Mianus River Gorge
Mianus River Gorge is a 501(c)(3) nonprofit land trust founded in 1953 that permanently protects more than 1,200 acres of the Mianus River Watershed in Westchester and Fairfield Counties, operating land conservation, ecological consulting, applied research, and a three-tier student mentorship pipeline funded primarily by private donations and grants.
- Company typePrivate
- Founded1953
- HeadquartersBedford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mianus River Gorge does
Mianus River Gorge, Inc. (MRG) is a 501(c)(3) nonprofit land trust founded on Christmas Eve 1953 in Bedford, New York, originally by Gloria Anable and a group of conservationists as the first land project of The Nature Conservancy and later designated America's first National Natural Landmark (1964). The organization permanently protects more than 1,200 acres within the Mianus River Watershed, including a 964-acre Preserve with 100+ acres of old-growth hemlock forest supporting trees over 400 years old, and a 21-acre Taylor Preserve in Stamford, Connecticut. Its core products and operations center on four pillars: (1) land protection through acquisitions and conservation easements (300+ completed projects, 98 parcels totaling 963 acres and 24 easements totaling 252 acres); (2) ecological consulting ($200 initial sessions plus follow-on engagements) for municipalities and land trusts covering bio-assessments, wildlife surveys, vegetation and water quality surveys, GIS mapping, and deer management plans; (3) an applied ecological research program built around 19–21 peer-reviewed journal articles, camera trap wildlife monitoring (the Gotham Coyote Project, a 10-year black bear survey), hemlock woolly adelgid treatment, and forest stewardship; and (4) a three-tier student mentorship pipeline (High School Mentorship, 10-week College Internship, multi-year Graduate Fellowship at $5,000/year) producing peer-reviewed publications and informing land management.
MRG is funded almost entirely through private contributions rather than public funding, with revenue streams spanning seven donor tiers (Friend at up to $250 through Leadership at $25,000+), corporate and foundation grants (Westchester Community Foundation, NYS DEC/Land Trust Alliance, TD Charitable Foundation, Bass Pro Shops & Cabela's Outdoor Fund, Athletic Brewing Company, AE Family Foundation), planned giving through The Anable Society, land gifts through the Land Society ($50,000+ land projects), Donor-Advised Fund grants, IRA QCDs, employer matching, Venmo, text-to-donate (MRG2025 to 44-321), suggested trail donations of $10 per hiker, branded merchandise ($48 ball caps), and fee-for-service ecological consulting. The organization relies on no paid advertising; go-to-market is primarily direct engagement via community events, public walks, the Bedford Field Notes speaker series, earned media (CBS Sunday Morning, Fox 5 NYC, The Wildlife Professional), board and alumni referrals, and a website donation portal.
Operations are governed by a Board of Trustees chaired by Timothy W. Evnin, with a leadership team comprising Executive Director Rochelle Thomas (since May 2026, previously director of the Greenwich Center for the National Audubon Society overseeing seven sanctuaries totaling ~700 acres), Director of Research & Education Chris Nagy, Ph.D., Director of Conservation and Stewardship Budd Veverka, and Director of Development Leslie D. Zachary. MRG is a founding member of the Hudson to Housatonic (H2H) Regional Conservation Partnership, EMMA, the Gotham Coyote Project, a key partner of Lower Hudson PRISM, and an accredited land trust (since 2010).
Mianus River Gorge firmographics
Firmographics- Name
- Mianus River Gorge
- Legal name
- Mianus River Gorge, Inc.
- Website
- https://mianus.org
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mianus River Gorge is a 501(c)(3) nonprofit land trust founded in 1953 that permanently protects more than 1,200 acres of the Mianus River Watershed in Westchester and Fairfield Counties, operating land conservation, ecological consulting, applied research, and a three-tier student mentorship pipeline funded primarily by private donations and grants.
- Ownership category
- akta.pro rank
Mianus River Gorge industry classification
Industry- Product category
- Land Conservation Services
- NAICS
- Timber Tract Operations (11311), Support Activities for Forestry (115310), Environmental Consulting Services (541620), Nature Parks and Other Similar Institutions (71219)
- SIC
- Forestry (800)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
- akta.pro secondary industries
- Water Resources & Watershed Protection (BPAGAGAK), Conservation Easements & Land Trust Services (AFAMAMAH), Wetland, Riparian & Buffer Services (within forest landscapes) (AFAMAMAI), Riparian & Watershed Reforestation (Streambank Stabilization) (AFAMACAK), Watershed Protection & Water Quality Services (AFAMAMAB)
Keywords
Where Mianus River Gorge is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mianus River Gorge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Donations (Cash, Stock, Wire Transfer, IRA, Vehicle, Text-to-Donate, Venmo): Tax-deductible cash gifts, appreciated stock donations, wire transfers, IRA qualified charitable distributions (QCD), vehicle donations, text-to-donate (text MRG2025 to 44-321), and Venmo. Monthly giving program also available. Employer matching gifts supported.
- Donor-Advised Funds (DAF): Donors direct charitable gifts through DAFs to MRG; EIN # 13-3523329 provided for DAF grant recommendations.
- Planned Giving / The Anable Society: Bequests in wills, beneficiary designations in retirement plans or life insurance policies, and other legacy planned gifts. The Anable Society honors planned giving donors.
- Land Society Gifts: Honors gifts of land, conservation easements, or contributions of $50,000+ toward a land project. Gifting appreciated property may provide a tax benefit to the donor.
- Corporate/Foundation Grants & Sponsorships: Grants from private foundations and corporate sponsors for specific projects (e.g., Westchester Community Foundation, NYS DEC/Land Trust Alliance, TD Charitable Foundation, Bass Pro Shops and Cabela's Outdoor Fund, Athletic Brewing Company's Two For The Trails program, AE Family Foundation). Sponsorship opportunities at the $100,000+ named level down to $5,000 college internship level.
- Ecological Research Fund: A $500,000 fundraising campaign (launched 2026) to sustain the Ecological Research Program in honor of retiring Executive Director Rod Christie. Targeted at leadership-level donors.
- Ecological Consulting Fees: Fee-for-service ecological consulting to municipalities and landowners: initial property consultation session $200; further consultations and assistance at additional cost.
- Ball Cap Sales: Sale of branded merchandise (ball caps at $48 each) through the website. One-time product revenue stream.
- Suggested Visitor Donations: Suggested donation of $10 per hiker for preserve visitors, collected at the map shelter donation box. MRG receives no public funding and depends entirely on private support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Leadership Level donor: $25,000+ per year |
| Subscription | Annual | Chairman's Circle: $10,000–$24,999 |
| Subscription | Annual | President's Circle: $5,000–$9,999 |
| Subscription | Annual | Steward: $1,000–$4,999 |
| Subscription | Annual | Forest Warden: $500–$999 |
| Subscription | Annual | Supporter: $250–$499 |
| Subscription | Annual | Friend: up to $250 |
| Other | Multi-year contract | Named Sponsorship: $100,000+ (single gift or multi-year pledge) |
| Other | Multi-year contract | Graduate Fellowship Sponsorship: $10,000–$15,000 |
| Other | Annual | College Internship: $5,000 |
| Other | Multi-year contract | High School Mentorship (3-year program): $6,000 |
| Unit Pricing | Pay-as-you-go | Ecological Consulting Initial Session: $200 |
| Unit Pricing | Pay-as-you-go | Branded Ball Cap: $48.00 per unit |
| Other | Pay-as-you-go | Suggested Trail Donation: $10 per hiker |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Mianus River Gorge product offering
Product offeringCore offering
Mianus River Gorge protects more than 1,200 acres of land within the 42-square-mile Mianus River Watershed in Westchester and Fairfield Counties through acquisition, conservation easements, and active stewardship of the 964-acre Mianus River Gorge Preserve and 21-acre Taylor Preserve. The organization runs a three-tiered applied ecology research and education program (High School Mentorship, College Internship, Graduate Fellowship) and offers fee-based MRG Ecological Consulting to municipalities and conservation organizations covering wildlife surveys, vegetation surveys, water quality assessments, GIS mapping, and land management recommendations.
Product overview
Mianus River Gorge offers a suite of conservation and education programs organized around three interconnected pillars: land protection and stewardship, ecological consulting, and research-based education. The education programs include three hierarchical offerings—the Mianus High School Mentorship in Ecology (3-year high school program), the Mianus College Internship in Ecology (10-week summer internship), and the Mianus Graduate Fellowship in Ecology (multi-year research grants)—whereby graduate students mentor college interns who in turn mentor high school mentees. Supporting services include ecological consulting for municipalities, public preserve access with 6+ miles of trails, land acquisition and conservation easements, and the public Bedford Field Notes speaker series.
Differentiator
Problem solved
Functional benefit
Products and services
- Mianus Graduate Fellowship in Ecology
Quantifiable outcome
- Protected over 1,200 acres within the Mianus River Watershed across 300+ land projects.
- +7 more outcomes
Companies that use Mianus River Gorge
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Mianus River Gorge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mianus River Gorge partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Hudson to Housatonic (H2H) Regional Conservation PartnershipcoreMRG is a founding partner of the H2H Regional Conservation Partnership, an interstate collaboration of conservation organizations and municipal partners across Fairfield County (CT) and Westchester, Putnam, and southeast Duchess Counties (NY). H2H's mission is to improve water quality and promote sound stewardship for the health of people, plants, and wildlife across CT and NY. The partnership began as an initiative in 2014 and took its present form in 2016.
- Environmental Monitoring and Management Alliance (EMMA)coreMRG is a founding member of EMMA, formed at Teatown Lake Reservation in 2013. EMMA consists of member organizations dedicated to research, education, ecological science, and conservation of natural areas in the greater Hudson Valley region. The collective research experience of EMMA's member organizations allows investigation of major conservation concerns on a regional scale.
- Lower Hudson PRISM (Partnerships for Regional Invasive Species Management)coreMRG is a key partner of the Lower Hudson PRISM, one of eight regional PRISM partnerships in New York State that coordinate invasive species monitoring, share best practices, and fund control efforts throughout their areas of operation. PRISMs are funded by the NYS DEC through the Environmental Protection Fund and hosted by a nonprofit. Lower Hudson PRISM has been hosted by the NY–NJ Trail Conference since 2013. MRG's Budd Veverka serves as organizational representative.
- Gotham Coyote ProjectcoreMRG is a founding partner of the Gotham Coyote Project, an ongoing effort to study the ecology, population growth, and range expansion of eastern coyotes (Canis latrans) in New York City. Since 2010, camera traps have been used to survey NYC parks for coyote presence, with MRG's Chris Nagy serving as co-founder.
- American Museum of Natural HistoryminorResearch and education partner collaborating on ecological studies and student research programs.
- Bedford AudubonminorResearch and education partner in the Westchester/Fairfield region.
- Columbia UniversityminorAcademic research partner; MRG's Executive Director Rochelle Thomas holds an MA in Ecology, Evolution and Conservation Biology from Columbia University.
- Cornell University / New York State Hemlock InitiativecoreMRG partners with Cornell University's New York State Hemlock Initiative to employ the best approaches to eradicating the hemlock woolly adelgid pest threatening the old-growth hemlock forest. Cornell Cooperative Extension developed the basal bark spraying regimen used by MRG.
- Earthwatch InstituteminorResearch and education partner supporting MRG's ecological research programs.
- Fordham University (Louis Calder Center)minorAcademic partner; Fordham undergraduate students participate in MRG's summer research internship through the Calder Center's Summer Undergraduate Research (CSUR) program.
- Greenwich AudubonminorRegional conservation partner in Fairfield County, CT.
- Nature.Health.Global (Nichar Gregory, Peter Daszak)minorResearch collaborators with MRG's Chris Nagy on a tick-borne disease study supported by the Lower Hudson Stewardship Conference (LTA).
- NYC Department of Parks & RecreationminorGovernment partner collaborating on the Gotham Coyote Project and urban wildlife research in NYC parks.
- Teatown Lake ReservationminorRegional conservation partner; co-founder of EMMA along with MRG.
- The Nature ConservancycoreMRG was the first land project of The Nature Conservancy (1953) and continues to collaborate on land conservation, watershed protection, and conservation science. Rod Christie led walks for TNC staff from Washington, DC headquarters.
- Trust for Public LandminorNational land conservation organization; MRG staff participated in fundraising for TPL's Campaign to Save Treetops.
- Westchester County Parks DepartmentminorGovernment partner providing deer management recommendations to Westchester County and collaborating on regional conservation efforts.
- Wildlife Conservation SocietyminorResearch and education partner in the conservation of wildlife in the greater metropolitan region.
- Open Space InstituteminorRegional land trust partner supporting land acquisition and conservation in the Northeast.
- Town of Bedford, NYcoreKey municipal partner; MRG works with the Town of Bedford on land acquisition, wildlife corridor initiatives, development review, and watershed protection. MRG staff provide expert testimony on development projects to town boards.
- Westchester Land TrustminorRegional land trust partner in Westchester County for land conservation and stewardship.
Scale indicators17 records
Recent moves7 records
Expansion highlights7 records
Mianus River Gorge competitors and assessment
Company assessmentBroad incumbents
- Wildlife Conservation Society: NYC-based conservation organization managing the Bronx Zoo and global field programs. Listed as an MRG research/education partner and shares urban wildlife research interests including the Gotham Coyote Project.
- National Audubon Society: National conservation organization focused on birds and habitats; new MRG ED Rochelle Thomas was previously director of the Greenwich Audubon Center. Comparable education, conservation easement, and wildlife monitoring programs but at a much larger national scale.
- Trust for Public Land: National nonprofit focused on land conservation and creating parks close to home. Operates at a much larger scale than MRG but shares the same acquisition/conservation-easement model and donor pool; MRG staff have participated in TPL fundraising.
- The Nature Conservancy: Global conservation organization for which MRG was the first land project (1953). Operates at vastly greater scale across continents but shares the same core mission of permanent land protection and conservation science.
Direct peers
- Greenwich Land Trust: Conservation land trust serving Greenwich, CT — within the same Mianus River Watershed as MRG. Offers directly comparable land protection, stewardship, and public access programs in an adjacent geography.
- Pound Ridge Land Conservancy: Local land trust serving Pound Ridge, NY, one of the five towns in the Mianus River Watershed. Engages MRG staff for ecological consulting and shares the same donor community and conservation goals.
- Westchester Land Trust: Regional land trust operating in Westchester County, NY. Directly comparable to MRG: accredited land trust acquiring conservation easements and stewarding protected land in the same county, with overlapping municipal partners and a similar donor base.
- Open Space Institute: Regional land conservation organization focused on the Northeast US, including NY and CT. Listed as an MRG regional partner; comparable business model of land acquisition and easement stewardship, though at a larger scale and broader geography.
- Teatown Lake Reservation: 1,000-acre nature preserve in Ossining, NY, focused on environmental education and ecological research. Co-founder of EMMA with MRG and offers a comparable mix of preserve access, citizen science, and student programming.
- Stamford Land Conservation Trust: Local land trust serving Stamford, CT — where MRG's Taylor Preserve is located. Board member Leslie Zachary serves on Stamford Land Conservation Trust's board, evidencing the close organizational overlap in the Mianus River Watershed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mianus River Gorge social profiles
Digital presenceMianus River Gorge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mianus River Gorge leadership team
Management profileNumber of profiles
Profiles6 records
Mianus River Gorge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mianus River Gorge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mianus River Gorge
What does Mianus River Gorge do?
Mianus River Gorge protects more than 1,200 acres of land within the 42-square-mile Mianus River Watershed in Westchester and Fairfield Counties through acquisition, conservation easements, and active stewardship of the 964-acre Mianus River Gorge Preserve and 21-acre Taylor Preserve. The organization runs a three-tiered applied ecology research and education program (High School Mentorship, College Internship, Graduate Fellowship) and offers fee-based MRG Ecological Consulting to municipalities and conservation organizations covering wildlife surveys, vegetation surveys, water quality assessments, GIS mapping, and land management recommendations.
Is Mianus River Gorge a public or private company?
Mianus River Gorge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mianus River Gorge founded?
Mianus River Gorge was founded in 1953. It employs 11 to 50 people.
Where is Mianus River Gorge based?
Mianus River Gorge is headquartered in Bedford, United States, in the North America region.
How does Mianus River Gorge make money?
Nine revenue lines are on record. Individual Donations (Cash, Stock, Wire Transfer, IRA, Vehicle, Text-to-Donate, Venmo) is the primary driver. The others are donor-Advised Funds (DAF), planned Giving / The Anable Society, land Society Gifts, corporate/Foundation Grants & Sponsorships, ecological Research Fund, ecological Consulting Fees, ball Cap Sales and suggested Visitor Donations.
Who are Mianus River Gorge's main competitors?
Broad incumbents on record are Wildlife Conservation Society, National Audubon Society, Trust for Public Land and The Nature Conservancy. Direct peers are Greenwich Land Trust, Pound Ridge Land Conservancy, Westchester Land Trust, Open Space Institute, Teatown Lake Reservation and Stamford Land Conservation Trust.
Does Mianus River Gorge have an API?
No public API is recorded for Mianus River Gorge.
What industry is Mianus River Gorge in?
Mianus River Gorge's product category is Land Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of BPAGAGAK, Water Resources & Watershed Protection. Its NAICS code is 11311 and its SIC code is 800.