ActiZ
ActiZ is the Dutch branchevereniging (industry association) representing approximately 350-400 care organizations that employ nearly 500,000 healthcare workers serving about 2 million elderly, chronically ill, and youth clients in the Netherlands. It provides advocacy, collective bargaining (CAO VVT), digital platforms, and policy expertise to its members.
- Company typePrivate
- Founded2006
- HeadquartersUtrecht, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ActiZ does
ActiZ is the primary Dutch industry association (branchevereniging) for healthcare organizations providing care to elderly people, the chronically ill, and youth. The association represents approximately 350-400 member care organizations that collectively employ nearly 500,000 healthcare workers and serve around 2 million vulnerable elderly and chronically ill individuals across the Netherlands. ActiZ operates a support bureau of approximately 80-85 employees from its headquarters in Utrecht and runs a sub-brand (ActiZ Jeugd) covering youth and family care providers.
ActiZ's product portfolio is member-facing rather than consumer-facing. Core offerings include Mijn ActiZ (a member-only online knowledge platform with personalized news and collaboration networks), Kijk op Data (a sector data analytics platform with filtered facts and figures for member organizations), the VVT Database (a member data management system with optional visibility on consumer care-choice platforms), and ActiZ Academie (a digital transformation learning program covering strategy, IT infrastructure, care innovation, and data). The organization also administers the CAO VVT — the collective labor agreement covering approximately 500,000 healthcare workers — and offers CAO training courses.
Revenue is generated primarily through annual membership fees tied to each member's relevant turnover from two years prior (minimum €3,000 in 2025), supplemented by training fees, data services, and coalition-funded programs. Go-to-market is purely membership-based; ActiZ does not sell to end consumers or care recipients. Distribution is domestic only, via direct policy advisors, an employer helpdesk (Helpdesk Werkgevers), self-serve platforms (Mijn ActiZ, Kijk op Data), and event/training channels. Politically, ActiZ operates as the recognized social partner in CAO VVT negotiations and serves as the primary sector lobbyist to the Dutch Ministry of VWS, the IGJ, and Parliament on financing, workforce, digitalization, housing, and quality of care.
ActiZ firmographics
Firmographics- Name
- ActiZ
- Legal name
- ActiZ
- Website
- https://actiz.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ActiZ is the Dutch branchevereniging (industry association) representing approximately 350-400 care organizations that employ nearly 500,000 healthcare workers serving about 2 million elderly, chronically ill, and youth clients in the Netherlands. It provides advocacy, collective bargaining (CAO VVT), digital platforms, and policy expertise to its members.
- Ownership category
- akta.pro rank
ActiZ industry classification
Industry- Product category
- Healthcare Industry Association Services
- NAICS
- Business Associations (813910), Social Advocacy Organizations (8133), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Consumer Rights & Public Interest Advocacy (BPAGAFAK)
- akta.pro secondary industries
- Public Affairs, Government Relations & Lobbying (BPAFADAB), Public Affairs & Government Relations (MPAAADAE)
Keywords
Where ActiZ is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ActiZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: ActiZ generates revenue through annual membership fees from care organizations. The membership fee is based on the relevant turnover of the member organization in the areas where ActiZ is active. In 2025, the minimum contribution is €3,000. The fee structure is tied to the organization's published annual accounts from two years prior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Minimum membership contribution for all members |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
ActiZ product offering
Product offeringCore offering
ActiZ is a Dutch industry association (branchevereniging) representing approximately 350-400 care organizations that provide nursing, home care, and youth healthcare. Its core offering centers on membership services: political lobbying on elderly care policy, negotiation of the CAO VVT collective labor agreement, member knowledge platforms (Kijk op Data, Mijn ActiZ), training through the ActiZ Academie, and member data management via the VVT Database.
Product overview
ActiZ operates as a trade association offering a suite of member-facing digital platforms and services. The core offerings include: ActiZ Kijk op Data (a sector data analytics platform), Mijn ActiZ (an online knowledge and collaboration portal), and ActiZ Academie (a digital learning platform focused on digital transformation in elderly care). The organization also manages the Cao VVT, the collective labor agreement for approximately 500,000 healthcare workers, and provides a VVT Database for member data management. These products collectively support the organization's mission to represent 350 care organizations serving 2 million elderly and chronically ill patients.
Differentiator
Problem solved
Functional benefit
Brands
- ActiZ Jeugd: ActiZ Jeugd behartigt de belangen van leden die ondersteuning en zorg aan jeugd en gezin bieden (ActiZ Youth advocates for members providing support and care for youth and families).
Products and services
- ActiZ Kijk op Data
- Mijn ActiZ
- ActiZ Academie
- Cao VVT (Collective Labor Agreement VVT)
- VVT Database
Quantifiable outcome
- Represents approximately 500,000 healthcare professionals across member organizations
- +1 more outcomes
Companies that use ActiZ
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
ActiZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ActiZ partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- WOZO (Wonen, Ondersteuning en Zorg voor Ouderen)coreActiZ participated in the WOZO program over three years, working with over 35 parties to transform elderly care. WOZO was a national program focused on making elderly care future-proof, addressing housing, support, and care for elderly. The program ended but its principles were incorporated into subsequent agreements (HLO and AZWA). ActiZ contributed to initiatives including the 'Waardigheid en Trots' program and the 'Praat vandaag over morgen' campaign.
- Programma [Ont]regel de ZorgcoreActiZ engaged with Minister Helder on how to actually reduce administrative burden in healthcare. Working with other sector parties on a broad administrative approach to reduce regulatory burden. The program aims to address external accountability requirements that drive administrative burden within care organizations.
- Waardigheid en TrotscoreApproximately 140 care organizations, including many ActiZ members, utilized the 'Waardigheid en Trots' (Dignity and Pride) program to implement innovations in technology, collaboration with informal care, and new working methods.
- Praat vandaag over morgencoreCampaign initiated by ActiZ that received national reach through WOZO, becoming a government campaign with continued funding. The campaign encourages public conversations about aging and future care needs.
- AedescorePartnership with Aedes (association of housing corporations) on elderly housing and care. Joint advocacy for housing for elderly, zorgzame woongemeenschappen (caring communities), and policy recommendations. ActiZ chairman Anneke Westerlaken co-authored opinion pieces with Aedes chairman Liesbeth Spies.
- Aedes, ANBO-PCOB/Seniorencoalitie, Alzheimer Nederland, IVBN, VNG, Zorgverzekeraars NederlandcoreCoalition of field parties including ActiZ, Aedes, Alzheimer Netherlands, ANBO-PCOB/Seniorencoalitie, IVBN, VNG (municipalities association), and Zorgverzekeraars Nederland (health insurers association) that collaborated on housing and care for elderly. Participated in PwC research advisory group and issued joint press releases on modern verzorgingshuis (assisted living) issues.
- Green Deal Duurzame ZorgminorActiZ participates in the Green Deal for Sustainable Care (Green Deal Duurzame Zorg), a sector-wide initiative to make healthcare more sustainable. ActiZ supports members with sustainability knowledge and shares best practices through its Duurzaamheid collection.
- STOZ-regeling (Stimulering Technologie in Ouderenzorg)minorActiZ helped launch dozens of technology projects through the STOZ regulation, which stimulates technology implementation in elderly care. Actz supported members in applying for and implementing technology projects.
- Hoofdlijnenakkoord Ouderenzorg (HLO)coreMain outline agreement for elderly care that incorporates WOZO principles and values. ActiZ is a key negotiating party representing member care organizations.
- Aanvullend Zorg- en Welzijnsakkoord (AZWA)coreSupplementary health and welfare agreement that incorporates WOZO principles and values. ActiZ participates as a key sector representative.
- Kompaspartijen (Generic Compass Quality)coreCollaboration with University of Maastricht and other parties on the 'Generiek Kompas Kwaliteit' (Generic Compass Quality) initiative. Jointly published analysis of quality images from 20 organizations. 570 quality images were evaluated. The initiative integrates old quality frameworks for nursing homes, district nursing, and Wlz home care.
- Cumuluz CoalitieminorActiZ joined the Cumuluz Coalition to work sector-overstijgend (cross-sector) on data availability. Coalition focuses on making data accessible across healthcare sectors.
- Article 25 FoundationminorCollaboration with the Article 25 Foundation on the 'Van Open Deur naar Leven in Vrijheid' event. Supported the 'Human Forever' film about quality of life with dementia. Foundation advocates for freedom and quality of life for people with dementia.
- Ministerie van Volksgezondheid, Welzijn en Sport (VWS)corePrimary government stakeholder for elderly care policy. ActiZ maintains ongoing dialogue with the ministry on funding, quality standards, workforce, digitalization, and housing issues.
- Inspectie Gezondheidszorg en Jeugd (IGJ)coreHealthcare inspection authority. ActiZ engages with IGJ on quality of care, open door policies, and regulatory frameworks for care organizations.
- Vakbonden (CNV, FNV, NU'91)coreTrade unions representing healthcare workers. ActiZ negotiates the CAO VVT (collective bargaining agreement) with unions on behalf of employer members.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ActiZ competitors and assessment
Company assessmentDirect peers
- Zorgthuisnl: Dutch trade association specifically for home care organizations (thuiszorg). It directly competes with ActiZ for membership among home care providers and has historically been the most contested rival in the VVT sub-segment.
Broad incumbents
- NVZ (Nederlandse Vereniging van Ziekenhuizen): Dutch hospital association. Comparable trade body model with collective labor agreements and strong political representation, but operating in the hospital sector rather than VVT.
- Global Ageing Network: International network of aging services providers. Comparable in mission (advocacy, knowledge sharing, policy influence for elder care providers) but operating globally rather than nationally in the Netherlands.
- VGN: Vereniging Gehandicaptenzorg Nederland — trade association for disability care organizations. Comparable membership-based advocacy, CAO, and policy model for an adjacent long-term care segment.
- VNO-NCW: Largest Dutch employers' confederation. A broader umbrella association of which many ActiZ members are also part; relevant for cross-sector labor and economic policy advocacy.
- GGZ Nederland: Dutch trade association for mental healthcare organizations. Operates as a sector peer with a similar CAO-negotiating, lobbying, and member-service model but focused on GGZ rather than VVT.
Emerging players
- Aedes: Dutch association of housing corporations. Strategic coalition partner with ActiZ on elderly housing and 'caring communities'; overlapping members but not a direct competitor for care-provider representation.
- ActiZ Jeugd: Youth and family care sub-brand of ActiZ itself. Comparable member-services structure within a related care sub-sector; included as an internal peer to flag sub-segment governance within the association.
Regional players
- Nederlandse Federatie van Universitair Medische Centra (NFU): Association of Dutch university medical centers. Trade association peer at the academic hospital tier; comparable CAO and advocacy model but operating in a distinct (UMC) segment.
- Zorgverzekeraars Nederland (ZN): Dutch association of health insurers. Acts as a counterparty / coalition partner to ActiZ in care-purchasing negotiations, sharing a similar trade-association structure but representing payers rather than providers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ActiZ social profiles
Digital presenceActiZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiZ leadership team
Management profileNumber of profiles
Profiles7 records
ActiZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiZ
What does ActiZ do?
ActiZ is a Dutch industry association (branchevereniging) representing approximately 350-400 care organizations that provide nursing, home care, and youth healthcare. Its core offering centers on membership services: political lobbying on elderly care policy, negotiation of the CAO VVT collective labor agreement, member knowledge platforms (Kijk op Data, Mijn ActiZ), training through the ActiZ Academie, and member data management via the VVT Database.
Is ActiZ a public or private company?
ActiZ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ActiZ founded?
ActiZ was founded in 2006. It employs 101 to 250 people.
Where is ActiZ based?
ActiZ is headquartered in Utrecht, Netherlands, in the Europe region.
How does ActiZ make money?
One revenue line is on record: membership Fees.
Who are ActiZ's main competitors?
Zorgthuisnl is listed as a direct peer. Broad incumbents are NVZ (Nederlandse Vereniging van Ziekenhuizen), Global Ageing Network, VGN, VNO-NCW and GGZ Nederland. Emerging players are Aedes and ActiZ Jeugd. Regional players are Nederlandse Federatie van Universitair Medische Centra (NFU) and Zorgverzekeraars Nederland (ZN).
Does ActiZ have an API?
No public API is recorded for ActiZ.
What industry is ActiZ in?
ActiZ's product category is Healthcare Industry Association Services. Its primary akta.pro industry code is BPAGAFAK, Consumer Rights & Public Interest Advocacy, with a secondary code of BPAFADAB, Public Affairs, Government Relations & Lobbying. Its NAICS code is 813910 and its SIC code is 8600.