one-on-one training (€95/hour), music production services for external clients (ghost producing, mastering, voice recording, remixes), and event services (live streaming, DJ services, equipment rental). The company operates with 1-10 reported employees, accepts international students from any country, and offers 30% IRS tax deductions to Portuguese taxpayers. No external funding rounds have been disclosed, and ownership remains private.
ProDJ firmographics
Firmographics- Name
- ProDJ
- Legal name
- ProDJ LDA
- Website
- https://prodj.pt
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProDJ is a Lisbon- and Porto-based DJ and music production academy, founded in 2008 and the only DGERT-certified provider in Portugal, serving aspiring DJs and producers with tiered in-person and online courses ranging from €280 to €6,200.
- Ownership category
- akta.pro rank
ProDJ industry classification
Industry- Product category
- Music Education (DJ and Music Production Training)
- NAICS
- Professional and Management Development Training (611430), Other Sound Recording Industries (51229)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory) (EDAMANAJ)
- akta.pro secondary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where ProDJ is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
ProDJ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Course Fees: Revenue from DJ, production, and premium courses offered both in-person and online. Courses range from workshops (€280) to comprehensive premium packages (up to €6,200). Payment plans available including monthly installments.
- Studio Rental: DJ and production studio rental service at €38/hour or €190 for 5 hours. Includes access to professional equipment and air-conditioned recording rooms.
- Personalized Training: One-on-one consulting services for DJ and music production at €95/hour or €475 for 5 hours.
- Music Production Services: Additional services including voice recording, ghost producing, mashups, remixes, mastering, and sound design for external clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Workshop DJ/Production - entry-level short course |
| One time/ perpetual license | Multi-year contract | DJ/Producer Course - 220 hours, 5-12 months |
| One time/ perpetual license | Multi-year contract | Ultimate Producer - 212 hours, 10-12 months |
| One time/ perpetual license | Multi-year contract | Premium DJ - comprehensive course package |
| Unit Pricing | Pay-as-you-go | Studio Rental - per hour or package |
| Unit Pricing | Pay-as-you-go | Personalized Training - one-on-one consulting |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ProDJ product offering
Product offeringCore offering
ProDJ is a DGERT-certified music academy that delivers in-person and online courses teaching DJing and music production. Its portfolio spans core progressive courses (Master DJ with ProDJ I/II/III; Master Producer with Producer I–IV), premium combined packages (Premium DJ, Ultimate DJ, Ultimate Producer, DJ Producer), short workshops, online variants, and complementary services including studio rental, equipment rental, event services, personalized one-on-one training, and professional music production work (voice recording, ghost producing, remixes, mastering).
Product overview
ProDJ is a certified DJ and music production academy offering a comprehensive portfolio of courses and services. The product portfolio includes: (1) Core DJ courses (Master DJ, ProDJ I-III) covering beatmatching, mixing, scratch techniques, and career development; (2) Core Production courses (Master Producer, Producer I-IV) teaching DAW skills, sound design, mixing, and mastering; (3) Premium combined courses (DJ Producer, Premium DJ, Ultimate DJ, Ultimate Producer) that bundle multiple courses with industry-focused modules like Booking and Management; (4) Online courses with flexible video-based learning and one-to-one sessions; (5) Short workshops for prospective students; (6) Supporting services including studio rentals, equipment rental, event services, and personalized consulting; (7) Internal scheduling platform (SIMAO) for class management; and (8) Free production resources (ProDJ Freebies). The academy operates in Lisbon and Porto, Portugal, with both in-person and online delivery options.
Differentiator
Problem solved
Functional benefit
Brands
- ProDJ Academy: The main brand for DJ and music production education services
Products and services
- Master DJ A comprehensive DJ course covering all aspects of the DJ profession, from equipment fundamentals to advanced techniques, individually tailored with 100% practical classes and flexible scheduling.
- ProDJ I, II, III Progressive DJ courses (I, II, III) that form the Master DJ program. ProDJ I covers DJ concepts, equipment, beatmatching, and mixing basics; ProDJ II advances to harmonic mixing, advanced EQ, and recording sets; ProDJ III covers effects, DJ tools, acapella mixing, live performance, and mashups.
- Master Producer A comprehensive music production course combining Producer I and II courses, covering advanced music production processes, mixing, mastering, sound design, and career guidance.
- Producer I, II, III, IV Progressive music production courses. Producer I covers DAW basics, MIDI manipulation, beat construction, and introduction to sound engineering; Producer II provides advanced production training; Producer III and IV offer further specialization in production techniques.
- Singer Producer A course for starting a career in music production and composition; students learn to produce independently regardless of musical taste.
- DJ Producer A premium course combining complete DJ training (Master DJ) with music production (Producer I) for those seeking professional careers in both DJing and music production. Duration: 220 hours over 5–12 months.
- Premium DJ The most comprehensive DJ course, including all ProDJ courses, designed for professional careers in DJ and music production or for advanced hobbyists.
- Ultimate Producer Combines Producer I and II courses with Booking and Management Masterclasses, including career workshops on Digital Marketing, Social Media, Personal Marketing, and Professional Image. Duration: 212 hours over 10–12 months.
- Ultimate DJ Combines DJ training with knowledge about the music industry, covering booking and management aspects.
- Workshop DJ A 4-hour introductory DJ workshop allowing prospective students to experience the academy before enrolling in a complete course.
- Workshop de Direitos de Autor A short workshop on copyright law related to music.
- Online Music Production Courses (Master Producer Online, Producer I–IV Online) Flexible online courses with video tutorials, video-tube system for instructor feedback on student work, webinars for live Q&A, and materials accessible for up to 12 months after first login.
- Composição Musical Online Online music composition course for students with scheduling restrictions or who cannot travel to a ProDJ academy.
- Studio Rental (DJ Studio, Production Studio) Rental of professional DJ booths and production studios including air-conditioned rooms with acoustic treatment for recording and set mixing; €38/hour or €190 for 5 hours.
- Equipment Rental Rental of DJ and sound equipment including 4K screens, projectors, microphones, lighting, PA systems, and truss structures.
- Events Services (Live Streaming, DJ Service, Sound Equipment, Lighting) Turnkey event solutions including live streaming via social networks, professional DJ services for venues, sound equipment rental, and LED lighting installations.
- Personalized Training (DJ Consulting, Producer Consulting) One-on-one customized training sessions. DJ consulting covers equipment setup and performance improvement; Producer consulting focuses on mixing, mastering, and DAW skills. Priced at €95/hour or €475 for 5 hours.
- Music Production Services (Voice Recording, Ghost Producing, Mashups, Remixes, Mastering, Sound Design) Professional music production services including voice recording for various purposes, ghost producing, mashups, remixes, editing, mastering, and sound design.
Quantifiable outcome
- 83.83% student satisfaction score (Consumer Choice 2023)
- +4 more outcomes
Companies that use ProDJ
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
ProDJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ProDJ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAE Institute MadridminorCarlos Manaça obtained audio engineering certification at SAE Institute Madrid in 2002.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ProDJ competitors and assessment
Company assessmentDirect peers
- Dubspot: Online and NYC-based DJ and music production school offering Ableton, Logic, and DJ courses. Closely comparable in curriculum and target learner, focused on DAW-based production and live DJing techniques using the same Pioneer/Ableton ecosystem as ProDJ.
- Point Blank Music School: UK-based DJ and music production school with global online reach and multiple physical campuses (London, Los Angeles, Ibiza, Mumbai). Directly comparable to ProDJ in offering structured DJ and production curricula, certification pathways, and equipment-based learning with industry-standard tools.
- Pyramind: San Francisco-based music production and audio engineering school offering structured curricula in production, mixing, and mastering. Comparable to ProDJ in its professional-track music production focus and Ableton/Logic-centric curriculum.
Emerging players
- Noiselab: Online music production school offering Ableton-centric courses with monthly subscription pricing. Comparable to ProDJ's online production offerings and ProDJ Riser plugin strategy, but reaches a global audience at lower price points.
Broad incumbents
- MasterClass: Premium online education platform featuring DJ and music production courses taught by world-class artists (deadmau5, Questlove, Armin van Buuren). Competes for the same aspirational learner segment as ProDJ's premium courses, but at ~$200/year subscription pricing rather than €6,200 individual course fees.
- SAE Institute: Global audio engineering and music production education provider with campuses in dozens of countries. Comparable to ProDJ in production/audio curriculum overlap, but operates at much larger scale and broader scope; SAE Madrid is also specifically referenced in ProDJ's leadership background.
- Berklee Online: Online extension of Berklee College of Music offering accredited music production courses. Comparable to ProDJ in music production curriculum but operates at university-level scope and price points, with international recognition and accredited credentials.
- Skillshare: Mass-market online learning platform with extensive DJ and music production course catalogs at low subscription pricing. Represents the lower-cost, broad-reach alternative that pressures ProDJ's entry-level workshop pricing.
Regional players
- Beatworx Music Production Academy: European DJ/music production academy focused on similar student demographics and curriculum. Comparable small-scale specialized music education peer operating in a different European geography, mirroring ProDJ's niche positioning.
- Crossfade Collective: DJ and music production school based in another European market with similar in-person + online hybrid model. Comparable in size and target customer profile to ProDJ but operates in a different geography, illustrating how ProDJ's model could be replicated regionally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProDJ social profiles
Digital presenceProDJ compliance and trust
Trust signalCompliance2 records
ProDJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProDJ leadership team
Management profileNumber of profiles
Profiles26 records
ProDJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProDJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProDJ
What does ProDJ do?
ProDJ is a DGERT-certified music academy that delivers in-person and online courses teaching DJing and music production. Its portfolio spans core progressive courses (Master DJ with ProDJ I/II/III; Master Producer with Producer I–IV), premium combined packages (Premium DJ, Ultimate DJ, Ultimate Producer, DJ Producer), short workshops, online variants, and complementary services including studio rental, equipment rental, event services, personalized one-on-one training, and professional music production work (voice recording, ghost producing, remixes, mastering).
Is ProDJ a public or private company?
ProDJ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProDJ founded?
ProDJ was founded in 2008. It employs 1 to 10 people.
Where is ProDJ based?
ProDJ is headquartered in Lisbon, Portugal, in the Europe region.
How does ProDJ make money?
Four revenue lines are on record. Course Fees are the primary driver. The others are studio Rental, personalized Training and music Production Services.
Who are ProDJ's main competitors?
Direct peers on record are Dubspot, Point Blank Music School and Pyramind. Noiselab is listed as an emerging player. Broad incumbents are MasterClass, SAE Institute, Berklee Online and Skillshare. Regional players are Beatworx Music Production Academy and Crossfade Collective.
Does ProDJ have an API?
No public API is recorded for ProDJ.
What industry is ProDJ in?
ProDJ's product category is Music Education (DJ and Music Production Training). Its primary akta.pro industry code is EDAMANAJ, Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory), with a secondary code of MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its NAICS code is 611430 and its SIC code is 8200.