REB

What REB does

REB-INC is a privately held U.S. industrial equipment manufacturer founded in 2007 and headquartered in Menomonie, Wisconsin. The company designs and manufactures volumetric piston fillers, depositors, and liquid filling/level filling systems used to dispense flowable products into containers across cosmetic and personal care, food, pharmaceutical, nutraceutical, chemical, and CBD/hemp/THC manufacturing operations.

The product portfolio spans a four-tier architecture: semi-automatic piston fillers (Model SVS-J table-top, Model SVS pedestal/table-top, and Model DVS dual cylinder); automatic inline piston fillers (IVS Series, 2–12 cylinders, up to 140 containers per minute); rotary piston fillers (RVS Series, 9/12/18 cylinders, up to 300 cpm); and in-line level fillers (ILS Series, pressure/gravity/vacuum, 2–12 nozzles, accuracy to +/- 1/16 inch). The underlying technology relies on volumetric piston filling using pneumatic or hydraulic drives, with PLC controls standardized on Allen Bradley touch screens. The company claims fill accuracy typically within +/- 0.5% by volume, and emphasizes tool-free disassembly of product contact components, sanitary quick-clamp fittings, and construction in stainless steel with USDA-approved engineered plastics. An accessory ecosystem (rotary tables, conveyors, de-nesters, lidders, automation kits, sanitary hoses, hopper agitators, specialty nozzles) supports single-vendor line integration. The Quality Cup sub-brand extends the platform into rotary cup fillers and sealers.

REB generates revenue almost exclusively through direct, quote-based sales of custom-configured capital equipment to end-user manufacturers in the United States. Pricing is determined by machine model, cylinder count, automation level, and optional features, with no published list prices. The go-to-market is enterprise field sales supported by a content-marketing website (reb-inc.com), with no apparent use of social channels, third-party distributors, or international distribution. Quality Cup operates as a related wholly-owned brand within the same commercial structure. Customer concentration, revenue, and ownership details are not publicly disclosed.

Name

REB

Legal name

REB-INC

Website

https://reb-inc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

REB-INC designs and manufactures volumetric piston fillers, depositors, and liquid/level filling systems for U.S. manufacturers across cosmetic, food, pharmaceutical, nutraceutical, chemical, and CBD/hemp/THC industries, selling custom-configured capital equipment via direct enterprise sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Menomonie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Filling Machine Sales: Direct sale of piston fillers, depositors, and liquid filling systems. Machines range from semi-automatic table-top units to fully automatic multi-cylinder inline and rotary systems. One-time capital equipment purchase with prices varying based on configuration, cylinder count, and automation level.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

REB-INC designs and manufactures volumetric piston filling, depositing, and liquid filling systems used by manufacturers across the cosmetic, food, pharmaceutical, chemical, nutraceutical, and CBD/Hemp/THC industries. Their product range spans semi-automatic benchtop units to fully automatic rotary piston fillers and in-line level fillers, supported by accessory equipment and custom engineering services.

Product overview

REB designs and manufactures volumetric piston filling, depositing, and liquid filling systems for industrial applications. The product portfolio centers on three main product lines: (1) Semi-Automatic Piston Fillers including Model SVS-J (compact table-top for labs/startups), Model SVS (larger table-top/pedestal), and Model DVS (dual cylinder); (2) Automatic Piston Fillers including the IVS Series inline systems (2-12 cylinders, up to 140 cpm) and RVS Series rotary systems (9/12/18 cylinders, up to 300 cpm); (3) In-Line Level Fillers (ILS Series) for pressure/gravity/vacuum filling with automatic, semi-automatic, and manual models. Specialized offerings include CBD/Hemp/THC filling systems for oils, tinctures, and topical products, and Model QC-8 Rotary Cup Fillers manufactured by Quality Cup. Accessory equipment includes rotary tables, piston transfer pumps, conveyors, de-nesters, lidders, automation kits, sanitary hoses, hopper agitators, and specialty nozzles. All product contact parts use stainless steel and USDA-approved engineered plastics, with Allen Bradley PLC control standard on automatic systems.

Differentiator

Problem solved

Functional benefit

Brands

• Quality Cup: Rotary cup fillers and sealers - available in three frame sizes with speeds up to 40 cpm. Can be supplied with Piston Fillers, Auger Fillers, Volumetric Cup Fillers, or Scale Fillers.

Products and services

• Model SVS-J Piston Filler

Quantifiable outcome

• Fill accuracy within +/- 1/2 of 1% by volume (often better)
• +5 more outcomes

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Federal Pharmaceutical Supply: Federal Mfg. produces filling and packaging equipment for pharmaceutical, food, and personal care industries, with comparable piston and rotary liquid filling offerings.
• APACKS: APACKS designs liquid filling machinery for cosmetics, personal care, food, and chemical sectors with a similar direct-sales, custom-engineering model — overlapping customer segments and piston-style filling capability.

Direct peers

• Cozzoli Machine Company: Cozzoli manufactures a broad range of piston filling and liquid filling equipment for pharmaceutical, cosmetic, food, and chemical applications, directly overlapping REB's core product categories and verticals.
• Inline Filling Systems: Inline Filling Systems builds liquid filling equipment (piston, gravity, overflow, pump) for similar cosmetic, food, pharmaceutical, and chemical end markets with comparable custom-engineered approach.
• E-PAK Machinery: E-PAK Machinery designs and manufactures liquid filling machines including piston, gravity, and pressure fillers for chemical, food, cosmetic, and pharmaceutical industries — closely comparable product/market fit to REB.
• Filamatic: Filamatic designs and manufactures liquid filling machinery including piston, peristaltic, and inline systems serving pharmaceutical, cosmetic, food, and chemical industries — a near-identical product line and customer base to REB.
• Accutek Packaging Equipment: Accutek manufactures liquid filling, capping, and labeling equipment for cosmetic, pharmaceutical, food, and chemical customers, competing head-to-head in piston and inline filling categories.

Broad incumbents

• Tetra Pak: Tetra Pak supplies integrated food and beverage processing and packaging equipment including filling systems, competing in some of REB's food and dairy-adjacent applications.
• Krones AG: Krones is a global packaging and bottling machinery leader serving beverage, food, and dairy markets with filling systems that overlap REB's food and chemical industry capabilities.
• ProMach: ProMach is a large packaging machinery conglomerate with multiple filling equipment brands serving food, beverage, pharma, and personal care — broader portfolio and global footprint than REB, but with overlapping filling capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REB